For my authority site I am willing to try any monetization strategy as long as it is aligned with my goal of helping recent graduates deal with their student loans.

Over the next few months I will be doing several tests to see what kind of monetization strategy will be “best”. For me, my strategy must…

• Be reasonably helpful to the visitor of my website
• Maximize lifetime value of a visitor

Here is what my site is going to start with… (more…)

When building an Authority site it is important to not follow the typical instructions of starting with keyword research. Although keyword research is important it is more important to first identify who it is your website is going to serve. How does a Hollywood trick help this process?(see step #5) (more…)