System to Buy a Website in Any Niche and Details on a Recent Deal

One of my favourite parts about this site is my ability to share with people any new system that I am using successfully that others can replicate and improve on! We all win!

For a more holistic and complete guide to the website buying industry and landscape have a look at this post at covering all websites for sale.

Below I am going to share the exact system I use to approach buying websites in any niche I want fast!

Just recently I have added another affiliate site to my FBA business I am selling which has increased organic search traffic by 40% to my now 3 affiliate site portfolio which drive traffic to my Amazon FBA brand. (more…)

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Mortgage Crushing Challenge Update – Deep Dive into My Strategy

For me the mortgage crushing challenge or MCC is a great opportunity to test out some very efficient hands off strategies in an attempt to build up my site.

What is the MCC? The mortgage crushing challenge is a goal we set with our internal team and invited others to join in that results

This post is going to cover…

  • A couple successes people are having with their site!
  • My Exact 3 Part Strategy
  • Results So Far

Special Note – I am very happy to say that a few people participating in this challenge are having a LOT of success! (more…)

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12 Month Amazon Affiliate Site Case Study – Exact Steps Revealed

Interested in following this strategy? Pickup a pre-built turnkey Amazon Affiliate site HERE (limited quantity and often sold-out but you can get on the wait list!)

This case study is hopefully the most actionable 12 month affiliate site case study ever published. The goal is to break down what was done over 52 weeks to show you exactly how we grew a website to over 11,000 unique visitors per month (revealing all the numbers down to the # of posts and blog posts made!).

Monetization Comment – This business was started with the intent of creating an Amazon Affiliate site to then push the sales of a physical product we would source. With my Amazon Associate account getting suspended it hurt this sites earnings A LOT! So definitely the earnings are not very impressive but the traffic results are.

Why drop a case study as ONE big post… one of the issues with case studies is that sometimes keeping the pace moving on the case study is difficult by keeping this quiet until I was ready to publish an entire years worth of updates with data it should be a useful complete read.

The story of this site is summed up in the one graph below… great traffic growth but with the Amazon Associate account getting suspended it was hard to repeat the $/visitor we did with Amazon.

4 Main Methods Used on the Site

During the process of building out the site, we focused on 4 particular methods that helped to steer the site in the right direction. The idea with this case study was to do something a little different and stick to only a handful of tactics and document every single little step then only reveal the results once I was ready to publish a BIG case study post like this!

Great Keyword Research, Niche Research, and Solid Initial Site

Starting out with a great site was very important. Both the sitemap, initial content and site creation is important for our strategy.

Blog Commenting

Each week we try to do 5+ blog comments. This is simply going to articles that are relevant to the niche/topic and leaving a comment on their site. The key is, when you leave a good useful comment, you also leave your URL which will be linked to your name once published. Although these are nofollow links, we still believe they hold some value. If you are interested in learning more about blog commenting you should read this article.

Article Posting

Each week I try to keep the site fresh by adding an article. Each article I create follows the ContentRefined process to ensure quality. If you are interested in learning more about the ContentRefined process you can go here.

Use My PBN Links

At the start of building the site I worked on getting 1-2 links per week for our Use My PBN service, but after a few months I wanted to dial it down a bit and do 1 every other week. Use My PBN is a service I created where I built up a large network of PBN sites that have on average DA25 and PA30.  I have seen good improvements with our sites as well as our clients sites when using these links. If you are interested in learning more about this service you can do so here.

Editorial Links

Before starting this site, we had not used the editorial link building root, so we decided we wanted to try it out a few times. This is the process of getting backlinks from sites such as, (now nofollow links), etc. These links hold a lot of power as they come from some of the best sites on the internet, and when you have a link from it to your money site, Google really likes it. If you are interested in learning more about our editorial links you can find out more here.

  • Resource – Sometimes getting Videos Created can help make the site look better and allow more editorial links to be published – Buy links on major editorial sites here 


Month by Month Update – In the section below I will a month by month update showing eactly what we did to built the site.

March  2016

Last March, my project manager came up to me and asked if we could build a site around a niche that she had been doing keyword research around. After taking a look at the niche, the competition and the keywords I decided it would be a worthwhile venture to take on with the intent of growing the affiliate site and then turning it into an Amazon FBA business. During this month we dug into keyword research more and found a handle of keywords that were low competition. We then took a few of those keywords and created 20 articles around them. We knew that the niche was going to involve a few silos so we planned to get 5 articles created per silo.

Blog comments 0
Article posted 0
Use My PBN 0
Editorial 0
Total Keywords 0
Keywords under 20 0
Keywords under 35 0
Organic Traffic 0
Monetization $0.00

April 2016

In April, we started to plan out how we were going to build and structure the site. We picked out a theme (Luxe – from Thrive Themes) and worked on getting it up and running. We then added the 20 articles (5 articles per each silo) to the side and gave it the proper category tag. For the menu, we added each category tag as its own. For the homepage, we added a monster post on the main keyword we wanted to rank for with internal links to the main pages for each silo.

After 2 weeks of the site being up, we started to do some off page as well as adding more content. For off page we were able to get 37 blog comments made.

During the last week 2 weeks of the month we started ranking and getting organic traffic to the site. By the end of the month we were able to get 42 organic searches to the site while ranking for 15 keywords.

4/17/2016 4/24/2016 5/1/2016
Blog comments 7 15 15
Article posted 20 5 0
Use My PBN 0 0 0
Editorial 0 0 0
Total Keywords 5 8 15
Keywords under 20 0 0 0
Keywords under 35 0 1 2
Organic Traffic 6 15 21
Monetization $0.00 $0.00 $0.00

May 2016

In May, we wanted to continue on April’s upwards momentum so we did more content, backlinks and blog commenting. During this month we saw a great increase in the amount of keywords we were ranking for. We went from 42 organic traffic last month to a total of 171 this month. This month we added in an editorial link and 4 links from the Use My PBN service which had a great impact on our keywords and their rankings. We also were able to work on the internal linking structure of the site as we didn’t have to many in place during the previous months.

5/8/2016 5/15/2016 5/23/2016 5/30/2016
Blog comments 10 10 13 9
Article posted 0 4 2 0
Use My PBN 0 0 2 2
Editorial 0 1 0 0
Total Keywords 56 116 225 350
Keywords under 20 0 0 0 0
Keywords under 35 12 28 45 70
Organic Traffic 29 56 44 34
Monetization $0.00 $0.00 $0.00 $0.00

June 2016

This month we had some great breakthroughs with our keywords and having some of them jumping to the top 20. One of the main keywords we are trying to rank went from 28th to 11th this month. Near the tail end of the month we started making our first few dollars with the site. This month we also were able to reach 356 organic searches which is just about double of last month.

6/5/2016 6/12/2016 6/19/2016 6/26/2016
Blog comments 12 9 10 9
Article posted 2 2 2 2
Use My PBN 1 1 1 1
Editorial 1 0 0 0
Total Keywords 495 702 776 905
Keywords under 20 0 20 35 41
Keywords under 35 112 164 176 228
Organic Traffic 44 53 99 105
Monetization $0.00 $0.00 $0.00 $32.80

July 2016

This month we had a few down weeks put near the end of the month it started picking back up and improving again. This month we saw that a lot of our traffic was landing on a particular article and was getting click throughs to amazon on a specific product so we decided to think about getting our own similar product created. Again this month we saw a doubling of organic searches from last month, going from 356 to 725. Another one of our keywords had a good ranking increase over the month going from 32nd to 15th position.

7/3/2016 7/10/2016 7/17/2016 7/24/2016 7/31/2016
Blog comments 15 20 10 5 17
Article posted 2 2 2 2 2
Use My PBN 1 1 0 1 1
Editorial 0 0 0 0 0
Total Keywords 941 945 969 1,111 1,531
Keywords under 20 37 38 38 41 81
Keywords under 35 251 256 256 281 426
Organic Traffic 124 73 99 238 253
Monetization $1.50 $8.90 $1.01 $2.01 $2.27

August 2016

In the month of August we had a few positives to touch on. We had good growth with monetization from Amazon. Our rankings also had a positive uptick by increasing the number of keywords we are ranking by over 200.

We also started to look at outsourcing our product and looked on Alibaba. When looking at the best way to go about getting a company and your product created, we followed Scott Voelker’s and his article on how to find and source private label products. If you haven’t read it and are looking at getting  into the FBA business it would be a great resource.

8/7/2016 8/14/2016 8/21/2016 8/28/2016
Blog comments 13 10 12 10
Article posted 2 2 2 0
Use My PBN 1 1 0 1
Editorial 0 1 0 0
Total Keywords 1,609 1,613 1,619 1,947
Keywords under 20 87 90 92 101
Keywords under 35 445 450 450 501
Organic Traffic 278 310 446 494
Monetization $6.65 $5.88 $18.77 $34.09

6 Month Update (March 2016 – August 2016)

Total over last 6 months
Blog comments 231
Article posted 55
Use My PBN 14
Editorial 3
Total Keywords 1,619
Keywords under 20 101
Keywords under 35 501
Organic Traffic 2,821
Monetization $113.91

September 2016

This month had a few negatives and a few positives. This month we made progress with our product outsourcing. We got 4 quotes back from suppliers and we created a weighted matrix chart to decide which ones we wanted to get samples from. We even got two samples, however one was a no right away.

We saw good growth this month in terms of monetization, however by the last week of the month our Amazon account got banned and so we lost a good source of revenue that we were hoping to have.

This month we also did a bit of design change on the site. The homepage, which once was a monster blog post is now laid out with videos, images and small descriptions on each of the silos our site talks about. We also added a call to action button that takes people to the monster post.

9/4/2016 9/11/2016 9/18/2016 9/25/2016
Blog comments 11 9 10 8
Article posted 2 2 2 1
Use My PBN 0 0 0 0
Editorial 0 0 0 1
Total Keywords 1,947 2,044 2,556 2,002
Keywords under 20 147 159 247 184
Keywords under 35 605 651 914 681
Organic Traffic 582 633 661 812
Monetization $35.83 $25.45 $24.76 $9.53

October 2016

This month I was able to get an average 156 organic visitors per day. When looking at the metrics for the site, I found that we had made some good progress, Page Authority 36 Domain Authority 25 Citation Flow 26 and Trust Flow 23.

We were having a LOT of issues with sizing for our product, we are still working with the one company to come up with a solution to solve this problem.

10/2/2016 10/9/2016 10/16/2016 10/23/2016 10/30/2016
Blog comments 7 9 6 8 10
Article posted 1 1 1 2 2
Use My PBN 0 1 0 0 1
Editorial 0 0 0 0 0
Total Keywords 2,233 2,452 2,919 3,032 3,153
Keywords under 20 210 248 350 362 380
Keywords under 35 780 780 1,069 1,115 1,127
Organic Traffic 976 1,114 1,121 1,093 1,099
Monetization $22.96 $23.38 $45.70 $27.48 $41.28

One of our main keywords went from 8th to 3rd this month.

November 2016

Monetization for the month also hit a new high at $164.04 (despite loosing Amazon Associates account!). This month we found a solution to the sizing issues on our outsourced product. I also hired a graphic designer to create the packaging design for the product.

11/6/2016 11/13/2016 11/20/2016 11/27/2016
Blog comments 6 5 7 5
Article posted 1 1 1 1
Use My PBN 0 1 0 1
Editorial 0 0 0 0
Total Keywords 3,220 3,354 3,399 3,594
Keywords under 20 400 434 461 515
Keywords under 35 1,250 1,187 1,222 1,313
Organic Traffic 1,250 1,159 1,352 1,694
Monetization $42.18 $38.00 $44.17 $39.69

December 2016

Almost increased the keywords I was ranking for by 1,000 in one week. As expected from a December month the monetization had some good weeks.

I also order 600 units of the product FINALLY! The product will take about a month to complete. We also incorporated the new business and signed up on Amazon Seller. In order to get the barcodes for the product I had to buy GTINS from GS1. The product is being shipped to a third party company in the US where they will be labelled with their barcodes and sent to Amazon.

12/4/2016 12/11/2016 12/18/2016 12/26/2016
Blog comments 6 5 6 5
Article posted 1 1 1 1
Use My PBN 0 1 0 0
Editorial 0 1 0 0
Total Keywords 3,683 3,714 4,691 5,345
Keywords under 20 540 552 664 767
Keywords under 35 1,364 1,377 1,686 1,896
Organic Traffic 1,828 1,815 1,934 1,743
Monetization $35.03 $66.34 $98.33 $67.98

January 2017

Every day this month the site had received over 250 organic visitors. The site now reached over 6,000 keywords that it is ranking for, 845 of which are below 20.

The site has not been collecting any email addresses so for next month I decided to make that a priority, especially with our product being released soon.

Our product landed in USA and we asked for 3 units to be sent to us so that I can get pictures done and the listing created. I also got the shipping labels created and mailed to the company so that they can send the boxes with the units to Amazon.

1/1/2017 1/9/2017 1/15/2016 1/22/2016 1/29/2017
Blog comments 5 7 5 6 5
Article posted 2 1 2 1 1
Use My PBN 0 1 0 1 0
Editorial 0 0 0 0 0
Total Keywords 5,525 5,525 5,721 5,986 6,001
Keywords under 20 786 786 792 822 845
Keywords under 35 1,936 1,936 1,948 2,012 2,041
Organic Traffic 2,283 2,558 2,500 2,609 2,785
Monetization $59.93 $0.00 $0.00 $0.00 $15.09

February 2017

This month we were focusing on Amazon and getting everything setup. We ran into some issues with the shipping labels not being correct as the product was over the weight limit that the shipping label said.

The email list has been going well, the site now has an email list of 145 people. Later down the road we will be doing a free giveaway promotion with the audience and the email list.

2/5/2017 2/12/2017 2/19/2017 2/26/2017
Blog comments 0 2 6 0
Article posted 1 2 1 1
Use My PBN 0 1 0 1
Editorial 0 0 0 0
Total Keywords 6,249 6,402 6,512 6,884
Keywords under 20 882 907 907 964
Keywords under 35 2,112 2,138 2,167 2,222
Organic Traffic 2,543 2,522 2,466 2,809
Monetization $14.19 $10.57 $21.00 $18.96

12 Month Update

Overall in the last 12 months the site has been doing well. Not so much in terms of monetization as the site took a hit when my account was banned from Amazon.

However the traffic is growing and the amount of keywords the site is ranking for grows each week. Hopefully once the product goes live on Amazon there will be some traction and a few sales.

Total over last 6 months
Blog comments 390
Article posted 89
Use My PBN 23
Editorial 5
Total Keywords 6,884
Keywords under 20 964
Keywords under 35 2,222
Organic Traffic 123,753
Monetization $941.71

Traffic over the last 12 months:


We will do more updates in the future on this site and how the FBA part of it is going. This site should continue to grow with the continued weekly effort of editorial links, Use My PBN links, blog commenting and content plan by following the ContentRefined structure.

If you have any questions on anything in this case study please let me know!

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5 Step Content and SEO Strategy – Case Study Results and Penguin 4 Thoughts

In this post I am going to share some recent results we have had with our off page strategy outlined below and also share my thoughts on Penguin 4.0.

Basic Strategy We Have Been Having Success With:

  1. Identify what the site is already ranking for
  2. Complete additional keyword research
  3. Content Creation (this step can be skipped if the sites content is already awesome)
    1. Build the best content for the given query. Google wants to rank the best #1 so be the best!
  4. Competitor Backlink Analysis
    1. Determine the number of links we need to beat our competition
  5. Build a mix of links to the site to close the gap with the competition
    1. Blog Commenting + Guest Posting
    2. Use My PBN Links
    3. Done For You PBN Links
    4. Editorial Links – Contact me for details on how to get these
    5. Outreach links (anything Brian Dean at Backlinko talks about)

Case Study Results:

Case Study #1 – Local Criminal Lawyer Serving 1 million person population City/surrounding area

Step 1: We first found out what the site was already ranking for by using

Step 2: We then looked to see which keywords were most fitting to the site and were ones worth ranking for. If they are on the 2nd-3rd page that is even better. We Found out which page we're already ranking for those keywords (which was the homepage) and got 5 Use My PBN links pointed to them. The results from getting these links created resulted in substantial ranking improvements.

Step 3: We wanted to find other keywords related to this niche so we took some of the keywords the site was ranking for as well as a few other relevant keywords and inputted them into LongTailPro. This will help us find a lot more relevant keywords as well as check the competition for each. We try to look for keyword competition under 30 as they are easier to rank for.

Step 4: We sent the keywords that we thought were relevant to the customer to get articles created around them (we usually create the articles but due to the niche it was better for the client to create them). Once they are completed they will send them to us and we will get more Use my PBN links pointed towards them to help boost their rankings.


A little up front analysis identified some great opportunities for easy wins. This has resulted in the client looking like a hero to her client!

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

Case Study #2 – 7 Figure Affiliate Marketer Very Happy With Results in a Competitive Niche

This case study is a summary of what we did for one of our bigger clients who is having A LOT of success online generating millions of dollars a year through organic traffic and affiliate sites.

Step 1: We first found out what the site was already ranking for by using

Step 2: We looked at the keywords the site was ranking for and also talked with the client to see which keywords they are most interested in ranking for so that we can concentrate on getting them to rank better. We then got…

  • 10 Use My PBN links and split them up amongst those keywords to give them some ‘juice’ along with a
  • 3 editorial links (Huffington post etc) – Contact me for more info about how to get these links

Step 3: We also did some keyword research using LongTailPro and sent suggested article titles to the client and asked if they were okay. Once we got the go ahead we got the articles completed and the client posted them to their site. Next month we will be able to target these URLs to help push them up in the rankings.

Penguin 4.0 Thoughts – Overhyped?

Penguin 4.0 has rolled out live and I have received a few emails about what the impact has been for me and my clients sites.

Like most updates from Google I believe there is usually a hype fuelled hysteria followed by a more rationale approach. Penguin 4.0 is no different.

Changes to Consider:

  • Backlink cleanup should be able to be measured faster
  • Penalties are applied to a specific page vs the entire domain (the implications of this are interesting!)

So I think the bottom line is that we will see changes to rankings occurring faster when sketchy links are being built and when they have been removed sites should recover faster.

Although Sep according to Moz had the most fluctuations since they started tracking SERP position movement we have seen very little

From -

Impact on Mine & Client Sites

Despite all the movement we have seen no sites penalized and across the board there has been a solid increase for a hand full of sites. What is interesting is most of those ranking movements occurred at the start of Sep and not as a result of Penguin 4.0.

It will continue to be interesting to watch and I, as a fan of being able to test things, will certainly like the faster feedback on link cleanup efforts and when a site has crossed the threshold with Google into the un-natural link profile territory it will be apparent faster and easier to limit the damage.

Overall I am happy to see no negative movement and some positive movement while at the same time I think these changes are definitely a move in the right direction.

Unfortunately, Penguin has not been so kind to everyone, I received this email yesterday and I know how much losing your hard earned efforts overnight can hurt! So if you have been affected I certainly feel for you!

PBN Guide being referred to above is here

Have you experienced much negative movement with your site in Sep? If so I would love the opportunity to have a quick review of your site to both learn and ideally provide some insights.

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

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September Income Report

Well right now I am getting the opportunity to test out just how robust my systems really are!

Between my day job (busiest time of the year for me), 1.5year old son and my 7 months pregnant wife my plate has never been this full.

So I ask you to bear with me over the next couple months…customers will come first and I will aim to continue to produce some quality posts as well (but it won’t be as regular!)

The good news is that I saw this time crunch coming and put systems in place to ensure my business can continue to hum along without me.

Although I am still needed to write the posts (sorry for the delay in posting…expect less frequent posts for 2 months).

This monthly report will share all the details about the different “divisions” of my business… (more…)

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