Content Refined – One Year Anniversary – Acquisition and Raising Prices
Just about a year ago I sent you the first email about Content Refined, the content marketing company Maddie Taylor and I founded off of the back of my own content creation process for my money site portfolio. Happy Birthday Content Refined!
The company started with a tiny production team; a manager, two writers and a publisher. Our goals were to hit $10k monthly recurring revenue within 6 months. We quickly realized that this was a really cute goal. In January 2017, we started growing at a rate of 10% per week! This didn’t stop until we hit a bit of a plateau in July and August, but it has picked back up since, due to a few different marketing efforts, finding our ideal clients and word of mouth sales.
What makes Content Refined different from any other content marketing company is that we are very Data Driven!
Our mission at Content Refined is to push the science of Content Marketing forward by creating online content that is optimized to rank on search engines. We do extensive data analysis tests on the effect of different metrics on the performance of our articles in Google. This includes analyzing keyword metrics, word length and the use of various Content Marketing tools. Our tests continue to refine our Content Marketing strategies that will help you – and your business – succeed online.
Content Refined has grown into an agency of 4 full time Project Managers, and about 60 contractors! We’re publishing about 170 quality articles on a weekly basis!
With this being said, we have added a lot of value to Content Refined over the last year…. we’ve improved our systems,
- Built a team of reliable, professional, experienced writers,
- Manipulated and crunched data to help your content rank,
- Hired dedicated management teams to personalize your experience,
- Invested in a ton of content marketing tools
- Just completed our first technology focused acquisition ferzy.com
We have done all this, having only raised our prices once over the last year, keeping it budget friendly for our clients.
In addition over the next months we will be rolling out a custom backend client dashboard that will allow allow all our customers to know exactly the status of all their orders at any point.
Well… we’ve made the business decision that we are at the point where we need to raise our prices in order to keep up this level of intensity across the board.
On Tuesday, we will be officially raising our prices, so if you would like to be grandfathered in to our current pricing structure, check out the prices and order before Tuesday!