What Is White Labeling SEO and Why It Matters for E-commerce
In today’s hyper-competitive digital landscape, e-commerce businesses are constantly seeking ways to stand out and maximize their online visibility.
In today’s hyper-competitive digital landscape, e-commerce businesses are constantly seeking ways to stand out and maximize their online visibility.
According to a study by Google, about 53% of websites have a Cumulative Layout Shift (CLS) score of 0.25 or higher, which is considered to be a poor score. This means that a majority of websites are affected by layout shift issues.
CLS stands for Cumulative Layout Shift, and it is one of the core Web Vitals metrics used to measure the user experience on a website. Web Vitals are a set of metrics that Google and other search engines use to assess the quality of a web page’s user experience. They are important because they can impact a website’s search engine ranking and overall user satisfaction.
CLS measures how a web page’s content moves as it loads. A high CLS score can frustrate users by causing unexpected shifts in page elements. Fixing CLS and other Web Vitals metrics improves SEO and user experience, boosting retention and conversions. Layout shift issues result from element loading hierarchy, not loading speed, and can disrupt the user experience.
According to Nielsen Norman Group, layout shifts can increase the difficulty of reading text by 10% and clicking on links by 15%. Additionally, Akamai’s study revealed that layout shifts can result in a significant 20% reduction in conversion rates.
Layout shifts harm the user experience in situations such as when content is suddenly rearranged or buttons become inaccessible. To fix them, prioritize element loading for a smoother experience. Let’s explore some options to address layout shifts on a page so you can find a way to fix them.
This method is a personal favorite for pinpointing the element responsible for layout shifts. It’s both straightforward and efficient in identifying these elements. Furthermore, the web page tool offers video snapshots to illustrate how the shifts impact the overall page experience.
In this example, the logo (image) had been loading a bit late, so when I decided to preload the image, that fixed the layout shift issue for the site.
You can also look at the asset flowchart to simulate where your assets are loading and which asset you want to load faster so all elements on your pages load stable.
Page Speed Insight is Google’s go-to tool for testing web vital metrics on web pages. It’s a widely trusted tool for evaluating website performance.
While the CLS report it generates may not be as visually intuitive as that of WebPageTest, it still identifies the impacting element. Once you’ve identified the affected element, finding a solution becomes more straightforward, as you can closely observe the reasons behind its shifting.
To detect Layout Shift, visit PageSpeed Insight and enter the URL of the page you want to assess. Check the resulting metrics: A score higher than 0.25 is considered poor, and Google recommends improvements when the metric falls within the range of 0.1 to 0.25. However, the goal should always be to eliminate any type of layout shifts on your web page.
After generating the report, go to the DIAGNOSTICS section and expand the “Avoid Layout Shifts” section. Here, you will find a list of elements that contribute to your overall page layout shift. Each element will be displayed as HTML code, allowing you to identify the CLASS and element ID, which can help you locate it on your web page.
The Cumulative Layout Shift (CLS) Debugger tool available on webvitals.dev is an excellent resource for visually identifying CLS issues on your web pages. Simply provide the URL, and the tool will conduct multiple tests across different browsers for both mobile and desktop versions of your site. It will identify elements with shifting problems and make it straightforward to address them by marking the affected elements and providing associated scores for resolution.
Steps to use this tool:
There could be many reasons causing CLS issues on your pages, but here are the most prominent causes of CLS across most of the sites and solutions.
<img src="thelink" width="400" height="300">
Note that you should use plain numbers, not pixel values.
@font-face {
font-family: 'roboto';
src: url("https://www.paulhoda.co.uk/roboto/Roboto-Regular.ttf");
font-display: swap;
}
Identifying and resolving CLS issues can be a challenging task, often involving hands-on coding and potentially editing server files or your WordPress theme directly.
If this seems too complex for you, consider enlisting the help of an expert to address your CLS problems and other core web vitals errors. I recommend reaching out to Speedy Site for professional assistance. Use my code SPEEDY50 to enjoy a $50 discount on your initial order.
In today’s hyper-competitive digital landscape, e-commerce businesses are constantly seeking ways to stand out and maximize their online visibility. One powerful strategy that has gained significant attention is white-labeling SEO.
Website performance has evolved as an important aspect not only for SEO but to provide a fast & smooth user experience which will eventually help your site to be in favor of search engines.
Benefits of a fast site:
While we have the advantage of CDNs, Caching plugins, and VPS servers for WordPress sites, I encounter many people posting difficulties in passing speed tests and web vitals for sites with Ezoic ads.
With Ezoic connected to a site, it acts as a proxy between the website site and its users. They use a custom CDN that is augmented to improve performance for sites using the platform. Although Ezoic claims that typical caching plugins such as WP rocket, W3 Total Cache, and Siteground optimizer work on sites that are name server or Cloudflare integrated, you might not see an upgrade unless you decide to scale down the heavy assets from your website.
Scaling the impact of your website assets on performance is not straightforward. It might depend on various factors such as your host, theme, plugins, 3rd party codes, image formats & sizes, use of multiple CDNs, etc.
Here’s when the Ezoic’s LEAP’Technology scans come in handy. The technology scanner provides you with an overview of the various technologies being used on your site and their impact on your site’s performance.
* Keep in mind that you may not eliminate all of these warnings or replace them with alternatives. But it will give you an idea of which technologies on your site needs to be withdrawn and ensure your site passes the web vital metrics for good.
Here are a couple of tips we internally use in SpeedySite to make websites compatible with performance and web vitals.
Recognition: Speedy Site is a WordPress performance optimization service that is now helping people overhaul their existing asset-heavy websites to give you a lean, best-in-class solution. If you have sites lying around that need a significant overhaul, have an outdated theme or plugin bloat, failing all google user experience metrics, you can reach out to the site overhaul service on SpeedySite.
Ezoic lets you integrate your website via different options.
Using the Cloudflare integration is recommended because a CDN like Cloudflare can speed up your site significantly and take the load off your origin server. In addition, you can customize your Cloudflare settings according to your need when required, unlike Ezoic DNS server integration.
Although, DNS server integration does a great job and manages all the records and server configurations without needing your action.
A website’s theme affects your site performance and search engine rankings. Having a well-coded and lightweight theme will help your site’s accessibility, SEO, and speed. We use Generatepress with custom premade templates + hooks, and blocks to reduce page size, so a good-looking, clean design is intact.
Ezoic Technology library can provide you with a list of fast themes compatible with their platform.
Plugins are very helpful in extending your website’s functionalities. But overusing plugins can harm your website performance. Try using fewer plugins as long as possible while ensuring your website has crucial active functionalities.
For example, we build author bio blocks, Social share buttons, review blocks, and comparison blocks using WordPress hooks and have them running only where it’s required to avoid installing individual plugins for each feature. This gives us full customization ability in terms of appearance as well.
Now, this might not be a feasible option for everyone – hence we try to share tutorials on such topics in this weekly email. A few tutorials are instantly available in our previous emails as well. Additionally, you can reach out to SpeedySite for such modules, but that comes with a complete overhaul package.
Like themes, you can identify plugins that can severely impact site performance and find alternatives via the Ezoic technology section.
Google fonts can harm your site performance if not used properly. If you don’t want to miss out on the extra level of elegance, it adds you can host the Google fonts locally. In Generatepress, we host the fonts locally using its built typography manager, but you can also utilize the OMGF plugin for this purpose.
If you don’t want Google fonts on your site, check this guide with multiple options to remove Google fonts from your site.
Loading heavy assets on the website head or within the first print is a bad practice. Although, an element with a background image loaded instead of a CSS gradient that occupies the entire viewport is not considered a candidate for LCP issue.
You would want to load the lightest possible assets in the first viewport of a page. Here are a few tips:
Hosting Google Analytics locally can help speed up your site by reducing extra DNS lookups. The analytics script warns about caching because they have their HTTP caching header expiration set short.
When you host it yourself, your CDN or server’s HTTP caching headers will automatically be applied. In other words, you have complete control over the caching of the script. You can use Flying Analytics plugin by Gijo Varghese to host analytics on the server.
Putting Javascript in the footer of an HTML document is good practice for performance. This is not the case for libraries like jquery because some other javascript might be dependent on that. However, we should design the site so that the maximum javascript code is placed in the end to reduce.
You can use the Header & Footer plugin or use Element on Generatepress and set them to load on the footer. Even some CSS files that are not loading above the fold can be set to the footer. However, you will need to ensure the stylesheet loads before the ad scripts start loading.
Next, you should take advantage of Ezoic’s CDN and have the cache settings values configured as below.
You can keep the rest of the values as default. Once you are done with the cache settings, you must adjust the LEAP settings under the optimize section. This varies from site to site and needs proper testing to understand which configuration will work best for your site.
If you have configured it before but haven’t gotten a positive output, you can reach out to SpeedySite professionals.
This is not something related to performance tweaks, but when you enable Ezoic’s Interstitial ads, which basically are full-screen ads that cover the interface when you visit another page on the same website, it improves your overall web vital record, especially LCP and FCP.
This is because when a user tries to visit the next page and the interstitial ads loads, the target page is actually loading behind the ad cover. Users can see the page almost instantly when they cancel the ad.
This is a similar concept related to link preload or instant click mechanism used in most of the caching plugins but with the additional advantage of an ad being displayed for a revenue boost.
Summary: With such steps combined, we successfully passed web vitals with Ezoic ads running on our sites, even though these sites are not entirely lightweight. Here’s how our site recovered from vitals & page experience issues.
In the ever-expanding digital landscape, maintaining a secure online presence has become paramount for individuals and businesses alike. One of the most widely used platforms for website creation is WordPress, powering millions of websites globally.
However, its popularity also makes it an attractive target for malicious actors seeking to exploit vulnerabilities. Without proper protection, your WordPress site can fall victim to malware attacks, resulting in severe consequences for your website and its overall security.
This article aims to shed light on the significance of installing WordPress removal and some of the best malware removal plugins you can integrate into your site.
When selecting a WordPress malware removal plugin, you can make a confident decision by considering your budget, desired features, and ease of use while also ensuring that a reputable provider develops the plugin.
By taking these factors into account, you can choose a suitable plugin that aligns with your specific needs and offers a reliable solution for combating malware on your WordPress website.
1. Price: The cost of WordPress malware removal plugins can vary greatly, ranging from free options to premium solutions requiring a substantial investment.
2. Features: Different malware removal plugins offer a variety of features. Consider functionalities such as malware scanning, firewall protection, and two-factor authentication to determine which features align with your security requirements.
3. Ease of Use: Look for a WordPress malware removal plugin that is user-friendly and easy to install. A straightforward interface and intuitive setup process can save you valuable time and simplify ongoing maintenance.
4. Reputation: Trustworthy and reputable developers should be the foundation of your plugin selection process. Opt for plugins created by developers with a track record of delivering reliable security solutions.
Related article | Best lightbox plugin for WordPress
Having gained an understanding of the key factors to consider when choosing a malware removal plugin for WordPress, let’s find out some of the best malware removal plugins available for WordPress websites.
All In One WP Security & Firewall, also known as AIOS, is a free and premium WordPress security plugin that offers a wide range of security features to protect your website from malware, hackers, and other security threats.
AIOS includes a comprehensive malware scanner that employs various methods such as file scanning, database scanning, and blacklist checking to identify and eliminate malware threats.
Additionally, AIOS incorporates a powerful firewall that can block unauthorized access to your site, not only from specific IP addresses but also from entire countries if needed. The plugin also enhances login security by implementing measures such as enforcing strong passwords, enabling two-factor authentication, and restricting access based on IP addresses.
Moreover, AIOS safeguards your site’s content by preventing spam, comment spam, and other types of content abuse. It also provides file protection to prevent unauthorized modifications to your website files.
This plugin also offers the convenience of automated backups, ensuring that your website is regularly backed up, which allows for easy restoration in case of a hacking incident or malware infection.
Pricing: The basic version of All In One WP Security & Firewall is free to use. However, if you want to use the premium version which has more features, you will have to pay for it. The cost for the premium version starts from $70.00 per year.
BulletProof Security is another robust WordPress plugin that provides powerful protection against hackers and spammers, making it an essential tool for safeguarding your website.
One of its key features is a malware scanner, which conducts regular scans to detect and eliminate any malware present on your site. This proactive approach ensures that your website remains free from harmful software that could compromise its integrity.
In addition to the malware scanner, BulletProof Security includes a firewall that acts as a strong barrier, preventing unauthorized access to your website. By blocking suspicious activities and potential threats, the firewall serves as a reliable defense mechanism, bolstering the security of your WordPress site.
To further enhance the security of your website, it enforces the use of strong passwords and implements two-factor authentication. This plugin also incorporates a database backup feature, automatically creating backups of your website’s database.
Furthermore, BulletProof Security tackles the issue of spam comments effectively by implementing an anti-spam mechanism.
The premium version includes IP blocking, which enables you to block specific IP addresses from accessing your website, giving you greater control over who can access your site. Additionally, the file system monitoring feature constantly monitors your website’s files, promptly detecting any changes that may indicate a malware infection.
Another valuable feature of the premium version is brute force protection, which blocks users who repeatedly attempt to log in with incorrect passwords.
Pricing: BulletProof Security offers both a free and premium version. The premium version of BulletProof Security offers additional features and support, and pricing starts at $69.95 for a single site license.
Wordfence is a WordPress security plugin that stands as a trusted choice for bolstering your website’s security. It is designed to block malicious traffic before it reaches your website, helping to prevent hacking attempts and other security threats. The plugin’s malware scanner can detect and remove malicious code from your website’s files, database, and themes.
Wordfence diligently scans your website at regular intervals, promptly alerting you if any malware or malicious code is detected.
By utilizing its powerful firewall, Wordfence effectively blocks unauthorized access to your website. In addition, Wordfence provides enhanced login security measures to fortify your website against unauthorized access attempts. It enforces the use of strong passwords and supports two-factor authentication on your website.
You have the ability to block specific IP addresses, granting you greater control over who can access your website. This plugin also monitors your website’s file system for any changes.
Wordfence will engage its brute force protection measures to thwart malicious users who attempt to gain unauthorized access by repeatedly trying incorrect passwords and protection against SQL injection attacks.
With this plugin, you can view the live traffic view feature that provides real-time visibility into the traffic on your website, including any attempted hacking. Detailed reports on your website’s security status are also provided.
Pricing: Wordfence Security offers a free version of their plugin with basic security features. They also have a premium version called Wordfence Premium, which offers additional features such as real-time threat defense, country blocking, and advanced comment spam filtering.
The pricing for Wordfence Premium starts at $119 per year.
Defender Pro, developed by WPMU DEV, is a premium WordPress security plugin designed to safeguard your website against hackers and other malicious threats. Packed with an extensive array of features, this plugin offers comprehensive protection and peace of mind.
One of the standout features of Defender Pro is its robust malware scanner, which performs regular scans on your website and promptly alerts you if any malicious code is detected.
Additionally, the plugin’s powerful firewall acts as a barrier against unauthorized access, preventing hackers from exploiting vulnerabilities within your WordPress installation.
By enforcing stringent login security measures such as strong passwords and two-factor authentication, Defender Pro fortifies your website against hacking attempts, making it significantly more challenging for unauthorized individuals to gain access.
Defender Pro also includes IP blocking functionality, enabling you to restrict access from specific IP addresses. This feature can be particularly useful in preventing malicious actors from targeting your website.
Furthermore, the plugin monitors your website’s file system for any changes, enabling the timely detection of potential malware infections. With built-in brute force protection and SQL injection prevention, Defender Pro provides an additional layer of defense by blocking users who attempt to log in with incorrect passwords and thwarting hackers from injecting malicious code into your website’s database.
To ensure you have full visibility into your website’s security status, Defender Pro offers a live traffic view, granting real-time insights into traffic patterns and any attempted hacks. Moreover, the plugin provides comprehensive reports that allow you to track your security progress and identify areas that may require improvement.
Constantly updated to enhance its security features, Defender Pro is a reliable and user-friendly security plugin that prioritizes the protection of your WordPress website.
Sucuri is a comprehensive WordPress security plugin that equips your website with a robust defense against hackers and malicious threats. With an impressive lineup of features, Sucuri offers a comprehensive security solution.
Among its notable features, Sucuri includes a diligent malware scanner that performs regular scans on your website, immediately notifying you of any malicious code it detects. The plugin’s advanced firewall serves as a formidable barrier, effectively blocking unauthorized access and thwarting hackers from exploiting vulnerabilities within your WordPress installation.
Sucuri reinforces your website’s security by enforcing strict login measures, requiring strong passwords, and implementing two-factor authentication to make it significantly more difficult for hackers to gain unauthorized access.
Sucuri’s IP blocking functionality enables you to blacklist specific IP addresses, preventing them from accessing your website altogether. By vigilantly monitoring your website’s file system for changes, Sucuri enhances its ability to detect potential malware infections promptly.
Additionally, the plugin offers brute force protection, effectively blocking users who attempt to log in with incorrect passwords. Furthermore, Sucuri safeguards your website against SQL injection attacks, preventing hackers from injecting malicious code into your database.
Sucuri goes beyond protection by providing real-time insights through its live traffic view, offering visibility into your website’s traffic patterns and any hacking attempts. The plugin also offers comprehensive reports on your website’s security status, allowing you to track your progress and identify areas that may require further attention.
With its user-friendly interface and regular updates aimed at enhancing security features, Sucuri stands as a powerful security plugin dedicated to safeguarding your WordPress website.
Pricing: Sucuri Security has two versions – one is free, and the other is premium. The premium version starts at $199.99 per year for a single website, and the cost goes up if you want to protect more websites and require higher levels of support.
Malcare is another popular plugin with several features that help keep websites secure.
This plugin is powerful enough to protect your website from an array of threats. With its cloud-based architecture, MalCare ensures optimal performance without compromising your website’s speed and responsiveness.
MalCare diligently scans your website on a regular basis, promptly alerting you if any malicious code or malware is detected. Its firewall acts as a robust defense system, effectively preventing unauthorized access to your website and safeguarding it against potential vulnerabilities within your WordPress installation.
MalCare prioritizes login security by implementing strong password requirements and two-factor authentication. It significantly increases the difficulty for hackers to gain unauthorized access to your website. The plugin also offers IP blocking functionality, allowing you to block specific IP addresses from accessing your website, providing an additional layer of security against potential threats.
With file system monitoring, MalCare actively tracks changes in your website’s file system, enabling it to identify and combat any potential malware infections quickly. It also offers brute force protection, automatically blocking users who attempt to log in with incorrect passwords. Additionally, MalCare guards against SQL injection attacks by actively preventing hackers from injecting malicious code into your website’s database.
Pricing: MalCare Security offers both a free version and paid plans with additional features. The paid plans start at $99 per year for one website and include two options – Plus and Pro. You can check their website to see which plan suits your needs and purchase accordingly.
Jetpack Security helps keep your website safe by performing regular scans to check for harmful code. It also offers a secure login feature that requires users to enter both a password and a unique code sent to their email or phone to access their account.
It offers a comprehensive range of features and continuously monitors your website, providing 24/7 uptime monitoring and sending email notifications if your site goes offline.
Regular scans are conducted to detect and remove harmful code, viruses, and malware that pose a threat to your website. Jetpack Security also safeguards your site from brute-force attacks commonly employed by hackers to gain unauthorized access to WordPress sites.
Additionally, it includes built-in spam protection to prevent unwanted messages and spam comments from being published on your website. The plugin further ensures data protection with automatic site backups, minimizing the risk of data loss or corruption.
To enhance login security, Jetpack Security provides two-factor authentication, requiring both a password and a unique code sent to your email or phone for accessing your account.
Pricing: Jetpack Security has three different pricing plans to choose from based on your website’s needs. Jetpack Starter is one of the plans, which costs ₹227.95 per month for the first year, billed yearly.
This plan is cheaper than the regular price of ₹342.95 per month. If you want to learn more about the pricing plans, you can check out the Jetpack website.
Astra Security Suite is a strong security tool that can help protect websites built on popular platforms like WordPress, Magento, OpenCart, and PrestaShop. It comes with a firewall that can defend your website against various types of attacks, including SQL injection, cross-site scripting, and brute force attacks.
Astra Security Suite is a powerful security tool that utilizes a machine learning algorithm to detect new and emerging threats in real-time.
It offers spam protection for comments and contact form submissions, conducts thorough scans for malware and viruses, and provides a detailed security audit to identify and fix vulnerabilities on your website.
With Astra Security Suite, you can proactively protect your website and keep it secure from potential threats.
Pricing: Astra Security Suite has three pricing plans – Scanner, Expert, and Pentest. These plans start at $99 per month and offer different features to meet various website security needs. You can find more information about these plans on Astra Security Suite’s website.
iThemes Security Pro is a comprehensive security plugin that provides robust protection for your WordPress website. It effectively blocks automated attacks, known as brute force attacks, which hackers use to discover usernames and passwords.
The plugin also monitors your website for any suspicious activity, allowing for early detection of potential threats. This empowers you to take prompt action, such as locking out bad actors and investigating unwanted changes.
iThemes Security Pro includes a Site Scanner that scans for vulnerable plugins and themes, notifying you of any potential security risks. If vulnerabilities are found, the plugin automatically applies patches or updates to ensure your website remains secure.
Furthermore, the plugin blocks bad bots and reduces spam by implementing reCAPTCHA, which distinguishes between humans and bots using advanced risk analysis techniques.
One of the standout features of iThemes Security Pro is its ability to take automated actions to secure your site. It can lock out users, ban user agents and IP addresses, and apply version updates without requiring manual intervention. This ensures that your website is continuously protected without requiring constant monitoring.
Pricing: iThemes Security is available in both free and premium versions. The premium version has more features and starts at $99 per year for a single website. You can learn more about the pricing and features by visiting their website.
Maintaining the security and integrity of your website requires keeping it up to date and performing routine malware scans. You can safeguard your WordPress website effectively by employing a suitable plugin for your site.
In this article, several prominent plugins are listed to pick one that are designed to protect your site from malware.