Free SEO Tools You Should Not Miss In Content Marketing

I’ve found that I work most efficiently and quickly on my websites when I have the appropriate tools at my disposal. It’s truly remarkable how much of a difference a good tool can make and how much more time it takes to complete a task without one.

Considering this, I have put together an extensive assemblage of the foremost SEO tools that are available for free and can be employed in your content marketing strategy. These tools serve diverse purposes, are incredibly swift and user-friendly, and are accessible for free. Having personally utilized each of these tools, I can assure you that they indeed streamline your work process, taking care of several facets of your content sites simultaneously.

Here are the 14 best free SEO tools I recommend to enhance your content marketing efforts. I hope you can find at least one or two (or perhaps even more) that can be of great use today.

Unlock Your Content Marketing Potential with These Free SEO Tools

1. Ahrefs Webmaster Tools

With Ahrefs Webmaster Tools, you can easily verify your website and conduct a comprehensive audit for over 100+ technical SEO issues. Not only does it identify problems, but it also provides useful suggestions on how to rectify them.

In addition to identifying areas for improvement, the tool also suggests ways to enhance your internal linking, which can significantly boost your search engine rankings.

Moreover, this tool enables you to monitor your website’s organic keyword rankings and track who links to your site.

In the free version, there is a limit of 5,000 crawl credits per project per month.

2. Ahrefs’ SEO toolbar

The Ahrefs SEO toolbar is a convenient and free extension available for Chrome and Firefox users. It helps to identify broken links, trace redirect chains, and highlight nofollow links on any webpage. 

Additionally, the toolbar generates an on-page SEO report that includes essential elements like the page’s title, meta description, word count, headers, hreflang tags, and canonicals. These features allow for faster and more efficient page analysis.

If you have a paid Ahrefs account, the toolbar provides access to important keyword metrics such as search volume, CPC, and keyword difficulty within the SERPs, making it even more useful for SEO analysis.

The technical and on-page SEO features on this tool are available for free, but to access SEO metrics within the SERPs, you will need an Ahrefs account.

3. Google Alerts

Google Alert is a free online tool that allows you to monitor the web for specific topics and receive email notifications when new content related to your chosen keywords is published.

By setting up a Google Alert, you can stay up-to-date with the latest news, trends, and information related to your interests, your brand, or your competitors. You can customize your alert to show specific sources (like news sites or blogs), choose the frequency of notifications, and specify the type of content you want to receive alerts for.

For example, if you want to keep track of news articles that mention your brand, you can set up a Google Alert for your brand name. Whenever a new article is published online that includes your brand name, you will receive an email notification with a link to the article.

4. Exploding Topics

Search engine optimizers (SEOs) frequently focus on topics with high search volume, but this approach typically means targeting topics that are already popular. However, what if you could discover and target topics that are about to become mainstream just before they hit the big time?

This web-based tool identifies and tracks emerging trends and topics across various industries and categories. It analyzes millions of online conversations, searches, and social media posts to identify patterns and detect new or growing trends that are gaining popularity.

The platform provides insights into various topics, from technology and business to health and lifestyle, and delivers comprehensive reports on each trend, including information on its history, current status, and future projections.

Exploding Topics is particularly useful for businesses and marketers looking to stay ahead of emerging trends and capitalize on industry opportunities. By leveraging the data the platform provides, you can stay ahead of the curve and make informed decisions about where to invest your time and resources.

5. The Hreflang Tags Generator Tool

If you have a website that caters to different countries or languages, it’s crucial to set up hreflang tags correctly. These tags help search engines understand which version of your site to show to users based on their language or location. 

With this generator, there are no limitations when it comes to generating hreflang tags for your site.

To get started, simply enter your website’s URL and select the language and country of the URL. The tool will then create the appropriate hreflang annotations for your site, saving you the trouble of doing it manually. 

This way, you can ensure that your site is easily discoverable and accessible to users from all over the world.

6. Google Mobile-Friendly Test

The Google Mobile-Friendly Test tool is a free online tool that allows you to test whether your website is optimized for mobile devices. This tool analyzes your website’s design and structure to determine if it is easy to use and navigate on mobile devices such as smartphones and tablets.

When you enter your website’s URL into the tool, it will check your website’s mobile responsiveness, load time, and overall user experience. It will then provide you with a report that tells you whether your website is mobile-friendly or not.

If your website is mobile-friendly, the report will indicate that it is optimized for mobile devices and meets Google’s mobile usability criteria. However, if your website is not mobile-friendly, the report will highlight the issues that must be fixed to improve the mobile experience.

7. Whitespark’s Google Review Link Generator

It’s a tool that’s designed for business owners to make it easy to generate a direct link that takes customers straight to their Google review page.

This tool simplifies the process of getting reviews on Google by providing a direct link that can be shared with customers via email, social media, or any other communication channel. When customers click on the link, they are taken directly to the business’s Google review page, which saves them time and effort trying to find the review section.

It also allows you to shorten the review links for them to be easier to share on social networks.

8. Originality Ai

Unlike many other text detection tools, Originality AI is a paid service, but it offers a few credits for trial use if users download its Chrome extension. It is popular now, helping people to accurately distinguish text produced by GPT 3, GPT 3.5, and ChatGPT. It provides a percentage score indicating the likelihood that humans or AI produced the text.

For those who hire content writers or plan to buy sites from Flippa, can be a valuable tool. As a professional blogger, you know how crucial it is to publish original content. This tool can help ensure that AI tools do not generate the content submitted by writers and that the sites you want to buy are not using AI-generated content.

Using Originality Ai, you can easily detect AI-generated content and scan your entire website for AI content and plagiarism with just one click. This tool can be a lifesaver for those who want to maintain the authenticity and originality of their content.

9. Copyscape

Using Copyscape, you can identify any duplicate content that may hurt your website’s SEO and take the necessary steps to improve it. 

It will find out if the content on your blog post or website appears anywhere else on the internet. All you have to do is enter the URL of the post or website you want to check, and Copyscape will show you a list of matching results.

However, one thing to remember is that the tool only shows you the top 10 results. So if there are more than 10 results, you might need to do some additional digging on your own to find out where else your content appears or go for the premium version.

10. SERP Robot

The SERP robot tool allows you to check where your website ranks on search engine results pages (SERPs) for specific keywords or phrases.

It simulates a search engine query and displays the results in a list, showing the ranking position of your website for each keyword or phrase that you have specified for a particular region. By using With the SERP robot tool, you can track your website’s search engine rankings over time and see its performance compared to your competitors.

In addition, you can view Google’s SERP results in real-time from different locations as well as the top 10 results.

11. Google Search Console

The Google Search Console offers valuable insights into how the world’s most popular search engine evaluates your website, and you must already be aware of this.

You can use it to identify and address technical issues, review essential SEO metrics like clicks, impressions, and average ranking position, and submit sitemaps for optimal search performance.

If you prioritize other search engines, such as Bing and Yahoo, you can also consider using their search consoles. 

Although, the tool’s scope is limited to displaying a small number of technical SEO problems, along with the top 1,000 organic keywords and top 1,000 backlinks.

12. Ahrefs’ Backlink Checker

The free version of Ahrefs’ Backlink Checker has its limitations. It only displays the top 100 backlinks to a website or URL. 

However, it also provides valuable information such as the total number of backlinks, referring domains, Domain Rating (DR), and URL Rating (UR) where applicable. 

You can leverage this tool to identify potential link-building opportunities by entering your competitor’s website without having the premium version of Ahrefs.

13. JSON-LD Schema Generator For SEO

If you want to have complete control over how your reviews, events, organizations, and people are displayed in Google’s search results, you can create a custom schema code using this Schema generator.

Once you have the code, simply copy and paste it into your website. The next step is to use a structured data viewer tool to ensure that the implementation has been done correctly.

You don’t have any limitations on using this tool.

14. Schema Markup Validator

You can use this tool to check your page schema or custom schema generated using tools like JSON-LD Schema Generator. It could be an alternative to what the Classy schema structured data viewer tool does.

It is designed to check whether the structured data on a web page adheres to the vocabulary, a collection of schemas that webmasters can use to markup their pages in ways recognized by major search providers like Google, Microsoft, and Yahoo!.

When you enter a URL into the tool, it analyzes the page’s HTML code to identify any schema markup and provides a detailed report of any errors or warnings detected. The tool also highlights the specific lines of code where issues have been found and provides suggestions for fixing the errors.

Compiling a comprehensive list of free SEO tools can be overwhelming, considering the vast number of options. To simplify this process, I’ve handpicked a selection of tools that have proven valuable to me in my portfolio and here at website income.

Read More

How to Use Surfer SEO – Our Procedure

This step-by-step how to guide will show and explain how to use Surfer SEO to create better, more valuable and in-depth content for clients at

Read More

Surfer SEO vs POP vs MarketMuse – Correlation SEO Tool Review (With DATA)

Geeking out on SEO tools that help us predictably rank in Google is a lot of fun… so much so that a few years ago, we started a business centered around that as a core competency

Read More