AI content generators produce text that resembles human-written content when provided with proper guidance. While there isn’t a perfect tool that can generate content exactly as desired, these AI tools are valuable in consolidating relevant information into a single platform. This allows users to make adjustments according to their preferred style and presentation, eliminating the need for manual efforts.

After extensive research and experimentation, I have compiled a list of what I believe to be the best tools for AI-generated content that can be seamlessly integrated into your WordPress site. These tools streamline the content creation process, eliminating the need to use multiple tools to achieve desired results. 

Additionally, they simplify keyword research, aiding in developing your website’s content structure and enhancing its topical authority.

#1. GetGenie AI

GetGenie AI is awesome. Because it’s not a standalone tool for generating the content, you get access to tools like keyword analysis, keyword trends, competitor analysis, content intro, and outline, all in one dashboard, before you generate actual content for your target topic. 

You have a total hierarchy of toolsets to know your topic’s competition and search volume; preparing the content headline structure based on your competitors which is an important step in preparing for your content production.

Then you get a fully functional editor, just like in WordPress to manually adjust your contents. You can also download the GetGenie WP plugin and configure it within WordPress to bring all these features into your WordPress content production area.

Isn’t that great?

Let’s look into the key features of this awesome tool:

1. SEO-Optimized Content: GetGenie AI can help you in generating content that is optimized for search engines, enhancing your website’s visibility.
2. Suitable for Short and Long-Form Content: Whether you require concise snippets or extensive articles, GetGenie AI proves effective for both short and long-form content generation.
3. Competitor Analysis Feature: GetGenie AI offers a competitor analysis feature, enabling you to gain insights into your competitors’ strategies and create compelling content accordingly.
4. Live Content SEO Scores: GetGenie AI provides live SEO scores for your generated content, helping you optimize it for better search engine rankings.

Cost:

GetGenie AI offers a free plan for WordPress users, providing 1500 AI word generation credits and other resources per month. Additionally, premium packages are available with a 14-day money-back guarantee. The payment options include monthly and annual plans.

You can begin utilizing the power of this AI tool starting at $19 per month. The basic plan includes 12,000 words, 40 SEO keyword analyses, and 20 competitor SERP analyses per month. The pricing can be upgraded to $82.50 per month, offering 150,000 words, 600 SEO keyword analyses, and 200 competitor SERP analyses.

#2. Bartha.ai

Another awesome AI content generator plugin is Bertha AI which is an impressive content generation platform tailored for marketers and writers. Bertha is more like Jasper and Copy AI but brings their abilities into your WordPress site. 

It comes with pre-designed content templates, such as engaging product copies and captivating articles, which you can manipulate according to your content goals. This WP plugin brings is the ability to generate AI images from your WP post editor.

Let’s explore some of the key features:

1. Expert Web Copies: Bertha excels in creating compelling web copies that engage and captivate readers. Whether you need persuasive sales copy or engaging website content, Bertha can deliver.
2. Image and Illustration Creation: Bertha goes beyond text generation by offering the ability to create various images and illustrations. This feature allows you to enhance visual elements and make your content more visually appealing.
3. High-Quality Product Descriptions: Bertha specializes in generating high-quality product descriptions that can significantly enhance your conversions. By providing accurate and enticing details about your products, Bertha helps to capture the interest of potential customers.
4. Content Idea Generation: Bertha is a valuable tool for generating content ideas. If you’re in need of inspiration or struggling with writer’s block, Bertha can provide creative prompts and suggestions to kickstart your content creation process.

Cost: 

Getting started with Bertha AI is simple, as you can try it for free with a limit of 5,000 words. If you find it suitable for your needs, you can opt for their pro plan, which starts at $45 per month. This plan provides access to features such as usage across three websites, 100,000 words, and 63 image generations, among others. Additionally, Bertha AI offers yearly packages for those seeking long-term usage options, as well as a flexible ‘pay as you go’ system.

Bertha AI provides a 7-day money-back guarantee and excellent user support to assist you along the way and address any queries or concerns you may have.

#3. Copymatic – AI Content Writer & Generator

Copymatic AI is a popular writing tool for WordPress. It is known for its ability to create unique product descriptions and generate in-depth articles on a wide range of topics. The tool is quick, and the outputs are typically engaging, and as usual, you can control the tone of the content the way you want.

Using Copymatic AI was a breeze, and I didn’t need to work through a lot of expert writers to get great results. The tool took care of everything, saving me a lot of time and effort.

If you’re looking for a simple yet powerful AI writing tool for your WordPress site, Copymatic AI can be beneficial to you.

The free version allows testing with only 1000 words, which might be insufficient for evaluating tool performance. 

Cost: 

Copymatic’s pro plan starts at $6 per month for 15,000 words, offering access to templates, SEO keyword research, and plagiarism checks. The enterprise plan allows customization and ranges from $6 to $532, providing additional benefits beyond the pro plan.

#4. WP Wand

I discovered WP Wand on Producthunt.com, and I found it to be a very useful tool for content creation within the WordPress (WP) editor. 

It offers a range of features such as title generation, blog outlining, and the ability to specify the blog type (such as listicle, tutorial, or generic blog post) before generating AI-driven output. Users can then choose from multiple results and seamlessly insert the selected content into their editors.

The utility has a clean user interface (UI) that is not overly flashy in terms of design but efficiently fulfills its purpose. It operates at a swift pace, and the performance of the default WordPress editor remains unaffected when using this tool.

To get started with WP Wand, users will be prompted to provide an Open AI API key. This is a standard requirement that is expected from most tools in this category.

Overall, WP Wand proves to be a valuable tool for content creation within the WordPress ecosystem, offering essential features and maintaining a smooth user experience without compromising the performance of the WordPress editor.

It does have 40+ templates which can be useful, and unlike other AI services, WP Wand does not limit the amount of content you can generate, so you can generate content without restriction.

Cost: 

WP Wand provides three pricing plans: Basic (free), Single ($49), and Unlimited ($119). Each plan provides a different level of access and capabilities, allowing users to select the most suitable option based on their specific needs and preferences.

#5. AI Content Labs

AICL, the AI Content Labs, is an exceptional AI writing tool that allows users to harness the power of their own OpenAI API. With AICL, you can effortlessly compose pieces by stringing together prompts and even utilize different AI models for each section. 

The user interface is remarkably user-friendly, enabling seamless integration of your OpenAI API and the ability to experiment with various models. Additionally, AICL boasts an extensive library of templates tailored for diverse content types.

The platform’s simplicity is one of its standout features. Users can easily navigate the interface and customize outputs according to their preferences. With its vast template library and the ability to leverage your own OpenAI API, it allows users to create captivating content.

AICL is an impressive AI writing tool with a range of standout features. It offers ready-to-use templates, a user-friendly Google Docs style editor, composes and command capabilities, integration with text and image AI providers, custom templates, flows, fine-tuning options, translation, and SEO integration, and ample storage space for AI-generated images (500MB). AICL is a versatile platform that excels in content creation and customization.

One of the most stand-out features for me in this tool is the community AI flows which you can use other people’s templates to generate your content and automate it.

Cost:

AI Content Labs offers three types of plans monthly, annually, and lifetime, ranging from $12 per month up to $490 per month. The lifetime deal costs around $149 plus local taxes. You can find more about its plans here.

#6. Stability AI [Image Generation Tool]

Stability AI is a leading company in the field of generative AI, specializing in developing and providing powerful tools. Among their popular offerings is Stable Diffusion, an advanced deep-learning model capable of generating images from text descriptions. 

Personally, I have utilized Stability AI to create a diverse range of images, including landscapes, portraits, and abstract art. The tool’s ease of use and ability to consistently produce high-quality results have left a strong impression on me.

Stability AI has really matched my expectations in terms of usability, output quality, and versatility. I wholeheartedly recommend it to those seeking to leverage generative AI for image creation.

Additionally, there are a few noteworthy aspects of Stability AI that deserve recognition. Firstly, the tool is open source, allowing the broader AI community to contribute to its development, making it a valuable collaborative resource. 

Secondly, it demonstrates a strong commitment to responsible AI practices. They have implemented clear guidelines for tool usage and actively work to address potential issues related to AI bias and misuse.

#7. Deep AI [image generation tool]

DeepAI.org is another remarkable utility that harnesses the power of artificial intelligence to empower users in their creative endeavors. With its diverse range of tools, DeepAI.org offers a multitude of possibilities across different domains:

Image Generation: Among its notable features, DeepAI.org enables users to generate captivating images solely based on text descriptions. Whether one aims to produce concept art, craft compelling marketing materials, or simply explore the realm of visual aesthetics, this tool delivers remarkable results, fostering the creation of beautiful and imaginative visuals.

Text Generation: DeepAI.org also empowers users to generate text by providing prompts. This functionality proves invaluable for various purposes, including crafting engaging blog posts, crafting persuasive marketing copy, or simply inspiring the generation of creative written content. By leveraging the power of artificial intelligence, DeepAI.org assists users in generating high-quality text tailored to their specific needs.

I have experienced DeepAI.org, explored and utilized the image generation tool, and the outcomes have been truly impressive. The user-friendly interface, coupled with the exceptional results and based on the overall experience, I can recommend you can use this image generation tool to generate relevant images for your content.

ChatGPT can be an invaluable tool for keyword research. Its machine learning and language models give it the power to uncover great keywords that can be used to optimize SEO. We’ve seen some creative and innovative examples of how Twitter users have been able to use ChatGPT for this purpose. 

Today we’ll dive deeper into how ChatGPT can help you with keyword research and showcase the potential of the AI-powered platform.

Different Types of Keyword Research and Analysis

There are several ways to identify which keywords best suit your website. You can use keyword research and analysis to help you determine the right terms to target. 

Keyword Discovery: This technique involves figuring out the most popular and relevant terms your target audience uses. 

Competitor Analysis: Analyzing the keywords used by your competitors can help you determine which terms they are targeting. 

Search Volume Analysis: This method estimates the number of searches for a particular keyword or phrase. Keyword Difficulty Analysis: This process helps you determine the difficulty of ranking for a particular keyword or phrase. 

Long-Tail Keyword Research: Long-tail keywords are longer, more specific, less competitive search terms. Identifying these terms can help you create more targeted content. 

Keyword Clustering: Keyword Clustering involves grouping related keywords together to create more targeted content.

Can Chat GPT Fulfill Your Keyword Research Needs?

Typical keyword tools like Keyword Planner, Ahrefs, and Semrush are powered by huge databases that can be used to help you find the best keywords for any given topic. With these tools, you can explore related keywords or even longer-tailed keywords that contain your initial keyword search.

These tools likely use a combination of algorithms that can comprehend your search query and its related concepts, as well as data that reveals what people are searching for. Combining these two elements, these tools can provide you with the most relevant results with data.

ChatGPT, unlike traditional keyword research tools, utilizes natural language processing (NLP) to comprehend the meaning behind your query and suggest related keywords. This means it can provide you with a different type of suggestion, but it also means that it’s limited in the sense that it doesn’t have access to data from actual searches. 

Despite the fact that AI is limited when it comes to providing you with Data, it still can help you with keyword research and analysis by skipping the work you need to put in to find those keywords and phrases relevant to your target search term. In addition, it’s handy to find and filter your keywords as you want just by sending a custom prompt to the AI and having your data set ready within seconds. 

Let’s take a look into how Chat GPT fits into different types of keyword analysis and research needs:

1. Discover New Keywords

ChatGPT is an incredibly versatile tool for keyword discovery. All you have to do is ask it for relevant keywords. You can then narrow your keyword search with audience specifications or add filters to your query. 

For example, you want to find out long tail keyword keywords related to copywriting. You can prompt it like “Make a list of keywords related to ‘copywriting‘ that one might search on Google.”

Now that you have some major keywords, you can find some long-tail keywords targeting beginner copywriters. The prompt goes, “adjust this list of keywords related to ‘copywriting’ with beginners in mind.”

Again, suppose you want to follow the programmatic content approach by duplicating the keyword style and changing the variables according to your need. In that case, Chat GPT makes this entire process looks effortless. 

For instance, you can ask the AI to {Make a list of keywords by changing the state name for all states in United States ‘Best Copywriting Agency in California’}, and it will give you the exact list you want without you having to look for all the state names as the variables.

When brainstorming new keywords, Chat GPT is among the top tools even though it misses out on one key component, volume, which SEOs use to determine the keyword’s worth. 

It’s faster than most of the mainstream keyword research tools in finding out keywords and is highly flexible, and has great room for your creativity.

2. Competitor’s Content Analysis

Unfortunately, ChatGPT does not let you just input a competitor’s URL into a tool like Ahrefs to get a list of keywords they are ranking for. The only way to do a competitor analysis is to feed the text from their page into ChatGPT and ask it to identify the keywords.

This sounds like time-consuming work, and the output would still not be accurate. In addition, you will miss out on metrics like keyword competition, volume, and current trends. 

Regardless, you can still use ChatGPT to extract a list of long tail keywords from a selected text like this example; you can ask the AI to make a list of 20 long tail keywords from the following text: “{copied article}.” I know it sounds like a lot of work, and some tools can do it much better than Chat GPT, but Chat GPT is not a dedicated keyword research tool either.

We copied a full article about a streaming application called Kodi from a random webpage, and chat GPT gave us a keyword list that was not really impressive on what we wanted to find out: 

So we asked if Chat GPT could recheck this. The revised list is actually pretty impressive and closely related to what we gathered from Ahrefs and Semrush on this topic.

It would not be worth your time to use Chat GPT for competitor analysis. Instead, you should stick to the traditional keyword research tools because they offer more valuable information. In addition, this process is quite time-consuming, and keep in mind that there is a limit to the amount of text you can copy and paste at once before ChatGPT gives you an error message.

3. Search Volume Analysis

ChatGPT (March 14 version) can provide you with keyword volume estimation from Google Keyword Planner. Although Chat GPT is not designed to provide this kind of information, you can ask the AI to provide you with a set of keywords with their respective volumes and competition data. 

It looks like Chat GPT can access or read data from Google keyword Planner; although, when I asked the AI about geotargeting it indicated that the data represents Global search volume, which is what we will cross-check shortly.

If you ask, “Can you provide me keyword volume and competition data for 10 long tail keywords related to this term {Copywriting}” – here’s what Chat GPT gave us:

When I attempted to verify the keyword volume and competition using the keyword planner, I found that the data didn’t exactly match what ChatGPT provided. 

We’re not entirely sure how ChatGPT is obtaining these keyword volumes, but it’s possible that different tools and algorithms may yield different results. Similarly, the competition data didn’t match my findings on the keyword planner, but the competition information corresponded for certain countries.

4. Long Tail Keyword Research

You may have noticed that I requested the tool to generate a list of “long tail” keywords, and it delivered exactly that. However, it’s important to note that the accuracy of these keywords in terms of matching real-world search queries from people cannot be guaranteed. 

Nevertheless, the tool provides a lot of relevant output that you can actually use to guide your content creation process. You can instruct the tool to help you write and piece together information during the content creation time based on the keywords it suggests.

In that case, Chat GPT is a faster and easier solution than other keyword research tools just to find some potential long-tail keywords and blend them into the content so your output is more relevant if we consider content creation with AI support. 

To find long tail keywords about any topic, you have to pass the prompt as “make a list of {count} long tail keywords for this term {your term} where minimum word count per keyword is 5”, setting up word count as a filter here to avoid shorter keywords.

And here’s what we got:

5. Keyword Clustering

When grouping similar keywords or phrases into clusters based on their semantic relevance or topical similarity, Keyword clustering is the technique to go for. You can create more focused and relevant content around specific themes or topics by grouping related keywords together. 

This helps you to create organized content and a well-structured website that benefits the visitors to find what they’re looking for in the site website. In addition, focused keyword clustering can increase click-through rates across the content because of their relevancy. 

By grouping related keywords together, it becomes easier to identify gaps in your site’s content, making it easier to target new keywords.

Keyword clustering is easy with tools such as Ahrefs and Semrush, but with Chat GPT, it’s faster and has more freedom to tweak it the way you want. For example, you want to create a cluster of informative and commercial keywords and their volume for your main term, ‘Copywriting.’

We asked Chat GPT: “Make a list of long tail keywords for Copywriting and cluster them based on keyword search intent as well as include search volume.”

After we provided the AI with a list of long-tail keywords related to copywriting, we requested it to present the data in a table format. The table can be very useful in planning your website’s content without manually extracting keywords from various keyword research tools. 

However, it is important to note that the accuracy of these keywords may not be entirely reliable, so it is important to exercise caution when using them as the basis for your content planning.

And YES, you can easily copy and paste the table created by Chat GPT to your preferred text editor or software. This means you can quickly generate any table you need by simply providing the relevant data as a prompt and asking the AI to create the table. It’s that easy!

6. Chat GPT Prompts for Title Creation

Titles are important in case you want to guide your content production team to have a list of Titles per keyword with AI assistance; you have to ask Chat GPT to include Titles that are optimized for SEO and convey the catchiness and content intent.

We asked Chat GPT to add a catchy article title for all these keywords in the same table that matches the keyword in the title.

There are so many fantastic opportunities to explore with Chat GPT! You can use it to research, plan, create and verify your content production, which is incredible. Of course, if you’re looking to create content using AI, it’s essential to be careful and avoid any issues with duplication or plagiarism. 

That’s where Originality.AI comes in – it’s the perfect tool to protect your content from being detected as AI-generated and prevent accidental plagiarism with other content on the web.

We’re working on putting together a list of prompts you can use on Chat GPT to take your content production to the next level with AI support. So stay tuned to Websiteincome.com to get access to this excellent resource! And while you’re there, check out other articles and information on online business development. It has many ideas and insights to help you build your next idea.

ChatGPT is an Inspiring artificial intelligence tool that can make your life much easier. It can be a valuable tool when it comes to content marketing, and Chat GPT definitely can assist you in upgrading your productivity.

Despite having some major limitations to match its hype in the media, ChatGPT is quite impressive, at least as a product very much a work in progress. Its generation capabilities are particularly useful.

So ChatGPT by your side, you will be able to craft an e-mail copy effortlessly, dissect customer data, to prepare your marketing plan to drive conversions and boost revenue.

Let’s take a look at how you can use ChatGPT to improve your marketing strategies and upgrade your content production. 

1. Brainstorming content ideas:

Finding new ideas for content is a challenging aspect of content marketing as a whole. Generating fresh and engaging ideas that fit into your website niche will attract and retain an audience can be difficult, which makes it challenging.

So you can ask your AI assistant to find out ideas that are relevant to your site. OpenAI excels at generating numerous ideas once you give it a single concept as input. Its technology is based on predicting the next word in content, which makes it highly skilled at expanding ideas once you have given it a starting point.

For example, if you have a site that discusses mobile apps, now you can ask the AI what industries can be benefited from using mobile apps.

“What are the top 10 industries that can benefit from using mobile apps”.

Now ChatGPT has covered industries that we have not touched on in our blog topics. This can be really helpful to expand your website’s content reach and fits well for programmatic SEO, which we will come into later.

Then you can split the main ideas into sub-ideas to follow a top-down design before finding out low competitive keywords for each sub-category you can cover on your blog.

When I ask ChatGPT, “Can you provide ideas of categories related to app in Food and hospitality industry,” it gives me the type of apps we can talk about in the food and hospitality industry.

2. Upgrade existing content:

People are hyped about using ChatGPT to generate tons of content, but we overlook that one of the most impactful ways to utilize this AI tool is to enhance the existing content and tailor it to a specific audience. 

We have previously discussed how to find content for upgrades, how it can help you stay in the competition, and how many SEO agencies leverage this strategy to boost site traffic and overall conversion without crafting content from scratch. 

ChatGPT has incredible potential to elevate what you already have because you are providing enough input for it to play with and use its intelligence to upgrade the overall output quality.

You can ask ChatGPT to upgrade certain phrases on your posts: “explain the following for better understanding: [paste the text].”

Here’s what I get.

In this instance, the AI statement may appear disconnected from the prior discussion; however, utilizing ChatGPT as your helper, you can experiment with various approaches to arrive at a clearer and more comprehensive explanation.

3. Accelerating content creation while reducing expenses

Copywriting is the most obvious way of using Chat GPT in digital marketing. Using the typical Chat Open AI website, you can produce tons of content which should significantly reduce your content production cost.

If you can go one step ahead, you have the resources to leverage Open AI API and generate a large number of contents (on a scale of 200+) in just a couple of hours. If you cover an average of 1000 words per article, that is more than 2,00,000 words. 

There are several options for accomplishing this task. On WordPress, you can install a plugin to generate content and send it to post draft automatically. You can utilize the API to generate multiple pieces of content simultaneously using a spreadsheet for a more innovative approach.

Here’s a basic illustration of using OpenAI API and Google Excel to broaden your content ideas and establish the fundamental components of a comprehensive content collection.

4. Writing cold emails enquiring about backlinks

Backlinks still play a crucial role in search engine optimization (SEO) and can significantly boost a website’s performance in search engine result pages (SERP). Backlinks from reputable and authoritative websites serve as a vote of confidence in your website. 

This can add credibility and trustworthiness to your pages in the eyes of both search engines and users.

Although you can’t generate backlinks 🙂 like you generate content using ChatGPT, there’s a way this AI tool will significantly reduce your work creating cold emails. You can use Semrush Link Building Tool to collect prospects and their email address before running your OpenAI API to generate multiple outreach templates for different purposes.

5. Generate content FAQs

FAQs are an important aspect of SEO. FAQs often include relevant keywords that can help improve a website’s ranking for those keywords. A well-designed FAQ section is a way to provide quick answers to common questions related to your topics. 

In addition, by providing concise and clear answers to common questions, a website may be more likely to appear as a featured snippet in search results. They help expand your content cover, and that may increase the overall authority and credibility of the web pages.

Creating FAQs with chat GPT is fun. You don’t have to dig for questions as the tool gets you the question with a near-perfect answer. You can just ask ChatGPT to create FAQs about certain topics or keywords, and it will come up with a bunch of those. All you have to do is select the ones that make sense to the page contents.

6. Easy to Execute Programmatic SEO

Programmatic SEO involves the creation of large numbers of pages for a website using a standardized template and a data set. The pages appear to have been created individually, but they are generated using a systematic process.

The primary advantage of ranking for a large number of smaller keywords with less competition and search volume, rather than relying on a few big keywords. 

This strategy reduces the risk of significantly dropping website traffic if Google changes the ranking for your major keywords. The strategy is similar to a long-tail approach, and it’s like spreading out eggs across many baskets, making it less vulnerable to changes in ranking.

Now, one of the main issues in Programmatic SEO is that most parts of the content remain the same because it’s a template and variable-based approach. That’s a major content duplication issue. 

So by harnessing ChatGPT’s content creation ability, you can generate unique content across the variable matrix just by following what we did to generate the email outreach template.

Once your content machine setup is ready, you have a couple of things to take care of:

1. Make sure your website’s content is helpful and original.
2. Check that your website is listed in Google Search Console.
3. Ensure that each page on your site has unique content.
4. Build a valid XML sitemap to help search engines index your site’s pages.
5. Interlink various pages on your site to create a strong internal linking structure.

The most important part?

It is important for you to use ChatGPT ethically and responsibly, ensuring the information provided is accurate and up-to-date. 

Overall, incorporating ChatGPT into a content marketing strategy has the potential to increase your efficiency and enhance the quality of content.

Similar posts:

1. How do you find out contents that need updating
2. 5 Best AI Content Generators Reviewed – Can Google Detect AI-Generated Content?
3. WriteSonic Examples – Can Google Detect WriteSonic Content

Regular ideation and creation of new blog content form a strong content marketing approach. But what about poor-performing and outdated articles on your site? 

Revamping old content can boost your strategy and is a step worth taking. Not every article will drive organic traffic. For every successful post, there may be many others hidden deep in your blog in need of improvement. 

These articles deserve your attention. Revising old articles provides an opportunity to optimize and make them more appealing, which could lead to higher search engine rankings and more traffic. This also diversifies your strategy, rather than relying solely on creating new content.

Having outdated or poorly written content on your website can have a negative effect on your brand’s reputation. When you neglect the quality of your content, it sends a message that you do not value your audience. 

This lack of consideration can then lead to decreased traffic, fewer clicks, and reduced social media engagement. 

A well-crafted, up-to-date, and relevant content strategy is crucial for maintaining a positive image for your brand and connecting with your target audience.

Does updating content help SEO?

The freshness of content has been an important factor in determining the ranking of a website on Google’s search results since 2011. 

We all know Google uses various factors, including the date when a document was created, to determine the ranking of search results, which suggests that the date of creation or date of modification of a document is one of the factors considered using by Google algorithm when ranking search results.

The latest and updated information is given more weight by search engines, causing older content to decline in rank gradually. Revising and refreshing outdated pieces conveys to search engines that your content is current, accurate, and relevant. 

Moreover, search engines regularly alter their algorithms, and updating your content ensures you adapt to any on-page SEO modifications that may otherwise negatively affect your performance.

Less time investment, better result: revising an outdated article on your website much is quicker than creating a new one and would probably be able to turn it into top-quality content with an increased possibility of driving organic traffic. 

I don’t mean to say that you should stop creating new content altogether, but allocating time to both activities has the potential to achieve results with less effort.

Again, if audience engagement with your content is a metric Google uses to identify content that has a better impact or probably covers more comprehensive information about a topic, then updating your old content could be the most effective way to improve engagement other than improving site performance, designs, etc. 

Therefore, you can definitely say updating older content positively impacts SEO.

What is your ideal strategy for updating content on a website?

Revising old content can still be labor-intensive, especially for established websites. So you need the plan to identify content that is worth updating and make the best use of your time. Then you will have to figure out exactly what improvement a piece of content needs to perform better in SERP.

So here’s what we do when we are executing a plan to upgrade the content on a certain website.

1. Conduct a quick win content audit

The goal is to identify those contents that are close to being ranked high on search engines. The objective is to find and make slight improvements to the content to increase its ranking and make it more visible to users on search engines.

These are contents you have published previously and doing really great in the SERP by ranking multiple keywords but have not really ranked in the top #1 or #3 positions as you would have loved to.

So a quick win audit will help you find these moderately ranking contents. You can do such audits via Ahrefs by checking the organic keyword’s position for your website. But there’s another way I would like to include here:

For this method; you will need your site connected to the Google search console. If you have not done yet, check this guide. After a new connection, you might have to wait a couple of days for GSC to pull data from your site and populate their search performance dashboard.

For others who already have the search console collecting data for your site, open Google search console > go to search results.

Then make sure the search type is selected as web and the query tab is selected just below the performance graph.

Now, if you enable the average position filter it gives you the most updated avg. SERP position data for the queries in all countries. You don’t have to look at the overall average position number but look at the position data for each query to get an idea of pages that are ranking for those queries.

Here, what we want to do is add a filter to positions where the position value is greater than 3. This will give you all the keywords with an average ranking below 3 and then you have a list of high-performing keywords to optimize for where your pages are between position 3 and 15 or you can pick 20 as the range to consider content as closely ranking.

Now you have a set of keywords with average ranking data for a particular date range, but you don’t know if your pages are likely to rank even higher in the coming days without needing an update.

So it would be better for you to compare a particular date range, for example, the current 28 days’ data to the previous 28 days’ data, which should provide you with the direction of ranking those pages for particular keywords.

As long as the position difference is in (-) means that your page has improved its position in SERP. Sometimes when the position in the previous day range is 0 means the page was not indexed for that particular query. 

Thus you can filter and analyze pages that are ranking between 3 to 20 positions for top query and are not improving or losing their rank; you can select those pages to your update queue. 

Again, you will have to consider the amount of traffic these keyword brings in so you can enable the click and impression stats to see if a particular page is worth updating for the given query or not. You can always play with these data to collect your most update-worthy pages for the next batch.

2 – Find out contents that used to do well

In this method, the goal is to concentrate efforts on finding out and enhancing content that previously performed well in search engine rankings. 

Content performance may stop its growth and start declining over time as search engines it’s no longer provide relevant information or competing content on the same topic has surpassed it. This is termed Content Decay, as it refers to the decline in ranking and decrease in traffic for a specific keyword.

You can find and analyze these contents by using a two-step method. First, you will have to identify such content via Google analytics >  Behavior > Site Content > All Pages report. 

Once you find the content that has dropped in terms of pageview performance from a previous period (In the example above, I’m using just the previous 30 days, but you should be covering at least a year or two based on the content’s age)

Now that you have the set of low-performing or decaying content, you can use the page URL and inspect it on Ahrefs to find out the organic keyword’s performance and consider whether to update that certain page. 

What to focus on when you are updating content?

The process of updating content begins by identifying which content needs improvement. 

After this, a plan of action needs to be formulated to execute these updates. I would follow these 5 steps to create a better piece of content:

1. Make sure to check that the content remains relevant to the user’s search query and meets their expectations. It’s important that the content’s purpose and focus match the user’s intent behind the original search. This ensures that the updated content continues to provide value and meet the target audience’s needs.
2. As part of updating the content, you should include more in-depth and comprehensive information and details about the topic. The aim is to provide a complete and thorough understanding of the subject matter to the reader, making it a valuable resource for them. This will increase the relevance and usefulness of the content, potentially boosting its search engine rankings.
3. You should be focusing on improving the content in a way that makes it unique and noticeable. The goal is to make the content stand out among similar content on the same topic, making it more appealing and attractive to the reader. This can be achieved through various techniques, such as using visuals, adding interactive elements, or providing a unique perspective on the topic.
4. Next, you should focus on updating the content to reflect current information and removing any information that is no longer accurate. This step helps maintain the accuracy and relevance of the content, which could positively impact its search engine rankings.

Once your new content is ready, you can publish and share the document on social platforms by letting them know that you have newly updated content on a particular topic that is highly searched on search engines that might be worth looking into.

This is an overview of the strategy I personally follow to update the content from time to time, and it has been a promising tool for the overall growth of my primary website portfolio.