In this article, we’re examining two popular content writing services – Crowd Content and TextBroker. Both services have developed a presence in the content marketing world, and we’ll look at the quality level of both, to help you decide what custom content works best for you as a business owner.
Crowd Content Overview
First up, we have Crowd Content. Crowd Content has a streamlined business model, allowing clients to purchase content of varying types, written by expert writers. Crowd Content specializes in blog post and article content, website content, SEO content, press releases, and other content of that nature.
Crowd Content boasts an extremely simple user interface, and clients can order content in a matter of minutes. There is a one-page order form which prods clients with a few key questions about their content requirements – making sure the content matches their branding, tone, and target audience. From there, a content brief is sent to a freelance writer with the relevant expertise, who finishes the writing assignment in a matter of days. Clients are free to message the writer with revisions, touch-ups, or anything they forgot to include in the brief. While we do appreciate Crowd Content’s simplistic approach, some clients might find it too simplistic. The one-page order form doesn’t leave a lot of room for custom content requirements, or to go fully in-depth about certain content needs. Additionally, Crowd Content’s content writing procedure is very straightforward, and lacks the SEO optimization that we’ve seen with competing services.
Quality of Content
Crowd Content’s quality assurance is impressive, but not the most stringent we’ve come across. Crowd Content claims to accept under 10% of freelance writers who apply. This guarantees a certain level of quality, but it’s also far from the 1% or 2% standard we’ve seen at content services such as Compose.ly, Scripted, and Verblio. It also costs less than most of those services, so you’ll have to balance quality expectations against the amount you want to shell out.
TextBroker, upon first examination, appears to have a strikingly similar business model to Crowd Content. TextBroker offers content of various types, including blogs, web content, press releases, and more. Clients sign up for TextBroker, and use their intuitive platform to outline their content needs. From there, the work is shipped off to a writer that handles the content, usually delivering the content within a few days. It’s standard stuff as far as content writing services are concerned.
When you did a little deeper, you might notice one major difference about TextBroker, it’s very cheap. Content starts at 1.5 cents/word, depending on the plan you choose. Even with more “expensive” plans, it hovers around 2.5 cents/word. So even at their “high-end” pricing rate of 2.5 cents/word, 1000 words of content will cost about $25 (plus a small processing fee). Compare this to Crowd Content’s rate of $80/1000 words, and you start to see how inexpensive TextBroker is.
And while this may sound great at first, you have to consider that someone is behind the scenes, writing your content. If you’re paying so little, you can assume they are being paid even less. It’s not to say that TextBroker employs bad writers, just that it seems very difficult to maintain a motivated workforce while paying pennies on the dollar. With content services, you have to do some digging to find a service that matches your business needs. But at a certain point, you get what you pay for. You can’t expect top-quality content at rock bottom prices. You might luck out and be matched with a fantastic writer, but you can’t be surprised if the opposite occurs.
Which Do We Prefer?
For us, the choice is obvious. Quality content is a bare minimum expectation from a content writing service, and there’s only one option that meets this requirement. TextBroker costs significantly more, but there’s a much higher likelihood you’ll be satisfied with what’s delivered.
Remember that there’s an onus on you, the client, during this process as well. Before you hire a content writing service, you need to know what you want. You need to have in-depth knowledge of your business goals, target market, and brand voice. This knowledge needs to be communicated from the outset, so that content can be created which satisfies these stipulations. With this in mind, shop around and find the service that works best for you. Thanks for reading our head-to-head comparison of Crowd Content vs. TextBroker. Good luck meeting your content goals!