This post is to serve a couple purposes…
- First: I hope to show that if you have a valuable service this is a way to get people on board to help promote it.
- Second: This is where I am going to send people who reach out with messages like, “Hey you don’t know me, but promote my course/app/service so I can make lots of money”. It can be mildly frustrating when we receive these messages.
At the bottom of this post we will share some resources on how you can achieve similar results in terms of impressive traffic increase that Doug Cunnington achieved to his sites.
The end result of this effort was…
- 12.83% increase in page views to the upgraded articles (in 4 weeks)
- Doug’s niche site’s organic traffic is now at an all time high (see image below)
- A great article explaining the strategy that resulted in that traffic increase
- $8,388.00 in sales from 7 new customers for Content Refined
At ContentRefined Maddie and her team developed a process called the Pareto Upgrade where they identify the content to upgrade that will have the biggest impact and be able to predictably show an increase in traffic quickly.
Doug Cunnington is a contact in the space who runs a site called NicheSiteProject.
During a conversation with him we were comparing notes on what was working now with his sites and what we were learning from all the data analysis ContentRefined does. From that discussion an idea was born to take one of his sites, identify and complete several upgrades and share the results.
Based on those results, we completed an interview and case study post at Doug’s site you can see here.
The results of a value first approach was a win for Doug’s site, win for his audience and a win for ContentRefined. This is an example of the type of affiliate relationship of ‘value first’ that we prefer to do.
The business benefit to ContentRefined was significant with over $8k in sales and 7 well-qualified new customers we will be able to help!
Results for Content Refined: $8,388.00 and 7 new customers
Doug Cunnington made $838.80 in Affiliate Earnings
5 Key Lessons Re-Learned:
- Always seek to add value first.
- Give away all the information of a strategy so anyone can execute it themselves.
- Reaching a new audience is most efficiently done working with someone who already has an audience.
- The people who see the largest benefit of Content Refined’s offering are profitable niche site owners.
- Content Upgrades continue to blow me away with how fast they work, how well they work and how consistently they drive an increase in traffic.