In this article, we’re reviewing another content writing service for you to consider – Compose.ly. Compose.ly boasts high-quality written content for your business, written by experienced writers, along with comprehensive SEO optimization. But can they back up these claims? Let’s check it out.
What is Compose.ly?
First thing’s first, what does Compose.ly offer? Compose.ly doesn’t have a service offering that is all that different from most freelance writing services. Their product description is what you’d expect from a custom writing service. Essentially, they work with a vast network of experienced writers to provide all sorts of writing services depending on your business’s needs. Everything from copywriting, to ghostwriting, to blogging, to eBooks, Content.ly can handle it. They offer competitive subscription rates, with the option to be as hands-on or hands-off as you want. They also offer dedicated SEO services, although these services cost extra.
Now that we’ve run through the basics of Compose.ly’s platform, let’s get to the real deal. What do we think of Compose.ly?
The Writing Team: As you can imagine, the quality of the writing you’ll receive from a content writing service is dependent on the quality of the writers, or content specialists. Compose.ly offers fair rates to its writers when stacked against its competition, which helps them attract quality writers. In fact, Compose.ly boasts that they accept less than 1% of the writers who apply for their service.
They also employ writers with a wide range of specializations. They have writers who have experience in just about any topic, from sports to tech to finance and more.
SEO Focus: Unlike many competing content specialists, Compose.ly has a designated focus on delivering SEO friendly content. This was refreshing to see, as many competing content services have a noticeable lack of emphasis on the essential marketing tool. Compose.ly is vague about their SEO techniques, but they claim all their content is SEO edited, with an emphasis on keyword research and optimization. It’s not what you’d expect from a dedicated SEO agency, but it’s pretty good for the price point.
Competitive Pricing: Compared to competing content writing services, Compose.ly’s pricing is competitive. It’s not the cheapest service out there, but it’s not the most expensive either. Regardless, it’s a fair price for what you get from the service. In-House Team of Managers: Unlike many other content services which are fully remote or fully automated, Compose.ly actually has an in-house team of project managers to handle the day-to-day operations of the business. Their in-house team of “content marketing pros” are responsible for working with businesses to establish a content plan, to match projects to writers, customer service, and more. This team ensures that the workflow is smooth and consistent, so you can expect your projects to be completed on-time and up-to-standard.
SEO is Lacking Compared to An Agency: On its home page, Compose.ly brags they are 5 times cheaper than an SEO agency. We think this is an unfair comparison, because an SEO agency offers SEO services which are much more in-depth than what you can expect from Compose.ly. While Compose.ly does produce reliable, high-quality content, their SEO practices pale in comparison to an in-depth agency service.
We think Compose.ly would be better to have not made this comparison in the first place, because they are setting unrealistic expectations for what they actually offer. They do offer basic SEO optimization and keyword research for their content, but it’s not what you’d find at an agency. Writer Quality Varies: As with any content writing service, some writers are better than others. It’s a simple fact of the industry. While Compose.ly does vet their writers extensively, you can still expect quality to vary from project to project. Luckily, Compose.ly offers free edits and re-writes for all of their content.
What Did We Think of Compose.ly?
Overall, we liked Compose.ly. It’s a pretty standard service offering in this competitive industry, but it’s definitely one of the “higher tier” content writing services. Their SEO focus, combined with their intensive vetting process for their writers, means you can expect consistent, high-quality content from each order. On top of this, their in-house team keeps everything running smoothly, and works with you to make a clear, actionable content marketing plan. Turnaround is quick and prices are competitive.
We do think that Compose.ly overplays their SEO techniques a bit, and the choice to compare themselves with SEO agencies seems extreme. Regardless, they do perform simple SEO optimizations on any piece of content they put out, which is more than you can say about a lot of competing content services. Overall, we liked Compose.ly. They’re a standardized content writing service. They didn’t necessarily blow us away in any area, but what they do, they do well, and the emphasis on quality is real.