Verblio Review

Verblio Review

Today, we’re examining one of the major players in the modern content marketing space – Verblio. Verblio is consistently a top choice for website owners who are looking to purchase content for their business. We’ll be examining how it works, if they truly do offer their promise of high quality content, some major features to consider, and whether we think it’s worth your time.

What is Verblio?


We’ll start with the basics. Verblio is a content marketing service that specializes in creating blog & website content. They have a wide base of writers that are capable of handling website content on varied and diverse subject matter.

The Verblio team provides a content strategy and solutions for agencies, publishers, enterprises, and more. This includes web content such as newsletters, eBooks, blog content, podcast/video summaries, etc. It’s a diverse content writing service designed to meet the needs of a wide range of clients. Due to their extensive writer base (over 3000 US-based writers), they are able to handle content on a large variety of topics.

Verblio also works to create content that matches your brand voice, and that is highly relevant/discoverable for SEO. We’ll dive into more detail about this below. Of course, this is how Verblio plugs their own service. Next, we’ll check out how the process actually works as a client. From there, we’ll jump into the pros & cons, to see whether it’s a content service that is worthy of your attention.

How Does it Work?

Our aim of this review is to provide an objective look at Verblio’s services. To do that, it’s essential to have an understanding of how the service actually works. So, as a client of Verblio, how does it all go down?

Creating Your Content Plan

Verblio has a proven service for ensuring that clients get work that matches their brand voice, and get the proper content to help them meet their goals.

First, clients must select a content plan, found here. The plans are reasonably priced, but do note that the base plans do not include back-end SEO optimization. This makes their base rate somewhat misleading. It’s difficult to recommend a content service which doesn’t include SEO optimization, so it’s important to note that this service costs extra.

Once the client has selected a plan, they work with Verblio to carve out a target audience, and to outline the best ways to reach said audience. You tell them who you want to reach, and how you want to reach them. This includes your brand voice (conversational, technical, etc.), and your brand goals. This stage is essential so Verblio can focus on creating content which matches your current branding and messaging.

After you’ve outlined your brand voice and content goals, you work with Verblio to order exactly the type of content you want. You decide how many pieces you want per month, the word limit for each piece, and what is to be covered in each piece of content. Verblio also offers an account management service if you don’t want to handle this yourself. From there, you can set specific titles, calls to action, keywords, and more. You can get quite specific about the content you request. Once you’ve ordered your content, Verblio’s writers take over. Verblio has a rather unique method of handling its writers, which we’ll explain next.

Writing Your Content

Once you’ve submitted a content brief to Verblio, their team of writers has a chance to handle your order. Unlike other content services, Verblio doesn’t specifically assign your content to a writer. Instead, writers get a chance to “compete” for your content. Content briefs are accessible by any of Verblio’s fully-vetted writing team. If they are familiar with the subject matter, they can choose to write the content.

Once your content has been written (usually takes about 2-3 days), it is uploaded to Verblio and you get a chance to review it. You can choose to either accept or decline the work. If multiple writers have handled the subject matter, you can choose the piece that best suits your needs.

This means that you don’t have to accept a piece of content unless you are happy with it. However, it also puts the onus on you to review and accept the content. You can also request tweaks and edits until the content is up to standard. Also, if you are happy with the content from specific writers, you can “bookmark” them and ensure that they write your content in the future. Make sense? It’s a rather unique approach, and we’ll examine our thoughts on it below.

Pros & Cons of Verblio

Now that we’ve conducted a comprehensive outline of the services offered by Verblio, let’s break down the pros & cons so you can decide whether their services are right for your business. Starting with the pros:


Many Content Styles/Topics

Verblio employs a large & diverse team of writers. With over 3,000 writers on the platform, they have the combined expertise to handle just about any subject matter you can throw at them. This means not only a diverse range of topics, but also a diverse range of writing styles, and content styles (blog, newsletter, etc.). During their vetting process, Verblio has writers designate subject matter that they are familiar with. This means that you’ll be able to work with writers who have a depth of knowledge that is suited to what you are looking for.

Quality Writers Produce Results

Verblio has a decently extensive vetting process for their writing team. Verblio writers need to be experienced, and have a depth of knowledge that is suited to the task. Writers must submit content before they are accepted to the platform. Additionally, because the writers are essentially “competing” for your business, you’ll often have a wealth of options to choose from for any given content brief. You choose the content you like best, and can flag writers that you want to work with for future pieces. The best writers rise to the top at Verblio.


Verblio’s services are priced on par with competing content services. In fact, they are on the “more affordable” side of things, everything considered. But do note that Verblio has a progressive pricing plan. If you want to benefit from articles that are fully optimized for SEO, then you’ll have to opt for one of the premium plans.


Quality Varies

Because Verblio employs so many writers, there will be no avoiding the fact that quality is variable from piece to piece. With so many writers on one platform, it’s impossible to guarantee a consistent level of quality for every piece of content. Verblio has a vetting process for each writer, but this issue remains unavoidable with a writer base this large.

You’ll also find that more popular topics receive more attention. For more technical, in-depth subject matter, there will generally be a much smaller pool of writers to choose from. In fact, we wouldn’t recommend Verblio if you are looking for technical content. You should opt for a more specialized service in this case. In fact, Verblio shifts some of this onus to the customer – requiring them to review content themselves before accepting it.

SEO Costs Extra

Another downside of the Verblio platform is that SEO services are included in the “premium” content plans. SEO is practically essential to succeed in the content marketing space, and it’s hard to recommend a service without it. If you’re considering Verblio, you’ll definitely want to keep this in mind.

Reviewing the Content

Because Verblio’s writing team needs to “compete” for your content, this also puts the onus on you to decide which content you want to publish. For each brief, you might have multiple pieces which are submitted, depending on how many writers decide to take it on. On the one hand, you have multiple pieces you can decide from. On the other hand, it is time consuming to review each submission. However, this problem becomes more manageable the more you use Verblio’s platform. If there are particular pieces you are most satisfied with, you can message writers and have them take on your content in the future. There’s an opportunity to build lasting relationships with writers you trust.

What Do We Think?

Overall, Verblio is a solid content marketing service. It has its share of upsides and downsides. It’s a relatively affordable service that will net you quality content, as long as you are willing to dig for it. Because Verblio writers will all have a chance to submit content for a given brief, you might have to sift through multiple pieces to find what you’re looking for. While this does give you the opportunity to pick content that best suits your needs, it can also become time consuming to dig through each piece. That being said, Verblio does vet each writer, so any piece of content will have a certain standard of quality. If you carefully review the content that is submitted, then you’ll be able to flag quality writers that you can work with going forward. If you put in the effort from the outset, we think you’ll be very satisfied with Verblio’s platform. There are positives and negatives of this approach (which we’ve examined above), and you’ll have to decide whether their platform is right for your business. If you are looking for a more standardized content writing service, then consider Content Refined.

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Copify Alternatives

Copify Alternatives

Copify is a popular content marketing service, but it is positioned in a market that has stiff competition. For high quality content, it’s best to take a look at where the experienced, established writers are to see where your business can find top-quality written content, blog writing, article writing, and copywriting service. In this article, we’ll give you a rundown of Copify’s service offerings, and also examine the top Copify alternatives for you to consider.

What is Copify?


Copify’s business model is very similar to competing content services. They offer a variety of writing services, including blogs, web content, articles, newsletters, and so on. As a client, you select the type of work you want, provide a content brief (or work with Copify to create one), and then select whether you want a “standard” article or a “professional” article. Professional articles are written by a more experienced writer, and cost slightly more. From there, Copify sends the brief to one of their qualified writers, who usually turns it around in under 48-hours.

It’s all pretty standard stuff, but what sets Copify’s content strategy apart is its low, low prices. Copify’s rates vary depending on the work, but it starts at around $0.03/word. Needless to say, their writers get paid even less than that, which makes it difficult for Copify to attract talented writers. Because of this, quality can be somewhat shaky. So if you’re looking for a content writing service with a more consistent reputation, consider our alternatives below:

Copify Alternatives



Scripted has a similar business model to most of the content services on this list. The difference with Scripted is the quality of their writing team. Scripted accepts under 2% of writers who apply, and pays them above market rates, giving them a top-notch batch of writing talent.

Scripted also has a very intuitive platform. Clients sign up in a matter of minutes, outline the work they want done, and Scripted uses its SmartMatch system to match the work with a capable writer. Yes, all this means that Scripted is more expensive than most of its competitors. But if you want quality content, you need to pay for it. You get what you pay for, as the saying goes. Plus, Scripted is trusted by some pretty major brands, including Adidas, Adobe, L’Oreal, and Ticketmaster.

Content Refined


Content Refined offers content writing services with an extra emphasis on SEO. All of their work is optimized for keywords and relevance, which is a nice touch. Content Refined pairs you with a project manager, who works with you to craft a content brief that meets your content goals. You can be as hands-on or hands-off as you wish during the process. From there, work is assigned to their team of writers, who will deliver the content based on your desired turnaround time. Content Refined has developed a reputation for high-quality content that converts. They are SEO experts, and you can expect them to deliver content to get your business noticed.



UpWork is much more than just a content writing service. On UpWork, you’ll find freelance professionals of all sorts. UpWork allows freelancers to create profiles showing off their work. After they complete jobs, clients can rate their work. The best freelancers naturally rise to the top on UpWork, which makes it easy for clients to find quality content writing. This being said, quality work on UpWork doesn’t come cheap. Professional writers know their value, and you’ll have to spend if you want to guarantee quality writing. But unlike many other content writing services, UpWork gives you a direct line of communication with the writer, and you can work together to craft a content brief that precisely meets your goals.

compose, like Scripted above, puts a special emphasis on retaining top-quality talent. boasts that they only accept the top 1% of writers who apply, indicating that they are picky about who gets to write for their clients. works with you to craft a content brief that meets your business goals, and also offers basic SEO services for all clients. As you might expect, is more expensive than your average content marketing service. But if you want top quality writing, you need to be willing to shell out a bit extra. is a trusted service, having worked with brands such as Pacific Life, Mail Chimp, and Avvo.

Content Fly


Content Fly is also positioned as a “premium” content writing service. Like certain competitors above, Content Fly accepts only the top 1% of writers who apply. Clients can review each writer’s content, and only writers with consistently high reviews will stay on the platform. It’s a cutthroat environment, but the writers are paid well, so those who stick around are happy to work. And as a client, you benefit from a team of writers with consistent success. Being a relatively new company, Content Fly offers pretty competitive rates. They aren’t the cheapest service, but it’s fair value for what is offered. They also offer free rewrites and touch-ups on all work.



Of all the services on our list, Verblio has the most unique approach. As a client, you submit a brief to Verblio outlining the work you want done. The brief is uploaded to a writer portal, where Verblio’s writers get the chance to write the content if it meets their expertise. Multiple writers can tackle the same project – essentially “competing” for the client’s business. Once completed, the client can review each piece, and accept the work they like best. If you’re willing to dig for it, Verblio offers potential to find consistently high-quality content.

Which Should I Choose?

As you can see, the content writing space is competitive. With so many services offering similar value offerings, the difference often comes down to execution. In this article, we examine some of our favorite alternatives to Copify. In fact, we’d recommend any of these services over Copify itself! To find success with a content writing service, you need to have an accurate understanding of your goals. Know your business, know your business goals, and know how content will help you achieve those goals. From there, you can work with one of these services to create exactly what you’re looking for.

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HireWriters Review-Complaints

In this article, we’re checking out another popular content writing service – HireWriters is one of the older content writing services on the Internet. It has developed a, well, shaky reputation from writers and clients. While it advertises itself as a premium service for content marketing and article writing, some claim it does not deliver the high quality content it promises. Today, we’ll see whether this reputation is justified, and whether you should consider HireWriters for your next writing project.

What is

hirewriters is a basic content writing service. They advertise unique content writing in a variety of areas (article writing, transcription, rewriting, eBooks, etc.). The main difference you’ll notice is that HireWriters boasts prices much lower than competing writing services. For example, clients can get a 700-1000 word article written for $5! But, as you might suspect with a service this cheap, its reputation is not so stellar.

What is the Reputation?

The saying “you get what you pay for” tends to be a pretty reliable indicator of what you can expect from rock-bottom pricing. As such, HireWriters has developed a reputation for sub-par quality, and a less-than-happy writing staff. Writing jobs at this website are underpaid and don’t offer a freelance writer the chance to offer high quality content because of this. That being said, we know that reputations can be misleading, and we want to offer a fair critique. So let’s break it down and see whether HireWriters has earned this reputation. Here are the positive and negative aspects of the service.


Cheap Content

You aren’t going to find content writing much cheaper than In fact, unless you get it for free, you’ll struggle to find prices even close to HireWriters. So if you’re willing to roll the dice and buy some content, then you’re not going to find a place where you can spend less than here. HireWriters also offers rewrites for even cheaper rates.

Varied Content

HireWriters works with a lot of writers, so they’re capable of producing quite a bit of different content types and varieties. HireWriters offers new articles and rewrites of articles, eBooks, poetry, blogs, and much more. Once again, if you’re willing to give it a shot, you might get what you’re after.

Fast Turnaround and Fair Approval Process

HireWriters advertises turnaround times of 1 day (or shorter upon request). This is very fast. Once again, we don’t think these short deadlines are conducive to high-quality writing, but at least you’ll know quickly whether you are satisfied with your work. HireWriters also states that they rarely miss these deadlines, and will penalize their writers in this case. HireWriters also gives you 72 hours to review the work before you accept it, and you are free to reject it if you are unhappy. HireWriters does require you to put the money into escrow upon ordering an article, so you have to contact them directly to reject a piece, in which case they will send the money back to you.


Low Pay for Writers

If we were really to boil down the problems with HireWriters, it basically comes down to this: Because HireWriters charge such exorbitantly low prices for content, there’s not a lot of money left over to pay their writers. In fact, some writers report making less than $3 per content piece. HireWriters does utilize a ranking scale, where writers earn more if they are more experienced, but it still doesn’t cap out at very much.

Basically, it’s next to impossible to attract top-quality writers while paying rock-bottom rates. They might occasionally luck out and hire a talented writer who is looking to build their portfolio, but they are unlikely to last long. As a client of HireWriters, you can’t reasonably expect top-quality content without being willing to pay for it. Quality content writing should (and does) cost hundreds of dollars, while HireWriters is charging under $10. Something doesn’t add up, and the business model simply isn’t conducive to quality work.

Variable Quality

As we examined above, it’s difficult to expect quality content writing at rock bottom prices. So it shouldn’t be a huge surprise that that’s what HireWriters produces. While there are certainly reports of satisfied clients, it hasn’t been our experience. Essentially, unless you luck out and are paired with a talented writer, the quality will be about as you expect. Then again, perhaps the quality is pretty on-par with what we paid for it, so it’s hard to say that HireWriters is overly misleading.

Shady Reputation

Our experience with HireWriters has been, unfortunately, far from unique. HireWriters has a reputation in the writing community as a less-than-reputable content writing service. Once again, we think it all stems back to the rock-bottom pricing model, but the end result is the same. There are reports of many writers who are unhappy with the employer, and many clients who didn’t receive what they asked for. Of course, we can’t personally verify all of these stories. But at a certain point, if your reputation precedes you, then it’s hard to argue against.

Complaints from Writers

We also can’t verify these claims, but there have been numerous complaints from writers claiming that HireWriters has locked their writing account, cutting off communication. On certain occasions, writers claim to have not been paid for work. Once again, we can’t verify these claims, but they seem numerous enough at least to raise skepticism.


If something seems too good to be true it probably is, and that’s the case with HireWriters. If you aren’t willing to pay for quality content, then it’s difficult to expect quality content. HireWriters’ prices are low, and their writers get paid even less than that. If you’re wondering how they manage to attract talent by offering these rates, then you probably already know the answer. It’s hard to say good things about a company which doesn’t pay their employees a fair wage. On the other hand, if you really want to risk it, at least your commitment is low. Maybe you’ll get lucky and your work will be assigned to a fantastic writer who gives you exactly what you were looking for. And if not, at least you’re not too far out of pocket. You can also reject the work and get a refund if you are truly unhappy.

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TextBroker vs. BlogMutt (VERBLIO)

TextBroker vs BlogMutt

In this article, we’re looking at two popular content writing services – TextBroker and Verblio (previously known as BlogMutt). They both offer their own team of freelance content writers that provide you with written content for blog writing, social media, article writing, and other services – and both promise high quality content. These two services are direct competitors, both firmly planted in the content marketing space, but which is best for your business? We’ll examine both services, give you the pros and cons of each, and help you decide which is best.



Verblio is a content writing service with a good reputation. Verblio offers services similar to most content writing services, with a few tweaks to the business model.

With Verblio, clients purchase content by length, with varying “tiers” for the complexity of the content. You can find the whole details here, but the prices are quite reasonable for a writing company.

Once a client has purchased content, they work with Verblio to outline their content goals. This includes providing details on brand voice, target audience, content goals, and more. From there, clients provide details on the type of content they require – including length, type, CTAs, keywords, etc. If clients are too busy for this, they can opt for Verblio Complete, and their content briefs will be created for them. Once the briefs are ready, they are uploaded to a portal where they can be accessed by Verblio’s writers, who have their own specific online writing skills and experience. The main difference with Verblio, as opposed to other content writing services, is that multiple writers can accept writing work simultaneously. Writers are essentially “competing” for the clients’ business. Once the writers submit their work, clients can review all pieces, and accept the one they like best. From there, they can leave reviews, and “bookmark” certain writers to work with in the future. Clients can find a group of writers they prefer, and (ideally) their work becomes more personalized as time goes on.

The Writers

A content writing service is only as good as the quality of its writers. Often, this is the “make or break” factor which determines whether a platform is recommendable. Verblio has an impressively extensive vetting process for its writers. Only 4% of applicants are accepted to become Verblio writers, which indicates a rigorous quality standard. The herd is further thinned as clients leave reviews on each writers’ submissions. Basically, the best writers naturally rise to the top, and those are the ones who will likely be tasked with the work.


  • Intuitive, streamlined platform.
  • Competitive prices.
  • Only 4% of applicants become writers. 
  • “Competitive” submissions process gives clients several options to choose from.


  • SEO tools are minimal.
  • Quality can be variable.



Next up, we have another content writing service that has gained some notoriety – TextBroker. TextBroker offers a service very similar in appearance to that offered by Verblio, but there are some very apparent differences that may affect your decision.

TextBroker, like Verblio, offers content of many types. You can order blog content, web content, newsletters, eBooks, and so on. Once a client has ordered content, they use TextBroker’s streamlined platform to create their content brief, and to let writers know what they are looking for. Clients can also note any keywords they want included. Once the brief is ready, TextBroker assigns it to a writer who has the expertise to match. It’s all quite straightforward, and TextBroker’s platform is quite intuitive. Ordering content and creating briefs is streamlined, and we’ve been impressed with the simplicity. Of course, before you consider any content writing service, you should have an idea of your content goals. If you can’t provide the service with an idea of what you want, then you’re bound to be disappointed regardless.

The Difference

The main difference with TextBroker is that it is much cheaper than Verblio. TextBroker’s content plans start at just 1.5 cents/word. For reference, that comes to $4.50 for 300 words of content, while Verblio charges $35. Pretty massive difference.

And while prices this low may sound appealing, it also leads us to that old saying – “if something sounds too good to be true, it probably is.” Because, if you thought TextBroker’s prices were low, consider that their writers are getting paid significantly less than that! And if you think it sounds difficult to attract and retain quality writing talent while paying rock bottom rates – that’s because it is.

Simply put, you can’t pay the bare minimum and expect quality work. And this isn’t to say that all of TextBroker’s writers are poor, because that’s certainly not the case, but it is to say that a business can’t expect a motivated workforce while not paying them even close to a market rate.

Herein lies the fundamental problem with services like TextBroker, and is also why they are so difficult to recommend.


  • Rock bottom prices.
  • Intuitive, streamlined process.
  • Content is delivered in a timely fashion.


Rock bottom prices – difficult to expect quality work.

Which Should You Choose?

Based on the above information, our choice should be pretty obvious. One content writing service delivers consistent, quality content that you can depend on. With the other, the quality of content is, well, what you paid for. Of the two, our recommendation goes to Verblio. 

We will say that we were impressed with both service’s platforms. They both provide an easy, intuitive method of signing up & creating a content brief. And as far as we can tell, the work is delivered in a timely, orderly fashion.

Sure, you can roll the dice and order content from TextBroker. There is certainly the chance that you will receive content from a motivated, talented writer. But it’s simply too difficult to depend on quality work when you aren’t paying the going rate. If you don’t feel like risking it, order from Verblio or from a vast selection of quality content writing services. Content marketing shouldn’t be a race to the bottom, and we’re glad that services like Verblio are committed to upholding the integrity of the industry. 

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WordAgents Pricing Model

WordAgents Pricing Model

In this article, we’re checking out a content writing service that has gained traction in recent years – WordAgents. WordAgents claims to offer speedy, well-written website content from native English speakers at affordable prices. We’ll be seeing whether these claims hold water, and we’ll also help you understand WordAgents somewhat complicated pricing model.

What is WordAgents?


Starting with the basics, WordAgents is a content writing service which operates on a typical content marketing business model. Clients submit briefs, WordAgents assigns the job to a freelance writer, the content is delivered. Of course, it’s somewhat more complicated, but that’s the jist. WordAgents offers many types of content services, including blogs, eCommerce, SEO writing, and more – whatever fits the niche of your business.  WordAgents only works with North American writers who are native-English speakers, and have a decently extensive vetting process for all writers. They offer competitive pricing, with a pricing model that is somewhat convoluted at first glance, which we’ll talk about next.

WordAgents Pricing Structure

Subscription Tiers

As per the title of this article, we’re here to help you understand WordAgents pricing structure. Eventually, we’ll get to the all-important questions – is WordAgents worth it?

Basically, the WordAgents team operates on a tiered subscription-model, which you will see outlined here. You pay per amount of written content, with tiers being categorized as Bronze, Silver, Gold, and Platinum. Each tier nets you more content at a cheaper rate/word. Bronze offers 1000 words for $0.12/word, Silver gets you 5000 words for $0.10 per word, Gold gets you 10,000 words for $0.08 per word, and Platinum gets you 20,000 words for $0.06 per word. The more you buy, the cheaper it gets. Once you’ve selected a plan, WordAgents gives you “credits”, which are redeemable for content. Each “credit” is essentially a word of content, and you can divide it up as you please. You can create multiple articles of different lengths, or a select few longform articles. You can work with WordAgents’ customer service team to pin down the exact content type, topic, and tone you are going for.

Is There A Contract?

No, you do not sign a contract with WordAgents, but you do have to pay for your credits up-front. That being said, you can stop redeeming your credits at any time, and cancel your entire subscription (getting your money back).

Do Credits Expire?

No, WordAgents credits do not expire. You can take as long as you want, and schedule website content for whenever you please. WordAgents pairs you with a project manager who will be your direct line of communication with the company.

Are There Hidden Costs?

No, each subscription cost represents the entire amount owed. Once again, you do have to pay this amount up-front to purchase the credits. But once you own the credits, you can take as long as you want to redeem them.

Is WordAgents Worth It?

The big question, is WordAgents worth it? As mentioned, WordAgents sports a very competitive rate when stacked against other top content writing services. It’s not the cheapest service, but when it comes to getting quality content, it’s far from the most expensive.

Unfortunately, their somewhat low rates are also indicative of an underlying problem – low pay for writers. Because WordAgents offers less-than-competitive pay for writers, they have difficulty attracting top writing talent. When compared to other services such as, the level of quality is noticeably lower. We still found the quality acceptable, but it’s not going to win your site any writing prizes. As the old saying goes, you get what you pay for, and WordAgents offers an acceptable level of quality for the price level. That being said, WordAgents runs a tight ship. From the outset, clients are matched with a responsive project manager, who works with the client to craft content briefs to help meet your goals. From there, the work is assigned and completed in a timely fashion. In fact, WordAgents guarantees a turn-around time of no more than 7 business days for content packages up to 10,000 words. For smaller orders, they tend to turn it around much faster.

The Bottom Line

Overall, for what you are paying, WordAgents is a solid choice. The quality of the writing can be a bit shaky, but it’s acceptable for the price. Some writers are better than others, but that’s a risk you take with most content writing services. WordAgents is an affordable way to order mass-content for your business. They have an intuitive platform, dependable turn-around teams, and a process that is smooth and efficient from beginning to end.

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