Copify is a popular content marketing service, but it is positioned in a market that has stiff competition. For high quality content, it’s best to take a look at where the experienced, established writers are to see where your business can find top-quality written content, blog writing, article writing, and copywriting service. In this article, we’ll give you a rundown of Copify’s service offerings, and also examine the top Copify alternatives for you to consider.
What is Copify?
Copify’s business model is very similar to competing content services. They offer a variety of writing services, including blogs, web content, articles, newsletters, and so on. As a client, you select the type of work you want, provide a content brief (or work with Copify to create one), and then select whether you want a “standard” article or a “professional” article. Professional articles are written by a more experienced writer, and cost slightly more. From there, Copify sends the brief to one of their qualified writers, who usually turns it around in under 48-hours.
It’s all pretty standard stuff, but what sets Copify’s content strategy apart is its low, low prices. Copify’s rates vary depending on the work, but it starts at around $0.03/word. Needless to say, their writers get paid even less than that, which makes it difficult for Copify to attract talented writers. Because of this, quality can be somewhat shaky. So if you’re looking for a content writing service with a more consistent reputation, consider our alternatives below:
Scripted has a similar business model to most of the content services on this list. The difference with Scripted is the quality of their writing team. Scripted accepts under 2% of writers who apply, and pays them above market rates, giving them a top-notch batch of writing talent.
Scripted also has a very intuitive platform. Clients sign up in a matter of minutes, outline the work they want done, and Scripted uses its SmartMatch system to match the work with a capable writer. Yes, all this means that Scripted is more expensive than most of its competitors. But if you want quality content, you need to pay for it. You get what you pay for, as the saying goes. Plus, Scripted is trusted by some pretty major brands, including Adidas, Adobe, L’Oreal, and Ticketmaster.
Content Refined offers content writing services with an extra emphasis on SEO. All of their work is optimized for keywords and relevance, which is a nice touch. Content Refined pairs you with a project manager, who works with you to craft a content brief that meets your content goals. You can be as hands-on or hands-off as you wish during the process. From there, work is assigned to their team of writers, who will deliver the content based on your desired turnaround time. Content Refined has developed a reputation for high-quality content that converts. They are SEO experts, and you can expect them to deliver content to get your business noticed.
UpWork is much more than just a content writing service. On UpWork, you’ll find freelance professionals of all sorts. UpWork allows freelancers to create profiles showing off their work. After they complete jobs, clients can rate their work. The best freelancers naturally rise to the top on UpWork, which makes it easy for clients to find quality content writing. This being said, quality work on UpWork doesn’t come cheap. Professional writers know their value, and you’ll have to spend if you want to guarantee quality writing. But unlike many other content writing services, UpWork gives you a direct line of communication with the writer, and you can work together to craft a content brief that precisely meets your goals.
Compose.ly, like Scripted above, puts a special emphasis on retaining top-quality talent. Compose.ly boasts that they only accept the top 1% of writers who apply, indicating that they are picky about who gets to write for their clients. Compose.ly works with you to craft a content brief that meets your business goals, and also offers basic SEO services for all clients. As you might expect, Compose.ly is more expensive than your average content marketing service. But if you want top quality writing, you need to be willing to shell out a bit extra. Compose.ly is a trusted service, having worked with brands such as Pacific Life, Mail Chimp, and Avvo.
Content Fly is also positioned as a “premium” content writing service. Like certain competitors above, Content Fly accepts only the top 1% of writers who apply. Clients can review each writer’s content, and only writers with consistently high reviews will stay on the platform. It’s a cutthroat environment, but the writers are paid well, so those who stick around are happy to work. And as a client, you benefit from a team of writers with consistent success. Being a relatively new company, Content Fly offers pretty competitive rates. They aren’t the cheapest service, but it’s fair value for what is offered. They also offer free rewrites and touch-ups on all work.
Of all the services on our list, Verblio has the most unique approach. As a client, you submit a brief to Verblio outlining the work you want done. The brief is uploaded to a writer portal, where Verblio’s writers get the chance to write the content if it meets their expertise. Multiple writers can tackle the same project – essentially “competing” for the client’s business. Once completed, the client can review each piece, and accept the work they like best. If you’re willing to dig for it, Verblio offers potential to find consistently high-quality content.
Which Should I Choose?
As you can see, the content writing space is competitive. With so many services offering similar value offerings, the difference often comes down to execution. In this article, we examine some of our favorite alternatives to Copify. In fact, we’d recommend any of these services over Copify itself! To find success with a content writing service, you need to have an accurate understanding of your goals. Know your business, know your business goals, and know how content will help you achieve those goals. From there, you can work with one of these services to create exactly what you’re looking for.