• Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • Contact
  • Ideas
    • Start Here
    • Team Management
    • Mindset
    • FBA
  • Build
    • Money Site Creation
    • WordPress
  • Monetize
    • Income Reports
  • Grow
    • Link Building
  • Tools
    • Tutorials
  • Services
  • Contact
Content

3 Lessons after 2.5 Years into building ContentRefined.com

Jon April 15, 2019 0 Comments

Today Content Refined turns 2.5 years old and Maddie has recently shared a BIG post about the journey!

Read about the entire journey here – Content Marketing Company or my Content Refined business review.

Plus they just had a video produced to help people learn more about Content Refined…

In this post I want to share 3 lessons I have learned from my position (idea identification, initial system architecture and assembling/stewarding the team).

Background:

In the summer of 2016 Maddie joined my team with the mandate of systematizing the content creation process for my portfolio of sites. She killed it!

From that effort we decided to launch Content Refined as a content marketing company.

I documented that launch when I announced it in this post – https://websiteincome.com/content-marketing-strategy-launch-business/

It grew incredibly well, achieving 10% week over week growth for the first few months.

There have certainly been a fair number of challenges/opportunities and in this post I hope to share from my perspective what the 3 most significant lessons were.

Lesson 1: Systems Can’t Replace People!

For everyone that reads this site they know I LOVE systems. Systematized business processes and systematic solutions to problems are core values for the business.

However, despite the engineers desire in me to build a system that doesn’t require great people to run it never happens. Great systems allow great people to execute better.

As I significantly shifted my focus in 2017 to adbank my core businesses needed to be managed and any business where there was a manager responsible for running the business did well. However any business that was solely dependent on a system went off the rails.

Maddie grew the business, Laura managed it while Maddie was on mat leave and I have had limited ongoing involvement. No system could have been built to adapt to the changed and achieved what the team has achieved!

Lesson 2: Churn is a Moral Sapingl!

Content Refined has been a great business with significant initial success and very solid longer term performance. But as with any recurring revenue business that is non-essential, churn is the enemy!

Trying to keep growth moving while fighting churn is a never ending battle and can be very unmotivating.

Sometimes even solid months feel like this…

Climbing Escalator GIF from Climbing GIFs

For anyone who ever wants to dig more into recurring revenue business models this is the best article on any subject ever and it focuses on metrics – https://www.forentrepreneurs.com/saas-metrics-2/

Lesson 3: Focus on your Strengths in a Congruent way!

Congruent has been my favourite business word for awhile. Ensuring the people, value proposition and systems are all aligned congruently is critically important.

Building that congruence around the set of strengths that makes you unique and focusing on it has been where our biggest successes have come from and also, when we drifted, where our biggest failures occurred.

For Content Refined, the effort around data analysis (to determine what tools/metrics give our content the best predictive ability to perform well in Google) has been very rewarding. Trying to broaden and sell other services where our set of strengths didn’t align didn’t get off the ground in a significant way (for example, an email marketing service to existing clients).

Being accountable for results and not just words, as a content marketing company that uses data (and the thousands of articles we’ve already published) to continually refine what is working now, is what has Content Refined clients loving the service.

content refined business management

Summary

I hope my view on the 3 key lessons while stewarding the growth of Content Refined has been useful.

If you have any content marketing needs be sure to book a free call with Maddie or Laura… they often share some pretty incredible and specific to your site insights on those calls! You can book here if there is availability.

business management business success Content Marketing Growth
147
2725 Views
AboutJon
I am a husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable businesses (mostly online). The reason I build online businesses is to provide financial independence for my family so I can spend time outside skiing and biking with my them.
Jon, Online Entrepreneur
Rewarding You For Seeing Ads - BLADE.Software Ad Block ExtensionPrevRewarding You For Seeing Ads - BLADE.Software Ad Block ExtensionApril 1, 2019
Constantly Improving Our Systems - SpamzillaApril 22, 2019Constantly Improving Our Systems - SpamzillaNext

Related Posts

Content

Cheap Article Writing That Doesn’t Suck – Where to Buy

Getting high quality articles written for a very low cost is a key strength for my...

Jon September 7, 2012
Content

New Ranking Data to Help Your Site Rank

As always, I wanted to show you what we have been working on and what it means to you...

Jon September 18, 2017

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts
  • Top 7 Unique AI Content Generators
    Top 7 Unique AI Content Generators
    June 7, 2023
  • Chat GPT as a Keyword Research Tool: Case Study
    Chat GPT as a Keyword Research Tool: Case Study
    April 18, 2023
  • Free SEO Tools You Should Not Miss In Content Marketing
    February 28, 2023
  • Chat GPT for Content Marketing (Use Cases)
    Chat GPT for Content Marketing (Use Cases)
    February 21, 2023

Services

  1. BrandBuilders.io
  2. LightningRank.com
  3. Speedy.Site
  4. SiteBuddy.io
  5. MotionInvest.com
  6. Originality.AI
motioninvest.com
motioninvest.com
brandbuilders.io

Engineering Your Financial Freedom with Online Business   Sharing everything (except my passwords) as I repeatedly build income streams from online businesses
Contacts
If you have any questions about this site or the internet marketing tutorials I have here please don't hesitate to contact me…
Email Me – Jon at…
jon (at) authoritywebsiteincome (dot) com
Services
MotionInvest.com
Impactful.Press
SiteBuddy.io
BrandBuilders.io
LightningRank.com

Privacy Policy | Terms & Conditions

Copyright © 2025 WebsiteIncome.com All Rights Reserved.