Copify is a popular content marketing service, but it is positioned in a market that has stiff competition. For high quality content, it’s best to take a look at where the experienced, established writers are to see where your business can find top-quality written content, blog writing, article writing, and copywriting service. In this article, we’ll give you a rundown of Copify’s service offerings, and also examine the top Copify alternatives for you to consider.

What is Copify?

Copify’s business model is very similar to competing content services. They offer a variety of writing services, including blogs, web content, articles, newsletters, and so on. As a client, you select the type of work you want, provide a content brief (or work with Copify to create one), and then select whether you want a “standard” article or a “professional” article. Professional articles are written by a more experienced writer, and cost slightly more. From there, Copify sends the brief to one of their qualified writers, who usually turns it around in under 48-hours.

It’s all pretty standard stuff, but what sets Copify’s content strategy apart is its low, low prices. Copify’s rates vary depending on the work, but it starts at around $0.03/word. Needless to say, their writers get paid even less than that, which makes it difficult for Copify to attract talented writers. Because of this, quality can be somewhat shaky. So if you’re looking for a content writing service with a more consistent reputation, consider our alternatives below:

Copify Alternatives

Scripted

Scripted has a similar business model to most of the content services on this list. The difference with Scripted is the quality of their writing team. Scripted accepts under 2% of writers who apply, and pays them above market rates, giving them a top-notch batch of writing talent.

Scripted also has a very intuitive platform. Clients sign up in a matter of minutes, outline the work they want done, and Scripted uses its SmartMatch system to match the work with a capable writer. Yes, all this means that Scripted is more expensive than most of its competitors. But if you want quality content, you need to pay for it. You get what you pay for, as the saying goes. Plus, Scripted is trusted by some pretty major brands, including Adidas, Adobe, L’Oreal, and Ticketmaster.

Content Refined

Content Refined offers content writing services with an extra emphasis on SEO. All of their work is optimized for keywords and relevance, which is a nice touch. Content Refined pairs you with a project manager, who works with you to craft a content brief that meets your content goals. You can be as hands-on or hands-off as you wish during the process. From there, work is assigned to their team of writers, who will deliver the content based on your desired turnaround time. Content Refined has developed a reputation for high-quality content that converts. They are SEO experts, and you can expect them to deliver content to get your business noticed.

UpWork

UpWork is much more than just a content writing service. On UpWork, you’ll find freelance professionals of all sorts. UpWork allows freelancers to create profiles showing off their work. After they complete jobs, clients can rate their work. The best freelancers naturally rise to the top on UpWork, which makes it easy for clients to find quality content writing. This being said, quality work on UpWork doesn’t come cheap. Professional writers know their value, and you’ll have to spend if you want to guarantee quality writing. But unlike many other content writing services, UpWork gives you a direct line of communication with the writer, and you can work together to craft a content brief that precisely meets your goals.

Compose.ly

Compose.ly, like Scripted above, puts a special emphasis on retaining top-quality talent. Compose.ly boasts that they only accept the top 1% of writers who apply, indicating that they are picky about who gets to write for their clients. Compose.ly works with you to craft a content brief that meets your business goals, and also offers basic SEO services for all clients. As you might expect, Compose.ly is more expensive than your average content marketing service. But if you want top quality writing, you need to be willing to shell out a bit extra. Compose.ly is a trusted service, having worked with brands such as Pacific Life, Mail Chimp, and Avvo.

Content Fly

Content Fly is also positioned as a “premium” content writing service. Like certain competitors above, Content Fly accepts only the top 1% of writers who apply. Clients can review each writer’s content, and only writers with consistently high reviews will stay on the platform. It’s a cutthroat environment, but the writers are paid well, so those who stick around are happy to work. And as a client, you benefit from a team of writers with consistent success. Being a relatively new company, Content Fly offers pretty competitive rates. They aren’t the cheapest service, but it’s fair value for what is offered. They also offer free rewrites and touch-ups on all work.

Verblio

Of all the services on our list, Verblio has the most unique approach. As a client, you submit a brief to Verblio outlining the work you want done. The brief is uploaded to a writer portal, where Verblio’s writers get the chance to write the content if it meets their expertise. Multiple writers can tackle the same project – essentially “competing” for the client’s business. Once completed, the client can review each piece, and accept the work they like best. If you’re willing to dig for it, Verblio offers potential to find consistently high-quality content.

Which Should I Choose?

As you can see, the content writing space is competitive. With so many services offering similar value offerings, the difference often comes down to execution. In this article, we examine some of our favorite alternatives to Copify. In fact, we’d recommend any of these services over Copify itself! To find success with a content writing service, you need to have an accurate understanding of your goals. Know your business, know your business goals, and know how content will help you achieve those goals. From there, you can work with one of these services to create exactly what you’re looking for.

In this article, we’re comparing two of the top players in the content marketing space – Scripted and Contently. Both are successful content marketing platforms, but there are large differences between their service offerings. We’ll be offering a quick analysis of both, and letting you know how to decide which is right for you.

Scripted

The Platform

Scripted is a content writing service with a rather straightforward business model. Clients sign up for Scripted, describe their business goals and content writing needs, and the work is assigned to an experienced content writer, who completes the work in a matter of days. Scripted specializes in a wide range of content types, including blog posts, social media, web content, press releases, and much more. Scripted boasts “SEO friendly” content, although its SEO practices are somewhat minimal, and seem to be limited to keyword optimization. Services like Content Refined have stronger SEO tools.

The Writers

Scripted prides itself in hiring top-quality writers. In fact, under 2% of writers who apply are approved. The writers have expertise in a number of different areas, and Scripted’s SmartMatch technology ensures that the work is assigned to the proper writer. Scripted is well-known in the writing community for paying its writers well, which allows them to retain top talent. A content writing service is only as strong as its writers (although that’s far from the only factor), and Scripted has a quality team.

The Cost

As far as content writing services go, Scripted is on the higher end, but by no means exorbitantly priced. Scripted operates on a subscription basis, with clients required to commit to an annual subscription after the first month. The “Premium” plan is their most popular, and offers clients 5-10 monthly content pieces for $349/month. Clients can purchase additional content credits at any time for extra content.

Pros

• Experienced team of writers – less than 2% who apply are accepted.
• Straightforward and streamlined content creation process.
• Reasonable prices.

Cons

• Requires yearly commitment.
• SEO tools are somewhat lacking.

Contently

The Platform

Contently is less of a straight-forward content marketing service, and more of a comprehensive content marketing platform. As opposed to purchasing work, clients pay a subscription fee for access to the Contently platform, which offers them a comprehensive tool for organizing and creating content marketing materials.

Due to its complexity, it’s difficult to sum up Contently’s service in a few paragraphs, but we’ll give it a shot.

Essentially, after paying their subscription, clients gain access to Contently’s “Intelligent Content Marketing Platform.” This platform contains a multitude of tools to help create content marketing ideas which align with the business goals and target audience. From there, it connects the business with a freelance professional (vetted by Contently) who has the expertise to create the content. From there, Contently uses AI software to optimize the content for SEO. Once the content is eventually published, Contently’s analytics tools let users monitor the content’s success, so they can improve results over time. Sounds complicated? Well, it is rather complicated, but users aren’t expected to learn the platform all at once. Contently’s platform contains tutorials, and there’s also a customer support team to help navigate the beginning stages. And once you get the hang of the platform, you’ll probably be happy that there are so many options at your disposal.

The Freelancers

Contently, like Scripted, prides itself in hiring top-quality freelancers. However, Contently is more than just content writers. Contently also works with a network of videographers, illustrators, editors, and more. There is freedom to create much more than just content writing, and you can deck out your content with as much visual flair as you see fit. Unlike Scripted, you’ll actually get direct access to these creatives, allowing you to build a relationship with them, so you can continue to create content together. The catch is that you have to pay these freelancers. Contently lets you build your own network of freelancers. It is the middleman connecting you to top talent.

The Cost

Contently is much more expensive than Scripted, but the two services are entirely different markets. Scripted is designed as a content writing service, in which you pay on a per project basis. On the other hand, Contently is a comprehensive content marketing platform, allowing you to plan, manage, and monitor all of your content marketing efforts. It’s designed to be integrated into your day-to-day operations as a company, rather than to outsource your content writing to someone else.

The exact cost of Contently will depend on your organization, and you’ll have to book a consultation to sort out the details. Larger companies can spend tens of thousands on the platform. This cost consists of not only a subscription to the platform itself, but also the cost of hiring freelancers depending on content requirements.

Pros

• Comprehensive content marketing platform.
• Tools to plan, monitor, and enhance content strategy.
• Comprehensive SEO optimization tools.
• Highly-qualified network of freelancers who are capable of much more than content writing.

Cons

• Much more expensive than a content writing service. Designed to be integrated into your business, rather than a stand-alone service.
• Much more hands-on. Those looking for content outsourcing would prefer Scripted.

Which Should You Choose?

If reading the above hasn’t made this clear – Contently and Scripted are very different content marketing services. Scripted is ideal if you’re looking to have content produced which supplements your business’s promotional materials. Contently is for businesses who are looking to overhaul the way they manage and organize their content marketing. Contently is much more expensive than Scripted, but offers many more tools as well. It’s difficult for us to recommend one or the other, because your preference will heavily depend on your business’s needs. You need to evaluate your business goals, and see which service better aligns to your strategy going forward. Both Scripted and Contently have impressive services which have a lot to offer different businesses, but you’ll have to decide which is best for you.