This study will look at the 5 best AI content generators for long-form SEO blog posts. But most importantly it will focus on using brand new AI that is the first to be able to detect GPT-3 AI-generated content all to try and answer… can Google detect AI content? 

Since OpenAI released its GPT-3 API a large number of amazing AI content generation tools have been built. These tools can do a lot of things from writing emails to creating a Facebook ad. However, for this study we are focusing our efforts on long-form SEO blog posts that have the objective of ranking in Google.

We will be using Originality.AI which is the world’s first AI trained to detect if a piece of content has been created by AI tools using OpenAI’s GPT-3 API which tools like Jasper.ai use or other popular NLP APIs. 

What Originality.AI Was Built to Do… AI Exposing AI

The unchecked proliferation of AI content is not without its concerns. How do we responsibly/ethically use this awesome power of AI content creation? How do we ensure that Google does not penalize us for leveraging AI content?… these are all questions I think I am in a unique position to try and help answer.

Who Am I to Talk about AI Content?

Although I am an engineer, I am not an AI developer however I…

• Founded (and now sold) a done-for-you AI Content Agency: Rocket Content… where we were the heaviest user of Jasper.AI, and our team partnered with Jasper to develop a course and webinar for Jasper.AI’s agency users.

• Manage a portfolio of content sites some of which we are ethically leveraging AI content 
• Founded Originality.AI where we built our own AI that is able to predict if content was produced by AI (the world’s first GPT-3 AI detection tool!)

However, clearly I don’t know it all since I have my name on an AI patent that was not approved!

Before we get to the results of the study that determines if Google can detect content generated using GPT-3 (or any of the popular NLP models) we need a little background…

What is AI Generated Content?

AI Generated Content is when a machine produces content such as a blog post, article, headline, blog intro, ad copy, social media content, product description, content idea, chatbot response, email or even images. It has exploded since May 2020 when OpenAI provided access to the API of their pre-trained NLP called GPT-3. 

The Secret about ALL AI Content Generators

There are multiple pre-trained natural language processing models but it was really when GPT-3 came on the scene that the quality of the content produced became useable for marketers. 

So why was GPT-3 such a big deal in allowing an AI content generator to become useful? It was not the first or the only NLP model that has an API which developers can build tools with.

Pre-trained NLP model capabilities, up to this point, are best measured by their number of parameters, the table below shows the most popular NLP models that AI tools could choose to use and the number of parameters:

• Open AI GPT-2: 1.5 Billion
• EleutherAI GPT-J: 2.7 Billion
• EleutherAI GPT-Neo: 6 Billion
• Open AI GPT-3: 175 Billion (DaVinci) 

The “secret” is that ALL tools rely on the same API’s to create their content. These pre-trained NLP models are so incredibly costly to train that it would be impossible for even the best-funded AI tool to compete with its own NLP model. At a 30:1 difference in the number of parameters for GPT-3 to its nearest NLP competitor, the reality is that all effective AI content generation tools are using GPT-3 as their foundation.

Even though they are all using the same base there are still differences that can result in a big change in the quality of the content produced.

Fun Fact – EleutherAI (GPT-J, GPT-NEO) (scary sounding name) is actually truly open source while OpenAI(GPT-2, GPT-3) is very much for profit. The community, such as huggingface, of developers around AI is incredible!

Okay, enough nerding out…

Can Google Detect AI Content?

Yes, the study below shows that it is possible for Google to build (or has already built) its own AI that can successfully predict if content was created with an AI tool using GPT-3 (or other NLP model). We know this because at Originality.AI we built and trained our own AI that can predict if a piece of written content was created by an AI content generator using GPT-3 with 94% accuracy and higher for all other available NLP models.

Originality.AI has shown that the rumour GPT-3 created content was undetectable is wrong. Originality.AI was able to build a model that can detect content produced by all of the popular NLP frameworks with a high degree of confidence:

• GPT-3 Detection Accuracy is 94.06%
• GPT-J’s Detection Accuracy is 94.14%
• GPT-Neo’s Detection Accuracy is 95.64%.

As we head into 2023 there are no other tools that can do this and we are gearing up to be ready when GPT-4 goes live. 

So what? Why do we as content marketers care if Google (or others) can detect content that was created by a bot?

Google has come out and made it clear that it does not want AI-generated SPAM content in their Helpful Content Update they basically said as much. However, where it gets a little more mirky is what about content that was initially created by AI but then a human verified its accuracy and added some additional value? Will this get impacted by Google? No one knows!

The risk for all web publishers that don’t write every word themselves, right now is that writers they have hired are using AI writing aids to help create content faster and are now publishing content that could be identified as AI-generated.

As covered in this article or this article or this article it is widely understood that Google is scared of AI content damaging the usefulness of the text-based web which would result in Google making less money.

Now that the stage is properly set let’s get to the studies results!

STUDY: Examples From 5 Of The Most Popular AI Content Generators and Determining if Google can Detect Their Content?

We ran samples from 5 of the most popular long-form content AI generators through Originality.AI to test the confidence with which the content could be identified as not human-generated. In addition, we ran a control set of human-generated content to verify the probability score was identifying human as human and bot as bot. 

Here are the results…

Source of Content	AI Probability Score
Jasper.AI	79.14%
Rytr	95.00%
WriteSonic	99.43%
Frase	100.00%
Article Forge	100.00%
Control (VentureBeat)	2.4%

Jasper produced the content that had the lowest probability of being produced by the GPT-3 API. This likely reflects a lot of the extra work they have done on top of the OpenAI API.

To help show the tool is providing accurate results we ran the 5 most recent articles at VentureBeat covering AI through the tool and you can see the results below.

Although the AI at Originality.AI can not say with absolute certainty if content was created by GPT-3. You can see from this study it does an impressive job at determining what is human-created content and what is bot-created content. 

Originality.AI Exposing GPT-3 Content…

Here are the AI probability scores for the editorial articles from Venture Beat we safely assume are human-generated…

Below is a detailed breakdown of each tool and a video showing an example of the output of each tool being tested by Originality.AI 

1. Jasper.AI

Jasper.AI is an incredible tool, they have established themselves as the leading AI content creation tool with a $125M raise. 

This tools popularity and recognition is for good reason, they were our go-to tool when we built RocketContent.ai

The downside is that with their popularity, they have the challenge of needing to be a tool for all marketers looking to leverage AI. They are not focused on long form SEO content in particular like some of these other tools are.

They are definitely the best tool if you are signing up for an AI Content Creation tool for the first time or need an AI tool that can do it al!

Can Google Detect Jasper.AI Content:

Yes, using Originality.AI we are able to identify when content has been created by Jasper.AI. 

In the video below I show live as I use Jasper to create content and then test it with Originality.AI to see if it can be detected as generated by a GPT-3 tool.

Pro:

• Rich Features
• Quality output
• Community & Support

Con:

• Cost
• Trying to serve many masters

Pricing:

Jasper.ai Is Best For:

Anyone buying their first AI content creation tool. With its diverse group of tools it can support any marketer whether they are writing emails, sales pages or creating blog posts. It has established itself as the lead tool for good reason. 

If you only care about producing long-form SEO blog posts with a team I currently prefer WriteSonic.

See Jasper.AI Examples – Here

2. Rytr

Rytr is an interesting option for writers… it has the most affordable “unlimited” monthly plan.

When we used it we struggled to have it efficiently produce full blog posts that didn’t wander wildly off-topic. It seems that other AI tools have produced the ability to extract more focused content as the text gets longer but Rytr definitely struggles with this. 

The product is not as polished, easy to use or feature-rich as Jasper.AI so it is not best for people’s first tool.

The content produced does not seem to be at the same level as other tools. Within GPT-3 you can select which model you want to use and my guess is that Rytr has not selected the premium.

However, it is fast and the most economical unlimited tool. 

Can Google Detect Rytr-Generated Content?

Yes, using Originality.AI we are able to identify when content had been created by Rytr. Originality.AI showed with an average of 95% confidence that the content created by Rytr was produced by a bot. 

In the video below I show live as I use Rytr to create articles and test them for originality.

Pro:

• Affordable unlimited word count monthly plan
• Plagiarism checker integrated
• Easy to use

Con:

• Not great for long-form blog posts
• Not as feature-rich as competitors

Pricing:

Rytr is Best for:

I think of Rytr as the cheaper version of Jasper.ai. It is best for freelance writers who are producing a lot of lower-cost content and looking for a budget-friendly AI solution to help them. 

Rytr is your best low cost option, even though all these tools rely on the same NLP the results as you can see in the examples do vary. The Rytr examples are not as good as most of the other tools. 

See Rytr Examples – Here

3. WriteSonic

Write Sonic has become our go-to tool for creating long-form SEO blog posts. The content stays on point and flows well. 

Where many tools such as Jasper.ai and Rytr try and be a swiss army tool for digital marketers Write Sonic has focused more heavily on the use case for writers producing blog posts. 

It has some nice features to make it a good fit for teams of writers including the ability for multiple users and to select different quality content options. 

It is definitely not the lowest-cost option with the cost per word being as high as $0.01/word.

Can Google Detect Write Sonic Generated Content?

Yes, using Originality.AI we are able to detect WriteSonic content as being bot-generated. For the example articles that were run through the tool it predicted with a confidence of 99.4% that the content was bot-generated.

In the video below I show live as I demo WriteSonic, show examples of content and run them through the tool at Originality.AI:

Video

Pros:

• Great long-form content 
• Able to add multiple users
• Able to get started quickly
• Does have a free-trial

Cons:

• Expensive
• No Unlimited plan
• Fewer features than others (which is also a positive)

Pricing:

This is not the lowest cost option but it can produce excellent long-form content if that is what you are looking for.

Write Sonic is Best For…

Web publishers with a team of writers looking to leverage AI to increase their team’s efficiency.

WriteSonic and Jasper.AI are our current tools. 

Write Sonic Examples – Here

4. Frase AI Writer

Frase is a phenomenal tool that started as a great way to make content briefs easily. 

It has evolved a lot over the last 2 years and has now added AI content writing to its features. 

Because it was originally built not to be just an AI content creation tool the complexity is higher than most. 

Can Google Detect Frase.io AI Writer-Generated Content?

Yes, using Originality.AI we are able to identify when content was created by Frase. Originality.AI’s AI predicted with a full 100% confidence that the content was bot-generated.

Pros:

• It is the best tool to quickly create brief analyzing the top 20 results on Google
• Feature rich tool for SEO writers that goes beyond simply having a bot create content

Cons:

• Can be complex… the tool has a lot of pieces to it and if you are looking for a simple AI writer this is not it.
• Limited to 30 articles per month unless you pay a sizeable $149.99/month for unlimited

Pricing:

Frase AI Writer Tool is Best For:

If you are a serious SEO writer who writes a lot of your own content and would like to have an AI writing assistant paired with a lot of other more advanced SEO content tools to optimize your content to rank. I would suggest signing up to Frase because of the other features first (brief creation etc) not because of its AI writer. 

We use Frase for brief creation to provide writers with the ability to ensure they completely cover a given topic. 

5. Article Forge – Strongly Not Recommended 

Article Forge is the only tool on the list that explicitly says they do NOT use GPT-3. However, it raises the first of several questions… what do they use if it’s not GPT-3.

There are a series of concerning issues when testing Article Forge that has me warning people to NOT USE article forge!

Article Forge has some very interesting functionality for SEO content managers:

• Bulk content creation
• Automatic uploading & scheduling

Just upload a list of keywords, add a login to your site and poof perfect SEO-optimized, factual and helpful content published on your site… but this claim I fear belongs in the bucket of too good to be true! 

Here are the issues I was able to identify with the help of Originality.AI…

Issue 1 – Article Forge Content is Easily Identified as AI

Article Forge states they do not use GPT-3 but don’t explicitly state what they do use. Since our AI is able to consistently identify their content as AI it means they are likely using GPT-2, GPT-J or GPT-NEO. The quality of the output also suggests it is not GPT-3. However, since our tool is able to detect it that means it has to be one of the NLP models our AI is trained on so either GPT-2, GPT-J or GPT-NEO.

Issue 2 – Articles are Mostly Rewrites of top Ranking Articles

Here is how I went about testing this theory on how Article Forge works…

Theory: Article Forge finds top-performing pages for a given keyword and then uses AI to re-write sections of it. 

Test Theory:

• Create an article using Article Forge
• See that it passes keyword plagiarism (ie Copyscape or Originality.AI)
• Enter each LONG paragraph into Google and see how similar it matches up to the same article repeatedly

Conclusion: 

Article Forge uses an NLP API to re-write sections of top results in Google for a given keyword resulting in an un-original article in the eyes of Google.

Potential ISSUE 3 – Article Forge Content Does Not Rank in Google

The example articles at Article Forge do not rank well even if you search a full paragraph of the article. This could be a unique Google manual penalty to a portion of a page or it could mean that Google has been successful in identifying Article Forge content as not helpful.

There is indexable relevant content on their homepage (no googleoff tag or no index) that was produced by the tool. It should rank very high if we search an entire paragraph of the example article. However, when I grab the first paragraph and enter the entire thing in Google the Article Forge article is the 7th result.

Article Forge Summary

I would strongly recommend not using Article Forge since it appears that Article Forge is using either GPT-2, GPT-NEO, or GPT-J to re-write sections of top articles in Google for a given keyword. The result is generally a worse copycat of the original article that barely passes Copyscape but is in no way Original.  

If either a user or Article Forge team member wants to communicate if/how I am wrong please reach out!

AI Content Generation Tool FAQ:

It’s clear that as a blogger, content writer, instructor, or student, you know plagiarism is unacceptable. Google frowns upon it as well and may blacklist your website if they find duplicate text. That means fewer rankings, less traffic, and fewer sales and nobody wants that.

Luckily, Copyscape comes in to help you check your content against billions of similar pages on the internet. If there are any matching sources, the app will show you the matching text and the source it matches online.

The plagiarism tool offers a free service that allows you to paste a URL and check for any duplicate content online. A Copyscape Premium lets you paste text or upload a batch of files and check for plagiarism. Furthermore, you can create a private index to let you check new content against what’s in the private database.

The other product is Copysentry which protects your website against content theft. The tool monitors the internet for your content’s copies and emails you whenever new copies appear. I like Copyscape because it’s fast, easy to use, clean (no ads), supports the most popular languages and alphabets, and checks content against almost the entire internet.

However, there’s no way to verify whether the app has thoroughly checked all the revealed sources. Moreover, it can’t save plagiarism reports, doesn’t support cloud platforms like Google Drive, and its customer support is slow.

These shortcomings may prompt you to look for Copyscape alternatives. Keep reading to discover the best tool for your needs.

Best Copyscape Alternatives To Try

1. ProWritingAid

You might know ProWritingAid as one of the best grammar and proofreading checkers. But it also features a plagiarism checker that checks your content against over a billion web pages to ascertain its originality. While it doesn’t come with a free version, it’s an affordable Copyscape alternative.

This tool bills you based on the number of checks rather than the number of words. You can check high-volume texts like novels and eBooks without paying much.

You pay $10 for 10 checks, $40 for 100 checks, $120 for 500, and $200 for 1000 checks. As a premium user, you can generate plagiarism reports and access other tools, such as grammar checker, thesaurus, and readability reports.

2. Grammarly

Grammarly’s Plagiarism Checker compares your content against more than 16 billion web pages plus academic papers within Proquest’s databases. When a section of your text matches the content on web pages or in a database, you’ll receive a plagiarism alert.

The free version displays the number of grammar issues in the content and whether it’s plagiarized or not. But it doesn’t show you where the issues are. The plagiarism checker in Grammarly Premium highlights the plagiarized sentences and displays the plagiarism percentage.

Besides, you can see the sources of matching content on the right panel in the form of web URLs. You can click those links to dig deeper and confirm the details. The highlighted sections will disappear as you rewrite the plagiarized content in the Grammarly interface.

In addition to checking for plagiarism, Grammarly is a grammar, spelling, and punctuation checker. So, while rewriting any unoriginal content, the tool also shows grammar errors in your content with suggestions on what to do. This is one of the features you won’t find on Copyscape.

You can use the free version to check for plagiarism, but it only says whether the text has plagiarism or not. It also displays the number of writing issues in it. To see the specific unoriginal text and other grammar errors, you may need to upgrade to the Premium Plan, which starts at $12 a month, or Business Plan, which starts at $12.50 monthly.

3. Copyleaks

Teachers, SEO writers, businesses, bloggers, students, and anyone else uses Copyleaks to check for duplicate content and plagiarism.

Copyleaks uses AI and machine learning technology to analyze manipulated text and spot identical, similar, and paraphrased content sections. This tool finds what other plagiarism-checking tools let slip through the cracks.

What I find impressive about Copyleaks is the ability to generate accurate and comprehensive results as PDF reports. This is a feature you’d be hard-pressed to find on Copyscape. The CheatSpot.AI feature allows teachers to receive alerts when there’s suspected cheating. This feature uses White Ink and Character Development methods that most plagiarism checkers lack.

Bloggers can use Copyleaks to compare individual webpages on two different websites to detect possible copyright infringement. But that’s not all. Online course instructors can integrate Copyleaks with their favorite learning management system (LMS) in less than 30 minutes to help check for plagiarism and duplicate text within the LMS.

Copyleaks offers a free limited trial that lets you check 20 pages monthly. The premium version targets two types of users. The Academia and Education version costs 10.99/month to check 100 pages or 25,000 words. On the other hand, the Business and Enterprise version goes for $9.99/month for checking 100 pages or 25,000 words.

4. Plagtracker

PLAGTRACKER provides an online plagiarism checker tool that would thoroughly scan your document and give a report by highlighting a number of the plagiarized text. Once you upload the content on the website or paste it into the text box, the tool compares it against all academic articles on the internet together with their database, which contains over 20 million documents.

This tool is best for students and teachers who handle academic content online. Plagiarism can get a student penalized for copying another person’s work. That’s why this tool will check all your essays thoroughly, making sure your work is entirely original.

PLAGTRACKER is free software. Besides checking for plagiarism, you get other features to proofread your text and fix grammar errors. When dealing with large documents, you will have to upgrade to a premium account since it provides you with the capacity to scan larger files more quickly.

PLAGTRACKER’s premium account isn’t pricey and has more features than Copyscape. The app’s excellent features include an instant report (online version), PDF report (offline version), grammar check, compatibility with multiple file formats, reference processing, unlimited checking volume, and more.

The billing is on a subscription model at $14.99 per month, but there’s a 50% discount for the first month, which means you pay $7.49.

5. SmallSEOTools

The Plagiarism Checker by SmallSEOTools works by matching your content against billions of other pages on the web. It processes the results within seconds and generates a report. What gives the software an edge over Copyscape is the built-in rewriting feature. If your content contains unoriginal text, you simply need to click on the rewrite button, which will automatically rewrite the text, making it unique.

Plagiarism Checker also supports several document formats, including .docx, .pdf, .doc, .txt, .odt, .rtf, and more. Provided your document is in digital format, you can upload it and let the software do the rest. Want to check an entire web page? Well, this free tool gives you a feature that would allow you to paste a URL and check whether any of its content is copied elsewhere.

Did you run a plagiarism check and want a report to send to relevant parties as proof that they stole your content? No worries, as the tool generates a report that you can download and share with others. The sharing option is right there in the app.

Moreover, this excellent tool allows you to check for plagiarism in languages other than English. Hence whether your content has been written in Chinese, Italian, or French, the tool processes it trouble-free.

Interestingly, they have a WordPress plugin that lets you check for plagiarism within a post or page in WordPress without copy-pasting your entire post. Plagiarism Checker from SmallSEOTools has a Free Plan and four premium monthly plans. The Free Plan lets you run unlimited words for up to 20 queries.

The Basic Plan costs $4.99 per month for up to 500 queries. You can run 1000 queries for $9.99 in the Standard Plan, 3000 queries for $19.99 per month in the Business Plan, and 10000 queries for $49.99 per month in the Professional Plan. If you prefer an annual plan, you can buy it at $99.99, $199.99, and $399.99 for the Basic, Standard, and Business Plans.

6. CopyGator

CopyGator is an online tool that will help you detect any content copied from your posts. The application achieves this by monitoring your RSS feed and comparing them to data generated from other feeds.

The software will automatically update you if any of your feeds match other blogger feeds by sending a “collusion.” Depending on the similarity level, this feature will describe how much of your content has been copied, such that some are labeled “near” and others “exact.”

In addition, the online tool will provide you with more information concerning when, where, and how your content has been plagiarized. Guess what? All these services are provided to you for free. CopyGator works like Copyscape’s Copysentry, but it’s free.

7. Plagiarisma

Plagiarisma is a perfect plagiarism-checking tool for students and teachers. It scans essays, research papers, dissertations, and coursework and compares them to its massive database of internet sources, past essays, past examination papers, published journals, and old dissertations.

The tool also compares your text against the current and past published content on Google Scholar and Google Books. The software is fast and supports multiple formats, such as Docx, Doc, Txt, PDF, RTF, and HTML. The duplicate checker supports over 190 languages and can check text and URLs.

Plagiarisma isn’t limited to plagiarism detection; it also checks the text for grammar errors and has a synonymizer for rewriting content using synonyms. Besides, it has a similarity checker that compares two pieces of text using the Levenshtein method and Fuzzy logic. Copyscape doesn’t have these extra features, which is why Plagiarisma is its great alternative.

This tool is free but has four premium options, including $8 per day, $15 per month, $25 for three months, and $45 for six months.

8. Plagium

Plagium is owned by Septet Systems Inc., which provides advanced search solutions to the government, industry, and public. One of its unique features includes uploading any file, whether a PDF, word document, or text file. After uploading, Plagium scans the file and creates a report of any text duplicates.

The software offers a free quick search option that allows users to scan their documents quickly. But if you conduct many searches, you may be required to sign up and search for $0.04 per page. It also provides a deep search at $ 0.08 per page, which compares your text to more sources on the internet.

The third option is File Search which lets you compare various text documents and generate a visually friendly report that you can easily understand and work on. The cost is $0.005 per page. More importantly, Plagium integrates with Google Drive, allowing you to work hassle-free between Google drive and the tool. There’s also a Google Docs Plagium addon. The last three features aren’t available on Copyscape, making Plagium an ideal alternative.

9. EasyBib

EasyBib has the plagiarism checker and grammar checker working together to indicate duplicate text and grammar errors. Using the tool is easy: click on ‘check your paper,’ paste the text in the text box or import a file from the computer or Google Drive. The software will conduct plagiarism and grammar checks simultaneously and display the results.

The results come in three categories: grammar, plagiarism, and expert check. You can click on each option to see the errors and edit.

I uploaded a random file from my Google Drive and ran a check. The results appeared after a few seconds. I could only see part of the grammar errors and was prompted to sign up for a free trial to see all grammar and plagiarism errors.

There’s an option to choose the English language for checking your document. You can choose U.S. English, UK English, CA English, and AU English. While Copyscape only checks for plagiarism, EasyBib checks for plagiarism and grammar mistakes, making it an impressive alternative. EasyBib has a free account and two paid accounts at $9.95 per month and $19.95 per month.

10. Unicheck

Are you looking for more than just pointing out similarities? Unicheck is an online tool that will help you achieve authenticity. Trusted by over 1100 learning institutions globally, Unicheck provides a complete solution for academic institutions to detect duplicates and text modifiers and prevent content cheating.

The tool can unveil the manipulation of texts, and if detected, it will provide you with the details of the modification listed in the report. However, it only focuses on the crucial matches and will ignore common phrases. That means you get a report on the relevant information only.

Unicheck allows you to access its simple and easily understandable reports anytime, which are also available for download. This tool is a great Copyscape alternative, especially when dealing with academic content since an instructor can analyze a student’s progress by viewing the statistics accumulated over a period of time.

Conclusion

In my opinion, ProWritingAid’s Plagiarism Checker is the best Copyscape alternative because it scans your text against over a billion pages online, making it difficult for any duplicate content to be left out. It has many other features like grammar, style, diction, cliche, structure, transition, overused words, and more. So, it takes care of all your content needs.

Its pricing model is also reasonable; you pay according to the number of checks rather than words, making it an affordable option. The tool is user-friendly and integrates well with Google Docs and MS Word.

📝 Similar Articles:

1. Top 10 Best Typography WordPress Themes
2. Mailchimp vs Hubspot: A Side By Side Comparison
3. 5 Best Free Plagiarism Checker Tools You Can Try
4. Free Amazon Affiliate WordPress Plugins [2022 Update]

Dofollow Backlinks are the heart of SEO. It provides a way for users to find other sources of information on related topics.

Do you know, when it comes to link building there are lots of proven strategy available.

After creating a website our second task is to submit URL to Google for indexing.