Top 8 Paid and Free Alternatives to GMASS For Mail Merging
Most of the data processing applications include mail mergers that allow users to send a similar document or letter to multiple recipients.
If you want to prepare a bunch of personalised documents, mail merge is the feature that serves the purpose. Mail merge saves time and effort that creates mass mailings with complete labels or envelopes.
What is Gmass?
Gmass is a powerful mail merge and mass email system for Gmail. This software allows you to send mail merge campaigns through Gmail with automatic follow-ups. It is a popular email marketing solution with personalisation and email tracking.
Gmass do not have a free version, and their pricing starts at $12.95 per month. However, you will get a free trial before you buy it.
Many small enterprises may not have the luxury to buy a mail merge application at this rate. A small startup can perform email marketing through any other free alternative to Gmass.
Here is a great video from Ron Stefanski at the OneHourProfessor.com
Email Marketing Through Gmass
How is your team collaborating together? You can easily create, send and analyse personalised emails in bulk through Gmass. Add Gmass to your google extensions and list of recipients to your Gmail account. Then you can compose a new message and hit the Gmass button instead of Gmail’s send button.
Team Collaboration Tools on Gmass
After subscribing to the Team Plan of Gmass, you would want to manage your team. Gmass introduced a new feature in November 2020to manage your team members through a dashboard directly. Adding or removing a member from your team is now easier than ever. However, if you cannot access the dashboard due to any reason, you can still manage your team in the old way.
Sync Gmass to Google Chrome
First of all, you need to download the extension either from the Gmass website or the Chrome Web store. Once you have successfully installed the extension, login to your Gmail account to which you want to sync Gmass; when you click on any of the Gmass buttons, you will see a pop up on your screen to link Gmass to Google. Click on that button to add the Gmass extension to Google Chrome.
User Policies of Gmass
Read the terms and conditions carefully before you purchase a Gmass subscription. You can view the terms of use on the Gmass Website. You need to agree to and accept all the user policies to access their services. If you have any query regarding their terms and conditions, you can contact them at their customer support helpdesk.
Click-Through Rate of Gmass
Gmass uses segmented mail campaigns to target recipients. A recent study has shown that segmented campaigns can achieve 100.95% click-through rates than regular campaigns. Click-Through Rate(CTR) is the measurement of the number of clicks on a particular ad or email for this instance.
Time Intervals on Gmass
Gmass can schedule campaigns for you. If your emails are bouncing back, Gmass will analyse the recipients and schedule the emails accordingly. It will divide the emails into batches and select a fixed time to send each batch.
Mail Merge Tool: Gmass
Gmass is one of the most popular mail-merge tools. Connect your spreadsheet to Google Sheets. Then select the Google Sheets that you want to use to choose recipient’s addresses in Gmass.
Pricing of Gmass
There are two separate packages available for Gmass. First is the standard subscription, which comes at $12.95 per month per user. You will get all the features except sequences and follow-ups in the standard subscription. Gmass also have a premium subscription which is priced at $19.95 per month. You will get all the benefits of the standard package along with follow-ups and sequences.
Recipient Lists in Gmass
You can add a recipient list of 50 people for free through Gmass. You will need to subscribe to a paid plan to send more than 50 emails per day. If you are a G Suite user, you can extend your Gmass recipient list up to 10000 people.
Link Building Campaigns on Gmass
You may sometimes need to add a personalised link or URL for the recipients of your email marketing campaigns. Gmass helps to create personalised links either by using a raw URL or an anchor text approach.
Top 8 Gmass Alternative You Must Know
Today, we will look at the top eight alternative mail merge tools you can use as an email marketing solution. In our list, we have some paid and some free tools to be used as an alternative to Gmass.
We will discuss each tool’s pros and cons to get a clear idea of which mail merge tool is best suitable for you.
- Minute Mailer
Minute Mailer is a tool designed to combine email marketing campaigns with social media scheduling. It is an intuitive digital marketing tool that is easy to use and contains responsive templates as standard. Besides, Minute Mailer includes inbuilt content calendars along with click-through tracking and statistics.
Its simple User Interface makes Minute Mailer the perfect mail-merge tool for anybody who does not have enough expertise.
This alternative tool to Gmass is best suitable for small business and startups, content creators and social media managers. Its pricing starts at $10 per month, which is cheaper than Gmass.
Why use it:
- User-friendly tool
- Easy to import contacts
- Simple follow-ups
- Easy to work with images and other attachments
- Able to plan all marketing activities along with emails
What is it lacking:
- The tool contains some glitches which need to be fixed, nothing major, tools though.
- Polymail Sequences
Another popular alternative to Gmass is the Polymail Sequences, a mail merge application with tracking, outreach, and team management tools. The overall customer feedback for Polymail is quite positive.
Polymail’s subscription is cheaper compared to Gmass, and it is priced at $10 per month. However, there is a free version of this email marketing tool.
This intuitive mail merge tool is best suitable for entrepreneurs, sales teams, client teams, BD teams and other public relations teams.
Why use it:
- A robust email solution with great features
- Easy shortcut keys
- Detailed onboarding process to help you get familiar with the app settings.
- Let you manage projects from your inbox.
What is it lacking:
- The User Interface is not intuitive enough.
- Some mails remain in your inbox even after deletion.
- You cannot resize an image within a message.
- Grade My Email
GradeMyEmail is a free alternative to Gmass that you can use to grade your campaigns against metrics like relevancy, blocklist and authentication.
This free online tool is powered by Nectore’s AI-based algorithms that help capture more than a hundred email metrics to bring insights necessary for improved email delivery.
You can subscribe to a weekly domain that is free of cost. GradeMyEmail has premium memberships as well, starting at $12.55.
This tool is best suited for marketers to analyse and plan email campaigns according to customer response.
Why use it:
- Simple and intuitive user interface.
- Provides actionable results.
- Free Subscription,
- Higher conversion rates.
What is it lacking:
- The tool does not have a flexible design.
- Does not allow email scheduling.
- Mailchimp
Mailchimp is one of the most popular mails merge tools that can design and share email campaigns across multiple channels. You can integrate this software with other ones that you may already use. Mailchimp helps you to track the outcomes through a dashboard.
Mailchimp has a free subscription as well that includes all the basic features.
It has a free version that you can use as a trial and send up to 2000 emails per month. However, its paid plans are more expensive than other email marketing tools, starting at $15 per month. This standard plan does not include all the features.
This tool will be useful for any online business. Besides, e-commerce markets can use it to generate leads and turn them into customers.
Why use it:
- Can manage up to 2,000 contacts.
- Has a limit of 10,000 emails per month.
- Leads segmentation through CRM.
- Collects consumer insights.
- Inbuilt Templates.
- One step custom automation.
- Easy integration with more than 200 applications.
What is it lacking:
- Cannot perform A/B testing.
- Not able to create a buyer’s journey for optimisation.
- The free version does not include some features.
- Omnisend
Omnisend is an exclusive email and SMS marketing tool designed for e-commerce usage. The tool includes all the necessary features for effective email marketing and tracking.
It has four free subscription plans, standard, pro and enterprise. The enterprise is the most expensive plan that comes at $1500 per month with unlimited emails.
Omnisend is best suitable for medium and large scale businesses.
Why use it:
- Features marketing automation.
- Good for surveys and feedback.
- Accurate activity and email tracking.
- Includes WYSIWYG editor.
- Generates triggered emails.
- Can personalise campaigns.
What is it lacking:
- The interface is not user-friendly.
- Too costly.
- The best features are not included in the free version.
- Email Octopus
EmailOctopus has a strong resemblance to Gmass in terms of features. Besides creating exclusive email campaigns, you can schedule them too. This mail merge tool can attract leads and convert them into customers at a good rate.
There is a free version of EmailOctopus available on the internet. Moreover, it has a paid subscription as well, which costs $10 per month.
Why use it:
- Can manage up to 2500 users.
- Has a limit of 10,000 emails per month.
- Develops attractive emails with a user-friendly editor.
- You can synchronise it with the Amazon SES account.
What is it lacking:
- Has a smaller email limit than Gmass.
- Except for its limit, EmailOctopus does not seem to lack any important feature.
- Sender
Sender is a great alternative to Gmass that you can get for free. Unlike other email marketing tools, Sender includes all of the features in its free plan. This automated email marketing tool helps e-commerce marketers to generate more revenue at a very low expense. Its one-click integration makes it easy to use that can connect to several webshops. Besides, you can send transaction receipts in bulk through Sender.
This automated tool is of great importance to small business owners, e-commerce managers and marketers.
Why use it:
- Custom subscription forms help to expand your audience.
- Helps to segment subscribers and leads.
- Includes drag and drop features to create newsletters.
- Lets you attach images and videos in emails.
- Allows you to work with HTML codes.
- Ensures that emails are delivered to each of the recipients.
What is it lacking:
- It has a limit of subscribers up to 2500 and 15000 emails per month.
- SendPulse
SendPulse is another intuitive email marketing tool that you can use as an alternative to Gmass. It has an additional feature to send social media messages and push notifications. This tool includes a drag-and-drop editor that is easy to use. Besides, you can also set autoresponders on SendPulse. The best part is that SendPulse offers you unlimited emails for any subscription.
This automated email marketing tool is best suited for bloggers, e-commerce retailers, bankers and small and medium business owners.
You can get this tool for free with a limit of 500 subscribers. You can get any of the premium plans according to your needs.
Why use it:
- It offers free subscription forms, templates and email scheduler.
- Includes fundamental automation features from the Automation 360 suite.
- You can test your copies with the inbuilt A/B testing.
- It lets you segment your subscribers.
- Free storage for additional files.
What is it lacking:
- Limited emails of 1500.
- Limited subscribers of 500.
- You cannot use all the automation features.
Summary
We have come up with these eight best alternatives to Gmass. All these tools are popular and effective. Each of these options has its own advantages and disadvantages. Therefore, it is not easy to choose the best of them.
Everybody has different requirements and should choose their mail merge tool accordingly. Almost all of these tools offer a free trial. You can try any of the tools you like, and if you are satisfied, you can buy its premium subscription.
While there are other mail merge tools available as well, we have handpicked eight best-performing alternatives to Gmass.
