How to Use MarketMuse – Our Procedure
This step by step guide will show and explain how to use the tool MarketMuse to create better, more valuable and in depth content for our content marketing clients.
NOTE: Some changes have been made to the appearance of MarketMuse since this procedure was created. The functionality is the same.
Go to MarketMuse
Click to sign in with your unique credentials
Once you sign in, you will see your dashboard. On the left hand column, go down to the ‘Optimize’ function.
The screen that opens will look something like this.
Step 3: Take the article that you will be editing and simply copy and paste the focus Topic, the Title and the article in the correct areas. The click the “analyze” button
Hint: The focus topic will be the Keyword which is always in the title of the article
It might take a minute or two to analyze, but at the Final analysis should look like this. I’ve circled the Content Depth Score, the Average Content Score Target and the Best Content Score.
NOTE: take a screenshot of this page to record the improvement achieved.
We generally want our articles to be above the content score target. So for this one, we can clearly see that it needs some work.
Read the Article from start to finish
If you feel like the article is well written and written by a Native English Speaker, then please edit the basic/normal grammar and spelling errors in the article. If it needs more work (ie a complete rewrite please contact your editor).
After you’ve read the article and corrected the errors in the articles, you’re going to look on the right side of the page and look at some of the keywords + topics listed.
Without “ Keyword Stuffing” or inserting Keywords that are unrelated, start going through the article and adding suggested keywords where they fit or adding sections. You will see that it is really easy to get the article up to well above average by just using strategic Keyword placement.
In this screenshot, I simply replaced words like “new windshield” to “Replacement windshield” or “windshield crack” to “windshield damage” and it booted my score to 17, which is above average.
NOTE: It is best to add words to your DOCUMENT instead of right in the MarketMuse box. Then re-copy and re-paste the entire text. This will ensure that you don’t lose your formatting.
Now that we’ve got our content up to a reasonable standard by just using different words, take a look at the missing words on the list of keywords. They will generally identify a missing subject from the article. Here you can see that the writer didn’t think to include anything about insurance, which is clearly an important thing to mention if the keyword is the “second most important” on the list.
This is where your chance to do some content writing fits in. Simply add in a small paragraph that talks about windshield insurance. It doesn’t have to be extensive. I simply added 4 sentences talking about insurance with your windshield and it bumped it up to 24.
If MarketMuse’s analysis tells you to add more content (i.e. it does not hit the suggested word count), this is also a good strategy to use to add more words. Please try and hit the suggested word count that MarketMuse suggests.
You’re done! Please take a screenshot of the final content score and page.
Please try and boost the score as much as you can while ensuring that the article are still fluid.
We will only deliver articles to a client if they are above the average content score.
Deliver the edited article back to your editor, along with a screenshot of the MarketMuse page from before the edits were made and a screenshot of the MarketMuse page from after the edits were made.
MarketMuse Review and Alternatives:
Here is a post reviewing the performance of MarketMuse and comparing it to alternatives.