Are you a new Amazon seller struggling to get sales? Do you have low reviews and want to improve your review velocity? Are you thinking of using Jumpsend or Snagshout for getting more sales and reviews?
If the answer is yes, then keep reading. This article will explain everything you need to know before using any of these platforms.
You may have noticed that when you list your product on Amazon, its Ranking is not very good, which causes low to zero sales. While searching for a product, Amazon customers don’t bother to check products after the first two pages of search results since your new listing does not show in the top two pages; this is why you don’t get sales. If you manage to improve your product ranking, your product will be viewed by more customers, which will also increase your product’s sales.
How to get more sales on Amazon?
It is clear now that you have to improve your product ranking to get more sales. Now, the most critical question is how to improve the Ranking?
To understand this, first, we have to learn how the Amazon A9 Algorithm works and how it decides to improve a product’s Ranking.
Amazon A9 Algorithm
In the Amazon A9 Algorithm, many factors contribute to the improvement of your product’s Ranking, but Sales Velocity is the primary game player. The logic behind this is quite simple if a product is getting more sales, this means it is a good product and customers like it; hence Amazon will improve its Ranking so that more customers can see this product and purchase it. All of this will give a better customer experience, and Amazon will also make more money.
How to get sales for better Ranking?
There aren’t any sales already on your new product, and yet you need more sales to improve your Ranking; this may sound confusing and complex, but you don’t have to worry; we got you covered here. For getting those initial sales, you can advertise your product at a discounted price and drive traffic/sales from other platforms to your listing. This way, your sales velocity will increase, your product’s Ranking will also get better and organic sales on Amazon will also boost.
These are some ways used to drive the Audience to your listing and getting the initial sales:
- Discount Website: There are many discount or rebate websites like Jumpsend, Snagshout or Vipon, RebateKey, ExtremeRebate, FullyRebate etc. which have a large number of customers visiting them regularly to find discounted products. You can advertise your product (at a discounted price) on these websites to drive sales to your listing and improve your Ranking on Amazon. This is a very easy and cost-effective method that you can use to increase your sales velocity.
- Influencer Marketing: You can approach influencers related to your niche and ask them to advertise your product in front of their Audience; in exchange, you will have to offer them a commission. This is also an effective method, but it is very expensive and complex until you are using services like Samurai.Social.
- Facebook Groups: There are many groups on Facebook on which sellers offer their products for free, and customers visit these groups regularly to find such deals. But this method is not much effective and does not give much improvement in the Ranking of your product.
- PPC: Amazon Pay Per Click (PPC) advertising is also a good option for attaining more traffic on your list. But it is expensive, and the difficulty level involved in this is also high.
The best approach is using Discount Websites (Influencer Marketing with the help of services like Samurai.Social is also a good approach, but we will discuss it in another article).
In this article, we will discuss these two discount Websites:
1) Jumpsend (owned by Jungle Scout now)
Jumpsend is an Amazon deals site where customers regularly visit to find deals for purchasing discounted products.
This Audience can be used by Amazon sellers who seek to improve their product ranking. For this, you have to make discount coupons and advertise your product on Jumpsend. Customers from this platform will collect those coupons and purchase your product from Amazon. This, in turn, will increase your sales velocity giving you a better ranking. As your product ranking improves, you will also start getting organic sales. You can stop the coupons whenever you want.
You can do promotion campaigns in the US & UK markets; Jumpsend has customers for these two marketplaces.
Jumpsend has been purchased by Jungle Scout (another company that offers tools/services for Amazon sellers). Since the official merging of Jumpsend in Jungle Scout, there are some new features that you can also use now. Email campaigns are one of the most essential tools you can use to get reviews or save yourself from bad reviews. Before getting into more detail about this tool, let’s explore how many ways are there for getting reviews.
How to get reviews on Amazon?
You can use the following methods:
1) Organic Reviews: Organic way of getting reviews means that you are not doing any type of campaign to obtain reviews on Amazon. The organic review rate is 1% or even less in some cases, which means that if 100 customers purchase your product, only 1 customer will leave a review.
2) Insert Cards: You can add some inserts in your product to ask your customers to leave a review. Inserts can also be used to give instructions about your product or help the customer to register for any warranty you may offer.
3) Follow-Up Emails or Email Campaigns: Email campaigns are those follow-up emails that you can send to your customers who purchased your product and ask them to leave a review. You can also use these emails to send instructions for using/assembling the product or simply ask for feedback about their experience.
Insert Cards and Email campaigns are handy to boost your reviews. Email campaigns are much more straightforward and inexpensive. For the insert cards, you will need your supplier’s help to print them and put them in your product packaging, but the supplier will charge you for this service.
With Jungle Scout Email Campaigns’ help, you can send emails to all of your customers and ask them to write a review. Emails will not be sent only to those customers who purchased your product through Jumpsend but all the customers who bought your product from Amazon. Jungle Scout also has some pre-written templates which you can use for those email campaigns.
How to avoid Negative Reviews?
Some products are complex to use or require certain steps to follow, and some require assembling different parts before the customers can use them properly. Due to the complexity involved in this whole process, the customers sometimes are unable to use the product properly, which leads them to think that the product quality is not good, and due to this, they will leave a negative review. In such cases, sending emails to the customers and giving instructions about the proper way to use or assemble the product will save you from getting negative reviews.
If you are working in such a niche, it is also recommended to use insert cards in order to give clear instructions related to the use or assembly of the product.
Getting reviews & Amazon TOS
While writing the email campaigns or insert cards for asking the customers to leave reviews, make sure to use neutral language and don’t ever ask for a positive review. Asking for positive reviews or offering a free product in exchange for a review is against Amazon TOS, and if you do that, Amazon may suspend your listing.
If a customer purchases a product at a heavy discount, like 50% – 90% off, and then writes a review: this review will not appear as a verified review. Instead, Amazon shows it as a non-verified review.
Some customers who use your discount coupons try to purchase more than one unit from your inventory. In some extreme situations, sellers who created coupons had all of their stock wiped out within a few days, which resulted in a huge loss for them. Jungle Scout has created an inventory protection feature to avoid such a situation, enabling you to restrict the number of units a customer can purchase.
Some people who purchased your product (at a heavily discounted price) from these discount websites later may try to resell it by attaching to your listing. They are called hijackers.
Since they are not selling a counterfeit but the original product they purchased from originally you, you will not be able to knock them off from your listing. To avoid such a situation, Jungle Scout will keep track of the customers on Jumpsend, and if anyone tries to do this, they will blacklist that customer. This may not help the seller who got the hijacker issue, but this can protect future sellers from that hijacker.
The Pricing offered is also very economical; you can choose from any of the plans shown below. They also offer a 14 day free trial period to check if you like the service or not.
These are some great reviews about Jungle Scout & Jumpsend:
Snagshout is similar to Jump send. It allows you to put your product in front of their large Audience, who regularly visits their website to find discounted products.
Snagshout is only available in the US. You can use it only if you are selling on Amazon.com.
Snagshout offers a 7-day free trial; after which you have to choose your plan from these:
Cash Back Promotion
Cash Back is a promotion in which instead of using a coupon code, the customer purchases your product at full price, and then the discount amount is sent to the customer’s PayPal or Stripe account by Snagshout. Since the customer has purchased at full price, this type of customer order creates a higher impact on your Ranking. You can also ask the customer to perform some actions to obtain the cash back. These actions are listed below:
- Lifestyle Photo
You can ask the customer to send a photo while using the product.
- Video Review
The customer will have to make a video while using the product or explaining his thoughts about the product in the video.
- Social Action
You can ask the customer to perform some social actions.
- Survey Action
You ask the customer to perform a survey and provide feedback about the product.
You can use these actions to improve your product and build a social proof of your brand.
Setting the Coupon Codes
There is no option in Snashout to limit the number of units a customer can purchase using your coupons. You will have to do this setting manually from your Seller Central.
Here are a couple SnagShout reviews:
Both Jumpsend (which is part of Jungle Scout now) and Snagshout are great platforms with a large audience that you can use to improve your product’s Ranking. Now, let’s compare the difference between them:
Price: Jumpsend is much cheaper than Snagshout.
Marketplace: Jumpsend is available in both US & UK marketplaces, while Snagshout is only available in the US. If you are selling in the UK market, then Jumpsend is more suitable for you.
Email Campaign: Snagshout does not have any feature like the email campaign. You can use another tool like feedbackwhiz.com for sending follow-up emails to your customers; however, you will have to pay separately for this service.
Inventory Protection: Snagshout does not have an inventory protection feature to limit the number of products a customer can purchase, but you can also set this limit from your seller central account.
Hijackers: Jungle Scout team constantly monitors the customers on Jumpsend and blacklists those who try to resell the product purchased from there. Although this is not much of a help if a hijacker has already attacked you, but they are trying to resolve this issue. On the other hand, Snagshout does not have this feature.
Cash Back Promotion: Jumpsend does not have cash back promotions. The action cash back promotions are only available in Snagshout; their customer quality and cash back promotions are the features that set them apart from the other discount websites. If you want to establish social proof of your brand or create more brand awareness, then Snagshout is the best option for you.