Gather Content vs. Contentful

Gather Content vs Contentful

In this article, we’re comparing two popular content marketing platforms – Gather Content and Contentful. If you aren’t familiar with these platforms, they both share the goal of helping a business manage, create, and optimize their content marketing. We’ll be examining each digital platform, their content model, and letting you know which is best for your digital content business.

Gather Content

gathercontent

Gather Content is, as they put it, a “content operations platform.” Essentially, it’s a comprehensive digital platform designed to help businesses manage, plan, and implement a content marketing campaign and strategy. If that all sounds a little vague and open-ended, it is, but only because Gather Content has such a wide array of features and content creation capabilities.

At the heart of the platform is the Content Hub. The centre of content operations, the Hub allows you to organize content across your entire organization. Anyone can access new, planned, or ongoing projects. Administrators can choose which team-members can access which content, and can assign work to different teams. The Hub also allows you to track processes, identify bottlenecks, search content, develop a content strategy, and more. It’s a comprehensive organization tool for planning tasks that can usually become overwhelming.

But the Content Hub is far from all that’s on offer with Gather Content. It also has dedicated tools for predicting, planning, and creating content. The Content Planning tool helps teams see which content they are responsible for, and they can use Gather Content’s templates and style guides to complete the work. At its core, Gather Content is a good organizational tool and content management system. With modern businesses and marketing departments requiring such an enormous amount of structured content, it’s helpful to have a platform that connects everyone, and keeps all workflows organized and on-track. But as with any platform, you have to give your team time to learn its ins and outs.

Pricing

Pricing for Gather Content is done on a subscription basis. You can choose to pay monthly or annually, with some added bonuses for an annual plan. There are 3 basic plans available for Gather Content, that scale up based on the number of concurrent projects, rather than the number of users. Gather Content’s “Start” plan allows for 3 concurrent projects for $99/month, the “Scale” plan allows for 15 concurrent projects for $299/month, and the “Transform” plan allows for 60 concurrent projects for $799/month. There are also other caveats that you can find here. Gather Content also offers plans for larger organizations, but you’ll need to book an individual consultation.

Contentful

contentful

Contentful operates within the same space as Gather Content, offering a comprehensive platform for managing content. According to Contentful, their content platform “aggregates, structures, and delivers content across an organization’s digital footprint.

At the core of Contentful’s service offering is the Content Platform. The content platform provides a central hub for creating, planning, and managing content. Team members have access to the central hub, where there are extensive tools to organize content workflow. The Content Hub brings together team-members to seamlessly create content. Designers, creators, editors, and marketers all have access, and work simultaneously with developers and publishers to share content across all the organizations’ channels and mediums.

Pricing

Perhaps where Contentful differs most from Gather Content is their pricing structure. Rather than paying per concurrent project, you pay for the amount of people on the platform. The pricing is a little convoluted, but we expect that’s by design. The only advertised price is for the “Team” tier, which starts at $489/month. Bigger organizations will have to book a consultation with Contentful.

Which is For You?

At the end of the day, Contentful and Gather Content are very similar content platforms. Both are geared toward helping an organization create, manage, plan, and share content. Both are meant as organizational tools, rather than tools for creating content. Your decision may come down to which platform your organization likes best, or which platform offers your organization the best deal! Do note that both platforms are extensive, and require real buy-in from members across your organization. The platforms are only as effective as the commitment they receive from your team. If everyone works together to create and share, you’ll be much happier with the results. This also means that you’ll need to dedicate time and resources toward training & onboarding team-members onto the platform.

Conclusion

Thanks for checking out our head-to-head comparison of Gather Content and Contentful, two content management softwares that we like for different reasons. Once again, these are platforms for managing content, not creating it. If your organization is looking for help creating high-quality content to share, consider Content Refined.

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Scripted vs. Contently

Scripted vs Contently

In this article, we’re comparing two of the top players in the content marketing space – Scripted and Contently. Both are successful content marketing platforms, but there are large differences between their service offerings. We’ll be offering a quick analysis of both, and letting you know how to decide which is right for you.

Scripted

scripted

The Platform

Scripted is a content writing service with a rather straightforward business model. Clients sign up for Scripted, describe their business goals and content writing needs, and the work is assigned to an experienced content writer, who completes the work in a matter of days. Scripted specializes in a wide range of content types, including blog posts, social media, web content, press releases, and much more. Scripted boasts “SEO friendly” content, although its SEO practices are somewhat minimal, and seem to be limited to keyword optimization. Services like Content Refined have stronger SEO tools.

The Writers

Scripted prides itself in hiring top-quality writers. In fact, under 2% of writers who apply are approved. The writers have expertise in a number of different areas, and Scripted’s SmartMatch technology ensures that the work is assigned to the proper writer. Scripted is well-known in the writing community for paying its writers well, which allows them to retain top talent. A content writing service is only as strong as its writers (although that’s far from the only factor), and Scripted has a quality team.

The Cost

As far as content writing services go, Scripted is on the higher end, but by no means exorbitantly priced. Scripted operates on a subscription basis, with clients required to commit to an annual subscription after the first month. The “Premium” plan is their most popular, and offers clients 5-10 monthly content pieces for $349/month. Clients can purchase additional content credits at any time for extra content.

Pros

  • Experienced team of writers – less than 2% who apply are accepted.
  • Straightforward and streamlined content creation process.
  • Reasonable prices.

Cons

  • Requires yearly commitment.
  • SEO tools are somewhat lacking.

Contently

contently

The Platform

Contently is less of a straight-forward content marketing service, and more of a comprehensive content marketing platform. As opposed to purchasing work, clients pay a subscription fee for access to the Contently platform, which offers them a comprehensive tool for organizing and creating content marketing materials.

Due to its complexity, it’s difficult to sum up Contently’s service in a few paragraphs, but we’ll give it a shot.

Essentially, after paying their subscription, clients gain access to Contently’s “Intelligent Content Marketing Platform.” This platform contains a multitude of tools to help create content marketing ideas which align with the business goals and target audience. From there, it connects the business with a freelance professional (vetted by Contently) who has the expertise to create the content. From there, Contently uses AI software to optimize the content for SEO. Once the content is eventually published, Contently’s analytics tools let users monitor the content’s success, so they can improve results over time. Sounds complicated? Well, it is rather complicated, but users aren’t expected to learn the platform all at once. Contently’s platform contains tutorials, and there’s also a customer support team to help navigate the beginning stages. And once you get the hang of the platform, you’ll probably be happy that there are so many options at your disposal.

The Freelancers

Contently, like Scripted, prides itself in hiring top-quality freelancers. However, Contently is more than just content writers. Contently also works with a network of videographers, illustrators, editors, and more. There is freedom to create much more than just content writing, and you can deck out your content with as much visual flair as you see fit. Unlike Scripted, you’ll actually get direct access to these creatives, allowing you to build a relationship with them, so you can continue to create content together. The catch is that you have to pay these freelancers. Contently lets you build your own network of freelancers. It is the middleman connecting you to top talent.

The Cost

Contently is much more expensive than Scripted, but the two services are entirely different markets. Scripted is designed as a content writing service, in which you pay on a per project basis. On the other hand, Contently is a comprehensive content marketing platform, allowing you to plan, manage, and monitor all of your content marketing efforts. It’s designed to be integrated into your day-to-day operations as a company, rather than to outsource your content writing to someone else.

The exact cost of Contently will depend on your organization, and you’ll have to book a consultation to sort out the details. Larger companies can spend tens of thousands on the platform. This cost consists of not only a subscription to the platform itself, but also the cost of hiring freelancers depending on content requirements.

Pros

  • Comprehensive content marketing platform.
  • Tools to plan, monitor, and enhance content strategy.
  • Comprehensive SEO optimization tools.
  • Highly-qualified network of freelancers who are capable of much more than content writing.

Cons

  • Much more expensive than a content writing service. Designed to be integrated into your business, rather than a stand-alone service.
  • Much more hands-on. Those looking for content outsourcing would prefer Scripted.

Which Should You Choose?

If reading the above hasn’t made this clear – Contently and Scripted are very different content marketing services. Scripted is ideal if you’re looking to have content produced which supplements your business’s promotional materials. Contently is for businesses who are looking to overhaul the way they manage and organize their content marketing. Contently is much more expensive than Scripted, but offers many more tools as well. It’s difficult for us to recommend one or the other, because your preference will heavily depend on your business’s needs. You need to evaluate your business goals, and see which service better aligns to your strategy going forward. Both Scripted and Contently have impressive services which have a lot to offer different businesses, but you’ll have to decide which is best for you.

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Business Case for Amazon FBA Aggregators to Acquire Amazon Affiliate Sites – IRR over 50% Case Study Data

This article looks at the business case for Amazon FBA Brands or Aggregators to acquire Amazon Affiliate Sites in order to…

  1. Grow their brands sales velocity on Amazon
  2. Increase the moat around their brand(s)
  3. Deploy capital into the Amazon ecosystem at an attractive return

I have included both a Google Slide template you can modify and a Google Sheet financial model you can modify for your specific hurdle rates / cost of capital etc. 

TLDR – For someone looking to review the viability of deploying capital to acquire an affiliate site to grow an FBA brand this post should help you present the business case and model the return. If an Amazon FBA brand deployed $1M in acquiring an affiliate site that drove 20% of its sales to the Brand it would result in a IRR of over 50% 

This graph shows the challenge FBA buyers are going to have where a ton of money has entered the space but the total value of FBA businesses sold in 2020 was a fraction of the funds that have been recently raised. 

Where will the money need to go?

This post argues it will in part go into Amazon Affiliate sites…

My personal experience… This is a strategy I have personally executed converting an Amazon Affiliate site to launch and push an Amazon FBA brand which resulted in an incredible return. The results included…

Previous Case Study – Read Here

Some of the assumptions used in the analysis below are from the actual results of this case study. 

In another case I used an Amazon Affiliate site and turned it into an ecommerce Brand resulting in a significant increase in the workload but also a huge increase in earnings.  

Let’s take a deeper dive into the viability of buying affiliate sites to grow ecommerce businesses (specifically FBA businesses) at scale…

Business Case Definition:

We are looking at the business case for an Amazon FBA business to deploy capital and acquire Amazon affiliate sites in order to… 

  1. Grow their brands sales velocity on Amazon
  2. Increase the moat around their brand(s)
  3. Deploy capital into the Amazon ecosystem at an attractive return

Strategic Benefits:

With almost $7B raised and 98% of it in the last 12 months for Amazon FBA aggregators to acquire Amazon FBA businesses and the estimated number of deals done in the previous year being a fraction of that $456 million (<7% of the funds raised!!) These aggregators are faced with several opportunities/challenges…

  1. With $7B raised in the space the competition to acquire good FBA businesses has gotten tight and expected to only get more competitive with multiples increasing.
  2. There is a need to find another location to deploy capital and help accelerate brands growth.
  3. There is a desire to differentiate from other brands/aggregators to demonstrate the ability to grow a brands/deploy capital at attractive returns in order to make the next round of fundraising easier. 
  4. On Amazon the competition remains fierce and the ability to build a moat driving off amazon sales to Amazon to supplement other sales strategies is significant! 
  5. Need to deploy the capital raised at attractive rates of return into the Amazon ecosystem

Financial Benefits:

To analyze the numbers I will walk through the analysis and then provide a link to a Google Sheet where the assumptions can be changed based on your unique situation. 

Affiliate Site:

  • Growth Rate = 5% 
    • For the actively managed site a low target growth rate of 5% per year is modelled. 
  • Acquisition Multiple = 3.5x
    • Based on the current industry numbers an assumed 3.5x multiple to acquire Amazon Affiliate sites is assumed. 
  • Exit Multiple = 3.5x 
    • Assuming no change in the multiple while holding it.
  • Affiliate Site Management Fee = 25% of earnings
    • Whether you use a management service or build an in-house team there will be costs to manage the portfolio. This model assumes the costs will be 25% of the affiliate sites pre-acquisition revenue. 
  • Affiliate Commission on Amazon = 6%
    • Amazon has a history of changing the affiliate commission and it depends on the site but using a 6% average commission should be accurate for the purposes of this model. 
    • Amazon has recently announced the Brand Referral Bonus program which might turn out to have significant savings when a Brand drives its own sales compared to a 3rd party affiliate on Amazon. 
  • % of Product Sales Driven to the target FBA Brands = 20%
    • This is the key to this entire strategy. The 20% is taken from a couple of case studies I have done using this strategy. 

FBA Business:

  • Gross Margin = 25%
    • The gross margin for each marginal unit sold for the target brand is assumed to be 25%. This will be very different for many brands and like all these assumptions can be easily adjusted. 
  • Sales Increase due to Velocity Increase = 10%
    • For every additional unit sold through external traffic what will the increase in organic sales on Amazon be? In this model we assume for every 10 units driven by the affiliate site the increased sales velocity will drive 1 additional organic on Amazon sale. 

Other Assumptions:

  • Cost of Capital = 10%
    • Each business will have their own cost of capital. Used a simple 10% for this model. 
  • Inflation Rate = 3%/year
    • Definitely debatable if you have bought a used car or lumber in the last year but it is still the target and the simplest # to use for this model. 

Example:

Now let’s work through an example given the assumptions above…

Lets say you are an Amazon FBA aggregator and you just bought an Amazon FBA brand selling a line of kids lunch containers (water bottles, lunch boxes, lunch bags etc) which have an average of a 25% gross profit margin. 

You have found an Amazon affiliate site for sale ranking for many of your products making $285,714/year in earnings selling for 3.5x or $1,000,000. You agree to purchase and plan to close Dec 31, 2021. 

Here is a simplified return profile given the assumptions above…

IRR = 52%

NPV = $1.65M

I am not an investment analyst so there could be some errors in my model. However, the assumptions put in here including closing on the last day of year 1 and picking assumptions that are below what the actual results were in case studies has me fairly confident these numbers should be able to hold. 

Non Financial Benefits:

Although this strategy is primarily focused on the financial impact for deploying capital to acquire affiliate sites. For FBA brands there are additional benefits including…

Leverage for Future Product Launches or Brand Acquisitions 

With an aggregator having a portfolio of affiliate sites it gives them the ability to create/update existing content to help push sales to either new products or a newly acquired brand. 

In addition to having sales driven from the pages of the website the additional ability to build an email list and an audience to advertise to by using pixels to retarget on key pages becomes very interesting.

Differentiate vs other Aggregattors 

Investors are looking to deploy capital into the aggregators that are able to multiply their dollars invested. Having another place to deploy capital to increase their FBA brand returns is an advantage when it comes to the competitive landscape of raising money.

Expand the Brands Moat

Finding a product with a defensible moat is a challenge on Amazon. Having the ability to drive sales velocity to your brands products and away from your competitors is one more tool in your toolkit. 

Implementation Approach:

Option 1 – In House Team

For many FBA brand operators/aggregators it will make sense to build out an entire team to source, complete due diligence, close, onboard, maintain and grow affiliate sites.

Finding a successful affiliate site operator to lead the effort will always be a challenge but one many aggregators have had to overcome with their FBA brand management. 

The most challenging portion of the process is likely the ability to acquire the right affiliate site, using advisors like FBACommerce.com can help with this step.  

Option 2 – Outsource

Turnkey portfolio management solutions exist like BrandBuilders. With the amount of capital raised and how quickly it has been raised I am sure there are many of these aggregators looking to add a turnkey amazon affiliate portfolio to their operation. BrandBuilders has unique experience building thousands and managing hundreds of Amazon Affiliate sites. 

If a partial outsourcing solution is required one of the most commonly outsourced tasks is content writing. One service specializing in Amazon Affiliate sites is ContentRefined.com which handles everything from strategy to publishing. 

Service Providers:

Here is a partial list of some of the main service providers that could help an Amazon FBA Brand or Aggregator build up their affiliate site portfolio. 

Brokers:

Site Management:

Content Creation:

Other Tools:

  • SiteBuddy.io – Great for reviewing an Amazon Affiliate site to make sure all the links are working and identifying the lowest hanging fruit to improve a site
  • Ahrefs  – Needed for anything related to backlinks 
  • Change over Amazon Affiliate Links – Free Plugin
  • Amazon Link Management – AAWP, AMALinksPro

Additional Reading:

Summary:

The wave of funds being raised by Amazon FBA Aggregators compared to the amount of businesses available for sale (FBA deals that closed in 2020 equaled ~6% of the capital raised in the last 12 months) will force aggregators to find creative ways to…Deploy capital into the Amazon ecosystem at an attractive return.

The logical place for FBA aggregators to look is at acquiring Amazon Affiliate sites. 

The financial results that a well executed Affiliate Site portfolio will generate for an FBA brand is extremely attractive. 

Based on this financial model FBA brands that deploy capital acquiring an amazon affiliate site will achieve an IRR over 50%! 

If you are an Amazon FBA Brand and are looking to learn more about executing this strategy contact…

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How to Become a Product Tester and Get Free Amazon Products for Review

How to Become a Product Tester

Everyone loves free stuff.

Being an Amazon product tester is one of those cool jobs you hear about, but never really know for sure whether or not it’s a real thing.  The crazy part is it’s definitely real.  There’s no hourly wage or anything, of course, but you can be compensated in the form of free products, discounts, and even commission if your approach is right.

Fortunately, there are a multitude of sites out there completely dedicated to pairing sellers in need of promotion with buyers who are happy to do such.  

You might question what the catch must be, but remember that we’re in a very digital era where buyers and sellers have had to take in-person tactics formerly known, for example, as setting up a promotional table at a festival and giving away free samples in hopes that the recipient might enjoy the product and spread the word and applying them to our newer way of encountering products.

As is the case for just about everything online these days, you just need to weed through the questionable sites and find the legitimate ones that are going to put free products at your fingertips.

Join Amazon’s Influencer Program

Have a large following on social media?  Use it to your advantage.  Amazon’s Influencer Program allows you to qualify as a product influencer based on the quantity of people you’re able to call friends and family on social media. 

It’s not rocket science to see why this program exists.  With a large following, it can already be concluded that you have the power to influence people and that you’ve already established yourself as an attractive, trust-worthy source to others.  

Amazon is interested in partnering with people such as this because your following automatically becomes their audience the moment you promote products.  Your promotion drives traffic to the marketplace, therefore increasing profits for the marketplace.  You get free products.  Your following gets items that interest them.  Everybody wins.

Enroll in VIP Power Club

Sign up for VIP Power Club and instantly get connected to sellers who are looking for buyers to obtain their products and leave an honest review.  VIP Power Club is completely free to join, which is amazing.  

What’s unique about VIP Power Club is that everything is handled via email, so there’s no need to navigate their website or install a browser extension in order to catch a good deal.  Emails are proactively sent to you weekly, and you simply reply and let them know that you’re interested in one of the products.

How to sign up for the VIP Power Club:

  • Register here.
  • Review emails with coupons for newly released Amazon products
  • Once your preferred product is received, post an honest review within 7 days

Check Out LootHoot

Another cool outlet for Amazon product testing, LootHoot allows you to snag deals for anywhere from 40 to 100% off.

Perhaps the most Amazon compliant, LootHoot prides themselves on not bending the rules to encourage or require reviews of its product testers. This lack of pressure on the buyers is admirable and maybe worth looking into it if only for that.

LootHoot reiterated that:

  • Their products are discounted and reviews are not encouraged.
  • Members cannot be penalized, rewarded, or rated for leaving or not leaving a review, nor can their accounts be suspended for not leaving one.
  • Like the Amazon Vine program, sellers cannot choice which members take advantage of their deals.
  • Actual Amazon account information is no longer requested during member sign-up, so reviews are not monitored by their site.

How to get started on LootHoot:

  • Join here for free.
  • Select your preferred Amazon product and obtain its coupon code
  • Use said code to finalize your purchase on Amazon
  • Test your received product and leave an honest review on Amazon

Sign Up for Rebate Platforms

You can also use rebate portals to obtain free or steeply discounted Amazon products and poise yourself to sellers as a dedicated reviewer.  Often, these portals will use your review likelihood to create a rating that sellers can see before choosing to work with you or not.  If you are likely to leave detailed, positive reviews for the products you obtain, sellers are that much more attracted to you.  The more the attraction, the more products you’ll acquire.

There are a multitude of rebate platforms you can join to obtain steeply discounted or free products, such as:

The sites vary in how they handle the transactions, but ExtremeRebate, for example, suggests you request an item you’re interested in and await approval.  It’s during this time that sellers will review your rating, which ExtremeRebate bases on your tendency to leave positive reviews historically.  If accepted, you are able to then purchase the item and then supply ExtremeRebate with your order ID to confirm purchase and request reimbursement.  

There’s not much more to it.

Buyers and sellers alike are drawn to rebate portal services.  Buyers get free products that they would usually otherwise be willing to spend money on anyway, and sellers get their products into consumer hands, traffic to their store increases, and there’s always potential for your positive review.  

Since you’re purchasing the product at full price, the product’s ranking will improve on Amazon.  On the contrary, had the seller provided you with a coupon or discount up front, their ranking would deteriorate. 

Socialize on Samurai.Social

One of the coolest new rebate platforms is Samurai.Social.  It prides itself on the concept that “everyone is a micro influencer”, and they’re right.  

You likely already have multiple social media accounts and you motivate others just by posting, whether you realize it or not.  A shared quote here, a motivational meme there… you are constantly impacting the people around you.  

Samurai.Social pairs sellers with buyers with the opportunity to not only obtain free Amazon products via rebate, but also the opportunity to do promotional campaigns on your social media accounts.  

How to get the most out of Samurai.Social:

  • Find your preferred product and apply for approval 
  • Sellers usually agree to 100% rebates
  • User-friendly extension can be used to buy the product on Amazon, among other supported vendors
  • Promote the product as agreed upon
  • Reliable escrow system protects both
  • New products are added daily, so check back often

Join Amazon’s Vine program

Amazon’s Vine program is the marketplace’s attempt to highlight honest reviewers among those who may be falsifying information in exchange for free products.  While that exchange would go against Amazon’s TOS, it’s challenging for them to crack down on all offenders.  Hence, the voices of Amazon Vine.

In this case, you can’t just snap your fingers and become a Vine member overnight.  There is no application or account to create.  In order to be invited to join the choir of Vine Voice reviewers with Amazon, you simply need to establish yourself as an honest, detailed, thoughtful reviewer.  

Create authenticity by ensuring that you are leaving detailed reviews across a multitude of products.  Focus on your niche.  For example, if you’re an interior designer, your expertise would be best lent to fabrics, home decor, etc.  With a bit of consistency, you may be invited to hang on the Vine.

Start Small with Amazon’s Associates Program

Not sure the power of your voice just yet?  Start influencing on a smaller scale by joining Amazon Associates.  Do you tend to blog as it is about products you already love?  Did you drop the name of your favorite air fryer in your last Facebook post and you’re curious who felt motivated enough by you to actually buy the same one?  

With Amazon’s Associates program, you can create a custom link for said air fryer and provide it within your post.  It’ll bring your interested friend straight to the product on the marketplace.  If an order is placed, you’ll get a small commission from the sale, and that’s it. Keep on eye on your commissions and take note as to the simple power of your voice.

Know that the Amazon Influencer program is an extension of this process, granting you your own entire Amazon URL and compiling all of your recommended products for easy access in areas where hyperlinking isn’t favored, such as within Instagram posts.

Check Out TestZon

TestZon has hundreds of products for you to choose from.  It’s ideal for spotting highly discounted or even completely free products in exchange for an honest review “if you want to”. 

Locate a product you like, get approval from the seller, and then receive and test your product.  Once a review is submitted within a certain amount of days, the seller will refund you via PayPal.

Be quick! Some of the best product freebies go fast, and sellers have caps on the amount of products they’re willing to trade for reviews.

No need for qualms about whether you’ll receive a faulty product or whether you’ll actually receive your rebate.  TestZon is rated highly trustworthy on scam meters so you can be assured it’s a legitimate transaction.

Join Other Amazon Reviewer Trader Sites

These websites allow members to create an account in order to receive free or steeply discounted items on Amazon in exchange for reviews.  These sites include Cashbackbase, AMZDiscover, Snagshout, and more.

Each site has its preferred transactional means and incentives for luring promotional buyers, but, in general, interested buyers provide their basic information including interests.  Some sites require approval in order to qualify as a reviewer trader, and not all applications will be accepted.  Some are more geared towards the seller (like AMZDiscover) but most strive to protect both parties.

Apply to Tomoson

Best for those with a large following on multiple social media channels, Tomoson connects influencers with brands that seek deeper promotion.  The coolest part about Tomoson is that, in addition to getting the promoted product for free, you’ll also be compensated for your time (sometimes +$1,000!).  

Once you achieve about 1,000 followers on one of your social media channels, it’s a great time to start applying for Tomoson campaigns.  

Be Yourself

If you have one of those MLM Instagram friends who switches products and companies at the drop of a hat but speaks to each of them as if they’re all equally amazing, you’ll understand exactly why it’s crucial to retain genuineness on social media, especially as a product tester.  Once your following can sense that you’re simply in it for the products and your own personal benefit, you will lose all credibility.  

When sellers are providing you with a free product, you are still exchanging said product for your reputation.  Ensure that you are selecting products that you can likely positively and truthfully promote to your friends and family.  

Bonus points if you can pick products where you have experience using its competitors, so your outlook is fair.  Be sure to continue to include other actual aspects of your life so that your social media feed cannot be mistaken for advertisements.  

People buy from people they like, and people are influenced by people they trust.  Your loyal following will believe in the products the same way that you do as long as you continue to show up “real”.

Also, network and continue to put yourself out there genuinely on social media.  The bigger your following grows, the less you personally know those who are getting to know you. Right now, you might have a friend on social media with a store on Amazon, and you might just be the next person they approach for product promotion.

Final Thoughts

There are a plethora of legitimate ways that you can score free Amazon products for review.

Beyond the “winning” of free items, you also benefit in general as a product tester as your influencer vibes will create trust and increase loyalty from your following, particularly when they are motivated to acquire the same products and are equally pleased with their quality.

The bigger your following, the better your opportunities for partnering with sellers for promotional campaigns.  

The more authentic and likeable you appear on social media, the larger your following will be.  So, start showing up genuinely today and get your hands on those free products tomorrow.

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iWriter VS Upwork- Where Can You Find Better Freelance Writers

As it is rightly said, content is king, and this has never been more relatable than today. Every business and website needs content to tell users what they offer, enhance customer engagement, and take advantage of SEO strategies to drive traffic.

Writing business content or blogs for your website can be a tedious job. It requires a certain level of expertise and isn’t nearly as easy as you might think, which is why hiring a competent writer is so important.

What Should You Look for in a Writer?

Content for your business and website needs to be informative and free of fluff. It acts as the primary source of marketing for your company.

Visitors read your website content and immediately make an impression about the brand. That is why it is necessary to have relevant content for your business done in a sophisticated style. When hiring writers, ask yourself:

  • Do they understand your brand?
  • Do they have writing experience?
  • How knowledgeable are they in your niche?
  • Can they write original content? (You’ll be surprised how many cannot.)

You can hire a full-time or freelance writer with the required skills and good knowledge of your industry. Now, the question is, where to find these content developers? We understand that it is not easy for you to develop high-quality content for your business – but which content platform should you go to?

Several content writing service platforms are out there where you can find thousands of skilled writers and editors. This article compares two popular content writing services to give you better insight into these platforms and help you find the perfect candidate.

iWriter

iWriter.com is one of the best TextBroker alternatives. This unique content developing solution was designed by a former affiliate marketer and online business owner. 

It may not be as sophisticated as other content sites, but they offer a handful of management services for your project.

iWriter offers a simple system to find suitable writers for your projects and requires you to pay in advance to its registered bank or Paypal account.

As per many clients and writers associated with this site, some of iWriter’s web pages have technical glitches. However, it constantly updates the website to fix them.

If you are looking for regular content for your business, iWritter can serve you with decent content at an affordable price. But, when you need good quality content, this platform is not the best choice.

It’s a hit-and-miss here – you may not find unique content even from the high-end writers on this site.

Pros

  • iWritter has a lower commission rate than TextBroker, which allows you to save some money.
  • You can quickly submit your projects with detailed descriptions.

Cons

  • Writers have reported that sometimes articles disappear when they try to fetch them.
  • You need to pay a portion of the project fee in advance to prove your authenticity.
  • It takes extra time for writers to claim your project.
  • The rejection rate by clients is relatively high.
  • There is a limited description space for the writer’s profile.

Upwork

Upwork is a massive worldwide platform for all types of freelancers, not just writers.

You may find a skilled writer if you are lucky; however, the sheer number of freelancers registered on this site makes the good ones harder to find.

As this is not a dedicated content writing platform, it does not help you with anything except connecting to a freelance writer. 

You may hire a writer on Upwork and pay them at hourly or per-project rates. Upwork will charge you 2.5% on each transaction. 

As a client, you need to be practical about the pricing. You cannot expect high-quality content paying $2 to $5 per hour. If you offer too little for a project, it attracts only low-end writers and even spambots.

Pros

  • Compared to the exclusive content services, the processing fee is low.
  • You can hire a good writer at an affordable rate, but it can take weeks to find one.
  • You can contact the writers directly. 

Cons

  • Finding a suitable candidate on this site may be a tedious job.
  • Even if you hire the highest bidder, you cannot be sure the candidate is competent.
  • You have to monitor and manage the project yourself or hire another freelancer.

Summary

We have compared two leading content writing services to help you evaluate the better option. 

Remember that there are many more content-developing platforms out there, and these are not the best options to choose from.

You may try them out to see if these two sites can meet the quality standards that you need for your business. If you are not satisfied, you are free to switch to a better alternative. If you want well-constructed content with excellent SEO, Content Refined might be the best option for you.

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