Business Case for Amazon FBA Aggregators to Acquire Amazon Affiliate Sites – IRR over 50% Case Study Data

This article looks at the business case for Amazon FBA Brands or Aggregators to acquire Amazon Affiliate Sites in order to…

  1. Grow their brands sales velocity on Amazon
  2. Increase the moat around their brand(s)
  3. Deploy capital into the Amazon ecosystem at an attractive return

I have included both a Google Slide template you can modify and a Google Sheet financial model you can modify for your specific hurdle rates / cost of capital etc. 

TLDR – For someone looking to review the viability of deploying capital to acquire an affiliate site to grow an FBA brand this post should help you present the business case and model the return. If an Amazon FBA brand deployed $1M in acquiring an affiliate site that drove 20% of its sales to the Brand it would result in a IRR of over 50% 

This graph shows the challenge FBA buyers are going to have where a ton of money has entered the space but the total value of FBA businesses sold in 2020 was a fraction of the funds that have been recently raised. 

Where will the money need to go?

This post argues it will in part go into Amazon Affiliate sites…

My personal experience… This is a strategy I have personally executed converting an Amazon Affiliate site to launch and push an Amazon FBA brand which resulted in an incredible return. The results included…

Previous Case Study – Read Here

Some of the assumptions used in the analysis below are from the actual results of this case study. 

In another case I used an Amazon Affiliate site and turned it into an ecommerce Brand resulting in a significant increase in the workload but also a huge increase in earnings.  

Let’s take a deeper dive into the viability of buying affiliate sites to grow ecommerce businesses (specifically FBA businesses) at scale…

Business Case Definition:

We are looking at the business case for an Amazon FBA business to deploy capital and acquire Amazon affiliate sites in order to… 

  1. Grow their brands sales velocity on Amazon
  2. Increase the moat around their brand(s)
  3. Deploy capital into the Amazon ecosystem at an attractive return

Strategic Benefits:

With almost $7B raised and 98% of it in the last 12 months for Amazon FBA aggregators to acquire Amazon FBA businesses and the estimated number of deals done in the previous year being a fraction of that $456 million (<7% of the funds raised!!) These aggregators are faced with several opportunities/challenges…

  1. With $7B raised in the space the competition to acquire good FBA businesses has gotten tight and expected to only get more competitive with multiples increasing.
  2. There is a need to find another location to deploy capital and help accelerate brands growth.
  3. There is a desire to differentiate from other brands/aggregators to demonstrate the ability to grow a brands/deploy capital at attractive returns in order to make the next round of fundraising easier. 
  4. On Amazon the competition remains fierce and the ability to build a moat driving off amazon sales to Amazon to supplement other sales strategies is significant! 
  5. Need to deploy the capital raised at attractive rates of return into the Amazon ecosystem

Financial Benefits:

To analyze the numbers I will walk through the analysis and then provide a link to a Google Sheet where the assumptions can be changed based on your unique situation. 

Affiliate Site:

  • Growth Rate = 5% 
    • For the actively managed site a low target growth rate of 5% per year is modelled. 
  • Acquisition Multiple = 3.5x
    • Based on the current industry numbers an assumed 3.5x multiple to acquire Amazon Affiliate sites is assumed. 
  • Exit Multiple = 3.5x 
    • Assuming no change in the multiple while holding it.
  • Affiliate Site Management Fee = 25% of earnings
    • Whether you use a management service or build an in-house team there will be costs to manage the portfolio. This model assumes the costs will be 25% of the affiliate sites pre-acquisition revenue. 
  • Affiliate Commission on Amazon = 6%
    • Amazon has a history of changing the affiliate commission and it depends on the site but using a 6% average commission should be accurate for the purposes of this model. 
    • Amazon has recently announced the Brand Referral Bonus program which might turn out to have significant savings when a Brand drives its own sales compared to a 3rd party affiliate on Amazon. 
  • % of Product Sales Driven to the target FBA Brands = 20%
    • This is the key to this entire strategy. The 20% is taken from a couple of case studies I have done using this strategy. 

FBA Business:

  • Gross Margin = 25%
    • The gross margin for each marginal unit sold for the target brand is assumed to be 25%. This will be very different for many brands and like all these assumptions can be easily adjusted. 
  • Sales Increase due to Velocity Increase = 10%
    • For every additional unit sold through external traffic what will the increase in organic sales on Amazon be? In this model we assume for every 10 units driven by the affiliate site the increased sales velocity will drive 1 additional organic on Amazon sale. 

Other Assumptions:

  • Cost of Capital = 10%
    • Each business will have their own cost of capital. Used a simple 10% for this model. 
  • Inflation Rate = 3%/year
    • Definitely debatable if you have bought a used car or lumber in the last year but it is still the target and the simplest # to use for this model. 

Example:

Now let’s work through an example given the assumptions above…

Lets say you are an Amazon FBA aggregator and you just bought an Amazon FBA brand selling a line of kids lunch containers (water bottles, lunch boxes, lunch bags etc) which have an average of a 25% gross profit margin. 

You have found an Amazon affiliate site for sale ranking for many of your products making $285,714/year in earnings selling for 3.5x or $1,000,000. You agree to purchase and plan to close Dec 31, 2021. 

Here is a simplified return profile given the assumptions above…

IRR = 52%

NPV = $1.65M

I am not an investment analyst so there could be some errors in my model. However, the assumptions put in here including closing on the last day of year 1 and picking assumptions that are below what the actual results were in case studies has me fairly confident these numbers should be able to hold. 

Non Financial Benefits:

Although this strategy is primarily focused on the financial impact for deploying capital to acquire affiliate sites. For FBA brands there are additional benefits including…

Leverage for Future Product Launches or Brand Acquisitions 

With an aggregator having a portfolio of affiliate sites it gives them the ability to create/update existing content to help push sales to either new products or a newly acquired brand. 

In addition to having sales driven from the pages of the website the additional ability to build an email list and an audience to advertise to by using pixels to retarget on key pages becomes very interesting.

Differentiate vs other Aggregattors 

Investors are looking to deploy capital into the aggregators that are able to multiply their dollars invested. Having another place to deploy capital to increase their FBA brand returns is an advantage when it comes to the competitive landscape of raising money.

Expand the Brands Moat

Finding a product with a defensible moat is a challenge on Amazon. Having the ability to drive sales velocity to your brands products and away from your competitors is one more tool in your toolkit. 

Implementation Approach:

Option 1 – In House Team

For many FBA brand operators/aggregators it will make sense to build out an entire team to source, complete due diligence, close, onboard, maintain and grow affiliate sites.

Finding a successful affiliate site operator to lead the effort will always be a challenge but one many aggregators have had to overcome with their FBA brand management. 

The most challenging portion of the process is likely the ability to acquire the right affiliate site, using advisors like FBACommerce.com can help with this step.  

Option 2 – Outsource

Turnkey portfolio management solutions exist like BrandBuilders. With the amount of capital raised and how quickly it has been raised I am sure there are many of these aggregators looking to add a turnkey amazon affiliate portfolio to their operation. BrandBuilders has unique experience building thousands and managing hundreds of Amazon Affiliate sites. 

If a partial outsourcing solution is required one of the most commonly outsourced tasks is content writing. One service specializing in Amazon Affiliate sites is ContentRefined.com which handles everything from strategy to publishing. 

Service Providers:

Here is a partial list of some of the main service providers that could help an Amazon FBA Brand or Aggregator build up their affiliate site portfolio. 

Brokers:

Site Management:

Content Creation:

Other Tools:

  • SiteBuddy.io – Great for reviewing an Amazon Affiliate site to make sure all the links are working and identifying the lowest hanging fruit to improve a site
  • Ahrefs  – Needed for anything related to backlinks 
  • Change over Amazon Affiliate Links – Free Plugin
  • Amazon Link Management – AAWP, AMALinksPro

Additional Reading:

Summary:

The wave of funds being raised by Amazon FBA Aggregators compared to the amount of businesses available for sale (FBA deals that closed in 2020 equaled ~6% of the capital raised in the last 12 months) will force aggregators to find creative ways to…Deploy capital into the Amazon ecosystem at an attractive return.

The logical place for FBA aggregators to look is at acquiring Amazon Affiliate sites. 

The financial results that a well executed Affiliate Site portfolio will generate for an FBA brand is extremely attractive. 

Based on this financial model FBA brands that deploy capital acquiring an amazon affiliate site will achieve an IRR over 50%! 

If you are an Amazon FBA Brand and are looking to learn more about executing this strategy contact…

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How to Become a Product Tester and Get Free Amazon Products for Review

How to Become a Product Tester

Everyone loves free stuff.

Being an Amazon product tester is one of those cool jobs you hear about, but never really know for sure whether or not it’s a real thing.  The crazy part is it’s definitely real.  There’s no hourly wage or anything, of course, but you can be compensated in the form of free products, discounts, and even commission if your approach is right.

Fortunately, there are a multitude of sites out there completely dedicated to pairing sellers in need of promotion with buyers who are happy to do such.  

You might question what the catch must be, but remember that we’re in a very digital era where buyers and sellers have had to take in-person tactics formerly known, for example, as setting up a promotional table at a festival and giving away free samples in hopes that the recipient might enjoy the product and spread the word and applying them to our newer way of encountering products.

As is the case for just about everything online these days, you just need to weed through the questionable sites and find the legitimate ones that are going to put free products at your fingertips.

Join Amazon’s Influencer Program

Have a large following on social media?  Use it to your advantage.  Amazon’s Influencer Program allows you to qualify as a product influencer based on the quantity of people you’re able to call friends and family on social media. 

It’s not rocket science to see why this program exists.  With a large following, it can already be concluded that you have the power to influence people and that you’ve already established yourself as an attractive, trust-worthy source to others.  

Amazon is interested in partnering with people such as this because your following automatically becomes their audience the moment you promote products.  Your promotion drives traffic to the marketplace, therefore increasing profits for the marketplace.  You get free products.  Your following gets items that interest them.  Everybody wins.

Enroll in VIP Power Club

Sign up for VIP Power Club and instantly get connected to sellers who are looking for buyers to obtain their products and leave an honest review.  VIP Power Club is completely free to join, which is amazing.  

What’s unique about VIP Power Club is that everything is handled via email, so there’s no need to navigate their website or install a browser extension in order to catch a good deal.  Emails are proactively sent to you weekly, and you simply reply and let them know that you’re interested in one of the products.

How to sign up for the VIP Power Club:

  • Register here.
  • Review emails with coupons for newly released Amazon products
  • Once your preferred product is received, post an honest review within 7 days

Check Out LootHoot

Another cool outlet for Amazon product testing, LootHoot allows you to snag deals for anywhere from 40 to 100% off.

Perhaps the most Amazon compliant, LootHoot prides themselves on not bending the rules to encourage or require reviews of its product testers. This lack of pressure on the buyers is admirable and maybe worth looking into it if only for that.

LootHoot reiterated that:

  • Their products are discounted and reviews are not encouraged.
  • Members cannot be penalized, rewarded, or rated for leaving or not leaving a review, nor can their accounts be suspended for not leaving one.
  • Like the Amazon Vine program, sellers cannot choice which members take advantage of their deals.
  • Actual Amazon account information is no longer requested during member sign-up, so reviews are not monitored by their site.

How to get started on LootHoot:

  • Join here for free.
  • Select your preferred Amazon product and obtain its coupon code
  • Use said code to finalize your purchase on Amazon
  • Test your received product and leave an honest review on Amazon

Sign Up for Rebate Platforms

You can also use rebate portals to obtain free or steeply discounted Amazon products and poise yourself to sellers as a dedicated reviewer.  Often, these portals will use your review likelihood to create a rating that sellers can see before choosing to work with you or not.  If you are likely to leave detailed, positive reviews for the products you obtain, sellers are that much more attracted to you.  The more the attraction, the more products you’ll acquire.

There are a multitude of rebate platforms you can join to obtain steeply discounted or free products, such as:

The sites vary in how they handle the transactions, but ExtremeRebate, for example, suggests you request an item you’re interested in and await approval.  It’s during this time that sellers will review your rating, which ExtremeRebate bases on your tendency to leave positive reviews historically.  If accepted, you are able to then purchase the item and then supply ExtremeRebate with your order ID to confirm purchase and request reimbursement.  

There’s not much more to it.

Buyers and sellers alike are drawn to rebate portal services.  Buyers get free products that they would usually otherwise be willing to spend money on anyway, and sellers get their products into consumer hands, traffic to their store increases, and there’s always potential for your positive review.  

Since you’re purchasing the product at full price, the product’s ranking will improve on Amazon.  On the contrary, had the seller provided you with a coupon or discount up front, their ranking would deteriorate. 

Socialize on Samurai.Social

One of the coolest new rebate platforms is Samurai.Social.  It prides itself on the concept that “everyone is a micro influencer”, and they’re right.  

You likely already have multiple social media accounts and you motivate others just by posting, whether you realize it or not.  A shared quote here, a motivational meme there… you are constantly impacting the people around you.  

Samurai.Social pairs sellers with buyers with the opportunity to not only obtain free Amazon products via rebate, but also the opportunity to do promotional campaigns on your social media accounts.  

How to get the most out of Samurai.Social:

  • Find your preferred product and apply for approval 
  • Sellers usually agree to 100% rebates
  • User-friendly extension can be used to buy the product on Amazon, among other supported vendors
  • Promote the product as agreed upon
  • Reliable escrow system protects both
  • New products are added daily, so check back often

Join Amazon’s Vine program

Amazon’s Vine program is the marketplace’s attempt to highlight honest reviewers among those who may be falsifying information in exchange for free products.  While that exchange would go against Amazon’s TOS, it’s challenging for them to crack down on all offenders.  Hence, the voices of Amazon Vine.

In this case, you can’t just snap your fingers and become a Vine member overnight.  There is no application or account to create.  In order to be invited to join the choir of Vine Voice reviewers with Amazon, you simply need to establish yourself as an honest, detailed, thoughtful reviewer.  

Create authenticity by ensuring that you are leaving detailed reviews across a multitude of products.  Focus on your niche.  For example, if you’re an interior designer, your expertise would be best lent to fabrics, home decor, etc.  With a bit of consistency, you may be invited to hang on the Vine.

Start Small with Amazon’s Associates Program

Not sure the power of your voice just yet?  Start influencing on a smaller scale by joining Amazon Associates.  Do you tend to blog as it is about products you already love?  Did you drop the name of your favorite air fryer in your last Facebook post and you’re curious who felt motivated enough by you to actually buy the same one?  

With Amazon’s Associates program, you can create a custom link for said air fryer and provide it within your post.  It’ll bring your interested friend straight to the product on the marketplace.  If an order is placed, you’ll get a small commission from the sale, and that’s it. Keep on eye on your commissions and take note as to the simple power of your voice.

Know that the Amazon Influencer program is an extension of this process, granting you your own entire Amazon URL and compiling all of your recommended products for easy access in areas where hyperlinking isn’t favored, such as within Instagram posts.

Check Out TestZon

TestZon has hundreds of products for you to choose from.  It’s ideal for spotting highly discounted or even completely free products in exchange for an honest review “if you want to”. 

Locate a product you like, get approval from the seller, and then receive and test your product.  Once a review is submitted within a certain amount of days, the seller will refund you via PayPal.

Be quick! Some of the best product freebies go fast, and sellers have caps on the amount of products they’re willing to trade for reviews.

No need for qualms about whether you’ll receive a faulty product or whether you’ll actually receive your rebate.  TestZon is rated highly trustworthy on scam meters so you can be assured it’s a legitimate transaction.

Join Other Amazon Reviewer Trader Sites

These websites allow members to create an account in order to receive free or steeply discounted items on Amazon in exchange for reviews.  These sites include Cashbackbase, AMZDiscover, Snagshout, and more.

Each site has its preferred transactional means and incentives for luring promotional buyers, but, in general, interested buyers provide their basic information including interests.  Some sites require approval in order to qualify as a reviewer trader, and not all applications will be accepted.  Some are more geared towards the seller (like AMZDiscover) but most strive to protect both parties.

Apply to Tomoson

Best for those with a large following on multiple social media channels, Tomoson connects influencers with brands that seek deeper promotion.  The coolest part about Tomoson is that, in addition to getting the promoted product for free, you’ll also be compensated for your time (sometimes +$1,000!).  

Once you achieve about 1,000 followers on one of your social media channels, it’s a great time to start applying for Tomoson campaigns.  

Be Yourself

If you have one of those MLM Instagram friends who switches products and companies at the drop of a hat but speaks to each of them as if they’re all equally amazing, you’ll understand exactly why it’s crucial to retain genuineness on social media, especially as a product tester.  Once your following can sense that you’re simply in it for the products and your own personal benefit, you will lose all credibility.  

When sellers are providing you with a free product, you are still exchanging said product for your reputation.  Ensure that you are selecting products that you can likely positively and truthfully promote to your friends and family.  

Bonus points if you can pick products where you have experience using its competitors, so your outlook is fair.  Be sure to continue to include other actual aspects of your life so that your social media feed cannot be mistaken for advertisements.  

People buy from people they like, and people are influenced by people they trust.  Your loyal following will believe in the products the same way that you do as long as you continue to show up “real”.

Also, network and continue to put yourself out there genuinely on social media.  The bigger your following grows, the less you personally know those who are getting to know you. Right now, you might have a friend on social media with a store on Amazon, and you might just be the next person they approach for product promotion.

Final Thoughts

There are a plethora of legitimate ways that you can score free Amazon products for review.

Beyond the “winning” of free items, you also benefit in general as a product tester as your influencer vibes will create trust and increase loyalty from your following, particularly when they are motivated to acquire the same products and are equally pleased with their quality.

The bigger your following, the better your opportunities for partnering with sellers for promotional campaigns.  

The more authentic and likeable you appear on social media, the larger your following will be.  So, start showing up genuinely today and get your hands on those free products tomorrow.

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iWriter VS Upwork- Where Can You Find Better Freelance Writers

As it is rightly said, content is king, and this has never been more relatable than today. Every business and website needs content to tell users what they offer, enhance customer engagement, and take advantage of SEO strategies to drive traffic.

Writing business content or blogs for your website can be a tedious job. It requires a certain level of expertise and isn’t nearly as easy as you might think, which is why hiring a competent writer is so important.

What Should You Look for in a Writer?

Content for your business and website needs to be informative and free of fluff. It acts as the primary source of marketing for your company.

Visitors read your website content and immediately make an impression about the brand. That is why it is necessary to have relevant content for your business done in a sophisticated style. When hiring writers, ask yourself:

  • Do they understand your brand?
  • Do they have writing experience?
  • How knowledgeable are they in your niche?
  • Can they write original content? (You’ll be surprised how many cannot.)

You can hire a full-time or freelance writer with the required skills and good knowledge of your industry. Now, the question is, where to find these content developers? We understand that it is not easy for you to develop high-quality content for your business – but which content platform should you go to?

Several content writing service platforms are out there where you can find thousands of skilled writers and editors. This article compares two popular content writing services to give you better insight into these platforms and help you find the perfect candidate.

iWriter

iWriter.com is one of the best TextBroker alternatives. This unique content developing solution was designed by a former affiliate marketer and online business owner. 

It may not be as sophisticated as other content sites, but they offer a handful of management services for your project.

iWriter offers a simple system to find suitable writers for your projects and requires you to pay in advance to its registered bank or Paypal account.

As per many clients and writers associated with this site, some of iWriter’s web pages have technical glitches. However, it constantly updates the website to fix them.

If you are looking for regular content for your business, iWritter can serve you with decent content at an affordable price. But, when you need good quality content, this platform is not the best choice.

It’s a hit-and-miss here – you may not find unique content even from the high-end writers on this site.

Pros

  • iWritter has a lower commission rate than TextBroker, which allows you to save some money.
  • You can quickly submit your projects with detailed descriptions.

Cons

  • Writers have reported that sometimes articles disappear when they try to fetch them.
  • You need to pay a portion of the project fee in advance to prove your authenticity.
  • It takes extra time for writers to claim your project.
  • The rejection rate by clients is relatively high.
  • There is a limited description space for the writer’s profile.

Upwork

Upwork is a massive worldwide platform for all types of freelancers, not just writers.

You may find a skilled writer if you are lucky; however, the sheer number of freelancers registered on this site makes the good ones harder to find.

As this is not a dedicated content writing platform, it does not help you with anything except connecting to a freelance writer. 

You may hire a writer on Upwork and pay them at hourly or per-project rates. Upwork will charge you 2.5% on each transaction. 

As a client, you need to be practical about the pricing. You cannot expect high-quality content paying $2 to $5 per hour. If you offer too little for a project, it attracts only low-end writers and even spambots.

Pros

  • Compared to the exclusive content services, the processing fee is low.
  • You can hire a good writer at an affordable rate, but it can take weeks to find one.
  • You can contact the writers directly. 

Cons

  • Finding a suitable candidate on this site may be a tedious job.
  • Even if you hire the highest bidder, you cannot be sure the candidate is competent.
  • You have to monitor and manage the project yourself or hire another freelancer.

Summary

We have compared two leading content writing services to help you evaluate the better option. 

Remember that there are many more content-developing platforms out there, and these are not the best options to choose from.

You may try them out to see if these two sites can meet the quality standards that you need for your business. If you are not satisfied, you are free to switch to a better alternative. If you want well-constructed content with excellent SEO, Content Refined might be the best option for you.

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The Top 10 Content Writing Services You Can Go For

Well-developed content is the key to effective branding, but finding good content writing services for your business is harder than it seems.

Branding is the process of influencing customers to perceive your business in a particular way. It’s much more than catchy taglines and colorful logos. Engaging, consistent, and high-quality content impacts your audience much more than any other branding technique. 

Creating cohesive content as a way promote your company cannot be overlooked. In fact, 11.58% of marketers agree that creating original content is the most effective way to promote a brand, outperforming even videos and other graphics.

As a business owner, you may not have time to create original content. You have enough to do running the business. Even if you do have. some time to devote to content development, it’s not as easy as it looks. Creating effective, high-quality content requires expertise, including SEO knowledge, writing skills, and finding the right tone.

If you don’t have the time to create your own content or want something engaging and effective but aren’t sure how to get it, don’t worry. There are many content writing services out there with thousands of skilled writers who can deliver just what you need.

Your List of the Top 10 Content Writing Services 

Your search for the ideal content developer ends today. Here are ten of the best content writing services that can create the content you’ve been dreaming of.

1. Media Shower

Media Shower only hires professional journalists with extensive knowledge of a massive range of subjects to ensure they provide you with high-quality content every time. Their experts review each piece thoroughly before sending anything to clients. 

Unlike other content services, you do not have to hire an individual writer. When you place an order on Media Shower, you hire a group of qualified writers and a dedicated editor to work collaboratively on your project.

Media Shower offers custom pricing based on the content type and length, industry, and target audience.

Key Features:

  • All writers on Media Shower are experienced with excellent track records.
  • This service provides just about any type of content, including articles, blogs, brochures, and even social media posts.
  • They offer complete content development and management services. You just need to place an order, sit back, and wait.
  • Media Shower offers custom pricing and lets you know the cost of a project before confirming your order.

Pros

  • Media Shower offers full-service marketing, a valuable tool for business owners looking to outsource marketing.
  • You can rest assured that your project is in safe hands. The experienced pool of Media Shower writers ensures that each project meets the quality standards.
  • Expert editors review all the content developed at Media Shower.
  • It is the ultimate solution to all of your content marketing needs.

Cons

  • The overall cost of developing a project on this platform is pretty high. Considering the experienced associates and the quality of the content they deliver, we do not feel their pricing is reasonable.
  • You cannot contact any of the Media Shower writers directly or appoint them to your company. Instead, you have to pay the monthly fees to work with their writers.

2. Content Refined

Content Refined is a high-end content development solution and the toughest competitor to Media Shower in terms of quality. The platform offers standard packages for developing, editing, and releasing website content.

Jon Gillham, the author of Website Income, is the founder of this content writing platform. 

The best part about working with this company is that it has expert supervisors to monitor the production stage. Content Refined is the ultimate SEO solution for better search engine rankings.

Compared to Media Shower, Content Refined offers its services at a more reasonable price. It may be more expensive than regular content services, but you should expect to pay more for premium content. 

Key Features

  • Expert writers naturally integrate keywords in your project for better optimization.
  • Unlike Media Shower, registration with Content Refined is not limited to professional journalists. But dedicated editors ensure that each piece of content meets the same quality standards.
  • The platform includes extensive descriptions and portfolios in the writers’ profiles.
  • Content Refined has fixed rates per word. So, you do not have to pay extra for complex projects.
  • Besides offering full-time content production and management services, Content Refined offers effective marketing assistance to its clients.

Pros

  • Content Refined is a complete content solution that will help you grow your business.
  • You can easily contact their project managers to place an order or inquiry.
  • It offers additional services for keyword research and usage.
  • The company has a fixed rate per word and offers custom pricing for interested clients.

Cons

  • There aren’t many disadvantages of using Content Refined. They might charge more than other platforms, but they deliver way better content.
  • If you want mediocre content at a cheaper price, then you might choose other alternatives. 

3. Upwork

Upwork is a massive worldwide platform where you can hire all types of freelancers, not just writers.

There are skilled writers on UpWork, and you may find one – if you’re lucky. The sheer number of freelancers registered on this site makes it hard to find the right fit.

As this is not a dedicated content writing platform, all it does is match you with a writer. You and your freelancer have to work together to develop a content plan. 

When you hire a writer on Upwork, you can pay them at an hourly or per-project rate. Upwork charges you 2.5% on each transaction. 

As a client, you need to be practical about the pricing. UpWork might seem like a cheaper solution since you’re working one-on-one with a writer and can negotiate your rates. But remember, you get what you pay for. You cannot expect high-quality content when paying $2 to $5 per hour or when you’re only offering $10 for 1,000 words. If you offer too little for a project, it attracts low-end writers and even spambots.

Pros

  • Compared to the exclusive content services, the processing fee is low.
  • You can hire a good writer at an affordable rate, but it can take weeks to find the right one.
  • You can contact the writers directly. 

Cons

  • Finding a suitable candidate may be a tedious job since so many freelancers are registered on the platform.
  • You have to vet the writers yourself, and you cannot be sure what candidates are competent.
  • You have to monitor and manage the project yourself or hire another freelancer to help.

4. TextBroker

TextBroker is a unique content service platform where you can find thousands of professional writers. Client reviews and ratings on each writer’s profile help you get some insight into their skills and competency.

What is unique about this platform is that it offers original content in ten different languages. TextBroker also offers complete content management services at $25.00 per project.

Pros

  • It offers a massive pool of writers with more than 100,000 available.
  • TextBroker has ten different platforms, each dedicated to a particular language.
  • You can hire the best writers on this platform at an astonishing 25 cents per word rate.

Cons

  • TextBroker charges higher processing fees than other content services.
  • Its project management services are expensive as well.
  • The writer profiles do not have enough room for sufficient information, making it difficult to determine their skill level.

5. Writer Access

Writer Access is an intuitive and user-friendly platform where you can find competent writers for your business. It has a relatively small writers’ pool with approximately 15,000 writers.

Writer Access has categorized its writers into six groups based on their experience, skills, and subject of expertise, and you can access them for a meager processing fee. Each category also has a fixed hourly rate; however, you may offer a flat rate and wait for interested candidates to contact you.

This site allows you to search profiles for the skillsets you need. Writers can add more than 300 skillsets to their bio.

You can subscribe to their premium plan at $39 per month with no minimum commitment; however, you can try out this platform with a 14-day free trial membership to determine if it’s right for you.

Writer Access also offers project management services at an additional cost of $349.

Pros

  • This platform allows you to take as much time as you need to locate the perfect candidate for your project.
  • Its management services cover all your requirements.
  • You can post an open project where writers bid to claim it and hire a freelancer from the interested candidates. 

Cons

  •  There are a limited group of writers to choose from.
  • Its pricing is set way too high considering sites like Content Refined offer more advanced services at lower rates.
  • Mixed customer reviews create confusion regarding the accuracy and quality of the content. We recommend hiring a writer from the top category for a better experience.  

6. Constant Content

Constant Content is a paradise for those looking for freelance writers, and you can connect to an experienced content developer in no time.

This content writing service is one of the most expensive for business owners. We call it the writers’ paradise because a writer can demand any amount they please for a project.

Moreover, the website charges a whopping 35% processing fee from its writers per project, adding to the total cost.

Constant Content is one of the most reliable writing platforms. It tests the competency and grammar skills of each writer before they can register on the site. But we’re not sure this justified the expense.

Pros

  • You can order content in multiple ways, whichever suits you.
  • Although the writers have the privilege of deciding the price of a project, you get many options to choose from. Knowing that each writer can develop high-quality original content is reassuring.
  • Ordering on Constant Content ensures you grammatically perfect and well-structured content.

Cons

  • You can never get the upper hand in negotiation.
  • Its review process is too lengthy.
  • You cannot contact the writers directly. 
  • In addition to the high cost of content, this platform charges a 35% processing fee.

7. Zerys

Zerys is the go-to content writing platform for small and medium-sized businesses and freelancers. Here, you can reach out to a writer at your convenience, or you may post an open project for writers to bid on.

Zerys offers excellent customer support and allows you to request a revision if you are not satisfied with a delivered project. You only pay for the content after you get a well-structured project that you’re happy with.

This service is the bridge that connects business owners like you to skilled content developers, and it also offers content management and marketing services at an additional cost.

Pros

  • You can check the client rating on the writers’ profiles to verify their competency before hiring them. 
  • You pay for a project only when you are 100% satisfied with its content. Otherwise, you may request revisions as many times as you want.
  • You can find writers with an hourly rate as low as $0.01, but you will mostly find amateur candidates at this rate.

Cons

  • Editing services are not included in the project fees.
  • You cannot hire management and marketing services, even if you are willing to make an additional payment.
  • The client rating system is often confusing, as the same writer may have five-star and two-star reviews.

8. iWriter

iWriter.com is among the best content development platforms. It is a distinctive service provider designed by a former affiliate marketer and online business owner. iWriter.com’s interface may not be as sophisticated as other content services, but they offer experienced and skilled creators.

The web pages on the platform are simple and easy to navigate. You can quickly locate suitable candidates for your project, but you have to make an advance payment to prove your authenticity.

Many client reviews and writers’ feedback suggest that some of its web pages have technical glitches, and projects may often disappear.

Pros

  • iWriter has a lower commission rate compared to other alternatives.
  • Project submission is a simple process on this website, and you can add a lot of details.

Cons

  • It may take days for a writer to claim your project.
  • The website contains a few technical glitches.
  • You must make an advance payment for submitting a project.
  • There are not many details about the writers in their profiles.

9. WordAgents

WordAgents is an American content creation platform that offers SEO articles and blogs. You can order content from this site to scale a website at an affordable price and rest assured that the content is 100% original and written by an SEO expert. The ordering process is simple and allows you to send proper instructions and outlines to the writer. 

You can order individual projects, but WordAgents lets you order bulk content for fast delivery. The platform can deliver 10,000 words of content within 7 days, making it easy for business owners to develop all the content they require at once. Plus, you may enjoy significant discounts when ordering bulk content.

Pros

  • You can order content in bulk and save money.
  • Writers provide in-depth research and keyword optimization.
  • The content is developed by expert American writers.
  • It promises a proofreading and plagiarism check, fast delivery, and two rounds of revision.

Cons

  • Small orders can be expensive.
  • WordAgents offers content only in US English.
  • Management and marketing services are prices too high. 

 10. Verblio

The last content writing service provider on our list is Verblio. This platform has more than 3,000 US-based developers to offer you a diverse content production service for different industries. You are likely to find an experienced writer with extensive knowledge of your industry.

Verblio claims to be a content marketing enthusiast with its widespread network. It offers various content styles, including eBooks, product descriptions, social media captions, and even video content.

If you subscribe to its Pro services, you gain access to topic ideas, content strategies, and SEO assistance. Verblio also offers an easy-to-use dashboard to check the status of your order, history, and pending projects.

This site is different from the alternatives. Here, multiple writers pick a project and submit their content on Verblio. You can review each project and choose the best one to purchase.

Pros

  • You can order all types of content on this site, and it offers topic brainstorming and SEO assistance.
  • There are flexible subscription plans to choose from.
  • High-quality content is available from niche industry professionals.
  • Several writers create content for you, and you choose the best among them.

Cons

  • It is very rare, but sometimes you may not find a writer for your projects.
  • You get to choose the content, but the writer gets to decide the price.

Final Thoughts

When you need a cohesive content strategy, finding the right content writing company is the key to success, but that’s not always easy to do. The ten content creation services we mentioned are some of the best options out there, and each has something unique to offer.

Remember, choosing the least expensive company isn’t always the best option. When it comes to content creation, you get what you pay for. Some of the writers on these platforms may be unprofessional or inexperienced, so choosing a company with a reputation for quality is essential.

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TextBroker VS iWriter – Which Is Better for Content Writing?

No matter what industry you’re in, if you need help with content, you must know which sites can better grow your business. Whether you decide to develop the content by yourself or plan to hire a writer, it’s good to know the best sites that offer exceptional candidates and tools for writing.

Once you have content, you have to promote it to reach your audience. Content writing and marketing are two different things, and writers don’t have much role in promoting your content except for effective SEO usage.

That is why we recommend hiring experienced writers from trusted sites like ContentRefined.com, the ultimate content developing and marketing solution.

Why Do You Need to Outsource Content Writing Services

It is hard for business owners to create content with everything they have to do to run a business. But original and high-quality content is compulsory for growth.

That is why most of them prefer to outsource their writing services to skilled and dedicated writers. Hiring professionals makes it easy to get exceptional content for their business.

Most writers are skilled in creating original content in an engaging tone, but that might not be enough. The key to outsourcing services effectively is identifying candidates who have a specific understanding of your business and blend into your brand’s style.

Moreover, your writers must have a thorough knowledge of SEO and the topics that you want to cover in the articles.

Compare TextBroker and iWriter

Let’s compare two leading content sites: TextBroker and iWriter. We will give an overview of the pros and cons of each of these sites so you can get a better idea of which one is best for you.

TextBroker

It is a Las Vegas-based content site that serves more than a thousand online businesses with premium content for their blogs and website. Over 20,000 writers have registered to TextBroker, ready to be hired by a company.

Several freelance writers use this site to find jobs, and many others work as full-time employees.

You may find a writer on this site willing to dedicate their time to working on your project, but you consider looking for a higher tier one. Should you try your luck with lower-tier writers, don’t be surprised if you receive content that isn’t quite what you were hoping for every once in a while. 

TextBroker is an ideal platform to locate experts for exclusive content development. You can post an advertisement regarding the project requirements, and interested candidates will contact you.

This site spends a lot of money on marketing to connect its writers to potential clients, and it is reliable as it pays writers weekly without fail.

Pros

  • The best writers average a rate of 2 cents per word, which is below the industry standards.
  • You may negotiate with the writers if you offer them multiple projects simultaneously.
  • TextBroker is in the business for more than a decade and has a strong reputation in the market.

Cons

  • The site takes 35% commission on each project which is included in the total pricing.
  • Unlike other industry giants such as ContentRefined.com, TextBroker does not have any expertise in content marketing.

iWriter.com

iWriter.com is one of the best TextBroker alternatives. This unique content developing solution was designed by a former affiliate marketer and online business owner. We wouldn’t suggest the platform simply because of its dubious history – the iWriter rating system, for instance, is a joke. While it may have some skilled writers, there are many unskilled writers, too.

iWriter offers a simple system to find suitable writers for your projects and requires you to pay in advance into its registered bank or Paypal account.

As per many clients and writers associated with this site, some of its web pages have technical glitches – another reason to avoid iWriter.

Pros

  • iWriter has a lower commission rate than TextBroker, which allows you to save some money.
  • You can quickly submit your projects with detailed descriptions.

Cons

  • Writers have reported that sometimes articles disappear when they try to fetch them.
  • You need to pay a portion of the project fee in advance to prove your authenticity.
  • It takes extra time for writers to claim your project.
  • The rejection rate by clients is relatively high.
  • There is a limited description space for the writer’s profile.

Conclusion

After going through both the features of both content sites, it is quite evident that TextBroker is a better option.

The best thing about content sites is that you can outsource a single project to test its deliverability. If you get satisfactory results, you may decide to stick with that site. Otherwise, you are free to find a better alternative.

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