• Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • About
    • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • About
    • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • About
    • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • About
    • Contact
Email

Your email signature sucks and how to fix it

Jon July 25, 2019 0 Comments

People seem to obsess over them, making theirs unique, eco friendly, oversized, undersized, made of metal, made of plants, yoga mats etc 

via GIPHY

But… it doesn’t seem like the same focus has been placed on email signatures. For many of us who send a lot of email (50+/day) and hand out 1 business card rarely any focus on business cards vs your email signature is misplaced.  

Today I am going to share a little test we ran at adbank with our email signatures that had some interesting results and how you can efficiently benefit from upgrading your email signature as well. 

The Idea:

We wanted to have an email signature that communicated the unique value proposition of BLADE and made people pause so they took the 2 seconds needed to understand it. 

The value proposition of blade is install our ad blocker and replacer and receive free crypto while you browse like you normally would!

It takes 60 seconds to do and once done you are setup forever with the ability to use referral links and share with others. 

Checkout BLADE here

Execution:

Tyler the adbank UX/UI designer came up with the following design and instructions…

Step 1 – Concept – What simple single GIF animation communicates your unique value proposition for your business?

Step 2 – Creative

Working with an in house designer is handy but UpWork or Fiverr could also be options for getting what you needed done. 

Here was the creation Tyler came up with on round 1…

(enter normal email signature stuff underneath)

Step 3 – Implementation

Implementation is not as straightforward as you would think. Here are the step by instructions for getting everything setup…

EMAIL SIGNATURE INSTRUCTIONS:

Step 1: Download your signature from the google drive folder

Step 2: Go to your own GSuite accounts google drive and create a new folder titled “email signature”. NOTE: this needs to be its own folder at the top level of your drive. 

Step 3: Upload your email signature to your new “email signature” folder.

Step 4: Turn on link sharing and then “sharing settings”

Step 5: in the sharings settings, click advanced in the bottom right corner.

Step 6: In the advanced sharing settings, under the “who has access” title, click the blue “change” button.

Step 7: Turn the settings radio button to “on – public on the web” and press “save”. 

Step 8: Now go to your email and click the settings icon and select settings from the menu.

Step 9: Scroll down to the email signature text box and click the image icon. NOTE: make sure the checkbox that says “insert this signature before quoted text” is checked.

Step 10: In the image selector, navigate to the google drive tab

Step 11: Navigate to your signature gif and select it by pressing “select”.

Step 12: Scroll to the bottom of the settings page and click “save”

Step 13: Your email signature should now automatically be embedded every time you compose an email!

Results:

We didn’t have all the tracking we could have had setup (should have used link tracking) but the anecdotal evidence is overwhelming. In the first week several people shared with me…

  • “Saw your signature and finally signed up”
  • “That was the coolest email signature I have ever seen”
  • “I thought what you guys were doing was complicated but that email signature explained a lot of it” 

As a result we are going to be implementing a similar approach across other businesses and setup better tracking to see what works and what doesn’t work.

If you have ever had a clever strategy with your email signature I would be interested in hearing about it!

email signature Marketing Marketing Asset
92
1283 Views
AboutJon Gillham
I am a husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable businesses (mostly online). The reason I build online businesses is to provide financial independence for my family so I can spend time outside skiing and biking with my them.
Jon Gillham, Online Entrepreneur
In Socials:
Do Internal Links Matter for SEO and How To Build Them Systematically - LinkWhisper ReviewPrevDo Internal Links Matter for SEO and How To Build Them Systematically - LinkWhisper ReviewJuly 18, 2019
How to Purchase a Website – From $10k Success to Failure in 30 DaysAugust 4, 2019How to Purchase a Website – From $10k Success to Failure in 30 DaysNext

Related Posts

Email

Feedburner set-up

One of the set-up options many new bloggers miss as they aren’t aware of it is...

Jon June 2, 2011
Email

How to add a Feedburner email form to your blog

One of the more popular articles in my Start a Money Making Blog series is the article...

Jon October 24, 2012

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts
  • GetResponse vs MailChimp: Comparison and Review of 2019
    GetResponse vs MailChimp: Comparison and Review of 2019
    January 1, 2019
  • Feedburner Email Subscribe to MailChimp – Why I switched
    February 7, 2013
  • How to add a Feedburner email form to your blog
    October 24, 2012
  • Feedburner set-up
    June 2, 2011

Services

  1. BrandBuilders.io
  2. LightningRank.com
  3. Speedy.Site
  4. SiteBuddy.io
  5. MotionInvest.com
  6. Originality.AI
motioninvest.com
brandbuilders.io

Engineering Your Financial Freedom with Online Business   Sharing everything (except my passwords) as I repeatedly build income streams from online businesses
Contacts
If you have any questions about this site or the internet marketing tutorials I have here please don't hesitate to contact me…
Email Me – Jon Gillham at…
jon (at) authoritywebsiteincome (dot) com
Services
MotionInvest.com
ContentRefined.com
SiteBuddy.io
BrandBuilders.io
LightningRank.com

Privacy Policy | Terms & Conditions

Copyright © 2021 WebsiteIncome.com All Rights Reserved.