How to Use Page Optimizer Pro POP – Our Procedure

This step by step procedure is how we use Page Optimizer Pro or (POP) to achieve a 60% increase in organic traffic within 2 weeks.

This procedure was created by the team at ContentRefined who are always pushing the science of content marketing, testing new tools and finding ways to help ensure their clients win in Google.  

Step 1:

Go to POP, login and click create new project

Step 2:

Go into the spreadsheet with the articles you’ll be optimizing, choose one of them and copy and paste URL of webpage/post.

Step 3: 

Name the project after the title of the post, hit next 

Step 4: 

Click on new page

Step 5:

Click on Express Report

Step 6:

Type in the keyword for that article (found on the Google sheet)

Hit Next

Step 7: 

copy paste the url of the post/page and name the page after the title

Step 8: 

After a few minutes you’ll be redirected to a page that looks something like this. Click on Dashboard.

Step 9: 

Take a screenshot of the Optimization Score and Adjusted Score to send to your editor later. 

Step 10: 

Download the report of the recommendations (should download as an Excel file). 

Step 11: Click on Content Editor. 

You’ll be taken to a page where the content of the article will be uploaded and available to be edited. You can make all edits/changes directly here. 

Step 12: 

Open the report you downloaded in Step 10. In the report, you’ll be given a number of changes/edits to be made to the post. They’ll be listed under different categories in each tab in the Excel sheet. The only tabs you’ll need to focus on are: Recommendations, Variations & LSI, Focus Recommendations, Max Recommendations, Adjusted Recommendations, and Page Structure. 

• Recommendations/Focus Recommendations/Max Recommendations/Adjusted Recommendation: read through each of these tabs and the recommendations listed. Make as many changes as possible based on the recommendations without affecting the overall quality of the article. 

• Variations & LSI. Add as many keywords as possible that are recommended without keyword stuffing and/or affecting the overall quality of the article. Adding sentences/paragraphs as needed is fine. 

• Page Structure. If there are changes needed to the page structure, make the necessary changes/additions. 

Make all changes/edits directly in the Content Editor

Step 13: 

After you’ve made all the changes/edit/content additions that you can, click the Download Edited Code button in the bottom right corner of the screen. 

This will download a webpage of the article with all the edits you’ve made. Save this file to send to your editor. 

Step 14: 

Now that you’ve made the edits and downloaded the new file, click Rerun with Edited Source. This will run another report with the new/edited/upgraded content. Hit “Leave everything as is” and run the new report. 

Take a screenshot of the new content score to send to your editor. 

Step 15: 

You’re finished!

Email the Content score screenshots, the recommendations report, and the file with all the changes made to it to your editor.

Page Optimizer Pro Review & Alternatives:

See the results when we compared Surfer SEO vs POP vs MarketMuse. Which tool resulted in the largest traffic increase?