Plagiarism is the act of copying someone else’s work and presenting it as your own. There are serious consequences when you plagiarize not only in academics but also in the online world of content production, which means that if found guilty there will be negative effects both reputationally-and financially too!

To avoid plagiarized content you can utilize plagiarism checker software that will assist in identifying phrases in your work that matches & copied from another source. These tools can be useful for robust content production, students, and teachers to ensure the authenticity of the content. 

You can find plenty of plagiarism checker tools online, however, in this article, we have reviewed the 10 best plagiarism checker tools that offer great value and value for money options. These tools are listed based on their general features, the complexity of use, and pricing. 

Not all plagiarism checker tools are equally effective. To be sure your preferred tool can fulfill your requirements it’s important to look at the features carefully. You can also try out the demo version before purchasing. 

List of free plagiarism checker tools

1) Grammarly

Grammarly helps you proofread and enhance your writing to perfection. It not only spots errors in punctuation but also grammar mistakes like mixes up of verb tenses or subject/verb agreement problems that can be easily fixed with just a few clicks!

It features a robust plagiarism checking system that can cross-check and detect plagiarism as you focus on the content. Its plagiarism checker can detect matching text phrases from billions of pages on the web, as well as identify plagiarized content from ProQuest’s academic databases.

This is a freemium tool, which means the free plagiarism checker version can tell you whether or not your content contains duplicate sentences. To be able to know exactly which lines are plagiarized and to be able to edit right from the spot you must purchase a premium plan. 

Features:

1. Plagiarism checker.
2. Content tone, clarity, and engagement adjustments.
3. Grammar check.
4. Automatic spelling correction.
5. Microsoft word and outlook add-on available.
6. Browser extension available for Firefox, Mozilla, Safari, Edge
7. Instant word definitions and synonyms are available via the browser extension.

Usability: Grammarly is a polished and easy-to-use tool. It allows users to control and apply fixes to their work right from the spot. The ability to fix major grammatical issues and plagiarized phrases in a few clicks without switching to another platform makes it one of the most user-friendly tools on this list.

Pricing: Grammarly is quite affordable and the premium plans justify it. The free version will provide your basic features to proofread your content and find out duplicate phrases. You must purchase their premium plan to be able to edit plagiarized content and experience other advanced features. 

• The premium plan costs $12 per month (includes the plagiarism checker)
• The business plan costs $15 per member per month (includes the plagiarism checker)

Check Grammarly plagiarism checker 

2) Plagiarismdetector

This tool will help you find plagiarism for free up to 1000 words. To avoid this word limit you must buy the premium plan. 

This is a free online plagiarism checker tool that utilizes lexical frequencies, matching phrases, and word choice including other algorithms to find duplicate contents. 

They articulate that their advanced deep search mechanism will run the given text through millions of sites to detect identical contents. With Deep Search, users will get an extra level of plagiarism check to ensure their works are truly unique among billions of content available on the internet.

Features: 

• Deep search feature
• Search by URL
• Search by a file that includes target content
• Full data encryption. 
• Supports multiple file uploads
• Users can download plagiarism reports in PDF

Usability: Since this is an online tool means you will have to visit their site for plagiarism checks. For the word limit, longer contents might require multiple checks which can be avoided with a premium plan. Unlike Grammarly, the free plan will highlight the plagiarized content. Multiple users from your organization can work at the same time as well.

Pricing: The basic version of this tool is free. Premium plans are classified into Student, Institute, and Enterprise. 

• The student plan gives you up to 72,000 words limit for $20 (around $1 per 3600 words)
• The Institute plan provides up to 2,10,000 words for $50 (around 4200 words per $1)
• The Enterprise plan provides up to 5,40,000 words for $90 (cost you $1 per 6000 words)

Check plagiarismdetector

3) Dupli Checker

The Dupli Checker is a free tool that lets you inspect any kind of content for plagiarism. You can either copy & paste your content on their textbox, or provide website links and locally stored documents. 

Regardless of the input, this online plagiarism checker tool will provide immediate feedback about whether your text has been lifted from another source.

In addition, other utilities such as grammar checker, spelling checker, word counter, text case changer, and a lot more are included on the Dupali site. 

Features:

• Plagiarism checker.
• Grammar checker.
• Support uploading of multiple file formats.
• Support checking plagiarism via web URL.
• Sync doc from cloud storage.

Usability: Similar to Plagiarismdetector, the Dupali checker offer basic free plagiarism checks under the limit of 1000 words. Plagiarised contents can’t be checked from the original doc, instead, you must provide texts, URLs, or file for the tool to detect duplicate phrases.

Pricing: The free plan allows up to 1000 words per search. The premium plans are divided into Basic, Pro, Institute, and Enterprise; each of them comes with sub-plans based on word limits. The pricing structure is identical to Plagiarismdetector as well as the overall UI.

1. Basic plans (up to $50 with 2,10,000 word limit)
2. Pro plans (up to $100 with 6,00,000 word limit)
3. Institute plans (up to $150 with 9,00,000 word limit)
4. Enterprise plans (up to $200 with 12,00,000 word limit)

Check Dupali plagiarism checker

4) SmallSEOTools

SmallSEOTools is a powerful and comprehensive tool that lets you perform various tasks to optimize your website. The utilities are targeted toward site owners, allowing them the opportunity of checking 1000 words per search for duplicate content on their site via text input, URL, or file uploading.

Users can upload files from drive and dropbox as well. They claim to have the fastest plagiarism scanner that automatically runs checks over billions of pages for duplicate content. 

In addition, it comes with an automatic rewriter for those who want to tweak the plagiarized phrases right away.

Features: 

• Plagiarism checker.
• API and plugin available to integrate with websites.
• Support multiple file formats
• Plagiarism check via URL
• Available on Google Play, App Store, and Mac store.

Usability: the plagiarism checker provided by small SEO tools allow you to check plagiarized content up to 1000 words per search. Unlike the previous two tools, it provides API support to integrate its plagiarism check feature into your tools or plugins. This tool is easy to use and comes with Android and iOS support making it multiple platforms compatible. 

Pricing: SmallSEOTools plagiarism checker is a freemium tool. While the basic 1000-word limit comes as free to use, users can upgrade their plan to Basic, Classic, Enterprise, and Institute. 

• The Basic plan covers up to 1,60,000 words for $59.80 per month.
• The Classic plan covers up to 2,50,000 words for $79.80 per month.
• The Enterprise plan covers up to 5,10,000 words for $149.80 per month.
• The institute plan covers up to 2,220,000 words for $599.80 per month.

Check SmallSEOTools plagiarism checker

5) Quetext Plagiarism Checker

Quetext is a great tool for students, teachers, and website content writers to use when they need help checking their work against other sources. This tool provides phrase matches along with a plagiarism report indicating where the duplicate content comes from or how much time has passed since the matching content has been created.

Quetext claims to be using deep search as a combination of contextual analysis, Fuzzy Matching, and word placement to develop this fast plagiarism software. The tool will provide you with a percentage score showing how much of your text was duplicated from online sources.

Features: 

• Ad free tool 
• Fast Deepsearch Technology
• ColorGrade Feedback 
• Interactive Duplicate Text Snippet 

Usability: Quetext is unique and useful. Its simple and ad-free interface lets users input desired text for plagiarism check and verify instantly. The tool is fast to indicate the duplicate areas of a piece of content as well as create snippets for users to interact with and change the plagiarized content phrases.

Pricing: The basic version of Quetext comes for free that supports up to 2500 word checks or a 5-page document check. Additionally, it offers 3 plans PRO BASIC, PRO PLUS, and PRO ORGANIZATION accordingly.

• 100k words for $9.99/month or $69/year
• 250k words for $19.99/month or $129/year
• 500k words for $49.99/month or $499/year

Check Quetext Plagiarism checker

Final words:

You can find various types of plagiarism checker tools online. These tools come with different features and suit different scenarios. We have listed these 5 tools that we find really helpful and can be used free of cost. 

Here you get tools like Grammarly useful for robust content production, and student teachers while other tools such as SmallSEOTools, and Quetext can be helpful for instant plagiarism checking.

When you try to optimize your WP site speed, you need to remove unnecessary CSS. It delivers a faster page loading experience to the users and improves your site ranking in the Google page speed test.

We focus on using reliable and fast web hosts, enabling caching, optimizing images, and removing unused plugins to reduce server load, compressing javascript & CSS, using a content delivery network, etc.

But sometimes we can improve our page performance even more by avoiding those components which load as bloats. So, next in the list you can remove these CSS and JS files from WordPress to make your page feel smooth and fast. In this article, we will particularly focus on avoiding CSS that is not required.

Of course, there are great plugins to unload specific CSS from a page, such as WP Asset Clean Up, PurifyCSS, or Perfmatters to name a few. In this article, we will see how to do it with and without installing plugins on your WordPress site.

Before that, let’s go through…

What is unused CSS?

Unused CSS is the CSS code that loads regardless of its importance on a particular page. Some of these codes do their work to design page elements, however, the rest(most) of them are not required because a single page does not demand all the CSS codes written for the entire website.  

Most of the time almost 80% of the CSS files probably do not do anything on a single page. You can test it on your personal site’s homepage and observe how many CSS files are being used on the page against what is the total number of CSS files being served.  

Why does the plugin load all CSS?

During development, the theme developers need to write the theme in such a way that it will support all kinds of websites whether it’s a blog, forum, woocommerce site, and so on. It has a decent level of complexity because individual sites require various HTML elements along with their own adjustments.

These include our daily used elements:

1. Search bar
2. Navigation bar
3. Widgets
4. Icons
5. Typography
6. Comment box
7. Social media section
8. Author bio section
9. Buttons
10. Tables 

and the list goes on… 

For example, when a plugin is including the style.css file, it would be something like this

<style>
    @import url("style.css");
    p {
           color: blue;
           font-size: 16px;
        }
</style>

99% of the time developers put all the CSS codes in this style.css file. What it does is load all the codes from the style.css file regardless of the certain elements you are using on a certain page, and all the CSS will be served to your visitor’s browser. And for this, you have no right to blame the developers either.

What if we don’t serve these elements?

In your blog, you don’t need Woocommerce if you are not running an additional store, you don’t need a comment box either if you are using a third-party commenting system (Disqus for example). So these elements can certainly be avoided while loading the page. 

Again some elements are needed in certain pages although are not necessary for all pages on your site. A good example is the author box, it is a part of your blog posts however on pages such as the homepage, privacy-policy an author box is worthless. 

Avoiding this CSS will only improve your page performance because they are unused CSS and simply are not doing anything good. 

Note: It’s not just the elements of your theme, plugins do inject additional CSS into your pages. This another good reason for keeping the installed plugin count low on your site.

So, does it say you can remove all the unnecessary CSS from a WordPress page!

Why is removing CSS not an easy task?

Filtering out the unnecessary CSS is not an easy job to deal with, mainly because of dynamic classes. It’s a technology to load the function of a class at runtime. It allows loading CSS functions that are uncertain or not known before a web page starts loading.

The Javascript function of your site can load CSS classes as needed and it does not have to keep track of the name of classes before any one of these classes is loaded and run. This behavior makes it difficult to identify which part of the CSS will you unload and whether it is safe given missing CSS can break your page.

Also, extraction of used CSS is not easy like critical CSS because there might be js files that call a certain CSS class following a particular event of a button click. These CSS classes might be required for animation such as the “go-to top” button on your page. Being dynamically inside javascript these CSS classes are extremely difficult to find for removal.

Note: Critical path CSS which is an important style/CSS required to render above the fold contents. The rest of the required CSS is loaded in the footer section of the page to avoid render blocking. 

How to find unused CSS and JS files on your pages

To remove or avoid using unnecessary CSS files we need to analyze those files first. The most comfortable way to do this is the coverage tab in the Chrome dev tool. To initiate it;

• First, open the page you want to debug.
• Press Ctrl + Shift + I to open the chrome dev tool.
• Click on settings icon > select more tools > select coverage.

• Then click on the reload button that appears below.

• Chrome will analyze your webpage and it will prepare a report where you can see the element’s URL, their types, total bytes, unused bytes, and Usage virtualization.

You need to focus on the Usage virtualization tab, mainly the correlation between used and unused bytes of page elements. Red color represents the number of unused bytes whereas blue color means the number of used bytes. 

Then you can select the URL to dig a little more to find out what exactly is being used and what are unused codes. You can see the unused and used code section in the same red-blue color representation. 

See this example below;

(As we aim to look for unused CSS make sure you have selected the URL of a CSS file. In this example, I did select a JS file only for tutorial purposes)

How do we remove unnecessary CSS

There are multiple approaches to avoiding or reducing unnecessary CSS on your webpage. I will try to keep the hierarchy in reverse order of difficulty. 

1. You can avoid inline CSS styling in the WP editor

While creating a post we usually type in the default Gutenberg editor which is good because it allows you to create a beautiful looking well-organized page. But the block adds additional inline CSS to your page. 

Typically, if you keep your posts simple and do not use advanced Gutenberg styles then you can avoid the inline CSS by using the code editor. You can use HTML elements such as <p> for paragraphs, <H1>, <H2>, etc for headings, <li> for list, and so on.

For example;

You will be able to use the classic editor too once you paste the final copy of HTML into your WordPress code editor.

2. Generate critical CSS

Critical CSS can be beneficial to improve FCP (First Contentful Paint) where it only renders above the fold contents in the header and delays the loading of other styles to last. Ultimately this improves your page speed and resolves the render-blocking warning in the page performance testing tool.

More than removing the CSS from a page, delaying is the key mechanism here that avoids the loading of CSS during page load.

Various WordPress plugins can generate critical CSS for example Autoptimize, WProcket, etc. Alternatively, you can use Criticalcss.com to generate critical CSS in a couple of simple steps.

3. Use a CDN to deliver CSS files

CDN can drastically improve the content delivery speed because of its widely distributed network which reduces the distance between users and servers. Thus it can reduce server latency and download of CSS (not only just CSS though). Even if you have a lot of unused CSS files on your page CDN can deliver them in less than 50 ms.

So the use of CDN won’t necessarily remove unnecessary CSS from your page instead it will quickly deliver the complete CSS along with other contents in so much less time. You can use good CDNs such as MaxCDN, Sucuri, Cloudflare, etc.

4. Use the Asset Cleanup plugin to remove CSS files (plugin)

The asset Cleanup plugin marks it very easy for the users to unload CSS from your site. It has a free version available in the WordPress repository. All you need to install and activate it to find and unload CSS files in CSS/JS manager. 

I would recommend this plugin because you will find tips for each CSS file to choose whether you would want to unload or keep it. Also debugging your site becomes easy because it provides a simple enable/disable option and you will know which action is breaking the site and which one is improving the performance.

You can also open any published page and you will see a list of loaded CSS and JS files. These files are classified so it’s easy to go through them. Then you can see which are stylesheets not getting used on your page and then unload them sitewide or for individual pages.

Remember, sometimes CSS that seems unused on a particular page may still have work to do so removing them can break the page. The good news is you can immediately revert the change if unloading any CSS breaks a page.

5. Use the Perfmatters plugin to remove CSS (plugin) 

Perfmatter is a premium plugin which is another great option when it comes to unloading js and CSS files from a page. It comes with a script manager that is super simple to use. You will have the ability to unload an entire plugin or individual js/CSS files from a page.

There is nothing to configure on your part. All you need to install the plugin, activate it and you can see the script manager on the WordPress toolbar for each page of your site. 

6. Create a plugin manually to remove CSS (and JS) files

This is a manual approach to removing unused CSS files and you will create a plugin that will keep the record of removed CSS. In WordPress, when you want to remove unnecessary CSS/JS there are four main functions you will require. 

• wp_deregister_script($handle): Remove the registered scripts.
• wp_dequeue_script($handle): Remove the scripts enqueued before.
• wp_deregister_style($handle): Remove the registered stylesheet. 
• wp_dequeue_style($handle): Remove the stylesheet that you enqueued before.

And other required functions to create the plugin are,

• __return_false()
• __return_empty_array()

You may also need conditional WordPress tags to remove unused CSS/JS files on a certain page. Now to create the plugin go to wp-content > plugins, create a new folder named “remove-resources” followed by the .php extension.

Add the following content to the file:

Now for example if you want to remove styles and scripts of the Jetpack plugin you need to add the following code into the remove-resources.php file.

Finally, go to the WordPress plugin manager and activate the remove resources plugin. It will remove the CSS you have mentioned in your newly created plugin.

Final words:

It’s not easy to remove every single bit of unused CSS from your site, and it’s almost impossible for us as a user of WordPress! But with the mentioned steps you will be able to reduce unnecessary CSS from a page and improve page speed + user experience. 

After reading the article share your thoughts with us in the comment section and don’t forget to share it. 

Cheers…

There is a general trend on the internet to track what the website users are doing on the page. In order to track activity such as clicks or how the users are moving one page to another on the website, the webmaster normally uses two types of methods called UTM and GTM tracking. 

Another scenario is button click tracking which is very popular and recommended to use if you have a WooCommerce website. However, button click tracking can be used in general websites to track conversions such as buttons containing affiliate links or any specific landing page. 

Now, if you are using a WordPress site you can set up the link and button tracking using plugins. Since configuring Google tag manager or UTM code in Google analytics event is a manual process, so to avoid any mistakes you can take advantage of two great plugins for WordPress.  

Generally, there are multiple plugins available to track links and you are free to choose any of them. Though, the two most recommended plugins with the best features are MonsterInsights and OptinMonster. That being said let’s dive in and see how to track links and buttons with these two plugins.

Track Links And Button With MosnterInsight

MonstarInsight is a powerful analytics tool that offers an in-depth report of user activity on your website. It will let you discover exactly how people came to the website, what are keywords bring them in, which site actually referred the visitors, and most importantly what the visitors are clicking on the website. These reports help the plugin to guide you to improve website performance as well.

MonsterInsights makes it so simple to connect your WordPress site with Google Analytics properly. Simply get your tracking ID from Google analytics and place it inside the settings of MonstarInsight to get the stats inside your WordPress admin. This procedure is much easier than manually adding analytics codes and configuring event tracking etc.

Let’s find out how it works:

#1. Install The Plugin From WordPress Repository

Install MonsterInsights (Google Analytics for WordPress) either via the WordPress.org plugin repository or by uploading the files to your server. Activate the plugin and it will take you to the setup wizard. 

#2. Configure Plugin With Setup Wizard

Proceed by describing your website category and click on continue. Remember these steps are highly recommended if you are using this tool for the first time and help you properly configure the plugin. Additionally, it allows you to avoid any misconfiguration. 

In the next step, MonsterInsights will ask you to connect your Google Analytics account so that all the links and button clicking events can be tracked by analytics.

After successfully connecting to your Analytics account it’s time to configure your plugins settings so that links & button tracking work well. If you have affiliate links on your website you can set the path for those links to get tracked. Also, you can mention the users who can see tracking reports.

After saving the settings MonsterInsights will be ready to use and it will deploy tracking and start collecting data which you can either view in Analytics events or the WordPress dashboard. Depending on your website size it will take 30 minutes to 24 hours to display data in Google Analytics.

#3. Advance Settings Of MonsterInsight

After finishing with the setup wizard you can take some advanced steps to make your report more appropriate like enabling the demographic and interest report of the links. 

Go to the insights on your WordPress dashboard menu and click on settings. Swap to the “engagement” tab to configure link attribution.

To track eCommerce links and buttons activity you need to look for the eCommerce tab inside the settings window. Enabling this feature requires a premium plan so that you can see click and conversion rate, and purchase button action with revenues.

With MonstarInsights you can bring your website tracking to a whole new level. After setting up this plugin you can go to Google Analytics and check the link & button clicking events under the real-time tab or behavior tab. 

… or you can use the MonsterInsight report inside the WordPress dashboard too. You can detect audience type, device, link categories, and clicks from the countries. 

Moreover, most clicked outbound links, incoming referral links can be found inside the plugin report.

Moving to the next plugin OptinMonster, let’s find out how we can track links and buttons with this plugin.

Track Buttons And Links With OptinMonster

This is another great option for tracking links, increasing leads, increase subscriptions from an all-in-one plugin. More than tracking and it provides you dynamic ability to make personalized engagement campaigns with the help of popup messages, floating bars, lightboxes, and other interactive elements.

In terms of link and button tracking, all you need to do is add the desired links and buttons into the optinmonster elements and let it track everything automatically. Most of the engaging part of this plugin is not only the interactive elements it has, instead the ability to track and predict visitor behavior makes this plugin a perfect choice for many professionals.

So let’s dive in and see how you can configure this plugin for link tracking.

#1. Install The Plugin From WordPress.org Repository

First of all search for the plugin OptinMonster – Best WordPress Pop-up Plugin and install/upload it to the website server. Activate the plugin.

#2. Configure The Plugin With OptinMonster Account

Now a new window will appear which will ask you to either create a new account or connect to your OptinMonster account using an API key.

Remember that OptinMonster is a premium plugin and you should have a plan before connecting your WordPress website. There are four plans which offer different types of features are called basic, plus, pro and growth. 

The UTM link tracking features are available only in Pro and Growth plans which costs around $29 and $49 per month accordingly. 

After creating your account go to the Optinmonster account and create a new API key inside the API dashboard.

In the next step copy your API key and paste it inside the API credentials settings of the WordPress plugin and click on connect.

When your website is successfully connected with the OptinMonster account you will see a new tab called Optin above the “API credentials”. Go there and click on refresh to appear all your Optins in the WordPress plugin.

#3. Creating Optin And Track It With Analytics

With conversion elements like lightbox subscription, floating bar, and closing popups OptinMonster does a great job to get more returning traffic and convert them to leads & customers. At the same time, it allows you to track all the activity on these elements with Google analytics or optinmonster report. 

Setting up the conversion analytics with optinmonster is pretty easy. Craft your elements, publish them, connect to Google analytics then track all your growth. 

Create any pop-up or buttons in the OptinMonster account and then go to the analytics. To configure your Google Analytics account click on add new account and generate the authorization code. This process is simple and should not give you any headache while setting it up. 

You can also set an account label to quickly identify it inside your Analytics account. 

In the Optin monster site report you can track the highest conversion pages with their URL, Leads, and click conversion percentage. The graphical presentation makes it easier to determine where you need to improve and where everything is going very well. 

Moreover, you can track email subscription buttons click by integrating your account with popular email marketing tools like Aweber, MailChimp, Getresponse, and much more. So optinmonster is a great tool if you really want to scale your business depending on live and practical stats.

Final Words:

Though there are a number of great WordPress plugins for creating and tracking your website activities OptinMonster and MonsterInsight have done the best job which really improves your site performance. While this post just scratches the exterior of these two plugins, it’s got the decision point you need to take for advancing towards a perfect tracking campaigning and taking your initial strategy to the next level.

With the link and button tracking, you see your site internally and visualize your next decision perfectly which would not be possible without tracking and getting the reports. And in my sight, Optinmonster and MonsterInsigt have done everything right for a WordPress site owner to save lots of time understanding the things of Google analytics so that they can focus more on the outcome.

In this article, we’re reviewing another content writing service for you to consider – Compose.ly. Compose.ly boasts high-quality written content for your business, written by experienced writers, along with comprehensive SEO optimization. But can they back up these claims? Let’s check it out.

What is Compose.ly?

First thing’s first, what does Compose.ly offer? Compose.ly doesn’t have a service offering that is all that different from most freelance writing services. Their product description is what you’d expect from a custom writing service. Essentially, they work with a vast network of experienced writers to provide all sorts of writing services depending on your business’s needs. Everything from copywriting, to ghostwriting, to blogging, to eBooks, Content.ly can handle it. They offer competitive subscription rates, with the option to be as hands-on or hands-off as you want. They also offer dedicated SEO services, although these services cost extra.

Compose.ly Review

Now that we’ve run through the basics of Compose.ly’s platform, let’s get to the real deal. What do we think of Compose.ly?

Pros

The Writing Team: As you can imagine, the quality of the writing you’ll receive from a content writing service is dependent on the quality of the writers, or content specialists. Compose.ly offers fair rates to its writers when stacked against its competition, which helps them attract quality writers. In fact, Compose.ly boasts that they accept less than 1% of the writers who apply for their service.

They also employ writers with a wide range of specializations. They have writers who have experience in just about any topic, from sports to tech to finance and more.

SEO Focus: Unlike many competing content specialists, Compose.ly has a designated focus on delivering SEO friendly content. This was refreshing to see, as many competing content services have a noticeable lack of emphasis on the essential marketing tool. Compose.ly is vague about their SEO techniques, but they claim all their content is SEO edited, with an emphasis on keyword research and optimization. It’s not what you’d expect from a dedicated SEO agency, but it’s pretty good for the price point.

Competitive Pricing: Compared to competing content writing services, Compose.ly’s pricing is competitive. It’s not the cheapest service out there, but it’s not the most expensive either. Regardless, it’s a fair price for what you get from the service. In-House Team of Managers: Unlike many other content services which are fully remote or fully automated, Compose.ly actually has an in-house team of project managers to handle the day-to-day operations of the business. Their in-house team of “content marketing pros” are responsible for working with businesses to establish a content plan, to match projects to writers, customer service, and more. This team ensures that the workflow is smooth and consistent, so you can expect your projects to be completed on-time and up-to-standard.

Cons

SEO is Lacking Compared to An Agency: On its home page, Compose.ly brags they are 5 times cheaper than an SEO agency. We think this is an unfair comparison, because an SEO agency offers SEO services which are much more in-depth than what you can expect from Compose.ly. While Compose.ly does produce reliable, high-quality content, their SEO practices pale in comparison to an in-depth agency service.

We think Compose.ly would be better to have not made this comparison in the first place, because they are setting unrealistic expectations for what they actually offer. They do offer basic SEO optimization and keyword research for their content, but it’s not what you’d find at an agency. Writer Quality Varies:  As with any content writing service, some writers are better than others. It’s a simple fact of the industry. While Compose.ly does vet their writers extensively, you can still expect quality to vary from project to project. Luckily, Compose.ly offers free edits and re-writes for all of their content.

What Did We Think of Compose.ly?

Overall, we liked Compose.ly. It’s a pretty standard service offering in this competitive industry, but it’s definitely one of the “higher tier” content writing services. Their SEO focus, combined with their intensive vetting process for their writers, means you can expect consistent, high-quality content from each order. On top of this, their in-house team keeps everything running smoothly, and works with you to make a clear, actionable content marketing plan. Turnaround is quick and prices are competitive.

We do think that Compose.ly overplays their SEO techniques a bit, and the choice to compare themselves with SEO agencies seems extreme. Regardless, they do perform simple SEO optimizations on any piece of content they put out, which is more than you can say about a lot of competing content services. Overall, we liked Compose.ly. They’re a standardized content writing service. They didn’t necessarily blow us away in any area, but what they do, they do well, and the emphasis on quality is real.