Ranking content in Google and generating valuable traffic is hard…but it is my favorite way to grow almost any business. It just takes too long… unless you start with an “unfair” competitive advantage of an expired domain that already has traffic!
Category: Marketing Strategies
This post is to serve a couple purposes…
- First: I hope to show that if you have a valuable service this is a way to get people on board to help promote it.
- Second: This is where I am going to send people who reach out with messages like, “Hey you don’t know me, but promote my course/app/service so I can make lots of money”. It can be mildly frustrating when we receive these messages.
At the bottom of this post we will share some resources on how you can achieve similar results in terms of impressive traffic increase that Doug Cunnington achieved to his sites.
The end result of this effort was…
- 12.83% increase in page views to the upgraded articles (in 4 weeks)
- Doug’s niche site’s organic traffic is now at an all time high (see image below)
- A great article explaining the strategy that resulted in that traffic increase
- $8,388.00 in sales from 7 new customers for Content Refined
At ContentRefined Maddie and her team developed a process called the Pareto Upgrade where they identify the content to upgrade that will have the biggest impact and be able to predictably show an increase in traffic quickly.
Doug Cunnington is a contact in the space who runs a site called NicheSiteProject.
During a conversation with him we were comparing notes on what was working now with his sites and what we were learning from all the data analysis ContentRefined does. From that discussion an idea was born to take one of his sites, identify and complete several upgrades and share the results.
Based on those results, we completed an interview and case study post at Doug’s site you can see here.
The results of a value first approach was a win for Doug’s site, win for his audience and a win for ContentRefined. This is an example of the type of affiliate relationship of ‘value first’ that we prefer to do.
The business benefit to ContentRefined was significant with over $8k in sales and 7 well-qualified new customers we will be able to help!
Results for Content Refined: $8,388.00 and 7 new customers
Doug Cunnington made $838.80 in Affiliate Earnings
5 Key Lessons Re-Learned:
- Always seek to add value first.
- Give away all the information of a strategy so anyone can execute it themselves.
- Reaching a new audience is most efficiently done working with someone who already has an audience.
- The people who see the largest benefit of Content Refined’s offering are profitable niche site owners.
- Content Upgrades continue to blow me away with how fast they work, how well they work and how consistently they drive an increase in traffic.
Want Similar Increase in Traffic As Doug Achieved?
Are you trying to find ways to increase your organic traffic and Google Rankings? Have you ever tried to do this with Infographics? If not- you should definitely give it a try! We use this strategy a lot on our own websites and it works!
What are Infographics and Why do We Use them?
Infographics are a really great way to build solid links for any of your websites. Infographics take a slightly different approach to SEO and are solely focused on amazing content and really nice graphics and design. We like to try and make infographics as useful as possible so that other websites will want to link to your site in return.
Steps You Need to Take: Research
Like most projects, the initial planning and research phase for infographics creation is going to be the most important part of the process. The first thing you’re going to want to do is get to know your website and the niche it’s in. Figure out exactly what TOPICS are related to your niche, and what kind of information is going to be VALUABLE to your audience.
Make a LIST- This is is going to include a focus topics but also topics that are loosely associated with your niche. This is going to ensure that you can come up with different infographic ideas that might draw from different/closely related audiences.
Go through your list and do some internet research to figure out what people like, link to, and share. The best methods to do this are the following:
1- Check out Pinterest:
Pinterest is going to be an amazing resource since they are so visually inclined. Search your Topic+ infographic and see what comes up. Then check how many shares it gets and look at who is sharing and linking to them
2- Google Images search is always a good option and you’ll be able to figure out pretty easily who is linking and sharing these as well
3- Another great resource is Buzzsumo– which is an amazing online tool that will help you figure out what content is getting a lot of traction by topic or website. You can sort by all sorts of metrics including social shares which is of huge value
Create your Titles:
Get creative! Your titles are the biggest piece of marketing that you’re going to do so this is going to need to be eye-catching to the reader. Some examples
- 15 Fun Facts about Canada
- Keto diets: What Foods to Eat and what Foods to Avoid?
- 7 Essential Oils to Help Depression
- The world’s weirdest music festivals
- Meditation in 12 steps
- Wedding Budget 101
The general rule of thumb for article titles are that they shouldn’t be longer than 150 words. They should be attention grabbers and pose some sort of question o r fun fact or statement.
Create Your Content
If you don’t have a writer already, use this SOP that we use internally to hire a writer
Please see the Step by Step guide on how to hire and assess writers via Upwork
Part A: Posting your job post
Step 1. Log in to your upwork account
Step 2. Go to the Jobs tab and click on “post a job”
Step 3: Select “part time”
Step 4: Then- describe the job with the requirements for how to write your infographic – The infographic title should suffice.
Step 5: Select “ Pay a fixed price” and make your budget $10. You should be able to get a really good quality infographic for $10.
Step 6: Generally with our screening questions, we ask them to fix a sentence that is grammatically incorrect so that you can just skip over their profile and application if they answer badly.
Step 7: Click “ post job”. Don’t worry about cover letter
Yay! You’ve posted your job!
Part B: Hiring your writer
Step 1: Wait 12 hours and check your job posting, you should have a few freelancers on the list at this point when you check your job posting
Step 2: Click “Review proposals” and you will get to a list of those who have applied
Step 3: Things we look for
- Budget: Does the bid fall within the budget?
- What have other clients said about this freelancer? We look for 80% job success minimum
- How much they’ve made on upwork so far? Usually those who have made more than $1000 are legitimate freelancers and will be more committed to your project.
Step 4: If you find one you like and meets the metrics, click “ hire freelancer”
Hire Your Designer
Once you get the Copy created for your infographic, you’re going to want to think about the DESIGN work for it. Now this is probably the part that is the most fun because you get to work with some pretty creative people. This is the Job posting we put on upwork for this.
We’re looking for an infographic designer to make great looking charts, graphs, and other infographics to go along with informative blog articles.
Ideal applicant must be:
– experienced and skilled in graphic design (please provide examples)
– experienced with Canva or another infographic creation program
– experienced with Photoshop
– available to work 15-20 hours per week
$10-$15 per infographic.
Applicant must be willing to perform a test assignment.
Now all you have to do is provide them with the COPY and let their creative side take over. I’ve always been happy with the different iterations I’ve received and designers are usually really great and taking your feedback.
Publishing your Infographic
What I usually like to do it make sure that I have a blog post or article that can support my infographic. Here is a list of tips about publishing:
1- Posting an infographic should happen at the beginning of the week ( on a Monday or Tuesday) A typical infographic life cycle is about 1 business week
2- If you’re doing an outreach effort with a vendor, make sure that you coordinate with them properly
3- To get more traction to your infographic, it can be worth buying paid traffic from sites like Reddit or StumbleUpon etc.. to get more social shares and links
4- Make sure that each infographic has Social Share Icons to make it easy for people to share. It will also help you measure what platforms are working best for you. For WordPress- use ShareBar which is a plugin that will give you advanced sharing options.
If you have any other tips with regards to the use of Infographics- feel free to share in the comments!
Businesses today need to have a strong digital footprint alongside their bricks and mortar presence. Today’s savvy and upcoming entrepreneurs know that they need to do more with less and not sacrifice their reach or influence on their customers. It’s so important to connect with their audience in a highly personalized way, but also stay on budget doing it. A smart and focused email marketing plan can do just this – connect you with your prospects and customers in a highly targeted way that will be successful in delivering a high ROI and increase revenues that can be invested back into the business. Currently, Email has the largest reach, more than another other digital communication application and is the best way to monetize a digital marketing strategy.
Why is Email Marketing So Important?
Reported by The Radicati Group, a research firm who recently released statistics on email, “More than 34% of the people worldwide use email.” That’s an estimated 2.5 billion people worldwide, with projections estimating it to increase to 2.8 billion email users by 2020. Out of all those emails, around 196 billion emails the majority, a massive 109 billion, are business emails. Those numbers are mind-boggling and blatantly stress that Email is the main channel where businesses can grow their reach and potential the fastest. To make it simple and clear; Email Marketing is a powerful strategy to inform and connect with the masses. Almost everyone has email and based on that premise we can help you use an Email Marketing strategy to effectively reach your target audience, clients, and customers- and win over new ones.
Email is the main currency of the digital world, and any person who us active online is highly likely to have an active email address. That’s exactly why when you decide to reach out to your market, there’s no better channel with a greater reach than email. Just look at the numbers since there are three times more email accounts than Twitter and Facebook profiles combined.
Email Will Get Your Message Across
Almost 90% of email will find its way to the intended recipient’s inbox, when you look at social media marketing the number is only 2% for Facebook users to notice your posts in their News Feed. Facebook has an algorithm that restricts the number of times your posts can appear in the News Feed, and they naturally do to drive traffic instead to competitor brands that has paid for advertising spots. That means the cards are stacked against you to find organic leads.
The whole point is to get your message read and noticed, if you break these stats down into real numbers the difference is striking. Your post on Facebook, if shared with 10,000 users, an estimated 200 of them would ever get it in their News Feed. On the other hand, using an effective email campaign sent to 10,000 subscribers mean almost 9,000 of them would get it directly in their inbox. That’s almost 50 times more looks than using Facebook.
The Email inbox is a person’s front door to their virtual world, and if campaigns are sent to the right subscribers, with the right message, targeted to the people who appreciate the information and service they would be getting, means your business will grow because Email drives conversions. This can be in the form of leads, sales, memberships, or a metric that specific to your business strategy. The ultimate goal for us is to help you turn potential customers into paying customers.
Start your Email Marketing Strategy Today using our Processes!
Have you stalled on starting your own email marketing because you just don’t really know how to do it? Check out our simplified guide below and feel free to reach out if you want to talk strategy!
Do an initial audit of what you already have in place for email marketing on your website. You will either need to create or update sleek opt-in forms and overlays to your site, where visitors can sign up. Hack: you can incentivize this by offering giveaways or free guides or resources, etc., based on your business. It’s an important function to upgrade whether with a slider or header or pop up, so you can grow your list and expand your reach.
Consolidate, import and clean your list by using software that allows you to analyze how active your list is and remove the emails that are either dead, defunct, incorrect to streamline your email list. We use Xverify for this! Make sure you’re signed up to reputable Email Service Provider. A few reputable ESP’s that we recommend are Klaviyo , Mailchimp and ActiveCampaign and can help you get set up quickly. We would recommend segmenting your list so you can get the maximum out of the subscriber list you already have.
Create core templates that you would use for your emails, and create them based on the type of email you’d want to send, whether that’s a newsletter, announcement, marketing offer or event invitation. You will need to figure out which templates would work best for your business and then create them matching the exact style and feel of your site and branding. You’ll generally be able to do this right from your ESP- OR you can use 3rd party tools like we do, such as Litmus.
Structure and create your first campaign. You can do this based on a special offer or announcement or welcoming email to your subscribers. Whatever strategy you use, it will need to be relevant to those on your list. Hack: Sometimes it’s best to create two different campaigns to two differently segmented lists to better target that audience. You really need to ensure that your campaigns are on brand and build trust with your list, to encourage interaction and business, making it easier to convert.
Imagine the customer journey being fully automated 24/7 so you don’t have to worry about it? Similar to the campaign emails which are custom and made to suit each campaign, you would need to set up your automated emails for welcoming new subscribers, or for managing the purchasing flow (Cart abandonment emails, browse abandonment, transactional emails, reminder emails etc.,). Automation has several series such as; Welcome series for prospects, Post-purchase and Win-Back which all work to help keep your list interactive. You can read more about the different types of automated emails you can use here.
Time to measure your results. For this, you need to understand the basic metrics that allow you to see how your flows and campaigns are working, how successful they are and how much revenue this channel is bringing your business. Based on these numbers you’ll be equipped to make adjustments on future campaigns and further segment your list, based on behavior, to fully maximize conversion on your interactions. Hack: Things you’ll really need to pay attention to is number of unique opens, number of bounces, number of emails not opened, overall open rate, CTR or Click-Through Rate, the unsubscribe rate, spam complaints, and social media shares. All this information will help you better understand your list and it’s activity and will let you plan and execute better for the next campaign.
Create a monthly calendar of campaigns in advance and carefully strategize and plan your emails, based on frequency and receptivity of your list, and also around holidays or events that are relevant to your business. This monthly email marketing campaign calendar should be ready 2 weeks in advance so that you can eventually start predicting the possible revenue you will make from your various channels.
You’re done! Aside from having to think about different strategies, the heavy lifting is done. Strategy can be the hardest part, so if you’re stuck on that- give our email marketing expert a call and see how we can help.
Let’s Review: Why Email Marketing is Not a Channel Your Business Should Ignore?
- More effective than social media for getting leads
- Economic and Cost Effective
- Customisable and Personalized to Targets
- Action Oriented and Drives Traffic
- Measurable Metrics and Reporting
- Constant Mobile Device Access to Email
Kicking Off with Content Refined:
As you might have already heard, Content Refined is launching its very own Email Marketing Service and is looking for some additional Beta Testing clients at this time to help test our systems before we make this a public offering ( ideally 3-7 new beta clients). We’ll help you get set up, so whether that’s starting from scratch or consolidating what you already have, we’ll make sure you have the basics like a reputable email service provider, a solid opt-in and opt-out process and see if your current set up is CAN-SPAM compliant. We will look at your current metrics and establish your goals and document what you want and can expect from this channel at reporting intervals of 3, 6, 9, and 12 months.
We Can Help You Get a Higher ROI on Email
Email has no competitors when it comes to driving conversions, especially for e-commerce. Think of any successful business or your own inbox. How many emails do you get weekly from your favorite store or service, and how many times do you take advantage of a deal offered exclusively online? It’s exactly why email is the most effective marketing channel to drive ROI. From our experience, Email marketing can bring an average 3,700% return on investment for e-commerce businesses. That means for every dollar you spend on email marketing, the average return on your investment can be $38. What other channel offers that? Email marketing is the most cost-effective channel for businesses to market their goods and services, outperforming other channels so greatly when it comes to ROI because it gives you the ability to deliver highly personalized and relevant messages and timely incentives.
Since email is the preferred communication channel for the majority of online consumers, it’s the best medium to target instead of social networks which are just that, a more personal form of communication that most use to stay in touch with family and friends. When it comes to business, email is the number one channel for communicating your offerings and since it will probably be around a long time, it’s imperative that you start building an email list, that will become a stable long-term investment and resource that will pay off for decades to come.
When it comes to conversions, there isn’t a more powerful channel than email. Even functioning at its most average a campaign would have a click-through rate of around 3% (of total recipients), so imagine what we could do with a targeted campaign and segmented list made especially for you? Take the time to get a free quote from us and let us show you what you can do for your business with a streamlined and effective email marketing strategy. Increasing revenues from email doesn’t have to be complicated anymore.
So don’t wait any other and monetize your subscriber list, and take advantage of a revenue channel that’s at your digital front door. Find out why email marketing is a crucial part of your small business digital marketing strategy, and let us help you get started. Learn more about our Email Marketing Service here!