As your website grows in terms of traffic and popularity, it can become a valuable asset for generating revenue. 

One way to monetize your website is through advertising. One of the most popular ways to do this is through Adsense, a program offered by Google that allows you to place ads on your website and earn money for each click or impression. 

However, as your website continues to grow, you may want to consider using a more advanced ad networks provider such as Ezoic, Mediavine, or Adthrive.

Ezoic, in particular, offers several advantages over other ad networks. For example, Ezoic provides more control over the ads displayed on your website, allowing you to optimize the ad experience for your users. 

Ezoic offers a highly valuable reporting system that provides detailed insights into your ad performance and revenue. I’m more attracted to using Ezoic for my website portfolio. This can help you make data-driven decisions about how to optimize your ad strategy.

These are kinds of information you must have read on many pages, but not many have discussed Ezoic’s direct ad order feature and how you can use this tool to improve your website revenue. 

What is direct ad order?

The Direct Ads feature of Ezoic allows you to integrate any ad orders you have directly sold into Ezoic’s ad testing system. This enables you to negotiate your own deals with advertisers and has their ads displayed on your website directly. 

What this means is if your typical EPMV on Ezoic and overall revenue is lower than expected, you can reach out to advertisers or competitors to get a better CPM which is what amount an advertiser pays you for every 1,000 impressions on an ad.

Does direct ad order boost your EPMV and revenue?

The outcome of direct selling will depend on the terms of the deal you have secured. When executed effectively, it has the potential to boost your ad RPM and revenue significantly. But obviously,  the primary motivation for choosing direct selling should be to increase revenue.

For example, if your website’s average EPMV is $5 (which only you know) and you find an advertiser who is ready to pay you  8-10 CPM, which will boost the average EPMV record and ad revenue that will be counted as ad mediation on Ezoic dashboard.

This means you will still be earning your regular revenue with Ezoic (sometimes, with direct ads, the Ezoic ad revenue might lose some impressions) + the additional revenue you have just secured from the advertiser. 

Does Ezoic’s payment cover direct ad revenue?

Now not to confuse, Ezoic will just display your ad performance on their dashboard and analytics but will not be responsible for any payment as Ezoic is reporting the information you have imputed on their direct ad order tool. You should receive the payment from the advertiser directly.

Here’s what Ezoic insider has to say about direct ads payment:

How do you prepare to run direct ads on your site?

To begin with, it’s essential to know the amount of monthly traffic your website receives. Traffic and impressions are closely linked, and it’s one of the first things an advertiser checks before launching a campaign. 

If your website receives more than 50,000 monthly visitors, direct ad sales can be a beneficial revenue stream for you.

Another important factor to consider is the type of content on your website. Certain niches, such as finance and medicine, tend to generate higher ad revenue than others. 

It’s essential to identify the niche of your content and research the market to understand what could kind of deal would be beneficial for you.

Securing a direct ad deal requires effort in finding advertisers, communicating with them, and successfully selling a campaign. Once a deal is secured, you will need a system to track ad clicks and impressions. 

However, Ezoic’s direct ad tool can simplify this process and save you a lot of time. Here’s what the overview of Ezoic direct order campaigning looks like:

1. Start with a Media Kit

A media kit is a webpage that provides information about your website’s traffic and audience to potential advertisers. 

It typically includes data such as the number of monthly visitors, the demographics of your audience, and the types of content on your website. By presenting this information using numbers and percentages, it gives advertisers an idea of the potential reach of your website. 

In order to make it effective, it is important to keep your media kit publicly accessible, make it visually presentable, and ensure that all the information is accurate and factual. 

This can help potential advertisers understand the value of advertising on your website and decide whether to advertise with you.

You can customize your media kit in your own way, but the goal is to represent the most important data advertisers are looking for: this one could be a good example – 

2. You will also need a rate card

The rate card represents the price you have set for all the ad placements available on your site has to offer. 

For an advertiser to be able to consider your ad inventory, the rate card will help them to align their budget with your expectation. You can consider selling high-viewability ad positions like your sticky sidebars and footer ads, or you can sell all ad placements with distinct ad rates.

A clean and straightforward rate list makes things easier for advertisers. You can add demographic price rates too because Ezoic direct ad order tool will let you select particular countries if needed.

3. Wrap your requirements with a spec sheet & and a payment solution

Usually, you are more than fine without ad spec requirements (such as ad type, sizes, and performance in terms of loading speed) for the advertisers. Being precise with these will help you run the ad campaign more smoother than without.

You can also add any specific requirements for third-party ad tags, flash or rich media, and more.

When you have completed your ad order kit, the next step is to secure a dependable payment solution. 

How to find advertisers?

Once you’ve crafted a compelling traffic presentation and ad requirements guidelines to make your website an attractive destination for advertisers, the question remains, how do you connect with them and vice versa?

There are multiple ways you can look into finding opportunities for direct ad orders:

1. One good way to start with is to go direct; you will need to identify advertisers who are already bidding on your inventory and would be a suitable match for your direct campaign. Once you’ve compiled a list, reach out to them and present your pitch.
2. Another way is to outsource media sales. If you lack the resources for outreach but have the financial means, consider utilizing services that can provide leads for direct ad sales, such as Winmo, MediaRadar, AdMall, and more.
3. Identifying brands, products, and services that are featured on your or a competitor’s website is another great idea. Then you can contact the advertiser or agency decision-maker directly to discuss promotional opportunities.
4. You can also look at Thalamus.co Marketplace, where you can find both current and new campaigns that are put out directly by advertisers or agencies. Be sure to check it regularly.
5. Networking and attending industry events can also be a great way to connect with potential advertisers and agencies.
6. Research and find out what are the brands, products, and services that are trending in the market and reach out to them as well.

How to set up your direct ads?

Once an advertiser expresses interest in your website and a mutually beneficial revenue agreement is reached, you can begin to establish your direct ad campaign through Ezoic.

To do that: 

Step 1: On your Ezoic dashboard > click on Ezoic ads.

Step 2: On the left menu, select ad sales > then turn on direct ad orders.

Step 3: After turning on the direct ad order tool, create an ad order by clicking on “add direct ad order”.

Step 5: Follow the Ezoic guide and complete your order creation process.

Step 6 [important]: Once the order is created, you will need to add ad creatives (basically works like a trigger to link with your existing placeholder to run direct ads) and assign them to the location of your site as agreed.

Step 7:  While creating your ad creative, make sure the size and tags are correctly assigned. Once done, save your creative, and your ad order should be marked as ready. 

Come back to direct ad orders in the next couple of hours; you should notice the ad status will change to delivering. You will receive the served impressions and click status on those ads and track daily revenue on your Ezoic dashboard. (please note Ezoic only calculate your revenue based on the ad served, you should collect the payment from the advertiser directly)

If your direct ad’s CPM is higher than the typical Ezoic ePMV for your site, then you should notice a better overall ePMV on your site, and ad performance can be analyzed on the Ezoic BDA tool.

Summing up:

Running direct ads on your site is not a cakewalk; however, if you approach it the right way, you can make some good money with this monetization strategy. That being said, most website owners still prefer programmatic ads because of their hands-free nature. This article intends that it’s worth going for direct ads only when you have a deal that pays better than your current programmatic ads.

You can run your campaigning, analyze the revenue and RPM in the bigger picture, and then consider the approach that makes you the most money if the effort is worth it.

Ezoic has been helping its publisher to monetize their websites with no barriers. Allowing the publisher to host videos on their website and monetize them without having to face any prerequisites for monetizing can allow many publishers to generate substantial amounts of revenue if they can create video content relevant to their website.

Just when you think this could be an excellent opportunity to increase your revenue, Ezoic comes up with something even more attractive. The latest addition of a tool called Flickify turns your articles into videos with an AI narrator in less than a minute.

You can convert any post from your website to an article just by scanning your post, selecting a narrator’s voice, choosing your theme, and adding images or videos if you want – all these without needing an expensive production crew.

Ezoic claims that the purpose of hosting video & its monetization is to improve page SEO, increase ad revenue, and an opportunity to get your videos indexed & appeared on search engines. All of these mean more traffic and ad revenue to your site.

TEST – Ezoic’s Article To Video Conversion & Its Impact On SEO + Revenue

Based on the available tools on Ezoic, we wanted to combine the “article to video conversion” tool and video hosting to see what kind of result we could get for one of our websites.

We aimed to set up a test with 24 posts that have received the most traffic during the last 2 months and group them with similar post views where each group consists of two posts. One of the two posts will have a video created on Ezoic and have video monetization enabled.

The post without video will be a reference point for us to compare what kind of impact the video insertion has bought on the other page. The key areas we wanted to look at for each URL are:

1. Pageview count
2. Pageview duration 
3. Page RPM
4. Page Performance

We can analyze the “before and after” impact with these data for the set of URLs we gathered, and with that intent, we let the test run for 30 days. 

As discussed, we looked at 24 articles and created a video for 12 of them, while the other 12 were the “control group,” all on the same site. 

After a month, we tried to compare one on one and the average data for the URLs, and it’s pretty visible that we have a mixed output for our matrices. Here are our takeaways: 

1. We assumed with the addition of videos; the page views might increase for pages with video in them due to videos getting indexed and displayed on search engines. Although that was not the output we have in terms of page views – we understand that video visibility on search engines might require more time than 30 days. In addition, page views decreased slightly for the non-video pages, which let us believe it’s a sitewide drop in traffic than just on pages that recently had video inserted. We noticed a -14.63% decrease in pageviews for articles with video and -15.44% for articles without videos.
2. With the addition of video, we also assumed that it could increase the pageview duration. In this criteria, we found a mixed result, with some non-video pages continuing to have a similar pageview duration. In contrast, some pages with video had a higher page view duration than the previous month. This is not the case for all pages with videos, so it might be too soon to conclude anything at the moment.
3. Ezoic claimed one of their main priorities is maximizing ad revenue with video monetization. It holds true for our test, but it appears to be a site-wise RPM increase than just on the video pages. Articles without videos showed a 13.43% increase in RPM over the test period, whereas articles with videos had an 11.15% increase. It is safe to say within the 30 days time range, the videos were not the pillar for RPM increase.

Output:

Site Traffic Change:

Articles with Video: -14.63%

Articles without Video: -15.44%

RPM Change:

Articles with Video: +11.15%

Articles without Video: +13.43%

It is always way more fun when the case study reveals AMAZING results… this is not yet the case. 

So the current conclusion is that the video tool is an amazingly simple way to create decent-quality videos. However, it is not a magic bullet to drive increased SEO and earnings benefits. 

We will continue testing this tool, but the current results show that the fundamental approach of… do it if it adds value to your audience and doesn’t do it if it doesn’t hold with simple video creation. 

We will also update this case study in a few months since the timing of only 1 month is not long enough, as we can see, to provide us with sufficient output. 

Nowadays everyone wants to earn money sitting in front of the desktop. Millions of people around the world are earning money online completing a wide range of tasks.

Google is considered the most valuable online asset which boosts one’s net revenue. In fact, the source of income, Google pays billions of dollars every year to publishers for exploring their knowledge with millions of users.

One can earn regular income by enrolling in any of this listed Google’s service. If you are thinking “how to earn money from Google” then you just have to find the right way to earn from Google.

As the mission of Google is to analyze and structure the knowledge and make it accessible and insightful, it becomes easy to earn large amount from the system if you can figure out the proper ways.

In this post, I have mentioned a few platforms of Google for you to select the best option as per your convenience. There are six particular steps from which you can start earning from Google right now.

By saying that let’s start with,

How to earn money from Google?

Google AdSense: Make money online through website monetization

Google AdSense is one of the easiest ways to earn money online. it is needed to build your own website by purchasing or creating a new domain on WordPress or blogger.

After building the website, the content which is delivered plays the most important role to gain traffic on the website. After setting a write-up on your blog, you can easily sign up for Google AdSense.

Google evaluates your website slider whether it meets high-quality standards. After getting approval from Google, advertisements can be displayed with the help of AdSense widget on a website or Blog.

When advertisements are accessed by visitors, Google pays 68% of what the advertiser pays them. But the content should have good readability to drive traffic on the platform.

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Google pay: A faster, safer way to pay and earn

Google pay is used for peer to peer digital payment services but one can also earn money easily by using it. It is the integration of Android Pay and Google Wallet.

One just has to install the application from the Android play store. On the home screen, select add a bank account. After completing the process of adding account and registration.

It will create UPI PIN for a bank account which can be used while making payments or one can set up PIN by their own. After linking your bank account with Google pay, one can invite friends to join google pay.

If invited friends make their first payment from the sent link then the sender will get 51 on the first transaction of the user. You can earn up to 1 Lac Rupees from Google Pay.

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YouTube Channel: Stream, Upload, and Share

This is the third option to earn money through skill or creativity using YouTube. If one is good enough in creating videos whether it is of educational purpose, entertainment or business or marketing and development then one should create a channel on YouTube.After editing or customizing the video, one can upload it on YouTube channel.

Monetization should be enabled on videos. Once the channel or video hit more than 1000 subscribers or 10,000 views then Google will automatically display advertisements on videos. Apply for the YouTube Partner Program and start earning money after getting approval.

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10+ fastest free WordPress blog themes for personal bloggers

Google Opinion Rewards: It pays to share your opinion

This is not a regular source of earning like the above-mentioned sources but you can earn money on a part-time basis from Google Opinion Rewards. One needs to install the application from the Android play store or iOS app store.

This app is created by Google Survey team so one has to answer the quick surveys and earn the Google play credits. The surveys will be sent around once a week after filling the form. After completing questionnaires of surveys, it allows you to earn Google play credits.

Those credits can be used to buy any kind of paid apps. One can easily receive up to $1.00 in play credit after completing survey forms.

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G- Suite Referral Program: Share to Earn

Google is offering a referral program to make money by G- suite. For that one has to apply for the referral program. This program will give a referral link.

One can get the referral link in a welcome email after the registration process. For each subscription on G-suite, you can get $7.5. Though it is not available in all countries. The revenue will depend on country and prices of G-Suit subscribers from your referral links.

The process implements, when a referral starts the free trial for G- Suite by one’s referral link. By utilizing one’s promotion code in billing information within 14 days by referral, one will be then eligible for payment.

Once eligibility is approved, one can get the payment in their respective bank account. The referral amount will be based on the number of users who have paid for at least 120 days.

There are two plans of G-Suite for signing up into the program. First is G- Suite basic plan and G- Suite Business.

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Google AdMob: Mobile App Monetization

Google AdMob is a mobile advertising company by Google. if you know how to generate an application then you can earn good revenue from Google AdMob.

It allows developers to monetize their application by “renting” screen real estate to display ads. It has also integration with Google AdSense.You can create an app which provides value and exceptional relevance in every user interaction.

Engagement on application plays a vital role in the accumulation of good revenues. After creating an app, you have to apply for AdMob. The ads can be displayed as banner, video or native ads.

Before you display ads within the app, it is needed to create an account and activate one or more ad unit IDs. This is an identifier for the places in the app where ads are displayed.

The AdMob mediation has ad network optimization which automatically adjusts the position of one’s ad network which ultimately stacks to ensure maximum revenue. It also uses Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue.

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Conclusion: As above mentioned, sources are the best ways to earn money by sitting in front of the desktop. You can start generating good revenues by selecting any options mentioned above.

It will be easy for one to get work from Google by just creating a Website or creating a video or generating mobile application or answering survey questions. If you have alternative tips about “how to earn money from Google” then feel free to share that in the comment box. Hope this information will help you.

It has been a very busy 1.5 years in my business with the majority of my personal focus being on the blockchain ad tech project adbank.network. Today we have launched something new and I wanted to share the story behind it on the first day it launches (despite the ironic timing this is not an April fools joke).

 

You can see the result of the last year of work here – BLADE ad block & reward extension (just went live)

Download Chrome Extension HERE

(note please use referral code – c0903255-a8b2-32f6-3466-7d96fce1b64f)

The total amount people will earn for browsing the web with BLADE installed is estimated to grow to ±$15/month – enough to cover a streaming services cost!

 

The rest of my businesses have mostly continued to run well (especially the ones where a great manager/team was in place – Kelley, Maddie, Laura etc). However, some of the projects have suffered… my personal portfolio has had some struggles with limited oversight on management (more on that in another post).

Today I want to share some of the exciting work that is being done by adbank and how we think it will change the landscape of digital advertising…plus how it can directly benefit you!

 

The Big Question We Have Been Wrestling With…

If digital advertising is the monster industry it is and you the end user/audience are a significant part of the value created why don’t you have any control over the process?

• Why don’t you directly get rewarded for the ads you see?
• Why aren’t you in control of the tracking done to you while browsing?
• Why aren’t your incentives aligned with the other actors in the digital advertising transactions you participate in daily?

Seems like we should have more control over the process.

If you want to learn more about what BLADE is you can check it out here but here is the simple explanation…

 

Be In Control & Get Paid!

The simple story is once you install the browser extension (BLADE) you will start getting rewarded for seeing ads in Cryptocurrency.

 

 

Download Chrome Extension HERE

(note please use referral code – c0903255-a8b2-32f6-3466-7d96fce1b64f)

Free to download and use + earn crypto (ADB) for browsing the web like you normally do!

 

Incentive Alignment – BLADE (Blockchain Advertising Ecosystem) built on adbank

I often talk about incentive alignment when working on any business and really like what Charlie Munger says…

Within the BLADE ecosystem here is how each of the actors are incentivizes…

 

How Users / Audience (anyone who installs and uses BLADE) Benefit:

• Browse the internet like you normally do and get paid in Cryptocurrency for the ads you see
• Turn on/off ad block functionality
• Experience a faster internet with the most obnoxious ads blocked

 

How Advertisers Benefit:

• Pay a smaller fee to middlemen
• Real users view your ads (not bots and reduced ad fraud) due to KYC required for users

 

How Publishers Benefit:

• Currently publishers receive no direct benefit if a visitor to their website has an adblock extension installed. Some of these adblock extensions have over 500 million installs! With BLADE we record what sites a visitor was on when they earned ADB and keep track to reward the publisher as well.

 

For such a simple concept… ad block extension that rewards you for viewing ads… a lot has gone in to make it happen.

For those interested here are a few of the challenges the team overcame.

 

Some of the Innovations to allow BLADE to happen.

To give you a little behind the scenes on what we have built to make all of this work there are

1. AdBlock Extension That Places an Ad in Your Browser – Not just a standard adblock extension was needed but also one that identified the size/location and could place a relevant ad on your browser without impacting the user experience.
2. Ad Server Connected to the Ethereum Blockchain – To ensure transparency and allow the rewards to flow through to all parties the ads are served on an ad server (adbank.network) that is connected to the Ethereum Blockchain.
3. Cryptocurrency Efficiently Sending Rewards – Sending micro-payments to over 100 countries and thousands of users on a monthly basis is a financial system nightmare. However, with BLADE integrating a unique solution with a couple smart contracts makes this process automatically happen with minimal transaction costs!
4. Patent Pending AI to monitor blockchain transactions for ad fraud – I won’t get into the details here but you can read about it here. Bottom line is as digital advertising moves onto a blockchain solution there will be a need to monitor those transactions for fraud and applying AI/machine learning to monitor will prove to be very valuable!

Checkout BLADE on the first day it is live HERE!

(note please use referal code – c0903255-a8b2-32f6-3466-7d96fce1b64f)

 

If you have a content based site and are earning from ads you have likely wondered how much of the cut are the advertiser networks you are working with taking?

In that search you likely had the same problem as we had… resulting in confusion about exactly how much the middle-man (ad-tech-tax) was!

To get to an approximate answer on how much the middle man takes you need to dive deep into the industry and understand.

 

How Do Ad Tech Companies and Ad Networks Make Money:

Networks gеnеrаtе revenue frоm thе ad іnvеntоrу they buу аnd ѕеll. These percent they take and margins they make vаrу оn a mасrо lеvеl frоm nеtwоrk to nеtwоrk, аnd оn a micro lеvеl frоm impression tо іmрrеѕѕіоn.

In an efficient market if they charge tоо muсh, advertisers wоn’t buy; if thеу сhаrgе tоо lіttlе, рublіѕhеrѕ wоn’t lеvеrаgе thе ad nеtwоrk (more on if it is an efficient market later).

Fоr аdvеrtіѕеrѕ, it’s іmроrtаnt tо keep іn mіnd whеthеr thе network іѕ passing оn this “margin” to thеm in thе fоrm оf ROI оr not. Do the саmраіgnѕ they run on thе network meet thеіr gоаlѕ? Whаt kіnd of dаtа аnd tесhnоlоgу dоеѕ thе network рrоvіdе to hеlр drіvе реrfоrmаnсе? More tіmеѕ than nоt, buуіng dіrесtlу frоm аll the рublіѕhеrѕ thаt the nеtwоrk works with wоuld nоt drіvе performance on par with thе nеtwоrk buу and would сrеаtе massive ореrаtіоnаl соѕtѕ thаt аrе еntіrеlу eliminated bу wоrkіng through thе nеtwоrk. Thіѕ is the value thаt the network раѕѕеѕ оn to аn аdvеrtіѕеr.

 

Is the Digital Advertising Ecosystem an Efficient Marketplace?

For a marketplace to be efficient there is a key central concept… is all information public?

Although not perfectly applicable to this marketplace knowing that an efficient marketplace requires transparency the digital advertising ecosystem definitely fails!

Have a look at the image below showing the complexity of the digital advertising system!

 

How Muсh Dо Outbrain, Tаbооlа and Adѕеnѕе Pау Publіѕhеrѕ?

Aссоrdіng tо a Fіnаnсіаl Tіmеѕ іntеrvіеw wіth Outbrain’s managing dіrесtоr іn Europe, thе nеtwоrk ѕhаrеѕ “about half” of any rеvеnuе gеnеrаtеd bу раrtnеr sites. Thе соѕt per click раіd іѕ said tо range frоm $0.15 to $0.30 whіlе click rаtеѕ аrе іn the nеіghbоrhооd of 0.50% tо 0.75%.

Uѕіng thоѕе (big) ranges, wе саn соmе up with ѕоmе revenue еѕtіmаtеѕ:

• $0.15 CPC x 0.50% CTR x 50% rеvеnuе ѕhаrе = $0.37 реr thоuѕаnd pageviews tо publishers
• $0.30 CPC x $0.75% CTR x 50% revenue ѕhаrе = $1.12 per thоuѕаnd раgеvіеwѕ to рublіѕhеrѕ

In оthеr wоrdѕ, mоѕt publishers will ѕее RPMѕ between $0.37 and $1.12 wіth Outbrаіn. Thаt trаnѕlаtеѕ іntо $370 tо $1,120 реr million pageviews, mеаnіng that уоu’ll need tо hаvе a рrеttу substantial audience in оrdеr to gеnеrаtе mеаnіngful revenue from these widgets.

Pеrfоrmаnсе dаtа оn Tаbооlа іѕ muсh harder to dіg uр; thе соmраnу dоеѕn’t ѕhаrе thе revenue splits іt offers, and dеtаіlѕ оn performance are sparse. But wе have a few dаtа роіntѕ:

• Sеrvеѕ uр 1.5 bіllіоn rесоmmеndаtіоnѕ dаіlу, оr about 45 bіllіоn mоnthlу
• Drіvеѕ 24 million unique vіѕіtѕ fоr аdvеrtіѕеrѕ
• Rесеntlу crossed thе $100 mіllіоn revenue run rаtе

Thаt wоuld trаnѕlаtе into revenue реr сlісk (unіԛuе visits ѕеnt) оf about $0.35, which іѕ rоughlу іn lіnе with Outbrаіn (реrhарѕ a bіt hіghеr).  It also іmрlіеѕ a сlісk rate оf about 0.05% реr rесоmmеndаtіоn, which trаnѕlаtеѕ іntо 0.20% to 0.30% реr раgе (since the Tаbооlа wіdgеt оftеn іnсludеѕ multірlе rесоmmеndаtіоnѕ). Thаt gets us tо аbоut $1.00 in grоѕѕ RPM (і.е., $1.00 in tоtаl rеvеnuе gеnеrаtеd per thоuѕаnd раgеvіеwѕ) before tаkіng іntо account Tаbооlа’ѕ сut.

Hоw did Gооglе AdSense dеtеrmіnе the аmоunt уоu receive реr сlісk? Google also runѕ AdWоrdѕ, whісh is kіnd оf a mіrrоrеd ѕеrvісе tо AdSense. On AdWоrdѕ аdvеrtіѕеrѕ runnіng ѕhорѕ, ѕеrvісеѕ, or оthеr mаrkеtеrѕ сrеаtе ads аnd tell Gооglе tо рublіѕh thеm оn еіthеr the Gооglе search engine or іn the dіѕрlау nеtwоrk, ѕо аll wеbѕіtеѕ belonging tо the AdSense nеtwоrk. 68 реrсеnt оf thе amount an аdvеrtіѕеr рауѕ per сlісk on thеіr аdѕ on уоur ѕіtе is уоur іnсоmе. Thе rest іѕ Gооglе’ѕ commission fее.

This ѕtіll іѕn’t аll you nееd tо knоw аbоut hоw muсh AdSеnѕе pays уоu. Thе соѕtѕ per click are саlсulаtеd іn an auction. Evеrу аd thаt іѕ somehow in thе рооl tо роtеntіаllу bе dіѕрlауеd оn your wеbѕіtе takes part in іt. In thіѕ auction, іt іѕn’t juѕt thе hіghеѕt bidder thаt wins, but thе wіnnеr is аlѕо dеtеrmіnеd by his “quality”. Wіthоut gоіng deeper at this mоmеnt juѕt rеmеmbеr thаt Gооglе wіll ultіmаtеlу run some smart аlgоrіthmѕ thаt try tо gеt thе highest іnсоmе реr thоuѕаnd іmрrеѕѕіоnѕ (rеturn реr mille = RPM) fоr уоu (and them).

 

Will the Ad Delivery Ecosystem Become More Transparent?

Blосkсhаіn technology іѕ grеаt news for рublіѕhеrѕ and аdvеrtіѕеrѕ, bаd nеwѕ fоr middlemen.

Disrupting dіѕрlау аd nеtwоrkѕ.

Thе most ѕuссеѕѕful оf these сеntrаl authorities аrе Outbrаіn, Tаbооlа, Facebook аnd Google. Google mаkеѕ wеll over four bіllіоn dоllаrѕ a year frоm it’s Gооglе Dіѕрlау Nеtwоrk. This іѕ whеrе Google асtѕ аѕ a middle man bеtwееn website оwnеrѕ whо have traffic and advertisers whо wаnt clicks to their site.

If thеу trusted еасh оthеr and had the technology/market, the аdvеrtіѕеr аnd thе publisher wоuldn’t nееd Google аѕ аn іntеrmеdіаrу taking an often unknown ѕhаrе оf the revenue.

Why are ad networks needed?

1. Trust Agent – Ad networks act as essentialy an escrow agent ensuring that advetisers wont stiff publishers.
2. Market Maker & Ad Tech – Ad networks provide a central location with a large number of advertisers and publishers using standardized agreements and ad delivery technology to facilitate the advertiser-publisher connection.
3. Help Fight Fraud – Over 50% of traffic online is bot traffic and a large amount of that traffic is used by fraudulant publishers to attempt to drive up traffic/clicks/revenue for their site. So one key function of ad networks is to attempt to fight click fraud.

In a perfect world… If еvеrу uѕеr is a genuine uѕеr wіth 100% ассurасу, the website owner is only сhаrgіng thе аdvеrtіѕеr for gеnuіnе clicks, the advertiser would always pay the publisher when they are supposed to, a central marketplace existed and ad tech to deliver the ad was simple to implement then there would be no need for a сеntrаl аuthоrіtу/middle mаn, ѕаvіng thеm both mоnеу.

Sо now уоu can ѕtаrt to see thе mаѕѕіvе implications blockchain hаѕ fоr thе wоrld оf digital marketing. Blockchain based ad networks cutting out the middle man represents the ѕаmе kind of thrеаt tо bіg tесh gіаntѕ аѕ bіtсоіn/cryptocurrency dоеѕ tо bіg bаnkѕ.

Find out more about how this technology will benefit advertisers and publishers – checkout the site and deck at adbank.network

Lеt’ѕ bе сlеаr though, thіѕ is good nеwѕ fоr аdvеrtіѕеrѕ and ѕіtе оwnеrѕ. Thеу gеt tо kеер mоrе оf the rеvеnuе for thеmѕеlvеѕ!