5 Step Content and SEO Strategy – Case Study Results and Penguin 4 Thoughts

In this post I am going to share some recent results we have had with our off page strategy outlined below and also share my thoughts on Penguin 4.0.

Basic Strategy We Have Been Having Success With:

  1. Identify what the site is already ranking for
  2. Complete additional keyword research
  3. Content Creation (this step can be skipped if the sites content is already awesome)
    1. Build the best content for the given query. Google wants to rank the best #1 so be the best!
  4. Competitor Backlink Analysis
    1. Determine the number of links we need to beat our competition
  5. Build a mix of links to the site to close the gap with the competition
    1. Blog Commenting + Guest Posting
    2. Use My PBN Links
    3. Done For You PBN Links
    4. Editorial Links – Contact me for details on how to get these
    5. Outreach links (anything Brian Dean at Backlinko talks about)

Case Study Results:

Case Study #1 – Local Criminal Lawyer Serving 1 million person population City/surrounding area

Step 1: We first found out what the site was already ranking for by using SEMrush.com

Step 2: We then looked to see which keywords were most fitting to the site and were ones worth ranking for. If they are on the 2nd-3rd page that is even better. We Found out which page we're already ranking for those keywords (which was the homepage) and got 5 Use My PBN links pointed to them. The results from getting these links created resulted in substantial ranking improvements.

Step 3: We wanted to find other keywords related to this niche so we took some of the keywords the site was ranking for as well as a few other relevant keywords and inputted them into LongTailPro. This will help us find a lot more relevant keywords as well as check the competition for each. We try to look for keyword competition under 30 as they are easier to rank for.

Step 4: We sent the keywords that we thought were relevant to the customer to get articles created around them (we usually create the articles but due to the niche it was better for the client to create them). Once they are completed they will send them to us and we will get more Use my PBN links pointed towards them to help boost their rankings.

Conclusion:

A little up front analysis identified some great opportunities for easy wins. This has resulted in the client looking like a hero to her client!

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

Case Study #2 – 7 Figure Affiliate Marketer Very Happy With Results in a Competitive Niche

This case study is a summary of what we did for one of our bigger clients who is having A LOT of success online generating millions of dollars a year through organic traffic and affiliate sites.

Step 1: We first found out what the site was already ranking for by using SEMrush.com

Step 2: We looked at the keywords the site was ranking for and also talked with the client to see which keywords they are most interested in ranking for so that we can concentrate on getting them to rank better. We then got…

  • 10 Use My PBN links and split them up amongst those keywords to give them some ‘juice’ along with a
  • 3 editorial links (Huffington post etc) – Contact me for more info about how to get these links

Step 3: We also did some keyword research using LongTailPro and sent suggested article titles to the client and asked if they were okay. Once we got the go ahead we got the articles completed and the client posted them to their site. Next month we will be able to target these URLs to help push them up in the rankings.

Penguin 4.0 Thoughts – Overhyped?

Penguin 4.0 has rolled out live and I have received a few emails about what the impact has been for me and my clients sites.

Like most updates from Google I believe there is usually a hype fuelled hysteria followed by a more rationale approach. Penguin 4.0 is no different.

Changes to Consider:

  • Backlink cleanup should be able to be measured faster
  • Penalties are applied to a specific page vs the entire domain (the implications of this are interesting!)

So I think the bottom line is that we will see changes to rankings occurring faster when sketchy links are being built and when they have been removed sites should recover faster.

Although Sep according to Moz had the most fluctuations since they started tracking SERP position movement we have seen very little

From - https://moz.com/blog/penguin-4-was-it-worth-the-wait

Impact on Mine & Client Sites

Despite all the movement we have seen no sites penalized and across the board there has been a solid increase for a hand full of sites. What is interesting is most of those ranking movements occurred at the start of Sep and not as a result of Penguin 4.0.

It will continue to be interesting to watch and I, as a fan of being able to test things, will certainly like the faster feedback on link cleanup efforts and when a site has crossed the threshold with Google into the un-natural link profile territory it will be apparent faster and easier to limit the damage.

Overall I am happy to see no negative movement and some positive movement while at the same time I think these changes are definitely a move in the right direction.

Unfortunately, Penguin has not been so kind to everyone, I received this email yesterday and I know how much losing your hard earned efforts overnight can hurt! So if you have been affected I certainly feel for you!

PBN Guide being referred to above is here

Have you experienced much negative movement with your site in Sep? If so I would love the opportunity to have a quick review of your site to both learn and ideally provide some insights.

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

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1 Plus 1 Equals 3 – Post and Homepage Upgrade for Improved Rankings

It has been too long since I shared a detailed post showing you a specific strategy and case study results.

In today’s short and hopefully actionable post I am going to share how I helped push one of my sites from the middle of page 2 to the top of page 1 for my target keywords within 1 week!

Stay tuned for some more tests and results. (more…)

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12 Frequently Asked Questions About Building and Using PBNs

Since 2013 I have been talking about, using and building PBN sites to help rank mine and other websites.

There are very few people that talk about PBNs in a balanced way. I hope this post helps answer some of the common questions people have.

If you have any questions feel free to drop them in the comments section and I will respond.

 

What is a PBN?

A Private Blog Network is a network of real, relevant and authoritative sites that are perceived to be independent from one another in the eyes of Google but you control and can link to your money site. These links being real and relevant drive ranking improvements within Google.

what-is-a-pbn

My Team Offers Two Services To Help:

[thrive_link color=’blue’ link=’http://www.lightningrank.com/private-blog-network-building-service/’ target=’_blank’ size=’big’ align=’aligncenter’]Have My Team Build You a PBN[/thrive_link] [thrive_link color=’blue’ link=’http://www.lightningrank.com/use-my-pbn/’ target=’_blank’ size=’big’ align=’aligncenter’]Use My PBN – Powerful Links[/thrive_link]

Frequently Asked Questions About PBNs…

 

ONE – Do PBNs Still Work to Rank Websites?

The short answer is that backlinks from relevant authoritative sites definitely still works! The question of how much does it work is answered in more detail below but I can say that it definitely does work on both my sites and clients.

Each week we receive emails like this one received last week…

improve-ranking-with-pbn

TWO – What is the Best PBN Hosting Options Now?

Hosting can be a massive pain! I now have 1 person who works full time to manage all my hosting accounts.

I now have two simple recommendations for people who are looking to host a PBN…

  • Best Option for Large Network or Agency – Use multiple popular shared hosting accounts like we do to ensure your referring IP profile is as natural as possible. This strategy ensures your PBN sites are not located in a “bad neighbourhood” of other PBN sites.
  • Best Option for IndividualsEasyBlogNetworks offers hosting that is essentially a dashboard for multiple cloud hosts.
[thrive_link color=’green’ link=’https://websiteincome.com/click/hub’ target=’_blank’ size=’medium’ align=’aligncenter’]Best PBN Host[/thrive_link]

(prices increase for this host Sep 1, 2016)

THREE – Do PBNs help all websites rank and how many backlinks do I need to rank on the first page?

The type of sites that seem to respond the best are those in “boring” niches that traditional white hat link building is the hardest in!  This usually involves an affiliate site or a business site.

The sites PBNs don’t make a lot of sense to use on are sites that have an easier time to build links. For example a “mom blog” would do better to allocate its money for SEO to guest post outreach and creation.

Sometimes the ones that don’t respond the best are either the crazy competitive local niches (unless a lot of links are sent at them) or the large magazine style site who need a monthly link velocity way higher than the package purchased.

To help people answer the question of “how many links do I need” I wrote this post and provided a free guide.

 

FOUR – What is the risk of using a PBN?

There is risk with every marketing strategy online. I have an issue with SEOs who don’t try and communicate the risk of using PBNs.

The right level of risk vs reward to accept is highly dependent on everyone’s personal situation.

What I can share to try and help quantify the risk is that our lifetime deindexation rate over the course of 3,000+ sites being built is…

  • Over 3,000 sites have been built
  • 8% for done for you niche relevant exclusive PBNs (done for you PBN service)
  • 23% for Use my PBN, exclusive but shared PBN service with most of those deindexations coming in 2014 (see what I wrote about it when it happened here)

What will happen if sites do get deindexed is that the rankings benefit of the use of those PBNs is lost.

I DO NOT RECOMMEND someone only use PBNs as their SEO strategy. It is critical that your sites footprint remains distributed and not easily identified as a site that exclusively uses PBNs.

 

FIVE – For the Use My PBN Service do links on my PBN stay live after someone cancels?

Yes, links on my use my PBN service stay live even if someone cancels.

The most common reason people have for cancelling is that their rankings have jumped up to where they want them and they no longer need the service. So a lot of people tend to use the service until they achieve the ranking goals for their site or clients site and then cancel the service.

 

SIX – Can I Add More Articles for the Done For You PBN Service?

In our done for you PBN building service we create 1 article per site every 5 months. There are times that people would like to add more.

When we build your PBN with our done for you service we provide you with admin access to the site and you can post as many articles as you would like.

Many SEO agencies use this access for when they add a new client. A lot of our clients have a network relevant to a specific industry or geography and then when they add a new client use that existing PBN to build relevant/authoritative links to that new website.

 

SEVEN – Does it Work for Reputation Management?

With the growth of the online reputation management industry we have seen an increase in the number of people using our service for Reputation Management.

The basic strategy for reputation management fits well with our services…

  1. Create positive pages about the individual
  2. Drive links to those positive pages/profiles (using Use My PBN or Done for You PBN Service) to push them in front of the negative posts

Similar to the agencies mentioned above a lot of reputation management consultant clients we work with like to use a combination of having their own PBN network managed by us and as they add new clients simply post new posts to that network.

 

EIGHT – Does it Work for Videos?

Although it works for videos and clients have seen substantial ranking improvements there are a lot of strategies that are higher risk/lower cost that seem to be able to rank videos more cost effectively.

The reason is that the domain strength of YouTube is strong enough that if you throw some crappy links at the video it usually doesn’t result in the post getting penalized.

However, I believe this will continue to move in the direction that higher quality links will have a bigger and bigger impact driving results for your site.

 

NINE – Can I Rank My Amazon Private Label Listings?

This is a fun one I have been experimenting with lately.

The answer is that YES you can influence which Amazon listing shows up in Google.

It is either Feast or Famine when it comes to rankings Amazon Listings. Since Google only shows a couple results in Google you need to be in the top 2 for Amazon listings for the given keyword or you get no benefit.

Here is the basic strategy I have tested with success…

  1. Identify keyword to rank for, target relevant, buyers intent keyword with low competition (KC score < 30)
  2. Analyze the Amazon competition currently showing up in Google to determine the number of backlinks they have using this strategy.
  3. Based on the number of links you need go ahead and build links to that Amazon listing. I like to use the powerful links from my Use My PBN network to boost my Amazon listings to show up in Google.

 

TEN – Should I Hide My Sites from Crawlers like Majestic, OpenSiteExplorer and AHRefs?

I go against the grain when it comes to my recommendation to NOT hide your PBN from crawlers.

The reason?

You are only asking the crawlers to not index the links from your site and it would be easy for Google to create a crawler that looks for the sites that request to not have the link networks track their links.

Now once they have a list of all the sites that have hidden themselves from Majestic, AHRefs and Moz what is the chance that they are all PBN sites or doing something sketchy…. I would theorize it would be pretty high!

For that reason a better approach is to build a PBN that is real/relevant and could stand up to a manual review if necessary.

 

Eleven – When is the right time to start building a PBN or Links?

People that are just starting out often wonder what the right approach is to the timing for building their PBN.

The short answer is that as soon as you know you are going to be going into a niche it is a good idea to start building out a niche relevant PBN but do not let that stop you from getting started.

 

TWELVE – What is the PBN backlinking strategy I use now for new sites?

So, what do I do today to get a site moving up the rankings?

It of course depends on the competition and the number of links I suspect I will need to rank. Like I have mentioned above using PBNs exclusively is NOT the best strategy but using them strategically still makes a lot of sense for me.

What I really like about the strategy of using PBNs as the cornerstone of ranking a website is that it is scalable based on the results. Because of that here is the basic strategy I use with a new site…

  1. Build a 5-10 site relevant, niche specific PBN right away
  2. Once the site is created start dripping use my PBN links to it
  3. Measure the results of the ranking improvements and create a plan to scale up the links as needed.

 

[thrive_link color=’blue’ link=’http://www.lightningrank.com/private-blog-network-building-service/’ target=’_blank’ size=’big’ align=’aligncenter’]Have My Team Build You a PBN[/thrive_link] [thrive_link color=’blue’ link=’http://www.lightningrank.com/use-my-pbn/’ target=’_blank’ size=’big’ align=’aligncenter’]Use My PBN – Powerful Links[/thrive_link]

 

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How to Get 1,000 Visitors Per Day – Six Figure Challenge Update

Today I have a quick update on my Six Figure Website Challenge website and the results over the last month. Would I hit the 1,000 visitors per day milestone?…

As I mentioned in my last update Mid Year Six Figure Challenge Update I was going to reduce my team working on the site and continue only what I thought were the critical activities…

  1. Consistently publishing quality content
  2. Building quality links via a relevant PBN and using my 301 building block strategy

(more…)

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5 On Page SEO Mistakes to Avoid

Are you looking for a quick on page SEO check. There are many complicated On Page SEO analysis but today’s post from Gary really keeps it easy to understand breaking it down into 5 parts…

  1. Content
  2. Title & Descriptions
  3. URL
  4. Visual & Media
  5. Internal Linking

Gary runs a successful SEO agency and as a member of the six figure challenge group provides a lot of SEO advice to the group. His site also was one of the first to start making money extremely quickly.

Even with Gary breaking it down into such an easy to understand and well layed out post the one thing I like to always remember is eventually the search engines will be good enough that they will rank the best website to answer the searchers query first so be that website!

Gary…take it away… (more…)

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