I recently had a client that decided they were not longer interested in blogging.  As a result, they went to their hosting provider, deleted the site and canceled their hosting.  Seems reasonable right?  After all, if you’re no longer interested in blogging, why keep your site?  While in some scenarios this is the right thing to do, in most it’s not.  Websites and blogs are like real estate (well, what real estate used to be a few years ago).  In most cases, they begin gaining value from the moment you buy them.

Websites and blogs have value and grow

My client’s site was a site they actively wrote on for almost a year, then as their interest faded the site received less and less updates.  Regardless of how frequently it was updated, the site contained a large amount of content that was indexed by Google and receiving search engine traffic.  Additionally the site had a Page Rank of 2, not great, but not bad either.

As you may or may not know, Google gives additional credibility to sites that have been around for a while.  The longer the site has been live, the more credibility the site gets.  Credibility yields search engine traffic and search engine traffic yields income opportunity.

What I’m trying to say here is that my client just up and deleted a site:

• A large amount of good content
• A mature and search engine indexed site
• A perfectly good domain name

Alternatives to deleting a blog or website

Instead of just deleting the site and throwing away more than a years worth of content and site maturity, here are some options that should be considered:

Just keep the site up

Instead of deleting it, just leave it running.  This is particularly a good idea if the site has advertising on it and is making money.  Overtime the site could continue to gain traffic even though it’s not actively being updated.  Sure it will grow slower, but it will still get traffic, especially if the content is good and targeted at good keywords.

Additionally, you may decide to come back and begin writing on it again.  I know for me personally, I can get a little burnt out writing on the same topics over and over.  But, if I take a break for a few weeks or even months, I’ll often get the itch to write again.  I’ve done that a bit here on Side Income Blogging.

You should also consider hiring a writer.  If you’re too busy or not currently interested in writing, hiring a writer might be a good option, particularly if the site is earning money or has the potential to earn money.  You can find writers and websites that offer article writing services for as little as $10 – $15 per article (actually some advertise $5/article, but I question the quality).

The only thing that would make me shy away from just keeping the site up and running is it was costing me more to run the site than I’m earning and I think it’s going to be that way for while.  If that’s the case, sometimes it is better to just cut your loses.  But before you do, consider the remaining options.

Sell the whole site

Many people are surprised to find that they can sell their site, even if it’s a fairly new site.  One of the most popular places to sell your website or blog is on Flippa.  Flippa allows you to auction your site off.  You can set a reserve price to insure you get a base amount.  Flippa provides potential buyers will all types of useful information about your site.

Of course Flippa is just one option.  There are many other websites that allow you to list and sell your website or blog.  You can also just publish a post on your site indicating you’re interested in selling.  Word of  mouth also works very well.  When I sold Gather Little by Little, I expressed interest in selling to some fellow personal finance bloggers and within a few days sold the site.

The trick with selling your site is determining it’s value, basically answering the question: How much is my blog worth?.  This isn’t an easy question to answer and there are multiple “right” ways to answer it.  The general rule, and the one I’ve used is: a site is worth 24 months of income plus some premium for the domain name and site itself.   Let’s say that your site is 1 year old and earning $100.00/month from Adsense and various affiliates.  The site has a decent domain name, a good page rank, and well written content.  The value of the site based on this rule would be $2400.00 + the premium.  The premium is where things get a little fuzzy, but I’d say maybe $500.00, making the site value $2900.00.  This is a good starting point.

The bottom line on site worth is that it’s really up to you.  You have to ask yourself, will I regret selling it afterwards?  That’s what the decision really boils down to.

Sell the content

Another option, albeit less popular is to just sell the content.  Many bloggers are always looking for ways to add good content to their blogs and will often be willing to purchase your content (aka articles) from you.

The best way to do this is to just contact successful bloggers in the niche for your site and ask them if they would be interested.  Determining value is difficult and there isn’t a real good rule of thumb here.  Just be aware that most bloggers can outsource article writing for as little as $10 – $15 per article.

Wrapping Up

I’m certainly not saying that just up and deleting a site isn’t the right thing to do.  I’ve done it numerous times, especially for sites that are getting little to no traffic, I haven’t put much time into, and aren’t earning money.   In many cases though, you can recover some of your investment by selling your site or your content.  Please don’t ever just up and delete a website or blog you’ve created.  Consider the options first.

Photo by: JOE MARINARO

I’m assuming since you’re reading this article, you decided to host your blog with Host Gator.  If not, you’re in the wrong place.  Visit the How to install WordPress parent article and choose the right install WordPress article for you.

Installing WordPress on Hostgator

Installing WordPress on HostGator is incredibly easy and is one of the many reasons I recommend hosting with them.  HostGator uses a software package called Fantastico.  Fantastico is a commercial scripting library that automates the installation of web applications to websites.  Fantastico is used by HostGator and they have a script that automatically installs WordPress for you.  Here’s how you do it:

1. Login to control panel for your HostGator account.  This information would have been provided to you by HostGator when they set-up your account.
2. Find Software/Services, then click on the Fantastico De Luxe icon (it’s a blue smiley face)
3. When the Fantastico screen opens, click on the WordPress link located in the left hand menu.
4. In the left hand window, some information on WordPress will appear.  This will tell you the version being installed.  Click on the New Installation link.
5. Next, the installation screen will be displayed.  Choose the domain that you would like WordPress installed to.  If you have only one domain on your hosting account, than only one will be listed.
6. For the Install in directory field, leave it blank if you want WordPress installed to the root or enter a directory if you want it installed to a sub-directory.  In most cases you’ll leave this blank; however, if WordPress is only a portion of your site you should install it to subdirectory.  For example, if you already have a site on your domain and want to add a blog using WordPress, you would install WordPress to say the blog directory.  Again, for most of you, this field will just be left blank.
7. Next we’ll complete the admin access data.  The admin account is the primary administrator account for your new blog.  Put whatever name here you would like in the Administrator-username field.    In the Password field, enter a password.  Use something that is easy for you to remember.  Personally I suggest using a combination of letters and numbers as this makes the password harder to guess.
8. Next we’ll fill in the Base information.  For Admin Nickname, either put the same admin name you entered above or you can chose a different name.  For Admin Email, enter your primary email address where you want emails from your WordPress site sent to.  These emails include comment notifications, new user notifications, etc.  For Site Name, put the name of your blog.  For my blog it would be: Side Income Blogging. Then enter a description or a tagline for your blog.
9. Click Install WordPress.
10. The next screen will show a summary of the installation.  If everything looks accurate (it should be), than click on Finish Installation.

That’s it!  Yes, it was really that easy.  Like I said, HostGator makes the process simple.

Now that you have WordPress installed, we’ll get it set-up and ready to go.  I’ll walk you through the set-up process in my next article in the Start a money making blog series

Now that you have your own blog name and domain and hosting set-up, there’s one little thing we need to take care of: pointing your domain name to your hosting company.  First a little background.

What are domain name servers?

You use domain name servers each time you access a website, click on a web link or send an email.  Domain name servers work magically behind the scenes.  Every server on the internet is given an IP Address.  An IP Address is unique number in the form 999.999.999.999.  Right now while reading this article, your computer has a unique address assigned to it.  The address is used to know where to send data too.

Can you imagine having to memorize these unique addresses for every website you want to visit?  Fortunately domain name servers solve that problem for us.  Domain name servers map IP Addresses to names we recognize like: SideIncomeBlogging.com, CNN.com, and Google.com.  When you enter a web-site name into your browser, that name is mapped by domain name servers to the IP Address for that web-site and that IP address is then used to contact the server and return a web page to your browser.

Neat huh?  I know this is a bit technical, but it will make sense in a second.  See, when you set-up hosting your hosting company set-up a server for you and assigned that server an IP address.  You also have a domain name, but right now your hosting company and domain name aren’t associated with each other.  We need to update the domain name server database so the internet can map your domain name to your server and people actually see your website.

Update your name servers

Seeing as you’re now a domain name server guru, it’s time to log in to your domain registrar (the company you reserved your domain name with) and update your domain name settings.  Unfortunately each domain registrar has different screens for updating your domain name servers.  I’m going to walk you through how to do update them using MyDomain, the company I use.  If you elected to use GoDaddy, you can find instructions here.

To update your DNS settings using MyDomain, do the following:

1. First find the welcome email sent to you from your hosting company.  In that email will be 2 or 3 of the hosting companies domain name servers.  For example, mine are ns1.mediatemple.net and ns2.mediatemple.net.  Keep these handy, we’ll need them in a minute.
2. Access MyDomain, and login using your ID and password.
3. After logging in, you’ll be at the Manage Domains screen where all of the domains you own and that are registered with MyDomain will be listed.
4. Click on the domain name that you want to update.  You’ll now be on the Domain Details page.
5. In the Name Servers section, click on Update Name Servers.
6. You’ll now be at the Name Server Update screen.  Here’s where you will enter the domain name server names provided by your hosting company.
7. Enter the first name, the one proceeded by ns1 first and hit the Add button.
8. The second one will default.  Verify that it’s the correct one and press the Add button.
9. If you have a third, enter it as well, but most hosting companies will only have two.
10. If you would like a confirmation email sent to you, enter your email address.
11. Press the Continue button to apply your domain name settings.

That’s it, your done!  In generally takes 48-72 hours for your domain server changes to fully propagate across all of the domain servers in the internet.  You’ll know when your settings have propagated when you enter your domain name in your browser and you get a default page for your hosting company rather one for MyDomain or GoDaddy.

Once your domain name is propagated, you’re ready to install WordPress

As a blog consultant, one of the most common questions I get asked by new bloggers is whether they should use Blogger or WordPress? My answer as with most answers I give is: It depends. Additionally, most people need a little more information in order to understand what they are really asking.

What is blogger?

Blogger is a free web based blogging platform owned and operated by Google. Blogger allows people to quickly and easily start a blog with no initial cost. Here’s a breakdown of the pros and cons of blogger:

Pros:

• Free – This is the most attractive feature. Free is always good right? Uh no…nothing is free, see below.
• The technical details are taken care of – With blogger, all you have to is blog. Google takes care of all the underlying technical details for you.
• Adsense integration to monetize your blog is trivial. Makes sense right since both products are owned by Google.
• Fast Google Indexing – Content on blogger blogs is indexed fast. While hotly debated, it’s also theorized that they get higher rankings, at least initially, on Google search result pages.
• Very nice and easy to use interface – The Blogger interface is very slick, making it easy for even the most technically challenged people to easily create and set-up a nice looking blog. Blogger includes a number of ready made and really nice looking themes.

Cons:

• Flexibility – Blogger blogs are far less flexible and you’re constrained to what the Google blogger interface will allow you to do. For the things I like to do on my blogs, Google doesn’t work for me. While blogger can be customized, the flexibility on the look and feel of your blog isn’t near as robust on blogger.
• Upgrading – If you decide to upgrade to a stand-alone blog later, upgrading can be a bit tricky and you might need to pay someone to help you.
• Not taken seriously – Whether legit or not, blogger blogs are not taken as seriously by the blogging community as stand-alone blogs. Even though blogger now allows blogger blogs to have their own domain names, there’s just something about blogger based blogs that make it seem less professional.

Two additional, and in my opinion significant concerns with blogger, are found in the terms of service and specifically in the area in bold:

6. Intellectual Property Rights. Your Intellectual Property Rights. Google claims no ownership or control over any Content submitted, posted or displayed by you on or through Google services. You or a third party licensor, as appropriate, retain all patent, trademark and copyright to any Content you submit, post or display on or through Google services and you are responsible for protecting those rights, as appropriate. By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, non-exclusive, royalty-free license to reproduce, publish and distribute such Content on Google services for the purpose of displaying and distributing Google services. Google furthermore reserves the right to refuse to accept, post, display or transmit any Content in its sole discretion.

10. Termination; Suspension. Google may, in its sole discretion, at any time and for any reason, terminate the Service, terminate this Agreement, or suspend or terminate your account. In the event of termination, your account will be disabled and you may not be granted access to your account or any files or other content contained in your account although residual copies of information may remain in our system for some time for back-up purposes

I’m not sure about you, but it doesn’t make me feel real good that Google can use my content however they want without compensating me. Additionally they can refuse to publish your content and it’s based solely on their discretion. Meaning if they don’t like what you wrote, they won’t allow it on your blog. That’s enough to make me not want to use it.

The icing on the cake is found in article 10. They can terminate your blog and account whenever they want. Meaning you could write content everyday for 3 years and Google can just terminate your account meaning unless you’ve made backups, you lose all of your content. Sure, if you go with stand-alone hosting you run the risk, but what makes me a bit nervous is that Google has it’s hand in some many things these days, they could just terminate your blog if you write something they don’t like. For example, I’m a bit vocal about them owning the internet and having so much control these days. I would be a bit hesitant to write that on a blogger blog.

What is WordPress?

Answering this question gets a little confusing as their is a WordPress.com and a WordPress.org.

WordPress.com – Is similar to Blogger in that it’s a hosted blogging service. The big thing with WordPress.com blogs is you cannot run a number of very popular advertising options. For specifics, read their TOS.

WordPress.org – This is the site for the open source blogging software called WordPress. WordPress can be downloaded (for free) and installed on your own server. WordPress press is an awesome piece of blogging software and is the software used by most of the blogs on the internet. This site, Side Income Blogging is hosted at A Small Orange and is running on WordPress.

The advantages and disadvantages of WordPress.com are the same as blogger. Here are the advantages/disadvantages of self hosting and using the WordPress.org software:

Advantages:

• Full control – This option gives you full control of how your blog looks. If you’re technical, you design and build your blogs look from scratch. If not, you can download any of the literally thousands of pre-built themes available on WordPress.org. Additionally, the WordPress software contains a “plugin” feature that allows you to install plugins to WordPress that extend and enhance it’s functionality. There are plugins for everything and new WordPress plugins coming out daily.
• Free Software – As I mentioned above, WordPress is free. You’ll only need to pay for your domain name and your hosting. There are no additional expenses required.
• Your content is your content – You own your content. This is a huge benefit in my opinion, as your content is what makes your blog. You should always maintain ownership and copyright for you content.

Disadvantages:

• Set-up – Installed WordPress from scratch can be a bit daunting, especially if you aren’t technical. Fortunately, many hosting companies support a “one click install” feature that makes installing WordPress really simple. If you aren’t technical, I suggest that you look for a hosting company that provides this feature.
• Hosting Issues/Problems – In a self hosted environment using WordPress you’re bound to have some technical issues related to your hosting company every so often. Having to deal with these problems is a con, especially when compared to hosted plans such as Blogger or WordPress.com. This isn’t a huge deal, as the companies I recommend provide great support, but it is something additional you’ll need to deal with.
• Site Maintenance – Again, since you’re self hosted when running WordPress, you’ll have to deal with upgrades backups, etc. Fortunately with WordPress, there is an auto update feature that handles 99% of the upgrades you’ll need and there are numerous plugins for performing upgrades, performance tweaks, etc.
• Higher Cost – Compared to Blogger or WordPress.com, being self hosted is more expensive as you’ll have monthly hosting fees to pay for. Generally these are small for small blogs, ranging from about $5 upwards to $15 a month or so. Not a significant cost, but something to be aware of.

Considerations

Deciding on the right choice for you and your blog can be tough. Here are a few things you should consider:

How technical are you? Self hosting and using WordPress requires a fair amount of technical knowledge. Nothing that couldn’t be learned of course, but it is enough to where this should factor into your decision making. Fortunately there are lots of blogs (like this one) that will help you.

Are you blogging as a hobby or professionally? What are your goals or intentions for your blog? Are you just playing around or are you serious about blogging. If you’re just playing around, than blogger or WordPress.com are great options. If you’re serious though, I’d highly recommend going to the self hosted option.

Do you plan to monetize your blog (i.e. place ads on it)? If you plan to monetize your blog, the most flexible and best long term decision is to self host. This gives you the most flexibility for adding the various types of ads and affiliate offers available. Remember too that WordPress.com doesn’t allow many types of ads.

What is your budget? While the cost for self hosting is minimal, for some even paying a small monthly fee is too much. You need to factor into your decision how much cash you have available to put into your blog initially. Reserving a domain name and getting a hosting plan is typically going to run you around $50.00.

The Bottom Line

So I’ve provided you with lots of information and hope you’re not asleep at this point. The bottom line is:

• If you’re planning to blog professionally and make money blogging I would strongly recommend self hosting using the WordPress software. If you’re not technical, don’t worry, just head over and following my Start a Money Making Blog series. This series will take you step by step through the process of getting your blog going.
• If you’re just playing around and blogging as a Hobby, than Blogger or WordPress.com would be a good option for you. Both of these are great options for family blogs, sharing information with friends or even running temporary blogs.

The right or wrong choice really boils down to what you think is right for you. While many will say there are clear cut rules, there aren’t. There are many very successful and professional blogs running on Blogger.com and there are many small personal blogs that seldom ever get updated running stand alone with WordPress. Make the decision that feels right for you.