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Category: Link Building

Everything you need to know about PBN creation and the use of expired domains to help your sites rank!
Link Building

Are Private Blog Networks (PBNs) Effective in 2016? – $8 Million Dollar Case Study

This is a question always worth asking! In this post I will share why I believe using PBNs is right for my business and use data to show if PBNs are working in 2016 and their risk.

Why Do I Use PBNs?

I believe that those of us with limited time can systematically build useful websites that rank in Google and support the lives we want in less time than the average person watches TV in a day.

PBN's are one tool in my toolbox to help rank websites without me needing to invest a ton of my own limited time.

Jon Gillham

Why share this? Well I know there is a stigma around using PBNs and I understand that but my view is that I need to either not be in the game of making websites or find a way to leverage my skills of systems/processes to help rank my websites.

If I had unlimited time than certainly a pure white-hat approach would be ideal. However, day job, family commitments and other online businesses force the reality that pure white hat techniques executed by me is not an option.

So PBNs for me is a way to systematically continue to build my passive income portfolio to the over $10k/month I now enjoy.

[yop_poll id=”2″]

The key question for a lot of you, like it is for me as well, is how well are they working now in 2016 and what is their risk?

Using data I will try and answer some key questions…

  1. How Well Do PBNs Work in 2016
  2. How Risky Are PBNs
  3. How to Build a PBN in 2016

How Well Do PBN Work in 2016 – An $8,000,000 Case Study – WHAT??

Getting data on how many successful sites are using PBNs is obviously not easy. However, one location for collecting amazing data on this topic is the EmpireFlippers Marketplace where $8,000,000 worth of sites are currently listed.

I have done this analysis before and by using that snapshot in time at the start of 2015 vs this one I can answer the following questions…

Questions to Be Answered:

  1. What % of people building and selling profitable websites at EmpireFlippers use PBNs to rank their sites?
  2. Has the % of people using PBNs changed from 2015 to 2016?
  3. Are PBN’s used only on small sites?
  4. How much does the use of a PBN drop the value of a site bye?

Big Pile of Data to Answer These Questions...

  • 48 Active Listings
  • $287,757.77 worth of monthly net earnings
  • $7,894,504.01 worth of sites included in the data

Method:

  • Collect all the data
  • Remove websites that don’t use organic traffic at all (some ecommerce, most FBA etc)
  • Compare to previous results and answer questions

Results:

  • Question 1 - What % of people building and selling profitable content websites at EmpireFlippers use PBNs to rank their sites now?
  • Answer 1 – 55% of content websites for sale (excluding FBA & ecommerce) use a PBN to help drive organic traffic to their website.
  • Question 2 - Has the % of people using PBNs changed from 2015 to 2016?
  • Answer 2 – Those of us using PBNs to help their content websites rank has increased from 42% in 2015 to 55% in 2016.
  • Question 3 - Are PBN’s used only on small sites?
  • Answer 3 – PBNs rightly or wrongly often get associated with lower quality sites and not associated with the larger earnings sites. This turns to not the case with PBN sites earnings only a little less than sites that don’t use PBNs showing PBNs are used on larger sites as well. The graph below shows the average income for a site using a PBN vs the average income for a site not using a PBN.
  • Question 4 - How much does the use of a PBN drop the value of the site?
  • Answer 4 – No questions on this one a site that uses a PBN to get its rankings does sell for a discount. The average listing multiple for sites with a PBN was 25.8 vs 27.5 for sites with no PBN.

Conclusion:

Based on this data there are a few clean conclusions…

  1. Use of PBNs in 2016 is widespread (over 50%) and increasing!
  2. PBNs are not typically used on the largest of sites and when they are used the site sells for a small discount compared to a site built without a PBN to help it rank.

Risk of a PBN

No discussion of using a PBN to help you rank your website is complete without an honest discussion around the risks with using a PBN.

Let me stress that my belief is that for those of us with limited time that want to rank a useful website building a niche relevant high quality PBN is a systematic method we can use help us achieve our goals if used correctly.

However, a PBN should not be the only strategy deployed!

De-Indexation Risk By the Data

My team has built close to 3,000 niche relevant PBNs with less than a 10% de-indexation rate. This is very low and the key is for each site to be a “real” site capable of standing on its own.

PBN Risk Priced By the Marketplace

Marketplaces, when efficient, price in the risk of businesses. Based on the EmpireFlippers marketplace and the 6% discount sites using a PBN are listed at we can interprupt that right now the "marketplace" prices in that risk at 6% of the value of the site.

If you have a site that is making a lot of money but has never used a PBN be aware that as soon as it is labelled as using a PBN you should assume you will lose 6% of its value. However, if the ranking improvement outweighs the 6% than it still may make sense.

I hope this discussion is fair/balanced, not everyone should use a PBN and this post was meant to help show people when/why I make the choice to use them. Like everything online there are risks with the decision to use (or not use) a PBN, this data I hope will help you make the decision that makes sense for you and your business.​

How to Use a PBN in 2016 to Rank

If the risk/reward for using a PBN as apart of your SEO strategy makes sense to you here are 3 options for using a PBN in 2016…

Build Your Own PBN Right Way

(100% Free EPIC Guide!)

FREE GUIDE

Save Time - Use My PBN!

(Extremely Powerful & Exclusive PBN)

SEE PLANS AND PRICING!

Done For You PBN Service

(Want my team to build you a relevant PBN?)

SEE PLANS AND PRICING!

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Jon February 28, 2016 25 Comments
Link Building

Cyber Monday PBN Service Sale

For the first time ever my two most popular services are going on SALE for Cyber Monday.

If you are looking for a great deal on Hosting along with a bonus checkout my Black Friday and Cyber Monday Hosting Bonus.

These $100 promotions are LIMITED and ONLY AVAILABLE MONDAY (starting at midnight on Sunday EST)

Promotion 1 – Done For You PBN Service – Save $110 on a 5 Site PBN!

With this service I have helped over 400 customers build over 2,000 websites of which over 90% are still indexed and helping them rank their websites!

Today I am offering you a $100 DISCOUNT on my most popular service!

COUPON CODES ARE NOW LIVE!

Countdown Until The Codes Are No Longer Live...

00
Days
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Hours
38
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Coupon Code:D4YPBNMon (Will Be Active Midnight on Cyber Monday!)

10 Limited # Available
Sign Up Now

Or

Visit the Sales Page

If you are looking for a safe way to rank a website in a niche that is difficult to get links than a relevant done for you PBN is the way to go.

Control your links and use them to drive your site up the SERPs!

Promotion 2 – Use My PBN – Save Over $100 on 15 Links!

This service has demonstrated its value time and time again. I have built up an awesomely powerful PBN with some pretty incredible domains.

This network I have built to the highest of standards and use it to really push sites up the search results FAST!

COUPON CODES ARE NOW LIVE!

Countdown Until The Codes Are No Longer Live...

00
Days
17
Hours
37
Minutes
03
Seconds

Coupon Code:PBNLinkMon (Will Be Active at Midnight on Cyber Monday)

20 Limited # Available
Sign Up Now!

Or

Visit the Sales Page

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Jon November 29, 2015 5 Comments
Link Building

How to Build a PBN in 2016 Free Course


We recently passed the creation of our 2,000th custom built PBN site!

To celebrate I have been working on a follow up to my Ultimate Expired Domain and PBN Guide

EVERYTHING you need to build a very powerful and effective PBN easily and cheaply yourself in 2016!

Considering I have a PBN creation service doing this it is likely a terrible idea for me to share so much including my custom tracking document and internal SOPs but I have always believed in transparency of how I generate rankings and will continue to do so.

The purpose of this post is to get feedback from yourselves on what you would want to see in my Ultimate Guide to Building an Effective PBN Easily and Inexpensively!

My goal is to make this the best resource ANYWHERE either paid or free! (and this will be 100% free – not even an email opt in needed)

Why Am I Qualified to Write This Post?

  • Under 10% of sites ever built for custom PBN packages have been deindexed
  • Ranking results have continued to remain strong
  • Repeat customers have eaten up a large % of my monthly sales volume
  • Over 2,000 custom built PBNs created in the last 3 years

What Will Be Included in the Post/Guide/Course (whatever you want to call it)?

 

How to Build a PBN Course

  • Part 1 – How to Find Expired Domain for Your PBN
    • Done For You Service
    • Do It Yourself
      • Recommended Option – PBN Lab
        • Search Setup
        • Viewing Results
        • Sorting Through The Domains
      • Metrics to Target
      • Importance of Relevancy
      • How to Check Expired Domains for SPAM
        • Anchor Text
        • Link Metrics
        • Type of Links
      • 13 Point Pre Purchase Checklist
    • Register Domain
      • 7 Steps To Successfully Buying and Registering a PBN Domain
      • How to Get Fake WhoIs Data
      • How to Buy and Register a PBN Domain Correctly
        • GoDaddy
        • NameCheap
  • Part 2 – How to Host a PBN
    • 5 Requirements to Host Your PBN Sites
    • Done for You Option
    • Easiest Option – New Generation of Class A Diversity Hosting
      • Benefits of Hosting
      • Hosting Tutorial
  • Part 3 How to Setup a PBN Site
    • Done for You Service
    • Create Decent Quality Content Inexpensively
      • Identify Articles to Be Created
      • Post a Job on ODesk
      • Hire 2 Writers for Each Group of Keywords
      • Send Them a Message with Instructions
      • Receive, Review & Upload Articles
    • Build a Great Looking PBN Site That Can Pass a Manual Review!
      • SetupWordPress
      • Add Content
      • Finish the Layout
  • Part 4 – How to Rank With Your PBN
    • Articles
    • Number and Location of Links
    • Anchor Text & Destination
  • Final Result – LIVE PBN Example
  • How Much Did This Cost?
  • Glossary (PA, DA, CF, TF, LRD, PR, MozRank, PBN, Expired Domain, TLD, Money Site etc)

Question for You…

Please help me make this the best resource anywhere for building your own PBN…

  1. What questions do you have that I can help answer?
  2. What topic is currently not covered you would like to see covered?
  3. Any other suggestion/request?

As an additional bonus for you asking the question/leaving the comment here and helping make the post better I will thank you in the post linking back to your site (if you want it). I look forward to all the questions! 

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Jon November 2, 2015 40 Comments
Link Building

PBN Lab Review and Tutorial – How to Easily Find Expired Domains in 2015


For the last few years I have used every domain finding tool on the market including custom in house tools to try and make my team incrementally more efficient. After delivering or building 1,500 domains I am only now showing the second tool I use (first was talked about on my ultimate guide to expired domains and PBNs).

NOTE – The links here are affiliate links for PBN Lab… as you will see my team does use it extensively for my PBN business and this is only the second tool I have ever recommended for finding domains!

try-pbn-lab

The reason I am reviewing PBN Lab is because it brings something different to the table. Most of the services and tools out there are some variation on a big list of domains that you can sift through and if you can’t find what you are looking for then wait for more domains to be added. Or the others are tools to make the scraping method incrementally easier. This basic setup is available for free at ExpiredDomains.net but you are very limited in the quality of domains you can get if you are also wanting to find relevant domains.

This is where PBN Lab is different – you can very easily find quality domains that can be VERY relevant and they handle the entire process with only the minimum number of inputs from the users!

In this article I will share…

  • The “problem” PBN lab created for my business
  • My PBN Lab Review
  • My Teams PBN Lab Tutorial (the exact training how my team uses it)

Heavier Emphasis on Relevance Over Authority:

The reason I like PBN lab so much is because it works well with my systematized processes and allows my team to find high quality and very relevant domains!

relevance-vs-authority

PBN Lab “Problem” for PBN & Expired Domain Business

PBN Lab has introduced one “problem” for my team… we have been finding a lot of domains in some very commonly used niches and as a result built up a surplus of domains we don’t want to lose out on. In addition with a supply of quality sites no longer used by clients I have launched a service that addresses some of the most common concerns raised by potential PBN clients…

Done For You PBN Service Concerns…

  1. “Costs to much to get started”
  2. “I can’t wait 4 weeks for my PBN, I need rankings now”
  3. “Not a fan of the monthly costs”
  4. “Can I build just one PBN I think that is all I need?”

So my solution is that, in conjunction with the launch of the Source Wave marketplace, I have introduced a new smaller/introductory offer…

Done For You PBN With Unbeatable Prices vs Metrics Delivered in Under 24hrs!

  • Prebuilt (customized for you in under 24hrs!) (my team does not like me right now with the procedure I created for them 🙂 )
  • Reduced Price (under $100!)
  • No Monthly Fee (Free Hosting for 1 Year)
  • What is the Downside? Lower Metrics, Less Relevant and some sites have been gently used (but are well indexed and pass my detailed QC check)

Check out the launch offer now and let me know your thoughts.

Thanks to everyone who has made this product the TOP seller on the new Source Wave SEO Services marketplace…

top-selle-source-wave

See The Unbeatable Launch Offer Here

Back to the PBN Lab Review…

 

PBN Lab Review

Pro:

  • RELEVANT DOMAINS – This is the part I like the most, the ability to find relevant domains in obsecure niches easily by using the search results and not generic keyword searches on other sites or the scrape method.
  • Queuing Ability – This ability to set up a series of searches and then let the system run while my VA’s
  • Works Well With My Systematized Approach
  • Multiple Logins – With one account my team of 3 domain finders can all set up their searches to run
  • Results – Finding GREAT domains!

Con:

  • Speed – It is fast but not instant. We often have a back-log of crawls waiting to be run. If it was instant I would like it more. If there was an easier way to jump the que and pause the current crawl so I could start the one that my short attention span had me wanting to look for now.
  • Cost – Not inconsequential!- See Prices

Who Is It For:

The ideal people to use PBN Lab are SEO Agencies who build their own PBNs in house or domain finders.

Who Is It Not For:

I think for smaller site builders/owners it is a fairly expensive route to go to find expired domains. If my only use for PBN Lab was my portfolio of sites making in the $3-$7k/month range it would be an expensive investment! But with the monthly sign up options using it extensively for 1 month to find many domains in your niches would be good value!

 

PBN Lab Tutorial

Here is the exact training and procedure my team goes through…

Start – PBN Lab

Search Setup

Once you enter your login details, you will be brought to your dashboard. Here you can quickly check the different jobs you have going and view the domains in each job. In order to start a new job, you will need to go to the side panel and click on Add Job Wizard.

Untitled drawing

You will now be brought to the screen where all the magic happens. You will want to name your job. I usually name my job using the same keywords I am basing my search on, so for this search I will use basement renovation tips.  What PBN Lab will do is for your keyword that you use, it will take the top 50 sites in Google for that specific keyword(s) and check its backlinks to see if any of those domains are available. If you choose Crawl Depth 2, it will even check those sites backlinks to see if any of those domains are available. There are a 2 cons with going 2 deep; takes longer to run (as there is many more sites to go through) and the domains become less relevant to your keyword(s) you are aiming for.

Screen Shot 2015-08-03 at 7.00.27 PM

Next, you will be brought to the Crawl Source page. On this page, the first thing you have to do is choose where you want the domain crawler to crawl. You have 3 different options to choose from; search by keyword, manual list of seed URLs or parse google serps results. I would suggest sticking with searching by keyword as this will bring up more domains and will be more targeted to your niche, however if you have specific sites you want the bot to crawl through, you can input them using the manual list of seed URL option.

What I really like about this tool, is the fact that you can choose which country you would like the search results from. This is really handy if you are looking to target certain countries. This tool will bring up domains that are relative to the country you are searching in. For this search I will stick with United States.

Next you will input your keyword(s) you are hoping to search for as well as how far back in age you would like to go. If you are looking for newer domains, you can change this year, however I keep it at 1998 as it brings up the most domains for you to sort through.

Screen Shot 2015-08-03 at 7.00.38 PM

On the next page, you will find a summary of the details of your search. This page will also show you the sites it will crawl to find your domains. If you do not like what you see, you can always go back a page and edit the information. Once you have all the details correct, you can go ahead and click finish.

Screen Shot 2015-08-03 at 7.00.57 PM

Viewing Results

Depending on the amount of sites PBN Lab has to crawl and the depth of crawling, it could take anywhere from 5 mins to 2 hour. If you click on Dashboard on the left hand side, it will bring you back to the main page. Here it will show you if you have any jobs being crawled. If you do have jobs being crawled, it will tell you how many domains it’s gone through, how many domains left to crawl as well as the amount of time until the job is completed.

Screen Shot 2015-08-03 at 7.01.45 PM

The main screen will also let you know how many jobs are running, queued, waiting or completed. Depending on what type of plan you have, you can either have 1 job running at a time or 2 jobs running. If you bought the plan that has 2 jobs running, it will be quicker at getting through the jobs then if you were to have the 1 job running at a time.


Screen Shot 2015-08-03 at 5.33.55 PM

Once a job that you are waiting for is completed, you can click on Completed. This will then bring you to a page that has all of your completed jobs. This page will also tell you how many domains turned up in the search at a quick glance. For my search, 25 domains are available. On this page, you can also redo the search, re-fetch the metrics or delete the job easily. This is helpful if you have done a search a while ago and you would like to redo the same search to see if any new domains or new metrics have become available.

Screen Shot 2015-08-03 at 7.11.55 PM

Sorting Through The Domains

If you click on the number of domains for the job you are looking at, it will bring up all of the domains available. For my job, it brings up 25 domains. Once you click on the number of domains, it will take you to a page where you can view all of the domains the bot found for you. You can now go ahead and sort the domains in ascending or descending order by any metric you would like. If you have a specific TLD your looking for you can also set the filter to show only those domains as well.

Untitled drawing (1)

Another way you can filter through the domains is by expanding the filter settings. I usually set the filters to:

PA > 20

DA > 10

CF > 5

TF > 5

By filtering the domains, it narrows down your search even further. This narrowed down my search from 25 domains to 4 domains. This allows me to spend more time looking at domains with quality metrics rather than sorting through a bunch of domains with weak metrics.

Screen Shot 2015-08-03 at 7.20.15 PM

 

Screen Shot 2015-08-03 at 7.18.11 PM

Once you find a domain you are interested in, you can click on the domain and it will give you a brief overview of the domain. If you want to further analyze the domain, you can click on Action and it will drop down a variety of different tools for you to use such as Moz OSE, Ahrefs,  MajesticSEO, Archive.org, Screenshots.com, NameCheap and Hostnine.

Screen Shot 2015-08-03 at 7.18.23 PM

Screen Shot 2015-08-03 at 7.19.31 PM

I use the following to ensure the domains are quality:

Moz OSE : Use to confirm the PA and DA of the domain as well as checking the inbound links to the site.

MajesticSEO: Use to check the TF and CF of the domain. You can also check the anchor text, referring domains as well as the external backlinks of the domain. I ensure that the backlinks are spam free and the metrics are quality.

Archive.org: Use to look at the sites history to ensure that is was never abused with spam.

 

Thats its! PBN Lab is that simple to use. There is a lot of different customization you can use to suit your needs better as explained. Another good thing to do is to link you Moz API credentials to your account. This will help speed up the process when your bought is running the searches. You can set this up by going to your account settings on the left hand side at the bottom and clicking on Your Account –> Moz Access Credentials.

Happy Domain Finding!

 

Special thanks to our Project Manager Kelley for updating our PBN Lab procedure and turning it into this post.

try-pbn-lab

 

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Jon August 3, 2015 4 Comments
Link Building

301 Building Block Strategy – Part 2


Last week I introduced a new strategy I am using to combine powerful expired domains, epic posts and a silo structure on a website to systematically build my six figure challenge authority site.

This strategy has not resulted in explosive growth but what it has done is provided a very systematic way to build out my authority site which has already started making money $150 in Feb.

This post will get into the exact details of how I go about setting up these building blocks.

The strategy is a combination of…

  1. Buying POWERFUL Expired Domains
  2. Creating an Epic/Niche Dominating Post
  3. 301 redirecting the domain to a relevant Silo Structure on Your Authority Site

niche dominating post (more…)

Read More
Jon March 30, 2015 24 Comments
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