Imagine you’re someone who works hard to make your website show up on Google when people search for things. It’s like a race, and you want your website to be at the front. But one day, you wake up and realize your website has fallen way behind or has vanished from the race altogether. This can be really scary and frustrating!

The process of making your website do well on Google is like planting seeds in a garden. You have to wait for those seeds to grow into healthy plants, and it takes some time, maybe a few months. But what’s even more frustrating is when it seems like all your hard work isn’t paying off.

Many things can affect how well your website does on Google, and in this article, we’ll explore why your website might be doing poorly and what you can do about it.

Don’t panic!

If you notice that your website isn’t ranking as high as it used to, you should not panic — it might just be a technical glitch. So here are some simple steps you can try first:

1. Check your rankings using a different tool or service. I like the search console to find the ranking for pages, here’s an article that explains how you can leverage scanning search rankings on GSC. Additionally, you can use tools like Semrush or Ahrefs to track the position status across different countries.

2. Notice if it’s just one specific page that dropped in ranking or if your whole website is affected. If it’s just a single page with high-traffic intake, you can analyze the page rankings for its organic keywords. Again you can use GSC, Ahrefs, or Semrush.

3. Take a manual look at your rankings across countries where most traffic comes. You can use SERP watch to track live rankings.

4. Keep an eye on your competitors’ websites. If they’re experiencing a drop in traffic too, it could be due to a recent change in Google’s algorithms. Here’s what I do:

• Take the page address of any competitor page ranking on 1st page of Google.
• Go to semrush and scan the URL with the “exact URL” term.

• This will give you an idea of organic traffic for those pages in recent days.

• If traffic data is low on your competitor pages, there might be a drop in seasonal demand or the topic is heading toward needing to be updated.

In case you’re confident that the drop in your rankings isn’t because of technical issues after checks on your rank tracking tools or Google itself, it’s time to investigate why your orders have gone down. 

That takes us to some common reasons why a WordPress website might not perform well in search engine results.

Possible reasons for your Google ranking drop and fixes

1. Algorithm changes

One of the main causes of search result drops is obviously the changes in Search engine algorithms. These updates are to improve search results, and thus in the process, these updates can hurt your site with a significant decrease in rankings and is quite frustrating, to be honest.

This year (2023) Google had two major updates in March and August followed by a helpful content update in September, causing many websites across the world to lose their rankings. These updates particularly affected sites that the system thinks need to be more helpful or have unverified information.

Every website has a different impact after an algorithm update. Some sites may shoot to the top and other drops drastically. If your site did great after a core update, it does not mean it will be intact following the next in case your site falls behind other sites in fulfilling what users are looking for.

A tool you can use:

A handy tool you can use in this situation is called the Penguin tool by Barracuda. This tool connects to your Google Analytics and helps you see how your website’s traffic is affected by Google’s algorithm changes. It’s like having a map that shows you when your traffic started to change and if there were any updates from Google just before that happened. 

Even if you see some changes in traffic and ranking, it’s important not to rush into action right away. When there’s a new algorithm update, things can be a bit crazy for the first few days. Wait for a couple of days and monitor the situation as things tend to calm down and get back to normal within a couple of days.

2. Change in Seasonal Demand

If your website’s rankings have fallen, it could be because your topics are no longer as popular or the season when it’s in high demand has passed. For instance, if you’re in the business of selling snow shovels, your rankings will probably decline as spring and summer approach since people won’t be searching for snow-related products during those seasons.

Obviously, we know that Google Trends, in this case, is the best free tool available to find out seasonal changes and how trends go up and down over time. You can customize it to see the bigger picture, like focusing on specific locations or time periods.

Typically setting the time period to the past 12 months or yearly gives you the best view of seasonal demands changes across your target location or worldwide (in case your market is international)

3. Check for manual action

Another major reason your websites can see a significant drop in search results is due to Google penalties in place for websites that break the rules, and these penalties can be applied either through algorithms or manually by Google’s team.

Algorithmic penalties are updates for ranking high-quality content. If your site doesn’t align with these new algorithms and Google’s many ranking factors, it might drop in the search results.

Manual penalties are like a warning from Google that remains for an unknown duration when you don’t follow their rules for website owners.

1. Using content that’s not original.

2. Sneaky redirects that hide where a link goes.

3. Keeping hidden content or links on your site.

4. Creating low-quality pages that just lead to other pages.

5. Automatically generating content without human input.

6. Using special code in the wrong way.

7. Having harmful pages on your site.

8. Stuffing your pages with too many keywords.

Your site might suffer a slight decline in ranking or vanish from Google’s search results based on how severely you have broken its rules.

Tool to use:

Utilize, Google Search Console in this case. Expand the security and manual action section > click on Manual action. You will get a warning explaining the type of issue your site has triggered and needs to be taken action on your side.

If you don’t find any manual penalties, it’s likely that the decrease in your ranking isn’t because of spam or bad practices on your site. Instead, it could be related to technical problems, SEO, changes in what people are searching for, or outdated content – which we’ll discuss later in this post.

4. Have you recently changed anything on the website

At times, drops in your Google ranking can be tied to changes you’ve made to your website. In fact, any improvements you have made to the site or design alterations can impact your site’s ranking, either in a positive or negative way.

A positive change is great, but you need to know what type of changes can lead to a ranking drop.

1. Content Updates: If you or someone managing your site changes the content or adds new keywords, it can lead to a ranking drop. Such a drop typically appears when you use a keyword too frequently or reduce important texts related to the topic on a page.
2. Moved a page: When you move a page and redirect it to the new page, it takes time for search engines to find and update it. During this period, your site may not perform as well in Google search results, and the page might seem like it’s gone.
3. Change in internal links: When you adjust the links within your site, you can change how “link juice” flows. Thus, some pages might lose their importance in the process.
4. Design Change: Significant changes in your website’s design can sometimes make it harder for people to use and slow down how quickly it loads. These factors can affect how users behave on your site, which is an important factor in your ranking.
5. User Experience: Factors like a cluttered layout or layout shift, intrusive pop-ups, or difficult navigation can negatively impact user experience. Google uses web vitals to matrices to rank the pages in terms of performance and user experience, so when your new site design miserably fails on those matrices, chances are your site may have a drop in ranking.

Tool to use: 

There isn’t a specific tool that directly shows how changes to your website affect its search rankings. That’s why, it’s important to keep an eye on the positions of your site’s pages using Google Search Console for at least up to 2 weeks after making any changes or improvements. 

If you encounter issues, you can use Google Fetch and Render to investigate if there’s any issue on the page or check for issues in structured data that might be preventing search engine bots from properly indexing your page.

If your page’s position in the search engine results page (SERP) hasn’t improved within a few days, you might consider trying to restore a previous version of the page from the Wayback Machine.

5. On-page issues

If you have recently optimized your website, you might run into certain issues that could have a negative impact on your search ranking once Google’s bots have indexed your site. It’s very important to make sure your site does not face critical issues during load so everything loads fine for the bot to be able to index it properly.

Commonly, when a Google bot finds a broken link on your page such as when you have linked to a nonexistent page, or added half of the link, or you had a link inside design elements such as a button that is broken/inaccessible due to optimization rules can negatively impact on your SERP ranking change.

For each page, it’s very important to create Title and Description meta tags and include Alt attributes for images. If these tags are missing or incorrect, search engines may reduce the page’s visibility in search results.

Furthermore, it’s important to ensure proper HTTPS configuration, prevent mixed content issues, address duplicate content concerns, manage permanent and temporary redirects properly, and avoid blocking Google bots from crawling your pages via .htaccess rules.

Google does not like paid links and link exchanges. If you have done so recently and they detect those links leading to questionable websites, your ranking in the search engine results page (SERP) may be negatively affected.

Tools you can use:

There are several tools at your disposal for optimizing your on-page SEO. The first one would be your browser console, which helps identify various issues that may occur during the loading of your web pages. You can access it, by pressing Ctrl + Shift + I on a Windows PC or Option + Command + K or (Option + Command + J) on a Mac. 

This guide should help you out on how to look for errors via the browser console.

SEMrush and Ahrefs can be used for scanning and detecting a wide range of page-related issues. These two tools are my go-to place for checking internal page issues that we don’t see with our eyes. 

Apart from that, you can utilize Page Speed Insight’s page accessibility and SEO section to identify issues with your page. This is something that can be done via the browser lighthouse report tool.

If you come across any issues on your page, make an effort to search for online resources and resolve them. The fewer issues your page has, the more optimized it becomes, making it more appealing to Google.

6. Your competitor has improved their pages

Everybody wants to rank their pages on top of SERP. Similar to you, your competitors are continually trying to enhance their websites. It’s a constant race for the top positions in search engines.

If you were previously ranked higher than a competitor, they’ve been actively investing in optimizing their site, focusing on content, backlinks, and more, while you’ve dedicated less time to SEO or focused on other content. In such a scenario, your ranking could slip, and your competitor might surpass you. Such events are more aggressive during algorithm updates because algorithms are intelligent enough to find those great-quality contents and will try to test them on top of SERP.

So ensuring your content is up to date and contains enough quality information for the readers should help your site sustain such SERP changes.

Tool to use:

You can use Pagescreen to monitor your competitor changes and get notified when a visual change arrives. You can configure monitoring for specific pages and on the dashboard you will see the changes and screenshots taken for each page you are monitoring.

This way you can keep a close eye on your competitor pages and know who has gained the most out of your ranking drops and what they have been working on.

If you find a lot of movements & updates on competitors’ websites, you can analyze those changes and optimize your content so you don’t lose your positions. In addition, use this free content optimizer to analyze your target keywords and competitors’ pages. 

7. Off Page SEO Negative Impact

SEO can benefit or harm your site based on how you are doing it. Not only that, your websites can suffer from the actions of other web admins too. Here’s how:

1. Your competitors may try to play dirty by inserting artificial links to your site. This can lead to penalties under Google’s Penguin filter, hurting your site’s visibility and reputation.

2. Sometimes, other websites might plagiarize your content. If they publish your content before it gets indexed by Googlebot, it could be seen as duplicate content, potentially causing your page’s ranking to drop.

3. Engaging in prohibited backlink practices can have a detrimental impact on your page’s SEO. This can result in a lower ranking compared to previous weeks, making it harder for users to find your site.

4. Beware of fake user spam, whether it’s coming from unknown sources or, in some unfortunate cases, even from yourself. This is a red flag and can seriously affect your search engine results page (SERP) ranking.

What step you can take: use Originality.ai, a highly efficient plagiarism detection tool with AI content detection ability. Originality AI will let you know if your content is also being published somewhere else. In addition, you can utilize it as a traditional content plagiarism check for your writer’s content.

Furthermore, you will benefit from the readability score it comes up with, and it is really helpful to re-scale your content as it comes up with real-time suggestions with different color codes.

Regarding, link spam by unknown sources you can use SEMrush’s backlink analyzer and then block the spammy domains with the help of Google’s disavow tool. Blocking the domain would prevent the whole links from the domain and make your task a lot easier.

If you’re dealing with copied content, you can reach out to the DMCA by submitting a copyright infringement notice. For spam traffic detection, Google Analytics should help you out and then block those IPs with the help of your web host.

8. Your site might have lost some critical backlinks

Link building is an ongoing effort that requires constant attention. Your page may lose its ranking when some key backlinks are having issues or are removed by a 3rd party for some reason. These are some of the frequently triggered causes for the loss of links.

1. Link Removal: Sometimes, links that were initially placed on other websites may be taken down. This can happen if the agreement is temporary/ a disagreement in the terms/ or if the site admin asks for payment to renew the link. Losing backlinks can erode your site’s credibility thus hampering your SERP rank.

2. Obsolete Links: Backlinks can become outdated if they lead to pages that are no longer relevant or have been removed from your site. This can affect both user experience and SEO, so you would want to make sure the links that you have made are from relevant pages and explain what readers are about to read on your site, this is a really effective practice in link building.

3. Loss of Domain Trust: The trust flow is bidirectional. If the site linking to you loses its trust or credibility, it can have a negative impact on your own site’s reputation. Backlinks from untrustworthy sources can be considered toxic and harm your site’s credibility thus your pages may drop some SERP positions.

Tools that can help you:

You can find multiple tools to monitor and manage backlinks. I prefer Ahrefs because you get the backlink tracking utility with complete link management and SEO suit for a 7-day trial and $99 per user after that.

9. You Have Not Worked on Your Web Vitals

In August 2021, Google rolled out the Page Experience algorithm, which brought along a set of Core Web Vitals ranking factors. This update signifies that Google is now placing more emphasis on the loading speed of pages and user-friendliness.

Optimizing for Web Vitals does not always mean getting the greatest score on speed testing tools like Page Speed Insight, GTmatrix, and Webvitals.dev but more about finding the right balance between speed and accessibility of your site so from a performance point of view it can satisfy the following matrics as well as your site is accessible by users and bots.

Let’s take a look at web vital metrics and what they stand for in simple terms:

LCP: Largest Contentful Paint. This measures how long it takes for the largest element on a page to appear on the user’s browser.

FID: First Input Delay. This indicates the average time your pages take for the browser to react to the initial user interaction.

NIP: Currently there are limitations on FID to measure the responsiveness of a web page hence Google is planning to replace FID with NIP in the coming March of 2024. This is why focusing on optimizing your site for NIP is a forward-thinking decision right now.

CLS: Cumulative Layout Shift. This tracks the overall amount of layout movement that happens while a page is loading.

How do these Core Web Vitals matter even more in a competitive SERP landscape? Well, they can give you an extra edge. In a crowded field, having faster loading and more user-friendly pages can help you stand out from the SERP competition, attracting more visitors and boosting your rankings in search results. 

So, paying attention to these web vitals isn’t just about keeping Google happy; it’s about making your site more appealing and competitive in the online world.

What tools to use?

The first step would be to use a speed testing tool and analyze the site performance record. Then Go to Google Search Console > Page Experience > Web Vitals. Check if you can see any poor URLs or URLs that need improvement. 

In case there are any, you should focus on improving your performance and page experience.

The performance test tools combined with WordPress caching plugins can help you fix these performance-related issues and prepare for a better web vital status. 

You can also rely on a hands-off approach and have a discussion (including pre-order analysis) with our web vital optimization team at Speedy Site. This service has been helping a lot of site owners fix their page speed issues and pass web vitals so I bet they can offer an optimal solution for your site as well.

10. Look for Geolocation fluctuations

A website’s ranking isn’t set in stone; it can vary significantly depending on the location. In different countries, regions, and cities, a page’s position in search results can differ. For instance, your site may rank very well in your country but drop its position in another region.

Google tailors search results to individual users which means that two different people searching for the same thing may see different results. Additionally, whether you’re signed in or not to your Google account can also influence the results you receive. So, keep in mind that search rankings can be quite dynamic and personalized.

The best tool to get an overview of your pages and target keywords (topics) is Google Search Console. I have explained how you can leverage GSC’s search performance data to analyze the average position of your page for many different countries.

To improve your page’s ranking across various geographic locations, you need to focus on offering top-notch original content and configuring multi-language support on your site.

11. Avoid low-quality contents

It’s really not worth your time to put out low-quality content that doesn’t genuinely benefit your readers. Instead of churning out a massive quantity of articles that essentially say the same thing as others, it’s much more effective to focus on a smaller number of high-quality pieces.

The key to valuable content is to offer solutions that might be similar to what’s out there but are presented in a way that’s more user-friendly, easy to follow, enhances the overall reader experience, and top of all provides a real solution. 

Even better if you can inject your own unique approach that sets your content apart and earns the admiration of your audience.

Furthermore, you should update your content; if:

1. Your content is plagiarized. Even copying a portion of someone else’s work can lead to Google penalties.
2. Make your content engaging for users without resorting to clickbait tactics. Using numbers and questions in headlines can still be effective.
3. Include information about the content creator, such as their name and links to their social media accounts, to establish expertise.
4. Always use verified data and provide links to reliable sources, especially when dealing with content that impacts health, happiness, safety, or financial stability (YMYL). Misleading content can lead to severe consequences.
5. Optimize the user experience by breaking up large blocks of unformatted text. Google assessors value a readable format, as it can impact bounce rates and ultimately your ranking.

Recovering page ranking in SERP

When your WordPress site takes a hit in the Google rankings, it can be a bit of a head-scratcher. 

To tackle it head-on you can try the tools I have mentioned above and then work on updating your content with a compelling and valuable intent that should keep your audience engaged and eventually help your site align with what Google thinks is more user-friendly content.

AI content generators produce text that resembles human-written content when provided with proper guidance. While there isn’t a perfect tool that can generate content exactly as desired, these AI tools are valuable in consolidating relevant information into a single platform. This allows users to make adjustments according to their preferred style and presentation, eliminating the need for manual efforts.

After extensive research and experimentation, I have compiled a list of what I believe to be the best tools for AI-generated content that can be seamlessly integrated into your WordPress site. These tools streamline the content creation process, eliminating the need to use multiple tools to achieve desired results. 

Additionally, they simplify keyword research, aiding in developing your website’s content structure and enhancing its topical authority.

#1. GetGenie AI

GetGenie AI is awesome. Because it’s not a standalone tool for generating the content, you get access to tools like keyword analysis, keyword trends, competitor analysis, content intro, and outline, all in one dashboard, before you generate actual content for your target topic. 

You have a total hierarchy of toolsets to know your topic’s competition and search volume; preparing the content headline structure based on your competitors which is an important step in preparing for your content production.

Then you get a fully functional editor, just like in WordPress to manually adjust your contents. You can also download the GetGenie WP plugin and configure it within WordPress to bring all these features into your WordPress content production area.

Isn’t that great?

Let’s look into the key features of this awesome tool:

1. SEO-Optimized Content: GetGenie AI can help you in generating content that is optimized for search engines, enhancing your website’s visibility.
2. Suitable for Short and Long-Form Content: Whether you require concise snippets or extensive articles, GetGenie AI proves effective for both short and long-form content generation.
3. Competitor Analysis Feature: GetGenie AI offers a competitor analysis feature, enabling you to gain insights into your competitors’ strategies and create compelling content accordingly.
4. Live Content SEO Scores: GetGenie AI provides live SEO scores for your generated content, helping you optimize it for better search engine rankings.

Cost:

GetGenie AI offers a free plan for WordPress users, providing 1500 AI word generation credits and other resources per month. Additionally, premium packages are available with a 14-day money-back guarantee. The payment options include monthly and annual plans.

You can begin utilizing the power of this AI tool starting at $19 per month. The basic plan includes 12,000 words, 40 SEO keyword analyses, and 20 competitor SERP analyses per month. The pricing can be upgraded to $82.50 per month, offering 150,000 words, 600 SEO keyword analyses, and 200 competitor SERP analyses.

#2. Bartha.ai

Another awesome AI content generator plugin is Bertha AI which is an impressive content generation platform tailored for marketers and writers. Bertha is more like Jasper and Copy AI but brings their abilities into your WordPress site. 

It comes with pre-designed content templates, such as engaging product copies and captivating articles, which you can manipulate according to your content goals. This WP plugin brings is the ability to generate AI images from your WP post editor.

Let’s explore some of the key features:

1. Expert Web Copies: Bertha excels in creating compelling web copies that engage and captivate readers. Whether you need persuasive sales copy or engaging website content, Bertha can deliver.
2. Image and Illustration Creation: Bertha goes beyond text generation by offering the ability to create various images and illustrations. This feature allows you to enhance visual elements and make your content more visually appealing.
3. High-Quality Product Descriptions: Bertha specializes in generating high-quality product descriptions that can significantly enhance your conversions. By providing accurate and enticing details about your products, Bertha helps to capture the interest of potential customers.
4. Content Idea Generation: Bertha is a valuable tool for generating content ideas. If you’re in need of inspiration or struggling with writer’s block, Bertha can provide creative prompts and suggestions to kickstart your content creation process.

Cost: 

Getting started with Bertha AI is simple, as you can try it for free with a limit of 5,000 words. If you find it suitable for your needs, you can opt for their pro plan, which starts at $45 per month. This plan provides access to features such as usage across three websites, 100,000 words, and 63 image generations, among others. Additionally, Bertha AI offers yearly packages for those seeking long-term usage options, as well as a flexible ‘pay as you go’ system.

Bertha AI provides a 7-day money-back guarantee and excellent user support to assist you along the way and address any queries or concerns you may have.

#3. Copymatic – AI Content Writer & Generator

Copymatic AI is a popular writing tool for WordPress. It is known for its ability to create unique product descriptions and generate in-depth articles on a wide range of topics. The tool is quick, and the outputs are typically engaging, and as usual, you can control the tone of the content the way you want.

Using Copymatic AI was a breeze, and I didn’t need to work through a lot of expert writers to get great results. The tool took care of everything, saving me a lot of time and effort.

If you’re looking for a simple yet powerful AI writing tool for your WordPress site, Copymatic AI can be beneficial to you.

The free version allows testing with only 1000 words, which might be insufficient for evaluating tool performance. 

Cost: 

Copymatic’s pro plan starts at $6 per month for 15,000 words, offering access to templates, SEO keyword research, and plagiarism checks. The enterprise plan allows customization and ranges from $6 to $532, providing additional benefits beyond the pro plan.

#4. WP Wand

I discovered WP Wand on Producthunt.com, and I found it to be a very useful tool for content creation within the WordPress (WP) editor. 

It offers a range of features such as title generation, blog outlining, and the ability to specify the blog type (such as listicle, tutorial, or generic blog post) before generating AI-driven output. Users can then choose from multiple results and seamlessly insert the selected content into their editors.

The utility has a clean user interface (UI) that is not overly flashy in terms of design but efficiently fulfills its purpose. It operates at a swift pace, and the performance of the default WordPress editor remains unaffected when using this tool.

To get started with WP Wand, users will be prompted to provide an Open AI API key. This is a standard requirement that is expected from most tools in this category.

Overall, WP Wand proves to be a valuable tool for content creation within the WordPress ecosystem, offering essential features and maintaining a smooth user experience without compromising the performance of the WordPress editor.

It does have 40+ templates which can be useful, and unlike other AI services, WP Wand does not limit the amount of content you can generate, so you can generate content without restriction.

Cost: 

WP Wand provides three pricing plans: Basic (free), Single ($49), and Unlimited ($119). Each plan provides a different level of access and capabilities, allowing users to select the most suitable option based on their specific needs and preferences.

#5. AI Content Labs

AICL, the AI Content Labs, is an exceptional AI writing tool that allows users to harness the power of their own OpenAI API. With AICL, you can effortlessly compose pieces by stringing together prompts and even utilize different AI models for each section. 

The user interface is remarkably user-friendly, enabling seamless integration of your OpenAI API and the ability to experiment with various models. Additionally, AICL boasts an extensive library of templates tailored for diverse content types.

The platform’s simplicity is one of its standout features. Users can easily navigate the interface and customize outputs according to their preferences. With its vast template library and the ability to leverage your own OpenAI API, it allows users to create captivating content.

AICL is an impressive AI writing tool with a range of standout features. It offers ready-to-use templates, a user-friendly Google Docs style editor, composes and command capabilities, integration with text and image AI providers, custom templates, flows, fine-tuning options, translation, and SEO integration, and ample storage space for AI-generated images (500MB). AICL is a versatile platform that excels in content creation and customization.

One of the most stand-out features for me in this tool is the community AI flows which you can use other people’s templates to generate your content and automate it.

Cost:

AI Content Labs offers three types of plans monthly, annually, and lifetime, ranging from $12 per month up to $490 per month. The lifetime deal costs around $149 plus local taxes. You can find more about its plans here.

#6. Stability AI [Image Generation Tool]

Stability AI is a leading company in the field of generative AI, specializing in developing and providing powerful tools. Among their popular offerings is Stable Diffusion, an advanced deep-learning model capable of generating images from text descriptions. 

Personally, I have utilized Stability AI to create a diverse range of images, including landscapes, portraits, and abstract art. The tool’s ease of use and ability to consistently produce high-quality results have left a strong impression on me.

Stability AI has really matched my expectations in terms of usability, output quality, and versatility. I wholeheartedly recommend it to those seeking to leverage generative AI for image creation.

Additionally, there are a few noteworthy aspects of Stability AI that deserve recognition. Firstly, the tool is open source, allowing the broader AI community to contribute to its development, making it a valuable collaborative resource. 

Secondly, it demonstrates a strong commitment to responsible AI practices. They have implemented clear guidelines for tool usage and actively work to address potential issues related to AI bias and misuse.

#7. Deep AI [image generation tool]

DeepAI.org is another remarkable utility that harnesses the power of artificial intelligence to empower users in their creative endeavors. With its diverse range of tools, DeepAI.org offers a multitude of possibilities across different domains:

Image Generation: Among its notable features, DeepAI.org enables users to generate captivating images solely based on text descriptions. Whether one aims to produce concept art, craft compelling marketing materials, or simply explore the realm of visual aesthetics, this tool delivers remarkable results, fostering the creation of beautiful and imaginative visuals.

Text Generation: DeepAI.org also empowers users to generate text by providing prompts. This functionality proves invaluable for various purposes, including crafting engaging blog posts, crafting persuasive marketing copy, or simply inspiring the generation of creative written content. By leveraging the power of artificial intelligence, DeepAI.org assists users in generating high-quality text tailored to their specific needs.

I have experienced DeepAI.org, explored and utilized the image generation tool, and the outcomes have been truly impressive. The user-friendly interface, coupled with the exceptional results and based on the overall experience, I can recommend you can use this image generation tool to generate relevant images for your content.

In the ever-evolving world of search engines, Google algorithm updates have become a buzzword for websites striving to rank high and reach their target audience. These updates are mysterious forces that can either make or break a website’s online presence.

Imagine waking up one day to find that your website has dropped in search engine ranking and your traffic has plunged. It feels like being stranded on an island with no way to escape, wondering what went wrong and how to fix it. This is the impact of an algorithm update, which can send shivers down any website owner’s spine.

But it’s not all doom and gloom. Algorithm updates are Google’s way of refining and improving the search experience for users. By rewarding websites with high-quality content, good user experience, and following SEO best practices, Google is helping users find the information they need quickly and easily.

So as a website owner, it’s essential to understand that each algorithm update is unique, and its impact can vary depending on several factors. However, by creating valuable content and providing an exceptional overall user experience, site owners like us can build resilience to algorithm updates and maintain their search engine ranking and traffic.

So, if you want to stay ahead of the curve, here are a couple of actionable steps you can take right now to embrace the challenge of algorithm updates and adapting your website to meet the ever-changing demands of the search engine. 

1. Analyze your website’s search performance on Google Search Console

Google Search Console is an essential tool that provides valuable insights into the performance of your website on search engine result pages (SERP), allowing you to filter historical data according to your specific needs. 

• To begin, select your website property from the dropdown menu located in the top left panel of the Google Search Console dashboard. 
• From there, navigate to the “performance” section and click on “search results.” The performance dashboard will then display important metrics, such as total clicks, impressions, average click-through rate (CTR), and average position. These metrics are crucial for understanding your website’s search performance and future projection.
• To proceed, ensure that the search type is set to “web” and select a date range of 6-12 months. This timeframe allows you to identify the impact of Google’s algorithms and compare current performance stats with previous data. 

• Once you have selected the appropriate metrics, activate the “average position,” “total clicks,” “CTR,” and “total impressions” graphs. 

• Then scroll down to the “pages” tab and order the pages based on the highest clicks, although you can choose to sort by average position or impressions.
• Lastly, compare the metrics to determine which pages need improvement. By comparing clicks, impressions, and CTR, you can identify pages that are not performing as expected these are the pages you want to first look at.

To begin the optimization process, first, you can review your Google Analytics data and identify pages that have experienced significant traffic loss after the update. Alternatively, you can tell just by looking at the performance chart and how avg. Positions, impressions, and clicks are heading compared to the previous couple of months.

• Once you have a page in your mind, you will need to select it from the list pages, and it automatically gets set as a filter along with the date and web settings you previously established.
• Once the page filter is set, you must navigate to the “queries” tab and analyze the top keywords for that page that are generating the most impressions. You can then activate the impression, clicks, CTR, and SERP position to compare the best keywords for the particular page.

• With this data, you can adjust your content to optimize for the best-performing keyword while also paying attention to other top keywords. (It’s important to note that using these keywords to update your page only pertains to keyword optimization, as you still need to ensure the page provides maximum value and a pleasant user experience.)
• This way, you can extract a list of pages that have been hit by the latest algorithm update to your Excel sheet, which gives you a filtered approach to try and recover a part of traffic by optimizing your pages for keywords and potentially driving more people than before.

2. Update your content structure

To make your article reach people and gain their love, you need to first make it lovable to Google. But how can you do that? Google doesn’t know what you are writing, but it knows what makes an article great. It’s all about making it to the first page of Google SERP. 

Google compares your content to the existing top-ranking content to determine how your page measures up. So the trick is to reverse engineer what the top articles are doing to get themselves to the top!

So before creating your article, the first step would be to create an outline that surpasses your competition. 

# Prepare your heading structure:

To do this, you need to determine the heading structure and ideal word count for your article. You can search your topic on Google and analyze the top-ranking content. Take note of the heading structure and the length of the article. 

You can also look at the second and third articles to gather more headings to include in your outline. This will result in a better outline because it encompasses all the articles that are currently ranking. You can also use tools like Frase to collect a set of headlines without manually analyzing each top-ranking page.

# Optimizer for readers and add keywords that Google would love to see:

When it comes to writing, avoid fluffing around and get straight to the point. For example, if someone is searching for how to make a website in WordPress, they likely already know what a website is and don’t need an introduction. 

When updating existing articles, you can use the keywords you have previously discovered on the GSC queries dashboard, as well as other semantic words that Google would like to find on your page. For this task, you can use tools like Surfer SEO, Frase, and SEMrush to enrich your content with relevant words that will improve your page’s relevance.

One way you can do this is by using the keywords you have discovered for a page on Google search console and then using those keywords in a content optimizer tool like Frase and letting it help you optimize the content compared to the best content on Google.

# Optimizer for FAQ and SERP:

Next, write the answers to queries in a Google-friendly format. Keep it simple and direct. For example, if someone is searching for “Does Ahref have a content optimizer tool?” you can answer with a simple sentence like “No, Ahrefs does not have a content optimizer tool yet.” 

This type of answer makes it extremely easy for Google’s language algorithm to know that you’ve answered the question, and it can skyrocket your chances of getting into the featured snippet on top of Google search.

# Add Schema to your content

Using schema markup can be incredibly useful for ranking on Google because it helps search engines better understand the content on your website. You can use RankRanger’s schema markup generator to create and validate your FAQ, Article easily, and How to schemas to your HTML code in a way that is machine-readable, allowing search engines to understand the content on your website easily.

With schema, your content has a higher chance of appearing in feature snippets, and people also ask for sections on SERP. For FAQs, you can search your topic on Google and then pick some of the most relevant questions to your topic from the PEOPLE ALSO ASK section and then try to answer those questions clearly and easier way on your page. 

Use an accordion plugin on your WordPress site to assign those FAQs and enable FAQ schema or RankRanger’s FAQ schema generator. 

3. Focus on Topical Authority

Topical authority refers to the expertise and trustworthiness a website earns by producing high-quality and informative content on a particular topic. The more quality content a website has on a specific subject, the more it becomes known as an authoritative resource. This enhances the site’s reputation among readers and improves its chances of being favored by Google for ranking purposes.

If you feel that your website lacks coverage on a particular topic, assessing your existing content may be worthwhile and considering scaling up your coverage. By producing more quality content on a specific subject, you can demonstrate your expertise and become a more reliable source of information for readers while also improving your search engine rankings.

# Create a topical map

To start creating your content strategy, it’s important first to develop a topical map that includes all the relevant topics that need to be covered. You can utilize a keyword research tool like Chat GPT to generate this map by building clusters of topics around the main subject and identifying relevant child topics. 

However, using a reliable keyword research tool to discover keywords around these topics is also recommended. While Chat GPT can assist in creating topic clusters and relevant child topics, it may not provide enough data on the actual keywords that users are searching for on Google.

You can also read this case study on how you can use ChatGPT to research keywords on your site. 

In addition, if you have pages on your website that cover random topics and receive low traffic, it would be beneficial to repurpose those pages to cover topics that align with the main themes of your site.

# Create a bond between relevant articles by interlinking

Now that you have a well-planned relevant article on your website, you can seal the deal by interlinking them and creating a net to show search engines how highly relevant your articles are!

A well-planned internal linking strategy can significantly impact your website’s search engine ranking because it distributes the authority of your website’s high-authority pages to other pages on your website. This means that a well-structured internal linking profile can have a similar impact to high-quality external backlinks.

If you cannot interlink naturally between the pages, you can use a plugin like Link Whisper that automates the linking process and find natural key phrases to link between your website pages. 

4. Run a full site audit

A website that has great content but is not optimized for technical SEO is like a book that is well-written but has no index or table of contents. Search engines will have a hard time understanding the content’s relevance and ranking it appropriately.

To improve the technical SEO of your website, it’s essential to conduct a thorough audit. Various tools, such as SEMrush or Ahrefs, can scan your site and identify any technical issues hindering your SEO efforts. 

These audits cover a range of aspects, including website speed, mobile-friendliness, URL structure, site architecture, XML sitemap, robots.txt file, canonical tags, schema markup, and more.

By conducting a single audit, you can uncover all the ongoing issues and take the necessary steps to fix them one by one. While missing meta tags or breadcrumbs may not be major issues, ensuring that your site is error-free can provide a significant advantage over your competitors. 

By addressing technical SEO issues and keeping your site up-to-date with the latest algorithm updates, you can ensure that your website is in top shape and provides search engine crawlers with the best possible user experience.

5. Check and improve site speed

Page speed is a crucial factor that affects SEO. With the introduction of Google’s Algorithm Speed Update, it’s become evident that slow-loading pages can negatively impact your rankings. In addition to being a direct ranking factor, slow page speed can indirectly affect your rankings by increasing bounce rates and reducing dwell time. 

If your pages take too long to load, Google may prioritize other sites offering similar value but with a better page loading experience. To avoid falling behind the competition, ensuring that your pages load as quickly as possible is crucial. 

You can use tools like PageSpeed Insights, GTmetrix, or Pingdom to test your pages and identify areas for improvement. 

Additionally, Google Search Console provides Web Vitals data that reflects real-world user experience on your pages. By keeping your Web Vitals stats in good shape, you can rest assured that SERP won’t impact your site due to poor page performance.

If your page speed is poor and your Google Web vital status has failed, you have a few options to fix the issue. You can try to improve it on your own or enlist the help of speed improvement experts to ensure your site passes the web’s vital records. One such expert is Team Speedy Site, and if you use the coupon code WISPEED50, you can receive a $50 discount on your first order with them.

6. Finally, prepare a link-building plan

Improving your website’s ranking and traffic requires a solid link-building plan that aligns with Google’s algorithm. Link building is still very relevant in 2023 and remains a deciding factor in high-competition SERPs. 

While working on other foundational pillars like topical authority, a strong backlink profile can protect your site from Google algorithm updates. Your expertise, authority, and trustworthiness (EAT) largely depend on links and mentions on authoritative sites.

However, link-building is not an easy task to accomplish. You need to build links that work in 2023. One of the best link-building strategies is guest posting. You can do it in-house or hire a reliable service like Authority Builders. Another strategy I like is to insert links in existing articles by outreaching yourself with a quality page or again taking help from Authority Builders.

Additionally, you can get mention links by helping a reporter out (HARO) or by creating newsworthy content and outreaching journalists for links. Building a high-quality backlink profile is essential to your website’s success in the long run.

Semrush’s link-building tool is another great way to find prospects that you can reach out to and might help quicken the process overall.

ChatGPT can be an invaluable tool for keyword research. Its machine learning and language models give it the power to uncover great keywords that can be used to optimize SEO. We’ve seen some creative and innovative examples of how Twitter users have been able to use ChatGPT for this purpose. 

Today we’ll dive deeper into how ChatGPT can help you with keyword research and showcase the potential of the AI-powered platform.

Different Types of Keyword Research and Analysis

There are several ways to identify which keywords best suit your website. You can use keyword research and analysis to help you determine the right terms to target. 

Keyword Discovery: This technique involves figuring out the most popular and relevant terms your target audience uses. 

Competitor Analysis: Analyzing the keywords used by your competitors can help you determine which terms they are targeting. 

Search Volume Analysis: This method estimates the number of searches for a particular keyword or phrase. Keyword Difficulty Analysis: This process helps you determine the difficulty of ranking for a particular keyword or phrase. 

Long-Tail Keyword Research: Long-tail keywords are longer, more specific, less competitive search terms. Identifying these terms can help you create more targeted content. 

Keyword Clustering: Keyword Clustering involves grouping related keywords together to create more targeted content.

Can Chat GPT Fulfill Your Keyword Research Needs?

Typical keyword tools like Keyword Planner, Ahrefs, and Semrush are powered by huge databases that can be used to help you find the best keywords for any given topic. With these tools, you can explore related keywords or even longer-tailed keywords that contain your initial keyword search.

These tools likely use a combination of algorithms that can comprehend your search query and its related concepts, as well as data that reveals what people are searching for. Combining these two elements, these tools can provide you with the most relevant results with data.

ChatGPT, unlike traditional keyword research tools, utilizes natural language processing (NLP) to comprehend the meaning behind your query and suggest related keywords. This means it can provide you with a different type of suggestion, but it also means that it’s limited in the sense that it doesn’t have access to data from actual searches. 

Despite the fact that AI is limited when it comes to providing you with Data, it still can help you with keyword research and analysis by skipping the work you need to put in to find those keywords and phrases relevant to your target search term. In addition, it’s handy to find and filter your keywords as you want just by sending a custom prompt to the AI and having your data set ready within seconds. 

Let’s take a look into how Chat GPT fits into different types of keyword analysis and research needs:

1. Discover New Keywords

ChatGPT is an incredibly versatile tool for keyword discovery. All you have to do is ask it for relevant keywords. You can then narrow your keyword search with audience specifications or add filters to your query. 

For example, you want to find out long tail keyword keywords related to copywriting. You can prompt it like “Make a list of keywords related to ‘copywriting‘ that one might search on Google.”

Now that you have some major keywords, you can find some long-tail keywords targeting beginner copywriters. The prompt goes, “adjust this list of keywords related to ‘copywriting’ with beginners in mind.”

Again, suppose you want to follow the programmatic content approach by duplicating the keyword style and changing the variables according to your need. In that case, Chat GPT makes this entire process looks effortless. 

For instance, you can ask the AI to {Make a list of keywords by changing the state name for all states in United States ‘Best Copywriting Agency in California’}, and it will give you the exact list you want without you having to look for all the state names as the variables.

When brainstorming new keywords, Chat GPT is among the top tools even though it misses out on one key component, volume, which SEOs use to determine the keyword’s worth. 

It’s faster than most of the mainstream keyword research tools in finding out keywords and is highly flexible, and has great room for your creativity.

2. Competitor’s Content Analysis

Unfortunately, ChatGPT does not let you just input a competitor’s URL into a tool like Ahrefs to get a list of keywords they are ranking for. The only way to do a competitor analysis is to feed the text from their page into ChatGPT and ask it to identify the keywords.

This sounds like time-consuming work, and the output would still not be accurate. In addition, you will miss out on metrics like keyword competition, volume, and current trends. 

Regardless, you can still use ChatGPT to extract a list of long tail keywords from a selected text like this example; you can ask the AI to make a list of 20 long tail keywords from the following text: “{copied article}.” I know it sounds like a lot of work, and some tools can do it much better than Chat GPT, but Chat GPT is not a dedicated keyword research tool either.

We copied a full article about a streaming application called Kodi from a random webpage, and chat GPT gave us a keyword list that was not really impressive on what we wanted to find out: 

So we asked if Chat GPT could recheck this. The revised list is actually pretty impressive and closely related to what we gathered from Ahrefs and Semrush on this topic.

It would not be worth your time to use Chat GPT for competitor analysis. Instead, you should stick to the traditional keyword research tools because they offer more valuable information. In addition, this process is quite time-consuming, and keep in mind that there is a limit to the amount of text you can copy and paste at once before ChatGPT gives you an error message.

3. Search Volume Analysis

ChatGPT (March 14 version) can provide you with keyword volume estimation from Google Keyword Planner. Although Chat GPT is not designed to provide this kind of information, you can ask the AI to provide you with a set of keywords with their respective volumes and competition data. 

It looks like Chat GPT can access or read data from Google keyword Planner; although, when I asked the AI about geotargeting it indicated that the data represents Global search volume, which is what we will cross-check shortly.

If you ask, “Can you provide me keyword volume and competition data for 10 long tail keywords related to this term {Copywriting}” – here’s what Chat GPT gave us:

When I attempted to verify the keyword volume and competition using the keyword planner, I found that the data didn’t exactly match what ChatGPT provided. 

We’re not entirely sure how ChatGPT is obtaining these keyword volumes, but it’s possible that different tools and algorithms may yield different results. Similarly, the competition data didn’t match my findings on the keyword planner, but the competition information corresponded for certain countries.

4. Long Tail Keyword Research

You may have noticed that I requested the tool to generate a list of “long tail” keywords, and it delivered exactly that. However, it’s important to note that the accuracy of these keywords in terms of matching real-world search queries from people cannot be guaranteed. 

Nevertheless, the tool provides a lot of relevant output that you can actually use to guide your content creation process. You can instruct the tool to help you write and piece together information during the content creation time based on the keywords it suggests.

In that case, Chat GPT is a faster and easier solution than other keyword research tools just to find some potential long-tail keywords and blend them into the content so your output is more relevant if we consider content creation with AI support. 

To find long tail keywords about any topic, you have to pass the prompt as “make a list of {count} long tail keywords for this term {your term} where minimum word count per keyword is 5”, setting up word count as a filter here to avoid shorter keywords.

And here’s what we got:

5. Keyword Clustering

When grouping similar keywords or phrases into clusters based on their semantic relevance or topical similarity, Keyword clustering is the technique to go for. You can create more focused and relevant content around specific themes or topics by grouping related keywords together. 

This helps you to create organized content and a well-structured website that benefits the visitors to find what they’re looking for in the site website. In addition, focused keyword clustering can increase click-through rates across the content because of their relevancy. 

By grouping related keywords together, it becomes easier to identify gaps in your site’s content, making it easier to target new keywords.

Keyword clustering is easy with tools such as Ahrefs and Semrush, but with Chat GPT, it’s faster and has more freedom to tweak it the way you want. For example, you want to create a cluster of informative and commercial keywords and their volume for your main term, ‘Copywriting.’

We asked Chat GPT: “Make a list of long tail keywords for Copywriting and cluster them based on keyword search intent as well as include search volume.”

After we provided the AI with a list of long-tail keywords related to copywriting, we requested it to present the data in a table format. The table can be very useful in planning your website’s content without manually extracting keywords from various keyword research tools. 

However, it is important to note that the accuracy of these keywords may not be entirely reliable, so it is important to exercise caution when using them as the basis for your content planning.

And YES, you can easily copy and paste the table created by Chat GPT to your preferred text editor or software. This means you can quickly generate any table you need by simply providing the relevant data as a prompt and asking the AI to create the table. It’s that easy!

6. Chat GPT Prompts for Title Creation

Titles are important in case you want to guide your content production team to have a list of Titles per keyword with AI assistance; you have to ask Chat GPT to include Titles that are optimized for SEO and convey the catchiness and content intent.

We asked Chat GPT to add a catchy article title for all these keywords in the same table that matches the keyword in the title.

There are so many fantastic opportunities to explore with Chat GPT! You can use it to research, plan, create and verify your content production, which is incredible. Of course, if you’re looking to create content using AI, it’s essential to be careful and avoid any issues with duplication or plagiarism. 

That’s where Originality.AI comes in – it’s the perfect tool to protect your content from being detected as AI-generated and prevent accidental plagiarism with other content on the web.

We’re working on putting together a list of prompts you can use on Chat GPT to take your content production to the next level with AI support. So stay tuned to Websiteincome.com to get access to this excellent resource! And while you’re there, check out other articles and information on online business development. It has many ideas and insights to help you build your next idea.