Content Marketing is a type of marketing that involves the creation of and the sharing of online material that is used to stimulate interest in a brand and its products and services. Often, you will find the content being delivered in various forms including videos, blog posts, and social media posts.
The content you are distributing to people should be relevant and valuable to a clearly defined audience. The primary goal of creating high-quality content is to drive profitable consumer action. (You want to make a profit and generate more leads!)
Content marketing is simply storytelling, and it is this long-term strategy that allows us to build relationships with our target audience. Content marketing is not about shoving products and services into the faces of people. Rather, it is about showing them the value that can be found and then let them make their own decision.
However, coming up with relevant and attractive, high-quality content for readers is always one of the biggest challenges any content marketer or content creator will face. How do we come up with all these topic ideas and how do we rise above what the competition is doing?
Blog posts, user-generated content, evergreen content, and social media content are all ideas you can branch out on when coming up with topics and great content ideas to use to drive awareness and gain followers. The stories we tell and the type of content we provide are two of the biggest determinants when engaging with our target audience.