When it comes to email marketing, there are a lot of different platforms to choose from. Two of the most popular ones are Mailchimp and Hubspot. They both have their pros and cons, but which one is the best for you? In this blog post, we will compare Mailchimp and Hubspot in terms of –

• Feature comparison
• User experience
• Support
• Compatibility
• Pricing

Mailchimp is a popular platform that is known for its user-friendly interface and robust features. Hubspot is also a popular platform with many features but tends to be more expensive than Mailchimp. Let’s take a closer look at both platforms and see how they compare!

What Is Mailchimp?

Mailchimp was recently recognized as #8 on G2’s 2020 global list of Best Software Companies. Mailchimp is frequently the first email marketing platform that comes to mind when people think about it. Maybe you’ve used Mailchimp at school or at work, or maybe you’ve received emails sent by Mailchimp. Regardless, this is an email marketing service that has earned a reputation for simplicity of use.

 These are the features that stand out when your look at Mailchimp:

• Editable drag-and-drop templates
• Personalization
• Basic list management
• Email analytics and reporting
• A free (under 2,000 email subscribers) account
• Premium subscription available

If you’re new to email marketing, Mailchimp is an excellent choice. It can make it simple for small-to-medium-sized enterprises with little budget to enter the world of email marketing. The majority of Mailchimp tools are free, which means it’s a good option for firms with little money to spend. You’ll have to pay to remove their branding if you don’t want it at the bottom of your emails.

In addition, you also have a number of premium options for extra features. If you’re sending fewer emails, a pay-as-you-go account is an option too. Later on, we’ll compare Mailchimp’s rates to the services it offers.

What Is Hubspot?

HubSpot is another marketing platform that has similar tools to MailChimp, but it goes much further. They provide customer relationship management (CRM), inbound marketing, analytics, support and help desk, website CMS, and more services. HubSpot offers more extensive email personalization than MailChimp, and it also does a lot more when it comes to online customer-facing services. That being said, it is not the most affordable choice for all of those activities.

HubSpot is designed for small and medium-sized business owners. It may, however, be used by large organizations and enterprises as well. It serves businesses that do more than just email marketing as an integrated marketing solution. It’s a fantastic choice for content marketing, sales, and other applications. It’s a great option for content marketing, sales, and numerous other activities.

1. Feature Comparision

1.1 Email Marketing

HubSpot has a simple but effective Email Marketing software that includes a variety of pre-made templates that can be customized to suit your company’s needs. Access to more complicated features, such as A/B testing, timely smart send times, and other functions can be purchased for a bit extra. 

The easiest approach to get started with HubSpot’s Email Marketing solution is to link it with their CRM. You can build nurturing campaigns by utilizing data from the CRM by combining it with HubSpot’s Email Marketing tool.

Mailchimp on the other hand provides more templates in comparison to Hubspot. You can also select from Themes, which offers a variety of collections with distinct designs and features. Both provide a drag-and-drop email editor as well as the ability to create custom-coded email templates.

You can customize your emails and produce quick and efficient transactional messages with them. You’ll also get access to data like open rates, clickthrough rates, heatmaps, and other information. You can also split test different templates to see which are more effective.

Here’s a quick comparison of the Email Marketing features on both platforms:

1.2 Contact Management

As your online business develops and expands, the number of people on your list will also expand. When choosing between HubSpot and Mailchimp, this is an important consideration. Marketers understand the value of engaging their leads to increase conversions.

HubSpot’s Marketing Suite is built on top of its own CRM, which allows you to keep track of everything on a granular level. You can learn a lot about how your contacts interact with your website, how many emails they open, the outcomes of a sales call, and the number of tickets they have opened with your support staff. You may create as many custom properties as you’d like to segment your contact list with the HubSpot CRM.

Mailchimp too has a marketing CRM that utilizes tags and segments to help you better manage your contacts. Tagging contacts allows you to establish your own categories or groups. Mailchimp also provides a Customer Journey builder that enables you to automate and create customer journeys.

It also gives you significant control over how consumers interact with your business. If you sign up for a premium account, you’ll get all of the segmentation features. Free users can use up to five conditions when creating an audience segment.

A quick comparison between the Contact management features of the two:

1.3 Marketing Automation

Marketing automation is a tool that enables you to automate your marketing processes. HubSpot’s marketing automation software is one of the most comprehensive on the market. It includes powerful features such as lead nurturing, contact management, and content creation. 

HubSpot’s marketing automation software grows with your company. As your business scales, you can take advantage of HubSpot’s more advanced features, such as A/B testing and multivariate testing. You can also use HubSpot to create workflows that trigger based on a variety of conditions, such as time, contact activity, or interactions with your website.

Mailchimp’s marketing automation tool on the other hand is more limited in comparison. While it does offer some features that HubSpot does, such as lead nurturing and content creation, it doesn’t have the same depth or breadth. Emails can be sent based on your users’ actions, such as abandoned cart emails, birthday notifications, and a variety of other things. Mailchimp’s Customer Journey builder, while a step toward bridging the gap between Mailchimp and HubSpot, focuses primarily on email targeting.

The Mailchimp automation software seems like it’s designed for smaller enterprises. If you’re a larger business, you may need to search elsewhere for marketing automation solutions.

1.4 Ads and Social Media Performance

It’s critical to have a strong social presence if you want to interact with your audience. On the other hand, advertisements allow you to reach highly precise with your messaging across both search and social media. You can use advertising to create new leads quickly, improve your messaging and targeting, or re-target contacts in order to nurture them.

1.5 Forms and Landing Pages

It is essential to create intuitive landing pages in order to improve sales. Landing pages are intended to boost conversions and draw attention to key products or services’ main advantages and features. When selecting a marketing automation solution, you should look for one that includes a full-featured landing page builder so you can offer discounts and show off your products with it.

HubSpot’s landing pages and forms solution is quite robust. The flexibility of HubSpot is what sets it apart from Mailchimp. You can integrate data from any form tool you use into HubSpot by adding the HubSpot tracking code to your site.

The goal of form submission isn’t always to convert a new lead for the first time, as shown by HubSpot’s understanding of intent. Progressive profiling allows you to change what your site’s visitors see if they’re already a contact in your database, ensuring that each form fill provides useful data for your company.

Mailchimp also offers a great landing page builder with a variety of pre-designed templates. To create the pages, you don’t need any technical skills, and you can always modify form elements to collect more information from your customers.

However, there are no progressive profiling alternatives and you can’t add dependent variables. Mailchimp is a simple tool to use that allows you to quickly publish your website and create as many landing pages as you want for no extra cost. HubSpot, on the other hand, costs $40 per month to remove restrictions.

A quick comparison between Landing Pages and Form features of both:

2. User Experience

You must carry out aesthetically attractive marketing activities in order to stand out from your competitors. Fortunately, you can’t go wrong with either HubSpot or MailChimp.

HubSpot has a lot more features than Mailchimp, which can make it overwhelming for new users. It can take some time to get used to HubSpot’s interface. Mailchimp’s interface is much simpler and easier to use. The learning curve isn’t as steep, so you’ll be able to get started quickly. If you’re looking for a platform that you can quickly learn and use without any headaches, go with Mailchimp.

Both offer drag-and-drop capabilities. You can quickly move design items where you want them or change colors with a single click. The templates make editing enjoyable and straightforward. It’s safe to say that you don’t need to hire a professional designer to make your campaign appear attractive.

There are more templates at Mailchimp, but HubSpot’s themes can better match your customization demands. MailChimp is quicker at generating designs, but because of its adaptability, HubSpot will assist you in developing a more specialized branding.

If you’re in a hurry to get something designed, MailChimp is the way to go. If you’re looking to create a company with superior branding which outstands, HubSpot is the one for you.

Hubspot Reviews:

Mailchimp Reviews:

3. Support

When considering a marketing automation solution, one of the factors that should be taken into account is the quality of customer support. No matter how intuitive and user-friendly a platform is, at some point, you’ll need help from customer service.

Both Mailchimp and Hubspot offer excellent customer support. They have teams of knowledgeable and friendly customer service representatives who are always willing to help.

Mailchimp’s customer support is available 24/seven via email, live chat, and phone. You can also find a lot of useful information in their extensive knowledge base. Hubspot’s customer support is available Monday to Friday from 09:00 to 17:00 EST via live chat, email, and phone. They also have an extensive knowledge base where you can find answers to most of your questions.

In terms of response time, both platforms are pretty quick. However, Hubspot is a bit faster, especially when it comes to living chat. Overall, both Mailchimp and Hubspot offer great customer support.

4. Compatibility

Both Mailchimp and HubSpot integrate with a wide range of applications and services. However, HubSpot has a slight advantage over Mailchimp because it offers more native integrations. This means that you can connect to more applications and services without having to use Zapier or another third-party integration tool.

Mailchimp integrates with all the major email service providers, CRMs, eCommerce platforms, webinar tools, and more. Some of the most popular integrations include Salesforce, Shopify, WordPress, Eventbrite, and Google Analytics.

HubSpot, on the other hand, integrates with all the major email service providers, CRMs, eCommerce platforms, webinar tools, and more. In addition to all the integrations offered by Mailchimp, HubSpot also offers native integrations with popular applications such as Instagram, Twitter, Facebook, LinkedIn, and Google Ads.

5. Pricing

Mailchimp is a great choice for small businesses because it offers a free plan for up to 2000 contacts. This plan includes most of the features that you’ll need to get started with email marketing. As your business grows and you need more features, you can upgrade to one of their paid plans which starts at just $11 per month.

Hubspot offers a free plan for up to 2000 contacts. However, this plan is very limited and doesn’t include most of the features that you’ll need for email marketing. If you want to use Hubspot for email marketing, you’ll need to upgrade to one of their paid plans which start at $45 per month.

Overall, Mailchimp is a better choice for small businesses because it offers more features at a lower price. However, if you’re looking for a platform with more advanced features, Hubspot is worth considering.

HubSpot’s pricing starts from $45/mo and goes all the way to $3,200/mo for Enterprise solutions.

Paid plans for Mailchimp start from $10/mo for their Essentials package, going all the way up to $306/mo for their Premium offering.

Our Verdict: Which Is Better: Mailchimp or HubSpot?

In today’s technological world, email marketing is one of the most efficient methods to promote your company and develop a connection with your consumer. According to a HubSpot study published in 2020, over 80% of marketers have seen an increase in email interaction over the last year. Consider carefully which email marketing solution will work well for you and your company before making a selection.

Mailchimp and Hubspot are both great platforms for email marketing. They both offer a wide range of features, excellent customer support, and great user experiences. However, there are some key differences that you should take into account when choosing between them.

Mailchimp is a better choice for small businesses because it offers more features at a lower price. However, Hubspot is a better choice for businesses that need more advanced features. If you’re not sure which platform to choose, we recommend starting with Mailchimp and upgrading to Hubspot as your business grows.

Thank you for reading! We hope this article helped you understand the difference between Mailchimp and Hubspot. Feel free to share your insight in the comment section below.

Plagiarism is the act of copying someone else’s work and presenting it as your own. There are serious consequences when you plagiarize not only in academics but also in the online world of content production, which means that if found guilty there will be negative effects both reputationally-and financially too!

To avoid plagiarized content you can utilize plagiarism checker software that will assist in identifying phrases in your work that matches & copied from another source. These tools can be useful for robust content production, students, and teachers to ensure the authenticity of the content. 

You can find plenty of plagiarism checker tools online, however, in this article, we have reviewed the 10 best plagiarism checker tools that offer great value and value for money options. These tools are listed based on their general features, the complexity of use, and pricing. 

Not all plagiarism checker tools are equally effective. To be sure your preferred tool can fulfill your requirements it’s important to look at the features carefully. You can also try out the demo version before purchasing. 

List of free plagiarism checker tools

1) Grammarly

Grammarly helps you proofread and enhance your writing to perfection. It not only spots errors in punctuation but also grammar mistakes like mixes up of verb tenses or subject/verb agreement problems that can be easily fixed with just a few clicks!

It features a robust plagiarism checking system that can cross-check and detect plagiarism as you focus on the content. Its plagiarism checker can detect matching text phrases from billions of pages on the web, as well as identify plagiarized content from ProQuest’s academic databases.

This is a freemium tool, which means the free plagiarism checker version can tell you whether or not your content contains duplicate sentences. To be able to know exactly which lines are plagiarized and to be able to edit right from the spot you must purchase a premium plan. 

Features:

1. Plagiarism checker.
2. Content tone, clarity, and engagement adjustments.
3. Grammar check.
4. Automatic spelling correction.
5. Microsoft word and outlook add-on available.
6. Browser extension available for Firefox, Mozilla, Safari, Edge
7. Instant word definitions and synonyms are available via the browser extension.

Usability: Grammarly is a polished and easy-to-use tool. It allows users to control and apply fixes to their work right from the spot. The ability to fix major grammatical issues and plagiarized phrases in a few clicks without switching to another platform makes it one of the most user-friendly tools on this list.

Pricing: Grammarly is quite affordable and the premium plans justify it. The free version will provide your basic features to proofread your content and find out duplicate phrases. You must purchase their premium plan to be able to edit plagiarized content and experience other advanced features. 

• The premium plan costs $12 per month (includes the plagiarism checker)
• The business plan costs $15 per member per month (includes the plagiarism checker)

Check Grammarly plagiarism checker 

2) Plagiarismdetector

This tool will help you find plagiarism for free up to 1000 words. To avoid this word limit you must buy the premium plan. 

This is a free online plagiarism checker tool that utilizes lexical frequencies, matching phrases, and word choice including other algorithms to find duplicate contents. 

They articulate that their advanced deep search mechanism will run the given text through millions of sites to detect identical contents. With Deep Search, users will get an extra level of plagiarism check to ensure their works are truly unique among billions of content available on the internet.

Features: 

• Deep search feature
• Search by URL
• Search by a file that includes target content
• Full data encryption. 
• Supports multiple file uploads
• Users can download plagiarism reports in PDF

Usability: Since this is an online tool means you will have to visit their site for plagiarism checks. For the word limit, longer contents might require multiple checks which can be avoided with a premium plan. Unlike Grammarly, the free plan will highlight the plagiarized content. Multiple users from your organization can work at the same time as well.

Pricing: The basic version of this tool is free. Premium plans are classified into Student, Institute, and Enterprise. 

• The student plan gives you up to 72,000 words limit for $20 (around $1 per 3600 words)
• The Institute plan provides up to 2,10,000 words for $50 (around 4200 words per $1)
• The Enterprise plan provides up to 5,40,000 words for $90 (cost you $1 per 6000 words)

Check plagiarismdetector

3) Dupli Checker

The Dupli Checker is a free tool that lets you inspect any kind of content for plagiarism. You can either copy & paste your content on their textbox, or provide website links and locally stored documents. 

Regardless of the input, this online plagiarism checker tool will provide immediate feedback about whether your text has been lifted from another source.

In addition, other utilities such as grammar checker, spelling checker, word counter, text case changer, and a lot more are included on the Dupali site. 

Features:

• Plagiarism checker.
• Grammar checker.
• Support uploading of multiple file formats.
• Support checking plagiarism via web URL.
• Sync doc from cloud storage.

Usability: Similar to Plagiarismdetector, the Dupali checker offer basic free plagiarism checks under the limit of 1000 words. Plagiarised contents can’t be checked from the original doc, instead, you must provide texts, URLs, or file for the tool to detect duplicate phrases.

Pricing: The free plan allows up to 1000 words per search. The premium plans are divided into Basic, Pro, Institute, and Enterprise; each of them comes with sub-plans based on word limits. The pricing structure is identical to Plagiarismdetector as well as the overall UI.

1. Basic plans (up to $50 with 2,10,000 word limit)
2. Pro plans (up to $100 with 6,00,000 word limit)
3. Institute plans (up to $150 with 9,00,000 word limit)
4. Enterprise plans (up to $200 with 12,00,000 word limit)

Check Dupali plagiarism checker

4) SmallSEOTools

SmallSEOTools is a powerful and comprehensive tool that lets you perform various tasks to optimize your website. The utilities are targeted toward site owners, allowing them the opportunity of checking 1000 words per search for duplicate content on their site via text input, URL, or file uploading.

Users can upload files from drive and dropbox as well. They claim to have the fastest plagiarism scanner that automatically runs checks over billions of pages for duplicate content. 

In addition, it comes with an automatic rewriter for those who want to tweak the plagiarized phrases right away.

Features: 

• Plagiarism checker.
• API and plugin available to integrate with websites.
• Support multiple file formats
• Plagiarism check via URL
• Available on Google Play, App Store, and Mac store.

Usability: the plagiarism checker provided by small SEO tools allow you to check plagiarized content up to 1000 words per search. Unlike the previous two tools, it provides API support to integrate its plagiarism check feature into your tools or plugins. This tool is easy to use and comes with Android and iOS support making it multiple platforms compatible. 

Pricing: SmallSEOTools plagiarism checker is a freemium tool. While the basic 1000-word limit comes as free to use, users can upgrade their plan to Basic, Classic, Enterprise, and Institute. 

• The Basic plan covers up to 1,60,000 words for $59.80 per month.
• The Classic plan covers up to 2,50,000 words for $79.80 per month.
• The Enterprise plan covers up to 5,10,000 words for $149.80 per month.
• The institute plan covers up to 2,220,000 words for $599.80 per month.

Check SmallSEOTools plagiarism checker

5) Quetext Plagiarism Checker

Quetext is a great tool for students, teachers, and website content writers to use when they need help checking their work against other sources. This tool provides phrase matches along with a plagiarism report indicating where the duplicate content comes from or how much time has passed since the matching content has been created.

Quetext claims to be using deep search as a combination of contextual analysis, Fuzzy Matching, and word placement to develop this fast plagiarism software. The tool will provide you with a percentage score showing how much of your text was duplicated from online sources.

Features: 

• Ad free tool 
• Fast Deepsearch Technology
• ColorGrade Feedback 
• Interactive Duplicate Text Snippet 

Usability: Quetext is unique and useful. Its simple and ad-free interface lets users input desired text for plagiarism check and verify instantly. The tool is fast to indicate the duplicate areas of a piece of content as well as create snippets for users to interact with and change the plagiarized content phrases.

Pricing: The basic version of Quetext comes for free that supports up to 2500 word checks or a 5-page document check. Additionally, it offers 3 plans PRO BASIC, PRO PLUS, and PRO ORGANIZATION accordingly.

• 100k words for $9.99/month or $69/year
• 250k words for $19.99/month or $129/year
• 500k words for $49.99/month or $499/year

Check Quetext Plagiarism checker

Final words:

You can find various types of plagiarism checker tools online. These tools come with different features and suit different scenarios. We have listed these 5 tools that we find really helpful and can be used free of cost. 

Here you get tools like Grammarly useful for robust content production, and student teachers while other tools such as SmallSEOTools, and Quetext can be helpful for instant plagiarism checking.

When you try to optimize your WP site speed, you need to remove unnecessary CSS. It delivers a faster page loading experience to the users and improves your site ranking in the Google page speed test.

We focus on using reliable and fast web hosts, enabling caching, optimizing images, and removing unused plugins to reduce server load, compressing javascript & CSS, using a content delivery network, etc.

But sometimes we can improve our page performance even more by avoiding those components which load as bloats. So, next in the list you can remove these CSS and JS files from WordPress to make your page feel smooth and fast. In this article, we will particularly focus on avoiding CSS that is not required.

Of course, there are great plugins to unload specific CSS from a page, such as WP Asset Clean Up, PurifyCSS, or Perfmatters to name a few. In this article, we will see how to do it with and without installing plugins on your WordPress site.

Before that, let’s go through…

What is unused CSS?

Unused CSS is the CSS code that loads regardless of its importance on a particular page. Some of these codes do their work to design page elements, however, the rest(most) of them are not required because a single page does not demand all the CSS codes written for the entire website.  

Most of the time almost 80% of the CSS files probably do not do anything on a single page. You can test it on your personal site’s homepage and observe how many CSS files are being used on the page against what is the total number of CSS files being served.  

Why does the plugin load all CSS?

During development, the theme developers need to write the theme in such a way that it will support all kinds of websites whether it’s a blog, forum, woocommerce site, and so on. It has a decent level of complexity because individual sites require various HTML elements along with their own adjustments.

These include our daily used elements:

1. Search bar
2. Navigation bar
3. Widgets
4. Icons
5. Typography
6. Comment box
7. Social media section
8. Author bio section
9. Buttons
10. Tables 

and the list goes on… 

For example, when a plugin is including the style.css file, it would be something like this

<style>
    @import url("style.css");
    p {
           color: blue;
           font-size: 16px;
        }
</style>

99% of the time developers put all the CSS codes in this style.css file. What it does is load all the codes from the style.css file regardless of the certain elements you are using on a certain page, and all the CSS will be served to your visitor’s browser. And for this, you have no right to blame the developers either.

What if we don’t serve these elements?

In your blog, you don’t need Woocommerce if you are not running an additional store, you don’t need a comment box either if you are using a third-party commenting system (Disqus for example). So these elements can certainly be avoided while loading the page. 

Again some elements are needed in certain pages although are not necessary for all pages on your site. A good example is the author box, it is a part of your blog posts however on pages such as the homepage, privacy-policy an author box is worthless. 

Avoiding this CSS will only improve your page performance because they are unused CSS and simply are not doing anything good. 

Note: It’s not just the elements of your theme, plugins do inject additional CSS into your pages. This another good reason for keeping the installed plugin count low on your site.

So, does it say you can remove all the unnecessary CSS from a WordPress page!

Why is removing CSS not an easy task?

Filtering out the unnecessary CSS is not an easy job to deal with, mainly because of dynamic classes. It’s a technology to load the function of a class at runtime. It allows loading CSS functions that are uncertain or not known before a web page starts loading.

The Javascript function of your site can load CSS classes as needed and it does not have to keep track of the name of classes before any one of these classes is loaded and run. This behavior makes it difficult to identify which part of the CSS will you unload and whether it is safe given missing CSS can break your page.

Also, extraction of used CSS is not easy like critical CSS because there might be js files that call a certain CSS class following a particular event of a button click. These CSS classes might be required for animation such as the “go-to top” button on your page. Being dynamically inside javascript these CSS classes are extremely difficult to find for removal.

Note: Critical path CSS which is an important style/CSS required to render above the fold contents. The rest of the required CSS is loaded in the footer section of the page to avoid render blocking. 

How to find unused CSS and JS files on your pages

To remove or avoid using unnecessary CSS files we need to analyze those files first. The most comfortable way to do this is the coverage tab in the Chrome dev tool. To initiate it;

• First, open the page you want to debug.
• Press Ctrl + Shift + I to open the chrome dev tool.
• Click on settings icon > select more tools > select coverage.

• Then click on the reload button that appears below.

• Chrome will analyze your webpage and it will prepare a report where you can see the element’s URL, their types, total bytes, unused bytes, and Usage virtualization.

You need to focus on the Usage virtualization tab, mainly the correlation between used and unused bytes of page elements. Red color represents the number of unused bytes whereas blue color means the number of used bytes. 

Then you can select the URL to dig a little more to find out what exactly is being used and what are unused codes. You can see the unused and used code section in the same red-blue color representation. 

See this example below;

(As we aim to look for unused CSS make sure you have selected the URL of a CSS file. In this example, I did select a JS file only for tutorial purposes)

How do we remove unnecessary CSS

There are multiple approaches to avoiding or reducing unnecessary CSS on your webpage. I will try to keep the hierarchy in reverse order of difficulty. 

1. You can avoid inline CSS styling in the WP editor

While creating a post we usually type in the default Gutenberg editor which is good because it allows you to create a beautiful looking well-organized page. But the block adds additional inline CSS to your page. 

Typically, if you keep your posts simple and do not use advanced Gutenberg styles then you can avoid the inline CSS by using the code editor. You can use HTML elements such as <p> for paragraphs, <H1>, <H2>, etc for headings, <li> for list, and so on.

For example;

You will be able to use the classic editor too once you paste the final copy of HTML into your WordPress code editor.

2. Generate critical CSS

Critical CSS can be beneficial to improve FCP (First Contentful Paint) where it only renders above the fold contents in the header and delays the loading of other styles to last. Ultimately this improves your page speed and resolves the render-blocking warning in the page performance testing tool.

More than removing the CSS from a page, delaying is the key mechanism here that avoids the loading of CSS during page load.

Various WordPress plugins can generate critical CSS for example Autoptimize, WProcket, etc. Alternatively, you can use Criticalcss.com to generate critical CSS in a couple of simple steps.

3. Use a CDN to deliver CSS files

CDN can drastically improve the content delivery speed because of its widely distributed network which reduces the distance between users and servers. Thus it can reduce server latency and download of CSS (not only just CSS though). Even if you have a lot of unused CSS files on your page CDN can deliver them in less than 50 ms.

So the use of CDN won’t necessarily remove unnecessary CSS from your page instead it will quickly deliver the complete CSS along with other contents in so much less time. You can use good CDNs such as MaxCDN, Sucuri, Cloudflare, etc.

4. Use the Asset Cleanup plugin to remove CSS files (plugin)

The asset Cleanup plugin marks it very easy for the users to unload CSS from your site. It has a free version available in the WordPress repository. All you need to install and activate it to find and unload CSS files in CSS/JS manager. 

I would recommend this plugin because you will find tips for each CSS file to choose whether you would want to unload or keep it. Also debugging your site becomes easy because it provides a simple enable/disable option and you will know which action is breaking the site and which one is improving the performance.

You can also open any published page and you will see a list of loaded CSS and JS files. These files are classified so it’s easy to go through them. Then you can see which are stylesheets not getting used on your page and then unload them sitewide or for individual pages.

Remember, sometimes CSS that seems unused on a particular page may still have work to do so removing them can break the page. The good news is you can immediately revert the change if unloading any CSS breaks a page.

5. Use the Perfmatters plugin to remove CSS (plugin) 

Perfmatter is a premium plugin which is another great option when it comes to unloading js and CSS files from a page. It comes with a script manager that is super simple to use. You will have the ability to unload an entire plugin or individual js/CSS files from a page.

There is nothing to configure on your part. All you need to install the plugin, activate it and you can see the script manager on the WordPress toolbar for each page of your site. 

6. Create a plugin manually to remove CSS (and JS) files

This is a manual approach to removing unused CSS files and you will create a plugin that will keep the record of removed CSS. In WordPress, when you want to remove unnecessary CSS/JS there are four main functions you will require. 

• wp_deregister_script($handle): Remove the registered scripts.
• wp_dequeue_script($handle): Remove the scripts enqueued before.
• wp_deregister_style($handle): Remove the registered stylesheet. 
• wp_dequeue_style($handle): Remove the stylesheet that you enqueued before.

And other required functions to create the plugin are,

• __return_false()
• __return_empty_array()

You may also need conditional WordPress tags to remove unused CSS/JS files on a certain page. Now to create the plugin go to wp-content > plugins, create a new folder named “remove-resources” followed by the .php extension.

Add the following content to the file:

Now for example if you want to remove styles and scripts of the Jetpack plugin you need to add the following code into the remove-resources.php file.

Finally, go to the WordPress plugin manager and activate the remove resources plugin. It will remove the CSS you have mentioned in your newly created plugin.

Final words:

It’s not easy to remove every single bit of unused CSS from your site, and it’s almost impossible for us as a user of WordPress! But with the mentioned steps you will be able to reduce unnecessary CSS from a page and improve page speed + user experience. 

After reading the article share your thoughts with us in the comment section and don’t forget to share it. 

Cheers…

There is a general trend on the internet to track what the website users are doing on the page. In order to track activity such as clicks or how the users are moving one page to another on the website, the webmaster normally uses two types of methods called UTM and GTM tracking. 

Another scenario is button click tracking which is very popular and recommended to use if you have a WooCommerce website. However, button click tracking can be used in general websites to track conversions such as buttons containing affiliate links or any specific landing page. 

Now, if you are using a WordPress site you can set up the link and button tracking using plugins. Since configuring Google tag manager or UTM code in Google analytics event is a manual process, so to avoid any mistakes you can take advantage of two great plugins for WordPress.  

Generally, there are multiple plugins available to track links and you are free to choose any of them. Though, the two most recommended plugins with the best features are MonsterInsights and OptinMonster. That being said let’s dive in and see how to track links and buttons with these two plugins.

Track Links And Button With MosnterInsight

MonstarInsight is a powerful analytics tool that offers an in-depth report of user activity on your website. It will let you discover exactly how people came to the website, what are keywords bring them in, which site actually referred the visitors, and most importantly what the visitors are clicking on the website. These reports help the plugin to guide you to improve website performance as well.

MonsterInsights makes it so simple to connect your WordPress site with Google Analytics properly. Simply get your tracking ID from Google analytics and place it inside the settings of MonstarInsight to get the stats inside your WordPress admin. This procedure is much easier than manually adding analytics codes and configuring event tracking etc.

Let’s find out how it works:

#1. Install The Plugin From WordPress Repository

Install MonsterInsights (Google Analytics for WordPress) either via the WordPress.org plugin repository or by uploading the files to your server. Activate the plugin and it will take you to the setup wizard. 

#2. Configure Plugin With Setup Wizard

Proceed by describing your website category and click on continue. Remember these steps are highly recommended if you are using this tool for the first time and help you properly configure the plugin. Additionally, it allows you to avoid any misconfiguration. 

In the next step, MonsterInsights will ask you to connect your Google Analytics account so that all the links and button clicking events can be tracked by analytics.

After successfully connecting to your Analytics account it’s time to configure your plugins settings so that links & button tracking work well. If you have affiliate links on your website you can set the path for those links to get tracked. Also, you can mention the users who can see tracking reports.

After saving the settings MonsterInsights will be ready to use and it will deploy tracking and start collecting data which you can either view in Analytics events or the WordPress dashboard. Depending on your website size it will take 30 minutes to 24 hours to display data in Google Analytics.

#3. Advance Settings Of MonsterInsight

After finishing with the setup wizard you can take some advanced steps to make your report more appropriate like enabling the demographic and interest report of the links. 

Go to the insights on your WordPress dashboard menu and click on settings. Swap to the “engagement” tab to configure link attribution.

To track eCommerce links and buttons activity you need to look for the eCommerce tab inside the settings window. Enabling this feature requires a premium plan so that you can see click and conversion rate, and purchase button action with revenues.

With MonstarInsights you can bring your website tracking to a whole new level. After setting up this plugin you can go to Google Analytics and check the link & button clicking events under the real-time tab or behavior tab. 

… or you can use the MonsterInsight report inside the WordPress dashboard too. You can detect audience type, device, link categories, and clicks from the countries. 

Moreover, most clicked outbound links, incoming referral links can be found inside the plugin report.

Moving to the next plugin OptinMonster, let’s find out how we can track links and buttons with this plugin.

Track Buttons And Links With OptinMonster

This is another great option for tracking links, increasing leads, increase subscriptions from an all-in-one plugin. More than tracking and it provides you dynamic ability to make personalized engagement campaigns with the help of popup messages, floating bars, lightboxes, and other interactive elements.

In terms of link and button tracking, all you need to do is add the desired links and buttons into the optinmonster elements and let it track everything automatically. Most of the engaging part of this plugin is not only the interactive elements it has, instead the ability to track and predict visitor behavior makes this plugin a perfect choice for many professionals.

So let’s dive in and see how you can configure this plugin for link tracking.

#1. Install The Plugin From WordPress.org Repository

First of all search for the plugin OptinMonster – Best WordPress Pop-up Plugin and install/upload it to the website server. Activate the plugin.

#2. Configure The Plugin With OptinMonster Account

Now a new window will appear which will ask you to either create a new account or connect to your OptinMonster account using an API key.

Remember that OptinMonster is a premium plugin and you should have a plan before connecting your WordPress website. There are four plans which offer different types of features are called basic, plus, pro and growth. 

The UTM link tracking features are available only in Pro and Growth plans which costs around $29 and $49 per month accordingly. 

After creating your account go to the Optinmonster account and create a new API key inside the API dashboard.

In the next step copy your API key and paste it inside the API credentials settings of the WordPress plugin and click on connect.

When your website is successfully connected with the OptinMonster account you will see a new tab called Optin above the “API credentials”. Go there and click on refresh to appear all your Optins in the WordPress plugin.

#3. Creating Optin And Track It With Analytics

With conversion elements like lightbox subscription, floating bar, and closing popups OptinMonster does a great job to get more returning traffic and convert them to leads & customers. At the same time, it allows you to track all the activity on these elements with Google analytics or optinmonster report. 

Setting up the conversion analytics with optinmonster is pretty easy. Craft your elements, publish them, connect to Google analytics then track all your growth. 

Create any pop-up or buttons in the OptinMonster account and then go to the analytics. To configure your Google Analytics account click on add new account and generate the authorization code. This process is simple and should not give you any headache while setting it up. 

You can also set an account label to quickly identify it inside your Analytics account. 

In the Optin monster site report you can track the highest conversion pages with their URL, Leads, and click conversion percentage. The graphical presentation makes it easier to determine where you need to improve and where everything is going very well. 

Moreover, you can track email subscription buttons click by integrating your account with popular email marketing tools like Aweber, MailChimp, Getresponse, and much more. So optinmonster is a great tool if you really want to scale your business depending on live and practical stats.

Final Words:

Though there are a number of great WordPress plugins for creating and tracking your website activities OptinMonster and MonsterInsight have done the best job which really improves your site performance. While this post just scratches the exterior of these two plugins, it’s got the decision point you need to take for advancing towards a perfect tracking campaigning and taking your initial strategy to the next level.

With the link and button tracking, you see your site internally and visualize your next decision perfectly which would not be possible without tracking and getting the reports. And in my sight, Optinmonster and MonsterInsigt have done everything right for a WordPress site owner to save lots of time understanding the things of Google analytics so that they can focus more on the outcome.